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Contact Name
Sarida Sirait
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+6281319494217
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INDONESIA
Jurnal EK dan BI
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Articles 371 Documents
PENGARUH DISIPLIN KERJA, PEMBERIAN KOMPENSASI, DAN PENGEMBANGAN KARIR TERHADAP SEMANGAT KERJA KARYAWAN BAGIAN PRODUKSI PADA PT. LUTVINDO WIJAYA PERKASA PEKANBARU Fany Veronica br Marpaung
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.868

Abstract

This research was conducted at PT. Lutvindo Wijaya Perkasa Pekanbaru Riau Province to determine the effect of work discipline, compensation, and career development on the morale of employees in the production department at PT. Lutvindo Wijaya Perkasa Pekanbaru. The purpose of this study is to find out and analyze the effect of the independent variables, namely work discipline, compensation, and career development on the dependent variable, namely the morale of employees in the production department at PT. Lutvindo Wijaya Perkasa Pekanbaru. This study used a descriptive quantitative research methodology to analyze the data collected by distributing questionnaires to 55 respondents using a simple random sampling altalu bialsal data collection technique called the simple alcalk technique. The results of the study are that there is a positive and significant effect of work discipline, compensation, and career development on the morale of employees in the production department at PT. Lutvindo Wijaya Perkasa Pekanbaru.
A ANALISIS PERILAKU KEUANGAN MAHASISWA RANTAU PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS PENDIDIKAN INDONESIA Mohammad ilham Ramdani; Anissa Nurfathonah; Arisa Oktaviana Maharani; Naila Zahra Fatinnia; Buyung Firmansyah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1286

Abstract

A research named "Analysis of Financial Behaviour of Overseas Students, Economic Education Study Programme, Indonesian Education University" aims to examine the spending patterns of international students who put their desires before their necessities. Using a quantitative approach, this study describes the experiences of international students at Indonesian Education University's Economic Education programme. Students living in boarding homes or unaccompanied minors from outside the Bandung area are its intended recipients. In order to gather data, 62 students from the 2022 and 2023 cohorts of Economic Education were chosen at random from a pool of potential respondents. The survey, which looked at four markers of financial behaviour (account ownership, cash flow management, spending planning, and saving and investing behaviours), was carried out in April 2024.To determine how well the obtained data matched the specified indicators, descriptive statistics were used in the data analysis process. Overseas students enrolled in the Economic Education programme show signs of having intermediate financial behaviour skills, which might mean they're having trouble keeping their day-to-day money in order. The study's overarching goal is to provide these students with a framework for better managing their money.
ANALISA TRANSFORMASI DIGITAL MARKETING BISNIS UMKM MELALUI PEMANFAATAN STRATEGI SOCIAL MEDIA MARKETING Fungki Wahyu; Jhon Veri
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1423

Abstract

Di era digital saat ini, teknologi dan internet telah memudahkan berbagai aspek kehidupan, termasuk sektor Usaha Mikro, Kecil, dan Menengah (UMKM) yang berperan penting dalam perekonomian Indonesia. Selain memberikan lapangan kerja, UMKM juga mendorong pertumbuhan ekonomi. Penelitian ini menggunakan metode Systematic Literature Review (SLR) untuk memahami pemanfaatan media pemasaran sosial dalam transformasi bisnis digital UMKM. Metodologi SLR meliputi observasi, observasi literatur, dokumentasi, dan kesimpulan. Penelitian ini fokus pada mengidentifikasi jenis platform media sosial yang digunakan oleh UMKM dan dampak pemasaran digital terhadap profitabilitas bisnis mereka. Hasil tinjauan literatur menunjukkan bahwa Instagram merupakan platform yang paling banyak digunakan. Selain itu, pemasaran digital terbukti meningkatkan penjualan dan profitabilitas bisnis UMKM. Studi ini memberikan wawasan tentang pentingnya transformasi digital melalui media pemasaran sosial bagi UMKM di Indonesia
PRODAK MAKANAN NOUGAT Pengaruh Strategi pemasaran terhadap banyaknya penjualan online pada produk nougat marshmallow Nurul af'idah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1177

Abstract

Marketing strategy is an important thing to pay attention to in a business, marketing strategy has a big share in the quantity of sales on the product. Marketing strategies not only encourage consumers to add products to their shopping carts, but also ensure that buyers recognize the products offered, review them, and buy products repeatedly. This research uses descriptive qualitative research methods. The data collection techniques used were direct observation, interviews, library research, and documentation. The result of the research activity is the creation of a digital marketing strategy through online promotions such as Facebook, Instagram, and marketplaces (Sohpee, Lazada, Tokopedia). This is expected to be utilized as widely as possible in order to expand its sales reach, increase the number of consumers, increase sales, introduce its products to the wider community and make content about the sale of marshmallow nougat food products more creative on social media sites.
ANALISIS KELAYAKAN ASPEK KEUANGAN RENCANA PENGEMBANGAN USAHA PEMBUATAN BRIKET SEKAM PADI (Studi Kasus Pada UMKM Desa Waringinkarya Kab Karawang) Hendri Nur Ardiansyah
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1097

Abstract

The financial feasibility analysis is a part of a business assessment using theories in financial management. Briquette products are solid fuels made from biomass materials with high economic value. Waringinkarya is a village with the potential for biomass resources derived from rice waste that can be utilized as raw materials for briquette production. This research aims to determine the feasibility aspects of briquette manufacturing with the object being the UMKM involved in charcoal production in Waringinkarya Village. The research method used is a descriptive-analytical method, employing business feasibility analysis criteria such as PP, ARR, NPV, IRR, and PI. The research results indicate that the briquette production plan has a PP period of 3.42 months, ARR of 703%, NPV of Rp 3,224,997,657, IRR of 351%, and PI of 14.80. Based on the research findings, it can be concluded that the business plan for briquette production using rice husk waste as raw material is feasible for implementation based on financial aspects.
LITERASI KEUANGAN Ricky Tri Agustian; Dimas Wibisono
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1091

Abstract

This research aims to analyze the influence of financial literacy, perceived benefits, hedonic motivation, and risk perception on the decision to use the Indonesian Standard Quick Response Code (QRIS) payment method. Employing a quantitative approach, data were collected from 300 respondents who were QRIS users through an online survey (Google Form). Data analysis was conducted to examine the relationships among the variables. The results indicate that financial literacy and perceived benefits have a positive and significant impact on the decision to use QRIS. Hedonic motivation demonstrates a positive but nonsignificant influence on the decision to use QRIS, while risk perception has a negative and nonsignificant effect. The implications of these findings provide valuable insights for stakeholders in the financial industry and the government to enhance QRIS adoption by considering financial literacy, perceived benefits, hedonic motivation, and risk perception
HUBUNGAN KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN PRODUK DI ETHAN COFFEE AND SPACE Eva Novi Triana; Miracle Triswardani Putri; Lintang Kusuma Ramdhani; Pakidah Umi Nurhidayah; Marjam Desma Rahadhini
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1390

Abstract

Abstract This study seeks to establish the correlation between product quality, service quality, and location with the purchase behavior of customers at Ethan Coffee and Space. The research utilizes a quantitative questionnaire as the data gathering strategy. The participants were chosen through random sampling, with a sample size of 56 individuals who are patrons of Ethan Coffee and Space. The employed data analysis technique is Spearman Rank Correlation analysis. The research findings indicate that there is a notable and favorable correlation between product quality and purchase decisions, with a high degree of association. The quality of service exhibits a substantial and favorable correlation, demonstrating a high level of association with purchasing decisions. The location exhibits a substantial and favorable correlation, and demonstrates a modest degree of association with purchasing decisions.
ANALISIS PROSEDUR ADMINISTRASI PENJUALAN TUNAI PADA KAPEL STORE MALANG Adellia Elzai Ratna Sari; Dinda Nabilah Rahmasari; Nilawati Fiernaningsih; Rachma Bhakti Utami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1127

Abstract

Procedures are very important to speed up company activities. Implementing cash sales administration procedures is a solution for companies, especially trading companies. This research uses qualitative descriptive research. The data collection methods used were interviews, observation and documentation. The results of this research indicate that cash sales administration procedures at the Kapel Store include: sales order procedures, cash, receipt procedures, goods delivery procedures and cash sales recording procedures.
PERANAN MANAJEMEN KEUANGAN PERSONAL DAN KEDISIPLINAN TERHADAP MOTIVASI BELAJAR MAHASISWA Arief Nurdiannova Qurochman; Sianah -; Artiniwati .
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.894

Abstract

Abstract Keuangan personal mahasiswa harus diatur dengan baik supaya tidak mengganggu motivasi belajar. Begitu juga dengan kedisiplinan yang baik akan meningkatkan motivasi belajar. Penelitian ini terdiri dari dua variable bebas yaitu manajemen keuangan personal (X1) dan kedisiplinan (X2) serta satu variable terikat yaitu motivasi belajar mahasiswa (Y). Penelitian ini menggunakan metode kuantitatif berdasarkan kuesioner pada 57 mahasiswa sebagai responden dari keseluruhan mahasiswa yaitu 66 orang yang terdiri dari mahasiswa pada program studi manajamen dan akuntansi STIE YAPAN Surabaya angkatan tahun 2022. Hasil penelitian ini menunjukkan bahwa variable X1 memiliki nilai Sig. sebesar 0,782 (> 0,05) yang berarti X1 tidak berpengaruh terhadap Y, sedangkan X2 memiliki nilai Sig. sebesar 0,00 (< 0,05) yang berarti ada pengaruh X2 terhadap Y. Secara simultan, nilai Sig. adalah 0,00 (< 0,05), sehingga baik X1 maupun X2 berpengaruh terhadap Y. Sedangkan, besaran pengaruh variabel X1 dan X2 terhadap Y, terlihat dari R square (koefisien determinasi) sebesar 0,365 atau 36,5%. Keywords: Manajemen Keuangan Personal, Kedisiplinan, Motivasi Belajar Mahasiswa
ANALISIS RASIO LIKUIDITAS PENDEKATAN EMPIRIS DALAM EVALUASI KESEHATAN FINANSIAL PERUSAHAAN Khoiru Sabila; Siti Murasih; Joni Hendra
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1382

Abstract

This study examines the importance of liquidity ratio analysis in evaluating a company's financial health, especially within the context of retail businesses that are particularly sensitive to economic fluctuations. Companies must effectively manage their finances to avoid declines in performance or bankruptcy. Financial performance is assessed through various financial ratios, including liquidity ratios, which measure a company's ability to meet short-term obligations. The research utilizes a descriptive quantitative method to explore the relationship between liquidity and financial health, emphasizing the necessity of adequate liquidity management for sustained operational success. The findings highlight the significant impact of liquidity on managerial decisions, investment strategies, and overall financial stability, advocating for the implementation of comprehensive financial analysis to ensure corporate well-being. Keywords: Analysis, Liquidity Ratio, Empirical Approach