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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 371 Documents
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ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOMORO COFFEE KOTA BOGOR Elfa Syukrina; Marcella Magdhalena Erlely; Salsa Nur Maulida; Muhammad Ifran; Veralianta Br Sebayang; Tasya Angelita
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1354

Abstract

Tomoro Coffee is one of the local coffee shops that is growing rapidly in Indonesia. Understanding consumer preferences for Tomoro Coffee is important for business development and effective marketing strategies. This research aims to analyze consumer preferences regarding Tomoro Coffee purchasing decisions using descriptive analysis and the Fishbein multi-attribute model with a total of 100 respondents who are Tomoro Coffee consumers. The research results show that the factors that consumers prioritize in determining purchases are the taste and service attributes, while the location and packaging attributes do not have much influence on purchasing decisions. This research provides important implications for Tomoro Coffee to maintain and improve product quality, improve service, create a comfortable atmosphere, and expand the reach of shop locations. Understanding consumer preferences can help Tomoro Coffee make marketing strategy decisions to increase competitiveness and achieve business success.
ANALISA NILAI VALUASI STARTUP MENGGUNAKAN METODE SCORECARD VALUATION PADA PT SAFAGA INDONESIA I Gede Nurya Adi Danika Putra Danika Putra Danika
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1094

Abstract

Safaga Indonesia is a startup that operates in the field of educational services to help shape oneself into intelligent, established and useful people who are ready to compete in the world of work, This scorecard valuation is a valuation commonly used by venture capitalists and this valuation is used for companies that do not yet have financial factors such as profits, revenues or gross merchandise value (GMV) and tend to only have ideas, concepts and technology. This research aims to measure the valuation value of startup companies using the PT scorecard method The results of this research show that the startup value of PT. Safaga Indonesia is IDR. 1.818.437.498
PENGARUH KEBIJAKAN UPAH KETENAGAKERJAAN TERHADAP KESEJAHTERAAN PEGAWAI PEMERINTAH Nikmah Dalimunthe; Yasmin Afifah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1330

Abstract

This study examines the impact of labor wage policy on the welfare of government employees. The study employs a qualitative method, utilizing descriptive data and descriptive methods. The data is sourced from various books, journals, and academic works that can be used as references. The results show a complex relationship between labor wage policy and the welfare of government employees. An increase in the minimum wage, although increasing purchasing power and job satisfaction, raises concerns about inflation and government financial burden. Health and education allowances, on the other hand, significantly improve the quality of life of government employees and their families. Performance incentives, if designed correctly, can boost motivation and work performance.
ANALISIS FAKTOR YANG MEMPENGARUHI PENYERAPAN TENAGA KERJA PROVINSI NUSA TENGGARA BARAT Muhammad Rafi'i Sanjani; Indah Fitriana Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1359

Abstract

Unemployment in West Nusa Tenggara Province is still quite high which is the reason people living in the area decide to migrate. There are several factors that cause these people to migrate, including a high minimum wage rate, a large number of companies, a good economy. A good economic level can be seen from the high and low unemployment rate in the area. The high and low unemployment depends on the high and low labor force absorbed. In addition, there are factors that cause low employment including GDP, HDI, salary minimum wage, and investment. This research was conducted with the aim of determining the effect of Gross Regional Domestic Product (GRDP), Human Development Index (HDI), salary minimum wage (UMK), and investment on labor absorption in West Nusa Tenggara Province in 2017-2020. In this study for GRDP variables include production, HDI includes education, minimum wage includes MSEs and investment variables include Domestic Investment (PMDN) This study uses a type of quantitative research with secondary data obtained from the Central Statistics Agency (BPS) of West Nusa Tenggara Province and the Manpower and Transmigration Office. The data collection method used is a documentation technique, the collected data is analyzed using multiple regression equations using the Eviews 12 program.
PENGARUH DUKUNGAN ORGANISASI, DUKUNGAN ATASAN, DAN DUKUNGAN REKAN KERJA YANG DIRASAKAN TERHADAP KINERJA PEGAWAI KAPANEWON GIRIMULYO KULON PROGO Ahmad Jamil Hidayatullah; Ignatius Soni Kurniawan
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1179

Abstract

There is a phenomenon that occurs at the Kapanewon Girimulyo Kulon Progo Office, where performance achievements are not yet optimal. This is because there is a workforce that is not yet able to face every challenge and change in dealing with every challenge around them, including in the use of information technology to support community services. This research aims to analyze the influence of organizational support, superior support, and co-worker support on the performance of Kapanewon Girimulyo Kulon Progo Yogyakarta employees. This research is quantitative research that uses primary data collection with a research instrument in the form of a questionnaire. There were 21 research participants, and the data was taken by census. The data was processed using multiple regression analysis using the SPSS software application. The research results found that organizational support, supervisory support, and work support had a significant positive effect on employee performance. This research proves that strengthening antecedents has implications for organizations when organizations make policies and decisions to improve employee performance. The number of employees who were respondents was only small, which was a limitation in this research.
PENGUKURAN EFISIENSI DAN EFEKTIVITAS PENGELOLAAN KEUANGAN DAERAH PADA BADAN PENDAPATAN DAERAH KABUPATEN SUMBAWA TAHUN 2018-2021 Novida Halleine Putri; Jayanti Mandasari; Diah Intan Syahfitri
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1150

Abstract

This research aims to determine the level of efficiency and effectiveness of regional financial management at the Sumbawa Regency Regional Revenue Agency (BAPENDA) in 2018-2021. The method used in this research is qualitative. The informant in this research was the secretary of BAPENDA. The data collection method used is field study (observation), where after obtaining the data it is then calculated using the efficiency ratio and effectiveness ratio formula, interviews and documentation. The results of measuring the efficiency ratio show that the level of efficiency in regional financial management of the Sumbawa Regency government in 4 years has fluctuated with an average level of efficiency of 69.03% with the Efficient category, The results of measuring the effectiveness ratio show that the effectiveness level of regional financial management of the Sumbawa Regency government in 4 years has fluctuated with an average level of effectiveness of 95.69% with the Effective category, This shows that the government's performance in realizing regional income based on real regional potential in the 2018 - 2021 budget year has been very good. Based on the research results, it can be described that the regional financial management of Sumbawa Regency is still unstable. This is caused by the Regency regional government. Keywords: Efficiency, Effectiveness, Regional Financial Management, Regional Income
STRATEGI MEMBANGUN LOYALITAS MEREK MELALUI KEPERCAYAAN PELANGGAN UNTUK MENINGKATKAN PENJUALAN SUNSCREEN WARDAH Aluna margareta; Dea Luthfiana Fatihah; Anggit Dyah Kusumastuti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1340

Abstract

Loyalitas merek pada perusahaan mampu meningkatkan citra perusahaan dan menciptakan pelanggan yang setia. Sebagai implementasi dalam membangun loyalitas merek perusahaan dapat melakukan dengan membangun kepercayaan pelanggan. Penelitian ini bertujuan untuk mengetahui lebih luas strategi apa saja yang dapat dilakukan oleh perusahaan untuk membangun loyalitas merek dan meningkatkan penjualan sunscreen pada perusahaan Wardah. Penelitian ini mengguanakan pendekatan kualitatif dengan menggunakan data sekunder dan penelitian terdahulu melalui studi literatur. Hasil penelitian ini menyatakan bahwa loyalitas merek terbentuk dari kepercayaan pelanggan yang dapat dilihat dari tingkat kepuasan, baik itu dari kepuasan akan kualitas maupun dari bentuk pelayanan yang diberikan. Dengan strategi yang tepat maka dapat menjadikan perusahaan mampu meningkatkan loyalitas terhadap suatu merek.
METODE SYSTEMATIC LITERATUR REVIEW PERKEMBANGAN START UP DIGITAL PADA ERA SOCIETY Resnawita Resnawita; Jhon Veri
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1418

Abstract

The research aims to examine the development of digital startups in the Society era through the systematic literature review (SLR) method. The focus of this research includes dominant business models, marketing platforms used, and factors that influence the development of digital startups in Indonesia. Information was obtained from journals accessed via Google Scholar, with inclusion criteria including publications in the 2020-2023 time period, and relevance to digital startups and the Society era. Of the 40 journals found, 10 journals met the quality assessment criteria. The research results show that the dominant businesses adopted by digital startups are in the service and food sectors. Web-based platforms are the dominant ones used for marketing, followed by Android-based. The development of startups in Indonesia is increasing rapidly thanks to widespread use of the web and digitalization. However, many startups face significant challenges in the early stages, such as poor management and unsystematic operating cycles. This research emphasizes the importance of effective business strategies, such as SWOT analysis and strategic partnerships, to increase the chances of success in a competitive market. This research makes an important contribution to understanding the dynamics of digital startup development and effective digital marketing strategies.
PENGARUH MOTIVASI BERBELANJA HEDON, PROMOSI PENJUALAN DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF PENGGUNA E-COMMERCE SHOPEE Berlien, Richard; Calen, Calen; Sinaga, Novendra Adisaputra
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1591

Abstract

This research aims to determine the influence of hedonic shopping motivation, sales promotions and shopping lifestyle on the impulse buying of Shopee e-commerce users, both simultaneously and partially. The type of research used in this research is quantitative research. The population in this study was 45 employees at PT.Metro Makmur Jaya Pematang Siantar. Simultaneously, hedonic shopping motivation, sales promotions and shopping lifestyle influence the impulse buying of Shopee e-commerce users. Impulse buying which is influenced by hedonic shopping motivation, sales promotions and shopping lifestyle is 70% while the remaining 30% is influenced by other factors not examined in this research.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN KENTANG DI PASAR TRADISIONAL KOTA BOGOR Veralianta Br Sebayang; Nabila Rahmania Az Zahra; Diyah Puspa Asih Atsilanti; Devi Pradipta Kartika Buana; Muhammad Faishol Jahiddudin; Abib Riyadi; Tasya Angelita
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1351

Abstract

Potatoes are an important food source, and understanding the factors that influence purchasing decisions in both traditional and modern markets is crucial for business owners to boost sales. This study aims to analyze the influence of price, distance, income, education, and occupation on consumer behavior in purchasing potatoes at Traditional Market, Bogor City. The research employs a quantitative approach using multiple linear regression analysis. The study was conducted from March to April 2024, with a sample of 86 respondents selected using the Slovin formula. The results indicate that price, distance, income, and occupation significantly influence consumer purchasing behavior, while education does not show a significant effect. The coefficient of determination (R square) obtained is 0.91512, indicating that approximately 91% of consumer purchasing behavior for potatoes can be explained by the variables studied. This research provides insights for market vendors in devising effective sales strategies based on the factors influencing consumer behavior.

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