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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effect of Social Media Marketing Activities and Price Perception on Brand Trust, Brand Image, and Purchase Intention Ramli, Abdul Haeba; Aristawidya, Annisa Nur; Mesina, James Ronald O.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3152

Abstract

This study explores direct and indirect effects with data collection methods through surveys by distributing questionnaires. The population in this study is a woman who uses barenbliss cosmetic products for at least 18 years. Based on the research results, 6 hypotheses can be accepted, namely The results of this study indicate that social media marketing activities have a positive effect on purchase intention, social media marketing activities have a positive effect on brand trust, social media marketing activities have a positive effect on brand image, price perception has a positive effect on brand image, brand trust has a positive effect on purchase intention, brand trust has a positive effect as a mediation on the relationship between social media marketing activities and purchase intention. A total of 4 hypotheses were rejected which showed no effect including, price perception and brand image have no effect on purchase intention, brand image has no effect on the relationship between price perception and purchase intention, brand image has no effect on the relationship between social media marketing activities and purchase intention. This research provides managerial implications for the marketing sector of a company to optimize social media strategies to create consumer purchase intention. Keywords: Social media marketing activities, price perception, brand trust, brand image, purchase intention
Techno Resources, Transformational Leadership, Job Satisfaction And Turnover Intention Fahrosa, Salsa Meisita; Ramli, Abdul Haeba; Mariam, Siti; Purnomo, Suseno Hadi; Tablante, Dennish H.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3158

Abstract

Techno Resources are essential to increase productivity and efficiency in organizations. However, the application of technology in the workplace often causes difficulties, which can affect Job Satisfaction and encourage employees to Turnover Intention. The purpose of this study is to investigate how Techno Resources, Transformational Leadership, Job Satisfaction, and Turnover Intention in an organization interact with each other. This study shows that Transformational Leadership is a factor that can affect how satisfied employees are with their jobs when Techno Resources affect how satisfied they are with their jobs. The results of this study are expected to provide insight for organizations on the best way to use Techno Resources and Transformational Leadership methods to increase employee productivity and retention. This study uses quantitative research using the Structural Equation Model Partial Least Square (SEM-PLS) method. Questionnaires were distributed to 150 respondents from private companies in the Tangerang area. The results of this study are expected to provide insight for organizations on the best way to use employee productivity and retention. Keywords: Techno Resources, Transformational Leadership, Job Satisfaction, Turnover Intention.
Leverage, Dividend Policy, and Profitability Effects on IDX30 Stock Price Volatility During 2019–2023 Siti Maysaroh; Handayani, Anita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3159

Abstract

The capital market is an increasingly popular investment alternative among the public. One of the factors that can affect stock price volatility is a company's financial statements, which serve as the primary basis for analyzing its performance. This study aims to determine the effect of leverage, dividend policy, and profitability on stock price volatility. This study employs a quantitative method with data analysis conducted using multiple linear regression analysis. The variables used in this study include leverage, dividend policy, and profitability as independent variables, while stock price volatility serves as the dependent variable. Leverage is measured by the Debt-to-Equity Ratio, dividend policy is measured by the Dividend Payout Ratio, and profitability is measured by Return on Assets. The study focuses on companies listed in the IDX30 index on the Indonesia Stock Exchange for the period 2019–2023, using a sample of 63 companies. The results indicate that leverage and dividend policy do not have a significant effect on stock price volatility, while profitability has a negative effect on stock price volatility. Furthermore, leverage, dividend policy, and profitability, when analyzed simultaneously, do not have a significant effect on stock price volatility in the IDX30 index during the 2019–2023 period.
Flypaper Effect and Fiscal Illusion in Village Financial Management: A Case Study of KP Village Siregar, Oktarini Khamilah; Rahima Br Purba; Tri Dessy Ratna Sari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3161

Abstract

This study investigates the phenomenon of fiscal illusion and the flypaper effect in the financial management of KP Village in Serdang Bedagai Regency. The research aims to analyze the impact of fiscal decentralization, financial dependency, village income growth, spending efficiency, and the effectiveness of local revenue (PADesa) on village expenditure. Using a quantitative associative approach and multiple linear regression analysis, this study examines financial data from 2015 to 2024. The results show that while village revenue and expenditure have steadily increased, local revenue generation remains low, highlighting the village’s dependence on intergovernmental transfers. The findings confirm the presence of the flypaper effect, where increased transfer funds lead to higher village spending without a corresponding increase in locally generated income. Significant factors influencing village expenditure include land and building tax, degree of decentralization, and spending efficiency, while other variables such as village income growth and transfer income have a limited impact. This study underscores the need for strengthening fiscal independence by enhancing local revenue generation strategies, improving budget management efficiency, and reducing reliance on external transfers. The research contributes to understanding fiscal behavior at the village level and provides policy recommendations to improve financial independence and sustainable village development.
The Impact of Security, Digital Financial Literacy, and Trust on Cryptocurrency Investment Experiences Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3163

Abstract

This study examines the influence of security and digital financial literacy on cryptocurrency investment with trust as a mediating variable, especially among the younger generation as dominant investors. Quantitative methods were used through a survey of 297 active cryptocurrency investors in Indonesia, analyzed using the Structural Equation Model with the Partial Least Squares approach. The results showed that security has a positive effect on trust in cryptocurrency, which plays an important role in increasing investor confidence in this asset. Digital financial literacy and trust also have a positive effect on cryptocurrency investment experience, emphasizing the importance of understanding digital finance in the new financial era. In addition, trust mediates the effect of security on investment experience, serving as a bridge between security and a good investment experience. Thus, to improve investment experience, investors need to have a good understanding of digital finance and a high level of trust in cryptocurrency. Trust is a key factor in shaping a positive investment experience and driving further adoption of cryptocurrency.
The Influence of Dynamic Capability Competence and Innovation Performance on the Sustainable Competitive Advantage of MSMEs in Papua Thamrin, Rosiyati M.H; Rahmawati, Rini; Juniar, Asrid; Nuryadin, Muhamad Rusmin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3164

Abstract

This study is novel in its holistic approach to the influence of dynamic capability competency and innovation performance on the sustainable competitive advantage of MSMEs in Papua. This focus fills the gap in the literature that tends to ignore the local context of Papua, especially regarding the adaptation of MSMEs to limitations in infrastructure, technology, and market access. By prioritizing the dimensions of economic, social, and environmental sustainability, this study not only provides academic contributions but also practical recommendations for the long-term development of MSMEs. This study uses a quantitative approach with a survey design. A total of 200 MSME actors were selected through purposive sampling, with the criteria of having implemented technology in their marketing strategies. Primary data were collected through questionnaires, while secondary data came from annual reports and government publications. The main variables—dynamic capability competency, innovation performance, and sustainable competitive advantage—were measured using a Likert scale. The analysis was conducted using path analysis with SPSS and AMOS. The results show that marketing and R&D competencies have a positive influence on innovation performance, which in turn increases sustainable competitive advantage. Innovation performance acts as a mediator in this relationship. The relationship found is unidirectional, emphasizing that competency drives performance, not the other way around. The practical implications of these findings indicate the importance of MSME investment in strengthening internal competencies, especially in marketing and R&D, to create sustainable innovation and strengthen competitive positions amidst Papua's unique limitations.
Building Brand Engagement through Social Media Brandposts in Beauty Services Hasan, Samsurijal; Naim, Muh. Rezky; Aryadi, Aryadi; Putri, Librina Tria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3165

Abstract

Promotional activities are vital in marketing beauty services and should be factual, honest, informative, and educational. While advertising through conventional and digital media is common, social media offers a broader reach. Beautiful House Nitri in Bangkinang City, however, has limited use of social media for promotion despite targeting a digitally savvy community. Its official Facebook and Instagram accounts lack professional management, contributing little to marketing performance. This study aims to analyze brand engagement through social media by examining brand posts, comments, replies, likes, and shares on Beautiful House Nitri’s Facebook and Instagram accounts. Using content analysis, the research finds that Instagram outperforms Facebook in generating brand engagement, evidenced by higher consumer responses such as product reviews and user-generated content due to more active interactions. Beautiful House Nitri prioritizes Instagram and Facebook for information sharing and consumer interaction, posting mostly neutral brand posts and leveraging these platforms as responsive online customer care channels. The brand engagement achieved remains at the awareness stage, with informational brand posts designed to introduce beauty services and encourage users to follow its social media platforms.
Impact of Receivables Turnover and Collection Period on Manufacturing Profitability in Indonesia Fenty Fauziah; Siti Rosa Lismawati; Nur Hanisfatin Rushami Zien
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3166

Abstract

The COVID-19 pandemic has profoundly disrupted the global economy, leading to unprecedented challenges and shifts in economic dynamics. Motivated by the economic disruptions caused by the COVID-19 pandemic, the research explores how these companies managed credit sales and collections amidst heightened financial instability. Employing a quantitative approach with panel data from 152 randomly selected firms, the study uses multiple linear regression analysis to assess the relationship between receivables turnover, average collection period, and profitability (measured by Return on Assets). Results reveal that receivables turnover has a significant positive effect on profitability, while the average collection period exerts a significant negative impact. Moreover, both variables jointly influence profitability, though their combined explanatory power is moderate. The findings highlight the importance of efficient receivables management in enhancing financial performance, especially during periods of economic volatility. Companies must prioritize efficient credit and collection policies to shorten the receivables cycle without sacrificing sales growth.
Psychological Capital, Authentic Leadership, Job Satisfaction And Job Performance Kusnadi, Kusnadi; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3168

Abstract

The purpose of this study was to explore the relationship between authentic leadership, psychological capital, job satisfaction and job performance in employees working in manufacturing companies in the province of Banten, Indonesia. This study was conducted with 387 respondents. The research respondents were selected using the purposive sampling method. The research conducted was a quantitative study using the Structural Equation Model (SEM) method. The results of this study prove that there is an influence between psychological capital on job satisfaction, and authentic leadership on job satisfaction; Then job satisfaction affects work engagement and work engagement affects job performance. The managerial implications of this study are that companies must be able to encourage employees to have good work performance by paying attention to variables that can improve it, namely employees must feel full involvement between themselves and the organization, then employees must also be happy with their work and then employees must be confident in what they do. Keywords - Authentic Leadership, Psychological Capital, Job Satisfaction, Work Engagement, Job Performance
Determinants of Tax Aggressivity in Food and Beverage Sub-Sector Companies on The Indonesian Stock Exchange Tambunan, Martua E.; Samaria, Angel
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3169

Abstract

Tax is an obligation that must be fulfilled by companies to the state. In fulfilling their tax obligations, companies often engage in tax aggressiveness to minimize the tax burden they must pay. This study aims to examine and analyze the influence of factors such as profitability, leverage, company size, and corporate social responsibility on tax aggressiveness in the food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the period from 2019 to 2021. This research uses a quantitative approach with data collection through documentation, where the researcher analyzes the financial statements of the companies listed as samples. The data analysis method used is panel data regression to test the proposed hypotheses. The sampling technique employed is non-probability sampling with a purposive sampling approach, selecting 16 companies as the sample, resulting in 48 observations. The results show that profitability has a negative and significant effect on tax aggressiveness. Leverage and company size do not have a significant effect on tax aggressiveness, while corporate social responsibility has a significant negative effect on tax aggressiveness. This study provides valuable insights for companies and regulators regarding the factors that may influence tax behavior in the food and beverage industry.

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