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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Transformational Leadership, Work Culture, Employee Engagement, Job Satisfaction, Turnover Intention in Banks Suseno Hadi Purnomo; Abdul Haeba Ramli; Cherie Anne S. Banca
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2922

Abstract

The objective of this study is to analyze the influence of transformational leadership, organizational culture, employee engagement, and job satisfaction on turnover intention. This research was conducted in a private banking company located in DKI Jakarta Province. The sample consisted of 221 employees, selected using the saturated sampling method. Data collection was conducted through questionnaires, and the analytical method used was multiple linear regression. The results of this study indicate that transformational leadership, organizational culture, employee engagement, and job satisfaction have a significant positive effect on turnover intention. The theoretical implication of this study is that transformational leadership, a strong organizational culture, and high employee engagement can effectively reduce turnover intention if managed professionally and strategically. Keywords: transformational leadership, work culture, employee engagement, job satisfaction, turnover intention.
The Role of Organizational Commitment Mediation on Turnover Intention of Private Bank Employees Rahayu, Astrid; Ramli, Abdul Haeba; Mariam, Siti; Kusnadi, Kusnadi; Tablante, Dennish
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2955

Abstract

The banking industry in Indonesia has to contend with constantly shifting obstacles in order to retain top talent. The stability of the business and the return on investments in human capital development are both adversely affected by high staff turnover rates. The purpose of this study is to examine how organizational commitment mediates the relationship between leadership, turnover intention, and human resource development among Tangerang private bank workers. Understanding the factors that determine the high degree of turnover intention in the banking industry is crucial since it can negatively affect organizational stability. 190 individuals participated in an online survey that collected data for this study, which used quantitative methodologies. Using SmartPLS, structural equation modeling (SEM) was used to analyze the data. The findings demonstrated that, either directly or indirectly, human resource development has no discernible impact on organizational commitment or turnover intention. On the other hand, leadership significantly lowers turnover intention. The study's findings highlight how crucial it is to train leaders effectively in order to increase staff retention. Organizations must also establish a healthy work environment and strike a balance between employees' personal and professional lives in order to increase their loyalty to the business. The findings of this study add to the body of knowledge on the variables influencing turnover intention and help managers create human resource management plans that are more successful. Keywords: Organizational Commitment, Human Resource Development, Leadership, Turnover Intention.
The Effect Of Brand Ambassador, Brand Trust And Brand Image On Purchase Decision On Beauty Product Rizky, Amelia; Rojuaniah, Rojuaniah; Ramli, Abdul Haeba; Gecolea, Zianneil T.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2966

Abstract

This study aims to determine: the influence of brand ambassador, brand trust and brand image on purchase decision. This study uses a quantitative approach and primary data as a data source obtained from a questionnaire. The population of this study is people who know and have bought beauty products. The sample taken was 130 respondents using purposive sampling technique. The method of collecting data by distributing questionnaires using google form, in this study using a Likert scale with a scale of 1-4. This study uses multiple linear regression analysis with the influence of three independent variables and one dependent variable. Based on the results of the research that has been conducted, it shows that brand ambassador have a positive and significant effect on purchase decision, brand trust has a positive and significant effect on purchase decision, and brand image has a positive and significant effect on purchase decision. Brand ambassador, brand trust and brand image together have an effect on purchase decision. This research is expected to provide important insights for marketers in designing effective marketing strategies for beauty products, especially in choosing brand ambassador and building brand trust and positive brand image. Keywords: Brand Ambassador, Brand Trust, Brand Image, Purchase Decision
Peer Support, Emotional Intelligence, Career Decision Self-Efficacy And Career Adaptability Among Certified Internship Students In The Merdeka Campus Program Ramli, Abdul Haeba; Trianingrum, Cendy Fauziah; Kusnadi, Kusnadi; Mesina, James Ronald O.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3105

Abstract

Students with good career adaptability can effectively plan their careers and take responsibility for their career decisions. Through the Merdeka Campus Certified Internship Program, students can develop career adaptability, preparing them to face challenges and changes in the workforce. This study aims to examine the direct influence of peer support, emotional intelligence, and career decision self-efficacy on career adaptability. The research employs a quantitative approach, targeting students from Esa Unggul University Jakarta who have participated in the Merdeka Campus Certified Internship Program. Data was collected using a questionnaire with a sample size of 130 respondents and analyzed using Structural Equation Modeling (SEM PLS) with statistical software. The results show that peer support positively influences career decision self-efficacy. Furthermore, a positive influence of emotional intelligence on career decision self-efficacy was found. Additionally, career decision self-efficacy positively affects career adaptability. However, while emotional intelligence positively influences career decision self-efficacy, it does not directly impact career adaptability. These findings are expected to provide valuable insights for universities, government, and institutions to more effectively prepare students for career challenges and changes. Keywords: Career Adaptability, Career Decision Self-Efficacy, Emotional Intelligence, Peer Support
The Influence of Motivation and Tourist Loyalty on Interest in Visiting Agro-tourism Nur Chrisa Ferdiyanti; Juliani Dyah Trisnawati; Siti Rahayu
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3117

Abstract

Agrotourism is a form of tourism that involves visitors in activities related to agriculture, plantations, and other agro-based experiences. The increasing number of agrotourism destinations has created competition, making visitor loyalty essential for maintaining these attractions. Tourist loyalty can be influenced by high-quality experiences and overall satisfaction during visits to agrotourism sites. Additionally, tourists' motivation to visit agrotourism also affects their loyalty. This study was conducted to assess the relationship between loyalty to specific attractions and overall tourist destinations, as well as to examine the effect of motivation on visitor loyalty to agrotourism in Region K. The research employed a quantitative method using a five-point Likert scale for measurement. Data analysis was conducted using SmartPLS 4.0 software. A total of 314 responses were collected through a questionnaire distributed via Google Forms. The results of this study indicate that motivation influenced by pull factors does not affect satisfaction, whereas push factors do. Motivation has an impact on the quality of the experience. Furthermore, experience quality influences both satisfaction and loyalty. Satisfaction, in turn, affects loyalty. Lastly, attraction loyalty contributes to destination loyalty.
The Influence of Brand Image, E-WOM, and Customer Rating on Purchase Decisions on Shopee E-Commerce Vani Zahara Maulidya; Mas Oetarjo; M. Rizal Yulianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3123

Abstract

The advancement of information and communication technology has had a significant impact on its users. This has intensified competition in the business world, and technological developments continue to strengthen the e-commerce industry. This study aims to examine the effect of brand image, e-WOM, and customer ratings on purchasing decisions in Shopee e-commerce. A quantitative approach was employed, using a non-probability sampling technique with the axial sampling method, involving 96 respondents. Data was collected through questionnaires distributed via Google Forms. The study's findings indicate that brand image has a positive and significant influence on purchasing decisions in online shopping through Shopee. Similarly, the e-WOM (electronic word-of-mouth) variable also exerts a positive and significant impact on purchasing decisions. Customer ratings further contribute positively and significantly to purchasing decisions on Shopee e-commerce. These findings highlight the crucial role of brand perception, online consumer reviews, and ratings in shaping purchasing behavior in e-commerce. Business actors on Shopee can leverage these factors to enhance their marketing strategies and build consumer trust.
The Influence of Profitability Leverage and Company Size on Stock Prices in Energy Companies on IDX Indradewa, Rhian; Sri Damayanti, Alia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3127

Abstract

In a company, three main performance aspects are analyzed: market performance, financial performance, and shareholder value performance. Maximizing company value can enhance shareholder wealth. This study aims to analyze the effect of profitability, leverage, and company size on stock prices in coal sub-sector mining companies. The independent variables in this study are NPM, ROA, ROE, DER, and company size. A quantitative research method is employed, with stock prices as the dependent variable. The sample consists of 24 mining companies listed on the IDX during the 2022–2024 period. The data analysis method used is multiple linear regression analysis. The results of the multiple linear regression analysis indicate that NPM and DER have a negative effect on stock prices, while ROA, ROE, and company size have a positive effect. The R-square value in this study is 0.2782, meaning that the independent variables explain 27.82% of the variation in stock prices, while the remaining 72.18% is influenced by other variables not examined in this study. Based on these findings, it is recommended that management maintain the company’s economic stability to prevent stock price declines.
The Role of E-WOM in Mediating the Influence of Brand Image on Product Purchasing Decisions Nyoman Sri Manik Parasari; Gusti Ayu Putu Fajar Ayu Cahyanti; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3132

Abstract

In the context of marketing, e-WOM is a highly influential tool in shaping consumer perceptions and influencing purchasing decisions. This study aims to assess the role of Electronic Word of Mouth (e-WOM) in mediating the influence of brand image on consumer purchasing decisions for Voordurend Love, a local fashion brand in Bali. This research employs a quantitative method, utilizing an online questionnaire distributed to 130 respondents from Generation Z and Millennials who are familiar with and have purchased Voordurend Love products. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) Version 4. The findings reveal that brand image has a significant positive effect on e-WOM and purchasing decisions. Additionally, e-WOM positively influences purchasing decisions. One key finding is that e-WOM serves as a mediating variable, strengthening the impact of brand image on purchasing decisions. This study underscores the importance of maintaining a strong brand image and proactively managing online consumer reviews to enhance purchase intentions in the digital marketplace.
Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, And Entrepreneurship Education In Generation Z Almaitsya Gianis; Abdul Haeba Ramli; Siti Mariam
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3136

Abstract

Generation Z is a group that has enormous potential in the world of entrepreneurship in the technological era. Therefore, further research on factors that influence entrepreneurial intention among Generation Z is needed. This study aims to analyze whether social inclusion, entrepreneurial intention, self-efficacy, and entrepreneurship education have a significant impact on Generation Z's entrepreneurial intention, and whether this influence is moderated by gender. This study uses a quantitative approach using a survey. Data were collected through questionnaires given to 190 members of Generation Z who were born between 1998 and 2009 and domiciled in Tangerang. The data analysis method uses the Structural Equation Model (SEM). The results of the study indicate that self-efficacy, social inclusion, and entrepreneurship education have a significant effect on entrepreneurial intention, social inclusion has a significant effect on self-efficacy, self-efficacy has a significant effect on mediating the relationship between social inclusion and entrepreneurial intention. In addition, gender significantly moderates the relationship between social inclusion and entrepreneurial intention. The implications of this study emphasize the importance of increasing self-efficacy and access to entrepreneurship education for Generation Z to encourage entrepreneurial intention. In addition, a gender-based approach in entrepreneurship policies and programs can increase the effectiveness of interventions that support young people in entering the business world. Keywords: Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, Entrepreneurship Education.
Transformational Leadership Style in Human Resource Management: A Case Study in a Multinational Company Asraf Asraf; Laode Muhammad Khalilintar Lutfi; Muhammad Nuzul Qadri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3138

Abstract

Transformational leadership has been recognized as a key factor in enhancing organizational effectiveness and driving innovation across industries. In the context of multinational companies, this leadership style becomes even more important given the complexities arising from cultural differences, regulations, and workforce expectations. This study aims to identify these challenges and formulate effective strategies for transformational leaders in managing a diverse workforce in multinational companies. This study uses a qualitative descriptive method with a case study approach, where data were collected through semi-structured interviews with five informants from various organizational levels in a multinational company. The results show that transformational leadership contributes to increased employee engagement and productivity, although its implementation faces significant challenges, such as cultural differences and regulations across countries. Therefore, more flexible and technology-based strategies need to be developed to optimize the effectiveness of transformational leadership in a global context. These findings contribute to the development of transformational leadership theory and provide practical guidance for management strategies in multinational companies to manage human resources more adaptively and innovatively.

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