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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Consumer Value and Risk Perception on Consumer Purchase Intention in Athletic Shoe Markets Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2108

Abstract

In the ever-evolving sports equipment industry, iconic brands like Adidas, Nike, and Puma have transcended their athletic origins to become fashion symbols, adapting to the preferences of the modern consumer. Brand recognition plays a crucial role in distinguishing quality products, aiding effective marketing efforts, segmentation, and customer loyalty. This study delves into the brand management strategies of these leading athletic shoe companies, focusing on how they maintain their brand presence in a fiercely competitive market and adapt to changing consumer trends. Employing a quantitative approach, we examined the relationship between Consumer Value, Brand Awareness, and Risk Perception and their impact on Purchase Intention among consumers seeking to purchase Nike shoes. Our findings highlight the significant influence of these factors on Purchase Intention, reinforcing their importance in consumer decision-making. We recommend strategies for Nike, such as enhancing product quality and introducing distinctive shoe designs, leveraging social media for brand awareness, and implementing features to reduce counterfeit risks, all aimed at shaping the future of the athletic shoe industry. Keywords: Athletic footwear, brand management, consumer behavior, purchase intention, sportswear industry ABSTRAK Dalam industri peralatan olahraga yang terus berubah, merek-merek terkenal seperti Adidas, Nike, dan Puma telah melampaui akar mereka dalam olahraga untuk menjadi simbol mode, mengikuti preferensi konsumen modern. Pengenalan merek memainkan peran penting dalam membedakan produk berkualitas, membantu upaya pemasaran yang efektif, segmentasi, dan membangun loyalitas pelanggan. Penelitian ini menyelidiki strategi manajemen merek dari perusahaan sepatu olahraga terkemuka ini, dengan fokus pada bagaimana mereka menjaga kehadiran merek mereka di pasar yang sangat kompetitif dan beradaptasi dengan tren konsumen yang berubah. Dengan menggunakan pendekatan kuantitatif, kami mengeksplorasi hubungan antara Nilai Konsumen, Kesadaran Merek, dan Persepsi Risiko serta dampaknya pada Niat Pembelian di kalangan konsumen yang ingin membeli sepatu Nike. Hasil penelitian kami menunjukkan pengaruh signifikan dari faktor-faktor ini pada Niat Pembelian, yang mengukuhkan pentingnya mereka dalam keputusan konsumen. Kami juga memberikan rekomendasi strategis untuk Nike, seperti meningkatkan kualitas produk dan menghadirkan desain sepatu yang unik, memanfaatkan media sosial untuk meningkatkan kesadaran merek, dan mengimplementasikan fitur-fitur untuk mengurangi risiko barang palsu, semuanya bertujuan untuk membentuk masa depan industri sepatu olahraga.. Kata kunci: Sepatu olahraga, manajemen merek, perilaku konsumen, niat beli konsumen, industri pakaian olahraga.
Analisis Pengaruh CAR, NPL, dan LDR Terhadap ROA: Studi kasus pada Bank Kategori Buku Empat Periode 2014-2018 Mulyadi Kurniawan; Aang Munawar; Andi Yudha Amwila
Jurnal Ilmiah Manajemen Kesatuan Vol. 8 No. 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.351

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Capital Adequacy Ratio (CAR), Non performing Loan (NPL),dan Loan ti Deposit Ratio LDR terhadap ROA studi kasus pada Bank Buku Empat periode 2014-2018. Penelitian ini menggunakan data sekunder yang diperoleh melalui dokumen berupa laporan keuangan tahunan. Teknik analisis yang digunakan adalah uji statistik dengan metode regresi berganda dan uji hipotesis menggunakan uji F dan uji t, yang sebelumnya telah dilakukan uji asumsi klasik terlebih dahulu.Hasil penelitian uji t menunjukkan bahwa CAR memiliki nilai koefisien regresi sebesar 0,101 dan nilai signifikansi sebesar 0,050 sehingga CAR berpengaruh positif terhadap ROA. NPL memiliki nilai koefisien regresi sebesar -0,0528 dan memiliki nilai signifikansi sebesar 0,007 sehingga NPL t berpengaruh terhadap ROA. LDR memiliki nilai koefisien regresi -0,057 dan nilai signifikansi sebesar 0,038 sehingga LDR berpengaruh positif terhadap ROA. Hasil uji F menunjukkan bahwa variabel CAR, NPL, BOPO, dan LDR secara simultan berpengaruh terhadap ROA ditunjukkan dengan nilai signifikansi kurang dari 0,05 yaitu sebesar 0,000. Kata Kunci : CAR, NPL, LDR, dan ROA
Pengaruh Kualitas Layanan terhadap Kepuasan Pelaksanaan Program MBKM Yulia, Iis Anisa; Mutmainah, Isbandriyati; Marnilin, Feni; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.935

Abstract

ABSTRACT Service quality and student satisfaction are important aspects of the strategy of higher education institutions in the competitive higher education market. One of the quality of higher education services that needs attention is the quality of service in the learning process. Merdeka Belajar Kampus Merdeka (MBKM) is a program launched by the Ministry of Education, Culture, Research and Technology as a service for students by providing opportunities for students to hone skills according to their interests and talents with various programs. The Faculty of Economics and Business UNB has organized the MBKM program since 2020/2021 with two programs, namely Student Exchange and KKNT. This study aims to determine the level of student satisfaction with the quality of service implementation of the MBKM program. This study uses census data, the analytical methods used multiple linear regression. Based on the results of t-test here are three variables that effect i.e. variable Tangibles, Reliability and Responsiveness while variable Assurance, Emphaty and Relevance does not affect the satisfaction of the implementation of the MBKM program. The result of this research was based on the F-test is the quality of service which consists of Tangibles, Reliability, Responsiveness, Emphaty, Assurance, and Relevance take effect simultaneously to satisfactions of the implementation of the MBKM program. Keywords : Service quality; Satisfaction; MBKM
Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM Marnilin, Feni; Mutmainah, Isbandriyati; Yulia, Iis Anisa; Mahfudi, Ahmad Zaid
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.936

Abstract

Perceived value and student satisfaction are important aspects in higher education. The Ministry of Education, Culture, Research and Technology plans the Merdeka Belajar Kampus Merdeka (MBKM) program to be able to equip students to learn from various disciplines that are relevant to their interests and needs to enter the world of work. The Faculty of Economics and Business, University of Nusa Bangsa has organized the MBKM program with two programs, namely Student Exchange and KKNT. This study aims to determine the level of success of the MBKM program that has been carried out by analyzing the perceived value of the satisfaction of the MBKM program implementation. The analytical method used is multiple linear regression analysis with the dependent variable is implementation satisfaction, and the independent variable is perceived functional value, perceived emotional value, perceived social value. The results showed that partially perceived functional value and perceived social value had an effect, while simultaneously all independent variables had an effect on dependent satisfaction. Keywords: perceived value, satisfaction, MBKM
Peran Kepuasan Konsumen Sebagai Mediator Pengaruh Persepsi Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Konsumen: Studi Kasus Pengguna Jasa Transportasi Online GOJEK Di Kota Bogor Ramadhanti, Nida Arista; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1275

Abstract

This study aims to find out if the Role of Consumer Satisfaction as a Mediator Between The Perception of Service Quality and Price Perception positively and significantly affects Consumer Loyalty. The population in this study is GOJEK Online Transportation Service Users In Bogor City with a sample number of 210 people. This research was conducted using SEM (Structural Equation Modelling) analysis using SPSS 23 and LISREL 8.8 Software. The results of this study are as follows: (1) Service Quality Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 4.55 > Critical Ratio (CR) value of 1.96. (2) Price Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 7.69 > Critical Ratio (CR) value of 1.96. (3) Service Quality Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.64 > Critical Ratio (CR) value of 1.96. (4) Price Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.13 > a Critical Ratio (CR) value of 1.96. (5) Customer Satisfaction as a mediator has a positive and significant influence on Consumer Loyalty with a t-Value of 4.09 > a Critical Ratio (CR) value of 1.96. (6) Service Quality Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.33 > Critical Ratio (CR) value of 1.96. (7) Price Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.93 > a Critical Ratio (CR) value of 1.96.
Pengaruh Kualitas Produk Dan Potongan Harga Terhadap Minat Beli Produk Wuling Sukmana, Sugi Andrian; Mashadi, Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1277

Abstract

The purpose of this study was to determine how much influence the Product Quality and Price Discounts on Interest in Buying Wuling Products. The data of this study were obtained from a questionnaire distributed to prospective consumers who have an interest in buying Wuling products, marked by a walk-in at Wuling Bogor dealerships from March 1, 2020 to May 31, 2020 with a total of 65 respondents treated. This research uses quantitative research methods with multiple linear analysis methods as a hypothesis testing tool. The results of this study indicate that the Product Quality variable has no influence on the Wuling Product Purchase Interest. Discounts have an influence on interest in buying Wuling products Keywords: customer satisfaction, consumer behavior, marketing mix
Pengaruh Potongan Harga dan Bonus Terhadao Pembelian Konsumen Alfamart Perumnas Batu 6 Pematangsiantar Tarigan, Wico J; Tarigan, Vitryani; Purba, Djuli Sjafei
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1391

Abstract

Fokus utama perusahaan kini lebih pada upaya penguatan pemasaran yang ditujukan untuk menyenangkan konsumen karena banyaknya sarana dan prasarana yang mendukung bisnis saat ini. Untuk pembelian besar dan pembelian yang tidak diinginkan, sebagian besar bisnis akan mengubah daftar harga mereka dan memberikan potongan harga dan bonus. Metodologi kualitatif dan kuantitatif digunakan dalam penelitian ini. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian di minimarket Alfamart Perumnas Batu 6 Pematangsiantar. Hasil penelitian potongan harga secara parsial berpengaruh positif dan signifikan terhadap pembelian konsumen serta bonus secara parsial berpengaruh signifikan terhadap pembelian konsumen. Secara simultan potongan harga dan bonus berpengaruh positif dan signifikan terhadap pembelian konsumen. Hasil uji determinasi (R2) menunjukan potongan harga dan bonus signifikan terhadap pembelian konsumen yang berbelanja di minimarket Alfamart sebesar 55,2% dan sisanya 44.8% dipengaruhi oleh faktor lainnya yang tidak diteliti dalam penelitian ini
Pengaruh Proactive Personality Terhadap Kepuasan Kerja Pegawai di Lembaga Pemasyarakatan Kelas IIB Klaten Rahman, Fatimah; Subarkah, Maki Zaenudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1443

Abstract

Job satisfaction is essential in the public service sector because satisfaction an employees are the key to providing high quality service, which very important in determining the success of the organization. Theoretically, proactive personality contributes to a higher job satisfaction over time through three essential features, which is that it’s self-initiative, is change-oriented, and a focus on the future. The purpose of this study was to know the impact of proactive personality on employee job satisfaction at the Class IIB Klaten Correctional Insttitution. This study uses quantitative research methods with a non-probability sample technique of 80 respondents. The data collection technique was carried out using a questionnaire distributed via google form. There are 47 statements that are used as indicators in this study. The data analysis technique was carried out through descriptive analysis tests, simple linear regression tests, significance tests and determination tests which were processed using IBM SPSS software version 22. The results showed that the independent variable, namely proactive personality, had a positive and significant influence on the dependent variable, namely job satisfaction. with the results of the t arithmetic significance test of 6.342 > t table 1.991. The results of the determination test were obtained with an R square value of 0.34 which indicates that the proactive personality variable has an influence of 34% on the job satisfaction variable, while the remaining 66% is influenced by other variables not described in this study. From the results of the study, it can be concluded that there is a positive and significant relationship between proactive personality and job satisfaction in the Class IIB Klaten Correctional Institution
Pengaruh Profitabilitas Dan Likuiditas Terhadap Harga Saham Sebelum Dan Saat Pandemi Covid-19: Studi Kasus Pada Perusahaan Sektor Industri Farmasi dan Sektor Industri Food and Beverage Yang Terdaftar di Bursa Efek Indonesia Marlina, Tri; Anggraini, Resti Fitria Nur; Rachman, Rachmawaty
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1447

Abstract

Financial ratios are one of the indicators used to assess the company's financial performance. The better the financial performance of a company will attract investors to invest in the company and the stock price will increase. The research aims to determine the impact of profitability as proxied by Return On Assets and Net Profit Margin, and liquidity proxied by Current Ratio and Quick Ratio on stock prices partially or simultaneously before and during the covid-19 pandemic, as well as knowing the differences in the Return On Assets, Net Profit Margin, Current Ratio, Quick Ratio, and stock prices before and during the covid-19 pandemic. This type of research is quantitative with an associative and comparative approach. The population of this research is the pharmaceutical industry sector and the Food and Beverage industry sector listed on the Indonesia Stock Exchange totaling 43 companies. The sampling method using purposive sampling method obtained as many as 13 companies. This research uses secondary data with data sources in the form of financial statements and stock prices for the 2019-2020 quarter from the www.idx.com website. So that the data obtained amounted to 52 data. In this research, in testing the data using IBM SPSS ver 25, the data analysis was carried out by multiple linear regression analysis and also different tests, namely the paired sample t-test and the Wilcoxon signed rank test. The results obtained are that partially ROA and CR have no significant effect on stock prices before and during the covid-19 pandemic, while NPM and QR have a significant effect on stock prices before and during the covid-19 pandemic. Simultaneously ROA, NPM, CR and QR have an effect on stock prices before and during the covid-19 pandemic. There is no difference between ROA, NPM, and Stock Price between before and during covid-19, while CR and QR there is a difference between before and during the covid-19 pandemic. The calculation of the coefficient of determination before covid-19 pandemic showed that all independent variables could explain the dependent variable of 81.1% and the remaining 18.9% was explained by factors outside the study, while during covid-19 pandemic all independent variables could explain the dependent variable of 21.8% the remaining 78.2% is explained by factors outside the study. Keywords: Return on Asset (ROA), Net Profit Margin (NPM), Current Ratio (CR). Quick Ratio (QR), Stock Price
Pengaruh Kinerja Keuangan Terhadap Cash Holding pada Perusahaan Sub Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2020 Fardianti, Rehanah; Astuti, Susi
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1465

Abstract

This study aims to determine the effect of financial performance on cash holding. The population in this study is the banking sub-sector companies listed on the Indonesia Stock Exchange (IDX) in 2018-2020 as many as 45 companies. The research sample was 43 companies for 3 years so that a sample of 129 companies was obtained using purposive sampling method. Data analysis used the SPSS 25 program. The results showed that profitability (ROA) had a positive effect on cash holding, leverage (DER) had no effect on cash holding, and firm size had a negative effect on cash holding.

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