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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Career Development Strategy and Work Motivation in Improving Employee Performance through Organizational Commitment Khaeruman, Khaeruman; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of career development strategies and work motivation on employee performance, with organizational commitment serving as a mediating variable. A quantitative approach was employed, involving a population of 500 employees from a state-owned public transportation company. Data were collected from 100 selected respondents using a questionnaire that had been tested for validity and reliability. The analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that career development strategies had a significant positive effect on employee performance, with a coefficient of 0.45, and on organizational commitment, with a coefficient of 0.50. Work motivation also positively influenced performance (coefficient 0.38) and organizational commitment (coefficient 0.42). Furthermore, organizational commitment was found to significantly mediate the influence of career development strategies on performance (coefficient 0.30) and the effect of work motivation on performance (coefficient 0.25). These findings indicate that enhancing career development strategies and work motivation can lead to improved employee performance, particularly through the strengthening of organizational commitment. This study also reinforces previous research highlighting the importance of career development programs and employee motivation in improving performance and fostering employee loyalty to the organization.
The Synergy Between Entrepreneurship Curriculum and Digital Literacy in Fostering Entrepreneurial Intentions Among College Students Indah Rizki Maulia; Sumarno Manrejo; Ari Sulistyowati; Sugeng Suroso
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3174

Abstract

This study aims to explore whether the entrepreneurship curriculum and digital literacy can play a role in enhancing entrepreneurial intentions among students. The research was conducted using a quantitative method, with a sample of 65 college students who had already taken entrepreneurship courses. Data analysis was performed using SEM (Structural Equation Modeling) with SmartPLS 4.0. The results showed a positive and significant influence of the entrepreneurship curriculum and digital literacy on students' entrepreneurial intentions. The findings of this study are expected to serve as input for higher education institutions and digital platform managers to better play their roles in encouraging entrepreneurial intentions among students.   Keywords: entrepreneurship curriculum, digital literacy, entrepreneurial intentions, college students
Examining Brand Experience, Brand Trust, and Customer Satisfaction as Predictors of Loyalty in Halal Skincare Products Nandita, Wanda Vidya; Setyawan, Anton Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3176

Abstract

This study aims to analyze the influence of brand experience, brand trust, and customer satisfaction on brand loyalty in halal skincare products. Additionally, this research explores the mediating role of customer satisfaction in the relationship between brand experience and brand loyalty. This study employs a quantitative approach, collecting data through an online questionnaire distributed to consumers of the halal skincare brand Somethinc. The data collected was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results indicate that brand experience, brand trust, and customer satisfaction have a positive and significant influence on brand loyalty. Furthermore, customer satisfaction significantly mediates the relationship between brand experience and brand loyalty. This study has several limitations, including its focus on a single halal skincare brand, Somethinc, making it difficult to generalize the findings to other brands. Additionally, the cross-sectional approach used does not allow for observing long-term changes in brand loyalty. This research contributes to both academics and marketing practitioners by providing insights into the factors influencing brand loyalty in halal skincare products. The findings can be used by companies to enhance their marketing strategies by strengthening brand experience, building customer trust, and improving satisfaction to maintain customer loyalty.
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Adelia, Marsach; Ramli, Abdul Haeba; Asmin, Erny Amriani; Gecolea, Zianneil T. Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
The Role of Ownership and Attention in Driving Buying Intention in E-Commerce Hayat Yusuf; La Ode Hamida; Astil Harli Roslan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3196

Abstract

This study examines the impact of perceived review credibility on purchase intention, focusing on the mediating role of perceived belongingness and the moderating role of need for cognition. This study used a quantitative approach, using an online survey to collect data from 233 e-commerce shoppers. The study found that perceived review credibility and need for cognition significantly influenced purchase intention. Review credibility also increased the sense of belongingness, which in turn increased purchase intention. Need for cognition was found to moderate the relationship between belongingness and purchase intention, especially among individuals with a high need for cognition. Psychological factors such as need for cognition and sense of belongingness play an important role in shaping purchase intention. Marketers should focus on credible reviews and building a strong community to increase purchase intention, as well as develop effective communication strategies for consumers with a high need for cognition.
Electronic Banking and Product Features in Improving Customer Satisfaction and Loyalty Setiarini, Mersiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3224

Abstract

The era of globalization is no longer merely a discourse in the business world. The implementation of the ASEAN Economic Community (AEC) in 2020 is one manifestation of this. With the AEC in place, business competition among companies has become increasingly intense, not only among local companies but also with firms across Southeast Asia. This heightened competition requires all companies to be more aggressive. This study aims to identify, analyze, and test the quality of electronic banking services and product features and examine their impact on customer satisfaction and their implications for banks. The research method employed is a combination of descriptive and verification analysis. Data collection methods include interviews using questionnaires, observation techniques, and literature reviews. The sampling technique used is cluster random sampling, with field data collection conducted in 2022. The data analysis technique involves Structural Equation Modeling (SEM). The study’s findings indicate that, overall, the quality of electronic banking services, product features, customer satisfaction, and loyalty range from poor to good. There is a significant influence of electronic banking service quality and product features on customer satisfaction, both simultaneously and partially. Furthermore, customer satisfaction has a direct impact on the loyalty of savings customers.
Blockchain-Based Leadership: How Blockchain Technology Enhances Transparency and Accountability in Organizational Leadership Akbar, Ari; Djamaliyah, Djamaliyah; Aisyah, Nur; Anshori, Mochammad Isa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3232

Abstract

The main objective of this study is to identify, analyze, and synthesize literature related to blockchain integration in leadership practices. The search methodology was conducted through major electronic databases with relevant keywords, resulting in 45 articles that met the inclusion criteria for further analysis. The results of the analysis revealed five main themes, namely Decentralization of Leadership Authority, Transparency and Accountability, DAO (Decentralized Autonomous Organization) Leadership Model, Transformation of Trust in Leadership, and Challenges of Implementation and Adoption. Blockchain technology has the potential to transform traditional leadership systems by creating a more transparent, efficient, and distributed trust-based environment. However, the implementation of blockchain-based policies faces various challenges, including technical barriers, organizational culture, and regulatory barriers. This study contributes to the understanding of how blockchain technology can change the dynamics of leadership and organizational governance. In addition, the findings of this study offer insights for further research in developing more adaptive, innovative, and sustainable leadership models in the digital era.
The Influence of Altruism, Moral Obligation, and Halal Brand Image on Purchase Intention Anggraini, Fera; Soepatini, Soepatini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3237

Abstract

This study aims to analyze the effect of altruism, moral obligation, and halal brand image on purchase intention of Hanasui cosmetics with Electronic Word of Mouth (E-WOM) as an intervening variable. As consumer awareness of halal products increases, factors such as moral values ​​and digital communication become important elements in purchasing decisions. This study uses a quantitative approach with a survey method through a questionnaire distributed to 150 respondents. The data collected were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. The results showed that altruism, moral obligation, and halal brand image have a positive and significant effect on purchase intention of Hanasui cosmetics. In addition, E-WOM was proven to mediate the relationship between altruism, moral obligation, and halal brand image on purchase intention. This confirms that digital communication through reviews and recommendations from other users plays an important role in shaping consumer perceptions and increasing trust in halal products. The implications of this study can help halal cosmetic companies in designing more effective marketing strategies by utilizing digital communication and building a strong brand image among consumers.
Influence of Workload and Work Stress on Motivation and Performance of Outpatient Nurses in Region C Yuninda, Evangelia; Nababan, Medan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3243

Abstract

This study aims to determine and analyze the effect of workload and work stress on work motivation and performance of outpatient nurses in Health Services in Region C. The results of this study are expected to provide input for Health Service leaders and nursing managers in improving nurse performance which can have an impact on the quality of nursing care services. The research method used is descriptive and verification analysis. Data collection used is interviews using questionnaires accompanied by observation and literature techniques. Sampling using proportional random sampling. Data collection in the field was carried out in 2024 with a population of 170 people and a research sample of 119. The data analysis technique used Path Analysis. The results of the study showed that in general the workload, work stress, work motivation, and performance of nurses tend to be high and less good. There is an effect of workload and work stress on work motivation both partially and simultaneously and work motivation affects the performance of outpatient nurses in Health Services in Region C. There must be a balanced division of workload and equal responsibility among nurses.
The Effect of Employee Morale and Organizational Familiarity on Innovative Work Behavior through Employee Engagement Satrianny, Ika Puspa; Thamrin; Nasib; Harianto, Adi; Novirsari, Emma
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3252

Abstract

This study examines the influence of employee morale and organizational familiarity on innovative work behavior, with employee engagement serving as a mediating variable. The research contributes to the organizational behavior literature by integrating motivational and contextual factors to explain innovative behavior among employees, particularly within the context of an Indonesian manufacturing company, PT. Karya Lencana Mas. The study aims to investigate both the direct and indirect effects of employee morale and organizational familiarity on innovation through employee engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to employees with a minimum of one year of service. The data were then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that both employee morale and organizational familiarity have significant effects on innovative work behavior, both directly and indirectly through employee engagement. Employee engagement plays a crucial mediating role in strengthening these relationships. These findings highlight the importance of creating a positive work environment and enhancing employees’ understanding of organizational systems and culture. The practical implications of this study suggest the need for HR strategies and leadership practices that focus on improving employee morale and organizational socialization to foster a more engaged and innovative workforce.

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