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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Development of Digital-Based Service Marketing Management: A Conceptual Framework Henry Sumurung Octavian; Febry Lodwyk Rihe Riwoe; Hageem Che-Ni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3013

Abstract

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework
The FIFA World Cup 2022: Effects on Qatar's Tourism Tarida Marlin Surya Manurung; Farhan Rafi Ramadhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3063

Abstract

This study explored the impact of the FIFA World Cup 2022 on Qatar's tourism sector, focusing on tourist satisfaction. Using qualitative methods, data were collected from hotel reviews, interviews, and literature reviews. The World Cup significantly boosted short-term tourism, with a notable rise in arrivals as many visitors came specifically for the event and expressed a desire to return due to their positive experiences. Qatar, as the first Arab nation to host such a major sporting event, is expected to celebrate its successful hosting globally, especially within the GCC region. In the long term, Qatar aims to establish itself as a premier sports tourism destination, attracting attention from international sports organizations for future mega-events. The upcoming AFC Asian Cup in early 2024 highlights this ambition. While its tourism development lags behind faster-growing GCC nations like the UAE, Qatar's steady progress indicates potential for growth. Overall, the study concludes that the FIFA World Cup 2022 was a success, with high tourist satisfaction levels laying a strong foundation for Qatar's future tourism opportunities. Keywords: FIFA World Cup 2022, Tourism Sector, Tourist Satisfaction, Sports Tourism
The Effect Of Current Ratio, Debt To Asset Ratio, Net Profit Margin, And Exchange Rate On The Stock Prices Of Oil Companies: Case Study on Petroleum Companies Listed on the Indonesia Stock Exchange for the Period 2019-2024 Yoyon Supriadi; Ludianthara Hendrawan; Aang Munawar; Ratih Puspitasari; Zul Azhar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3071

Abstract

This study aims to determine whether there is Influence of Current Ratio, Debt to Asset Ratio, Net Profit Margin, and Exchange Rate on the Stock Prices of Sub-Sector Crude Oil Companies Listed on the Indonesia Stock Exchange for the Period of 2019-2024. The sample in this study consists of 13 companies selected based on purposive sampling technique. Using purposive sampling, 10 companies were obtained as samples over a period of 6 years, resulting in a total of 60 data points. The analytical method used in this study is descriptive statistics, using multiple linear regression analysis with the help of SPSS 23 software. The results of this study indicate that the Current Ratio variable affects Stock Prices, Debt to Asset Ratio affects Stock Prices, Net Profit Margin partially does not affect Stock Prices, and Exchange Rate does not affect Stock Prices. Meanwhile, Current Ratio, Debt to Asset Ratio, Net Profit Margin and Exchange Rate simultaneously have a significant effect on Stock Prices. Keywords : Current Ratio, Debt to Asset Ratio, Net Profit Margin, Exchange Rate, Stock Prices
Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo Mumuh Mulyana; Brillian Jodi Firmansyah; Febry Lodwyk Rihe Riwoe; Mashadi Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3073

Abstract

This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty. This study uses a descriptive quantitative approach with a data collection method in the form of a questionnaire to 196 respondents. The sampling technique in this study was carried out using a non-probability technique in the form of purposive sampling. This technique is carried out by determining the sample criteria in the form of Erigo consumers in Bogor City. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis. This study found that the dimensions of equity, brand awareness and brand association do not have a significant effect on consumer purchasing interest in Erigo products in Bogor City. The dimensions of perceived quality and brand loyalty have a significant effect on consumer purchasing interest in Erigo products in Bogor City. Keywords : Brand Equity, Buying Interest, Erigo , Influence
Custumer Satisfation Based on Quality Product and Brand Image Syita Oktaviani Zuniarti; Dwi Gemina; Chandra Ayu
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3076

Abstract

In the era of globalization, the beverage packaging industry has experienced rapid growth, including intense competition in the tea beverage sector. This study aims to analyze the effect of product quality and brand image on consumer satisfaction of tea beverage X PT. TFJ, both simultaneously and partially. The research sample consisted of 100 consumers who had purchased the product more than twice, selected using purposive sampling techniques. The research instrument was tested for validity, reliability, and classical assumption tests. The analysis method used was a descriptive and verification approach with multiple linear regression. The results showed that product quality and brand image had a positive and significant effect on consumer satisfaction, both together and individually. Brand image had the most dominant effect on consumer satisfaction compared to product quality. These findings indicate that brand image improvement strategies should be a priority for companies in maintaining customer satisfaction. In addition, improving product quality is still needed to strengthen competitiveness in the competitive tea beverage industry.
The Influence of Leadership Style, Work Ethic, and Job Satisfaction on the Performance of Local Government Office Employees Samsul Arifin; Kuswandi Kuswandi; Sri Rahayu
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3094

Abstract

Optimal performance can be achieved when every individual in the organization works effectively and efficiently. This study aims to analyze the influence of leadership style, work ethic, and job satisfaction on employee performance at the Regional Office of the Directorate General of Taxes (Direktorat Jenderal Pajak/DJP) East Java II. The research sample consisted of 53 employees selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using multiple linear regression methods. The partial test results show that leadership style does not significantly affect employee performance, whereas work ethic and job satisfaction have a positive and significant impact on employee performance. The simultaneous test results indicate that leadership style, work ethic, and job satisfaction collectively have a significant effect on employee performance. The coefficient of determination, at 71.1%, shows that leadership style, work ethic, and job satisfaction explain 71.1% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. This study concludes that work ethic and job satisfaction play a crucial role in improving employee performance at the Regional Office of the Directorate General of Taxes (DJP) East Java II.
The Influence of Credit Growth, Investment Decisions, Audit Quality, Financial Expertise of Directors and Commissioners on Sustainable Finance Dini Justika Istiqawaty Halik; Christina Dwi Astuti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3097

Abstract

This study aims to examine the effect of credit growth, investment decisions, audit quality, and the financial expertise of directors and commissioners on sustainable finance in the Indonesian banking sector. The sample consisted of 47 banks listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023, with a total sample size of 136. The data used is secondary data obtained from financial reports, annual reports, and sustainability reports of banking companies. Data analysis was carried out using the multiple regression method with SPSS version 21. The results of the study show that credit growth has a significant positive effect on sustainable finance, indicating that increasing credit can support the achievement of sustainability goals in the banking sector. On the other hand, investment decisions, audit quality, and the financial expertise of directors and commissioners do not show a significant effect on sustainable finance. This finding suggests that, while other factors are important in corporate management, credit growth remains the primary factor contributing to sustainable finance in the Indonesian banking sector.
Public Service Motivation as a Mediating Variable of Transformational Leadership: Digital Knowledge Sharing on Performance Kezia Margareth Ntjalama; Stefanus MS Sadana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3098

Abstract

In the digital era, transformational leadership and digital knowledge sharing are important factors in driving organizational progress, especially in the education sector. This study aims to analyze how these two factors affect teacher performance, with public service motivation as a mediating variable. The study was conducted with 70 teachers at Junior High School (Sekolah Menengah Pertama/SMP) Negeri 193 Jakarta using a quantitative approach, where data were collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings of the study indicate that transformational leadership, which is inspiring and can encourage innovation, along with digital knowledge sharing that facilitates access to information, significantly contributes to improving teacher performance. In addition, public service motivation is shown to play an important role as a mediator in the relationship between transformational leadership, digital knowledge sharing, and teacher performance. This study provides a practical contribution that can be used by schools or educational institutions in designing effective leadership strategies and utilizing digital technology to improve the quality of teaching and student learning outcomes.of the use of digital technology to improve teacher performance in the education sector.
Analysis of The Influence of Customer Perceived Values, Customer Engagement, and Customer Satisfaction on Customer Loyalty Alif Pranadetha; Syarifa Hanoum; Lissa Rosdiana Noer
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3102

Abstract

The growth of the retail business in Indonesia has led to increasing competition among industry players, pushing each to compete more aggressively in their marketing efforts. As the fashion industry in Indonesia continues to evolve, retail fashion companies are striving to create high-quality products to attract and engage customers, with the ultimate goal of fostering customer loyalty. Additionally, findings show that 118 out of 126 respondents tend to compare products from various brands before making a purchase. Therefore, this study aims to examine the relationships between customer perceived value, customer engagement, and customer satisfaction in relation to customer loyalty in the retail fashion industry. The analysis was conducted quantitatively by distributing questionnaires to 235 respondents, which were then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that customer perceived value (including product quality, service quality, and price fairness), customer engagement, and customer satisfaction (both product and brand satisfaction) have a positive and significant relationship with customer loyalty. Based on these findings, managerial implications have been developed for the fashion retail industry to refine their strategies and enhance customer loyalty.
Optimization of Vehicle Volume for Multi Lane Free Flow-Based Contactless Transaction System Ramadhani Puspa Pratami Putri; Bambang Syairudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3104

Abstract

This study evaluates the effectiveness of the tapping transaction system using e-toll at the Sidoarjo 2 Toll Gate and analyzes the potential for optimizing vehicle volume through the implementation of a contactless transaction system based on Multi-Lane Free Flow (MLFF). The research method used is quantitative descriptive, with primary data obtained through interviews and observations, and secondary data from government and company documents. Data analysis was carried out using SPSS 26 with the Chi-Square test to determine system stability based on arrival time, service level, and waiting time. The results showed that the highest vehicle arrival rate occurred on Monday, with peak traffic reaching 1,816 vehicles/hour. Although the current system is still optimal under normal conditions, the increase in vehicle volume during long holidays requires additional toll booths. Implementation of MLFF, with transaction times approaching zero, can eliminate queues and significantly improve traffic flow efficiency. This study emphasizes the importance of implementing MLFF at toll gates with high vehicle volumes and recommends further studies on aspects of technology, cost, and risk to ensure a smooth transition. The implementation of MLFF is a crucial step in maintaining long-term operational efficiency and improving toll road performance.

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