Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Factors to improve organizational performance in PT Victorindo Pratama Mandiri in Medan ]]>
<![CDATA[Widjaja, Dennis]]>;
<![CDATA[Karo-karo, Alex P.]]>;
<![CDATA[Tj, Martinus]]>;
<![CDATA[Sunijati, Elisha]]>;
<![CDATA[Anton, Anton]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2309
<![CDATA[This study aims to see the improvement of employee performance influenced by leadership style and organizational culture where OCB (Organizational Citizenship Behavior) as an intervening variable because OCB is the behavior of employees who help each other where they work beyond their formal job responsibilities to support coworkers and improve the overall effectiveness of the company. Examples include offering assistance to coworkers, covering tasks during absences, and fostering a cooperative work environment. This study was conducted at PT. Victorindo Pratama Mandiri in Medan using a quantitative approach. The sample consisted of 153 employees selected through a random sampling technique based on the Slovin formula. Data collection was carried out using a survey, and This study was implemented with the Partial Least Squares Structural Equation Modeling method in - Path model expression modeling. The findings indicate that organizational culture and leadership style have a positive impact on leadership effectiveness, with OCB serving as a mediating variable. The model reveals a positive relationship between the variables, supporting the proposed hypothesis and aligning with the established theoretical framework.]]>
<![CDATA[The effect of human resource competence and accounting information system implementation on financial performance at PT. Perkebunan Nusantara IV Regional I: Pengaruh Kompetensi Sumber Daya Manusia Dan Penerapan Sistem Informasi Akuntansi Terhadap Kinerja Keuangan Di PT. Perkebunan Nusantara IV Regional I ]]>
<![CDATA[Pratiwi, Deswita]]>;
<![CDATA[Lubis, Irna Triannur]]>;
<![CDATA[Siregar, Fhikry Ahmad Halomoan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2325
<![CDATA[The purpose of this study is to investigate and analyze the impact of human resource development and accounting information system on the financial performance of region I of PT. Nusantara Plantation IV.The research method used in this article is multiple regression analysis. The independent variables in this study are human resources competence and the use of accounting information systems, while the dependent variable is financial performance. The research population in this study consists of all employees in personal personnel. Perkebunan Nusantara IV Regional I, where purposive sampling method was used and 70 respondents were selected. The data type used is primary data. The results of this study prove that Human Resource Competence does not have a significant effect on financial performance because the t-count value is 0.713, with a t-table value of 1.99. Note that the t-count value (0.713) < t-table (1.99) with a probability or sig. of the human resource competency variable is 0.478 > 0.05. The accounting information system has a significant effect on financial performance because the t_count value is 9,963, with a t-table value of 1.99, note that the t-count value (9,963) > t-table (1.99) with a probability or sig. of the accounting information system variable is 0.00 < 0.05. Human Resource Competence and the Implementation of Accounting Information Systems simultaneously have a significant effect on financial performance.]]>
<![CDATA[The impact of working capital management on the return on assets of e-commerce companies in Indonesia from 2022 to 2024 ]]>
<![CDATA[Oktafiani, Fida]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2327
<![CDATA[This research discusses how working capital management affects return on assets (ROA) among Indonesian e-commerce companies from 2022 to 2024. Effective working capital management is crucial for companies' sustainability and profitability, especially in the highly dynamic e-commerce sector, which requires a high level of liquidity. In this study, a quantitative method and secondary data are used to analyze three e-commerce companies that are listed on the Indonesia Stock Exchange (IDX). The data is taken from the annual financial reports of Indonesian e-commerce companies. The independent variables include the cash turnover, accounts receivable turnover, and inventory turnover ratios, as well as the trade debt-to-sales ratio, which are indicators of working capital management. ROA is used as the dependent variable to measure company profitability. The data was analyzed and the research hypotheses were tested with the help of panel data regression. The study's objective is to provide empirical evidence regarding the contribution of optimizing working capital components, such as cash management, accounts receivable, and inventory, to the profitability of e-commerce companies. However, the study revealed that there is no significant relationship between cash turnover, accounts receivable turnover, or inventory turnover and a company's ROA.]]>
<![CDATA[The effect of service quality in providing on customer satisfaction at Bank Syariah Indonesia Bandung ]]>
<![CDATA[Sulastri, Tuti]]>;
<![CDATA[Hendriana, Tengku Ine]]>;
<![CDATA[Rachmawati, Syagita]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2329
<![CDATA[PT Bank Syariah Indonesia Tbk (BSI) is the result of a merger between PT Bank BRI Syariah Tbk, PT Bank Syariah Mandiri, and PT Bank BNI Syariah. It officially commenced operations on February 1, 2021. As a service provider, BSI is required to provide quality service to enhance customer satisfaction. This study aims to determine the effect of service quality through the provision of Hajj souvenirs on the satisfaction of Hajj savings customers at BSI KCP Bandung Kopo. The method used was quantitative with a saturated sample of 43 respondents, and data analysis was performed using SPSS version 26. The results indicate that the provision of Hajj souvenirs significantly influences customer satisfaction, with a calculated t-value of 4.750 > t-table 2.019. The coefficient of determination of 35.5% indicates that this factor contributes significantly to customer satisfaction, while 64.5% is influenced by other factors outside this study. Practically, these findings suggest that BSI can leverage the provision of relevant and meaningful souvenirs as part of its service differentiation strategy to strengthen customer loyalty, improve overall service experience, and gain a competitive advantage in the Islamic banking industry.]]>
<![CDATA[Emotional storytelling in building global brand loyalty: a cb-sem model approach ]]>
<![CDATA[Baihaqi Alfakihuddin, Muhammad Lukman]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2367
<![CDATA[In the digital era, emotional storytelling has emerged as a strategic tool for global brands to foster deeper consumer relationships and long-term loyalty. This study investigates the effects of Emotional Brand Attachment (EBA), Brand Love (BL), Electronic Word-of-Mouth (eWOM), and Psychological Brand Ownership (PBO) on Brand Identity (BI) and Consumer Loyalty (CL). Using Covariance-Based Structural Equation Modeling (CB-SEM), data from 395 Indonesian respondents were analyzed. Results indicate that EBA and PBO significantly influence both BI and CL, while BL and eWOM primarily drive CL. BI is also shown to mediate these relationships, reinforcing its role in sustaining consumer loyalty. The model demonstrates strong fit (RMSEA = 0.035, CFI = 0.970, TLI = 0.981) and explanatory power (R² = 96.5% for BI; R² = 98.1% for CL). These findings highlight the critical role of emotionally rich, digital brand narratives in shaping consumer-brand relationships, offering practical insights for marketers to design emotionally resonant strategies that build identity, ownership, and loyalty in competitive global markets]]>
<![CDATA[The influence of service quality on customer loyalty mediated by customer satisfaction (Study at PT WOM Finance Medan Branch 1) ]]>
<![CDATA[Wahyudin, Arif]]>;
<![CDATA[Saparso, Saparso]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2368
<![CDATA[This research examines the influence of service quality and customer satisfaction on customer loyalty at PT. WOM Finance Medan 1, with customer satisfaction positioned as a mediating variable. The study is motivated by the company’s ongoing challenge to maintain customer retention amidst increasingly competitive conditions in the financing industry. Employing a quantitative research design, data were collected through a survey of 85 respondents and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS version 4. The results reveal that: (1) service quality has a significant positive effect on customer loyalty (t-statistic = 2.780, p-value = 0.005); (2) customer satisfaction significantly influences customer loyalty (t-statistic = 4.757, p-value = 0.000); (3) service quality exerts a significant positive impact on customer satisfaction (t-statistic = 15.443, p-value = 0.000); and (4) service quality, when mediated by customer satisfaction, does not significantly affect customer loyalty (t-statistic = 1.702, p-value = 0.089). These findings underscore the critical role of consistently enhancing service quality as a strategic driver of customer satisfaction and loyalty. The study offers practical insights for PT. WOM Finance and similar financial institutions in developing effective service improvement strategies to strengthen long-term customer relationships and competitive advantage. For PT. WOM Finance Tangerang Branch, the results of this study indicate the need to focus on improving aspects of service quality that directly affect customer loyalty. Based on the research results, PT. WOM Finance Tangerang Branch needs to prioritize improving service quality because it has been proven to have a significant influence on customer loyalty, both directly and through customer satisfaction. Improving service quality can be done by providing consistent, friendly, and responsive service to build long-term relationships with customers.]]>
<![CDATA[The influence of the credit agreement process and service quality on customer retention moderated by customer satisfaction at PT. WOM Finance, Tangerang Regional Banten branch ]]>
<![CDATA[Fathurrozi, Fathurrozi]]>;
<![CDATA[Haryono, Budi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2369
<![CDATA[This study investigates the influence of the credit contract process and service quality on customer retention, with customer satisfaction serving as a moderating variable, in the context of PT WOM Finance, Tangerang Branch. The problem of low customer retention is presumed to stem from procedural non-compliance in credit contracts and inadequacies in service quality. Employing a quantitative approach, the study utilizes Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from 85 respondents. The findings reveal that both the credit contract process and service quality exert a significant effect on customer retention. Notably, customer satisfaction does not moderate the relationship between the credit contract process and customer retention; however, it significantly moderates the relationship between service quality and customer retention. These results underscore the critical role of enhancing procedural rigor in credit agreements and optimizing service delivery to foster customer loyalty. The implications of this study provide valuable insights for PT WOM Finance and other financial institutions in formulating strategies aimed at improving contract management and service quality to strengthen customer satisfaction and long-term retention in an increasingly competitive financial services industry]]>
<![CDATA[The influence of digital promotion and brand image on customer purchasing interest mediated by consumer satisfaction (case study of Mobilku WOM Finance product, Lubuk Linggau Branch) ]]>
<![CDATA[purnando, Hengki]]>;
<![CDATA[Saparso, Saparso]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2370
<![CDATA[This study aims to analyze the effect of digital promotion and brand image on customer purchase intention, with consumer satisfaction as a mediating variable, in the context of the Mobilku product at PT WOM Finance Lubuk Linggau Branch. The background of this research is based on the increasingly intense competition in the financing industry, where digital promotion strategies and brand image strengthening are crucial factors in attracting consumer attention. However, sales achievements at the research branch showed fluctuations, indicating that marketing strategies were not yet optimal; therefore, consumer satisfaction needs to be considered as a mediating factor between promotion, brand image, and purchase intention. This research employs a quantitative method with a survey approach. The study population consisted of 547 active customers of WOM Finance Lubuk Linggau Branch, from which a sample of 230 respondents was determined using Slovin’s formula and selected through simple random sampling. Data were collected using a Likert-scale questionnaire, and analyzed with Partial Least Square–Structural Equation Modeling (PLS-SEM) using SmartPLS software. The findings reveal that digital promotion has a positive effect on consumer satisfaction but does not have a direct significant effect on purchase intention. Brand image has a positive effect on both consumer satisfaction and purchase intention. Consumer satisfaction significantly affects purchase intention and mediates the relationship between digital promotion and brand image toward customer purchase intention.]]>
<![CDATA[Educators’ attitudes toward artificial intelligence in higher education: a systematic review of influencing factors and hr implications ]]>
<![CDATA[Yulianto, Yulianto]]>;
<![CDATA[Junaidi, Junaidi]]>;
<![CDATA[Saryono, Udin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2372
<![CDATA[This systematic review examines educators' attitudes toward AI in higher education, analyzing adoption drivers, ethical concerns, and institutional support. Using PRISMA guidelines, we analyzed 26 studies (2018-2024) from Scopus and Google Scholar, categorizing findings into cognitive (knowledge), affective (ethical worries), and contextual (support) dimensions. Results show educators' AI acceptance depends on their technical understanding, ethical considerations, and institutional backing. While AI boosts productivity through automation, concerns about dehumanization and bias create resistance, with adoption varying by digital literacy and regional policies. We propose a model positioning educators as key stakeholders in AI integration. Practical recommendations include hands-on training, ethical guidelines, and inclusive decision-making to balance technological progress with human needs for sustainable implementation. The study highlights the need to address both technical and human factors in AI adoption.]]>
<![CDATA[Financial literacy and green finance: catalysts for green economic recovery in smes ]]>
<![CDATA[Kesuma, Muhammad Ramadhani]]>;
<![CDATA[Irianto, Ellen D. Oktanti]]>;
<![CDATA[Widaryo, Chandika Mahendra]]>;
<![CDATA[Henrika, Margareth]]>;
<![CDATA[Ariswati, Lusiana Desy]]>;
<![CDATA[Aini, Rohana Nur]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v15i4.2377
<![CDATA[This study examined the interplay of financial literacy and access to green finance in driving green economic recovery among small and medium enterprises in East Kalimantan, Indonesia, where resource dependence exacerbates environmental vulnerabilities. The core problem addressed was the sluggish adoption of sustainable business practices by these enterprises, hampered by insufficient financial acumen and constrained funding for eco-friendly initiatives. A quantitative survey approach was employed, gathering data from 150 enterprises across agriculture, trade, and services sectors through structured questionnaires. Partial least squares structural equation modeling analyzed the relationships, revealing that financial literacy exerted a strong positive effect on green practice adoption, while green finance access provided both direct and mediated support. Adoption of green practices fully mediated financial literacy's impact on recovery and partially mediated green finance's influence, collectively accounting for over half of the variance in economic and environmental outcomes. These findings underscored the synergistic potential of education and funding in bolstering resilience. Policymakers should prioritize integrated training and streamlined financing to accelerate sustainable transitions, fostering long-term viability in similar contexts.]]>
