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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 661 Documents

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INFLUENCE OF SOCIAL ECONOMIC FACTORS AND AGRICULTURAL TECHNOLOGY IMPLEMENTATION TOWARD ORANGE CROP PRODUCTIVITY Dasipah, Euis; Raden Budiasih; Tita Rostikasari
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.241

The purpose of this study was to find out and analyze the socio-economic influence of farmers on the level of technological application in orange plantation. The research method used descriptive analysis, while to determine the relationship between variables was done by using a simple non-linear regression test and multiple linear regression test. A survey method was conducted on socio-economic factual description of farmers, the application of agricultural technology, especially orange plantation and its productivity. The unit of analysis is a farmer who was cultivation in 2009 until 2020. The sampling technique was done by two-stage random sampling and obtained a sample of 90 farmers as respondents. The collected data were analyzed analytically descriptive according to the results of hypothesis testing. The result of the research showed that: The application of agricultural technology influenced by socio-economic factors, namely the area of arable land and social media exposure.

OVERCOMING OBSTACLES IN THE DEVELOPMENT OF IKRT / UMK THROUGH APPLICATION OF APPROPRIATE TECHNOLOGY Ayu Arwati, I Gusti; Euis Nina Saparina; Nur Endah Retno Wuryandari
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.242

The SME sector that has an important role in the Indonesian industry is the small and home industry (IKRT) or micro and small businesses (MSME). In everyday life, washing clothes and washing the house is an activity that is usually done by everyone, especially by the home industry. IKRT (UMK) Suradita RW 09 Suradita Indah Complex, is IKRT (UMK) in the Suradita sub-district, which produces green cleaning products guided by Universitas Mercu Buana lecturers who have been operating for one year. IKRT (UMK) was established to increase the knowledge of housewives who live in RW 09, where production is marketed in the surrounding area as well. In addition there is no good management governance, also a good marketing strategy. Based on the above, the objectives of community service are (1) using appropriate technology in the green cleaner production process, (2) improving the quality of green cleaner product formulations, (3) implementing good governance management and marketing strategies to be more effective and efficient and has sustainable competitiveness. The results of this community service are (1) appropriate technology that can be used in the production process. (2) Improving the quality of green cleaner product formulations and (3) governance management and marketing strategies. And can avoid Suradita IKRT which is more effective and efficient and has sustainable competitiveness.

THE IMPACT OF BRAND IMAGE AND SERVICE QUALITY ON BUYING DECISIONS AND ITS IMPLICATION ON CONSUMER SATISFACTION (CASE STUDY AT PT IMI) Okta Pradita, Sylvia; Arifin Sitio
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.243

This study aims to analyze the Impact of Brand Image and Service Quality on Buying Decisions and Its Implications on Consumer Satisfaction (Case Study at PT IMI). This type of research used in this study is a type of causal research with a quantitative approach. The population in this study is all PT IMI customers who have received document storage services as much as 465 customers. The determination of the number of samples was been taken using the Slovin formula to obtain 82 research samples. While analysis technique used is path analysis. The result of these study indicate whether: (1) Brand Image has a positive and significant influence on Purchasing Decisions, (2) Service Quality has a positive and significant effect on Purchasing Decisions, (3) Brand Image has a positive and significant effect on Consumer Satisfaction, (4) Service Quality has a positive effect and significant impact on Consumer Satisfaction, (5) Purchasing Decisions have a positive and significant effect on Consumer Satisfaction.

GREEN PURCHASE INTENTION AND BEHAVIOR AMONG MILLENNIAL COFFEE SHOP CUSTOMERS Driantama Djaelani, Dietta; Vincentia Paundri Negari; Daniel Cuaca
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.244

The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Data gathering is done by online questionnaire through google form and given to respondents that usually purchase coffee in coffee shops with ages 18-36 years old. This research is using SEM (Structural Equation Modeling) to analyze the model with Software SmartPLS 2.0 M3 for data processing. Results from this research shows that there are significant influences between attitude towards green product towards green purchase intention and green purchase intention towards green purchase behavior. While environmental concern and attitude towards the environment did not have significant influence towards green purchase intention.

THE ADVANTAGES OF IMPLEMENTATION OF INTEGRATED MANAGEMENT SYSTEM ON ISO45001, AND ISO14001 IN MANUFACTURING INDUSTRY Pratikno, Yuni; Kusnadi
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.252

Integrated management system (IMS) can integrate several management systems in companies such as: Environmental Management Systems (ISO 14001) and Occupational Health and Systems Safety Management (ISO45001). The purpose of this study is to answer the question of what and how to implement IMS policies in industrial companies in the fields of occupational safety, occupational health and environmental sustainability. This IMS implementation research was conducted on a manufacturing industry that has implemented IMS. The research method is conducted with qualitative methods with CIPP evaluative model (Context, Input, Process, and Product). This study succeeded in uncovering the implementation of IMS in the manufacturing industry which was investigated that the IMS had been fully implemented in the Occupational Health and Environmental Management and Safety System (HSE). The IMS is implemented at the policy level or management commitment (context), HSE planning (Input), operational implementation (process), HSE monitoring and evaluation and a review (Product) for continuous performance improvement.

E-COMMERCE AS A TECHNOLOGICAL INNOVATION STRATEGY OF ENTREPRENEURS IN BANDUNG TO INCREASE SALES IN DIGITAL ERA Harnani, Nining; Rudi Suprianto Ahmadi; Nana Suhana; Luthfi Setiadiwibawa
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.253

The purpose of this research is to investigate how e-commerce can increase sales volume in the creative food and beverage industries. The data used in this research is quantitative data from the sources; whereas the primary data is gathered through questionnaires, interviews and observations. Furthermore, to complete the data, the author also reviews documents from relevant government agencies, journals, books and other references from the Internet as secondary data. The method used in this research is descriptive verification. The type of research is descriptive verification. The study is conducted to test the effect of e-commerce on sales volume by using simple linear regression. Then to determine the effect, the writers use the formulas of Correlation and Coefficient of Determination. The results show that e-commerce has a significant effect on sales volume by 56%. While the remaining 44% is influenced by other factors outside the focus of this study.

FOREIGN TOURIST’S FOOD PREFERENCES IN LOMBOK: A QUALITATIVE RESEARCH IN CUSTOMER BEHAVIOR Sudiartha Athar, Handry; Josman, Lady Faerrosa; Hermanto
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.254

Customer behavior is one of the challenging studies in marketing. Most of all, the customer’s behavior towards a tourism destination’s product such as food or as we often call gastronomy. This study is a qualitative research aimed to know what’s behind the food preferences of foreign tourist from different countries (such as Australia, Finland, Japan, Malaysia, and the UK), what motivates them when choosing a certain food during their holiday. In-depth interview along with keen observation were held to get sufficient information and deep results on the purpose of the study. This study was held in Lombok and ten participants were being interviewed. The results indicate that there are three main aspects that affect the participants in choosing their food when in a tourism destination: a) Exposure effect; b) Intention to looking for new experiences and/or based on past experiences; and c) The food aspects. This study surely answers that providing sufficient information to the international market of our tourism industry is a big must as they surely will search for related information before deciding on what to consume in a certain destinations as well as providing them with good quality culinary and a long life experiences that they can cherish in the future.

DETERMINING BUSINESS CONSTRAINTS AMONG INDONESIAN WOMAN ENTREPRENEURS: STUDY FROM LOCAL MSME COMMUNITY Setiawati, Cut Irna; Zulfaa Putri Nabiilah
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.255

The rapid growth in the number of women entrepreneurs, isn’t equal to the growth of their businesses which are relatively slower. Same thing that occur to Benua Citra Niaga MSME community (BCNc), which have 66,67% women members. Only 30% of women entrepreneurs in BCNc who showed business growth, while other 70% are stagnant. Thus, this study aims to find out factors that constraining the business success of women entrepreneurs in BCNc. This study used a quantitative method. Factor analysis used for analyzing data. The findings of this study indicate that there are 9 dominant factors: lack of networks to financial institution, underestimated in the business and family environment, lack of business education and experience, unfavorable business regulation, unsupportive economic and political environment, assets price and taxes problem, work-life imbalance conflict, limited training and community access, and hiring unqualified employee. The most dominant factor is lack of networks to financial institution.

THE PRICE MECHANISM FUNCTION OF CURLY RED CHILLY IN THE CENTER OF PRODUCTION AND WHOLESALER Sukmawati, Dety; Ning Srimenganti
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.256

The problem of red chili related to price fluctuations has always been a concern for farmers.Therefore, an increase in the production of agricultural commodities including chili horticultural commodities needs to be accompanied by improvements to the marketing system. These research was quantitative research, data collection was done by means of a survey of time series . The data used are time series data and supporting data which come from: Information center of price at production center, and price information at West Java Food Crop Agriculture Agency. From the amount of data (included observation) which amounted to 72 data. The technic analyzed used multivariate. ,the rational expectation hypothesis of the supply function was analyzed by the EVIEWS 8. the results of price analysis in Cikajang have a dominant influence on prices in the PIKJ and vice versa, the results of the analysis show that an increase in price of 1 rupiah in Cikajang will increase the price in PIKJ 0.7679 rupiah, or an increase in price of 76.79% meaning an increase in prices in production centers will raised the price of 76.79% in the PIKJ. PIKJ will quickly respond to price increases in production centers even though the distance from production centers to PIKJ was very far, the flow of price information that occurs was actually one-way from PIKJ to production centers. The response to the high price increase was seen that the PIKJ was a price determinant and when viewed from the marketing actors involved in it turns out there were farmers in the production center which were dealers or traders in the PIKJ.

THE INFLUENCE OF BRAND TRUST IN MEDIATING CONSUMER ONLINE BEHAVIOR AGAINST BUYING INTEREST IN ONLINE STORES (CASE STUDY OF HYPERMART ONLINE SHOP IN INDONESIA) Rahul Chauhan; Hendra Martha Fauzy
Dinasti International Journal of Digital Business Management Vol 1 No 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.294

The invasion of online stores in Indonesia is very massive, proven by various applications and online stores that are known to have operated and used services by the people in Indonesia. Changes in consumer shopping behavior from offline to online have become routine habits in daily behavior. This raises challenges for retail businesses in business continuity. To maintain business continuity, retail (offline store) must diversify by opening an online store. Having an online store or digital business format is expected to be able to maintain business continuity with the support of brand trust owned by offline stores.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA