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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
 82   83   84   85   86 
The influence of selebgram as celebrity endorsement and product quality on purchase decisions moderated with brand image Dheasey Amboningtyas; Leonardo Budi Hasiholan
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1229

Abstract

The purpose of this study is to determine the impact of Celebgram as celebrity endorsement and product quality on purchasing decisions mediated by brand image. The population and sample in this observation are Yogyakarta residents participating in Ella Skin Care. This observation was sampled using a non-probabilistic sampling technique. The analytical methods used in this study are instrumental tests consisting of validity and reliability tests, descriptive statistics tests, normality tests, multicollinearity tests, heterocystism tests and classical autocorrelation tests using SPPS. Hypothesis testing consisting of conservative hypothesis testing, multiple linear regression analysis, relaxed regression analysis, statistical t-tests, F-tests, and coefficient determinations. The output of SPSS is that the results of this study suggest that celebrity endorsement and product quality partially influence purchase decisions, and that brand image may moderate the relationship between celebrity endorsements and purchase decisions. , and that brand image may not moderate the relationship between product quality and product quality. purchase decision. At the same time, through celebrity endorsements and product quality, they jointly or jointly influence purchasing decisions.
The impact of internal supervision and leadership on employee performance at the social service office Marselino Wau; Alwinda Manao; Yohanes Dakhi
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1230

Abstract

This research is quantitative and uses Smart PLS 4 in a causal design. The study used samples drawn from the entire workforce and was carried out at the Office of Social Affairs in South Nias Regency. A survey that was given to all employees served as the research tool, and version 4 of the SmartPLS data analysis program was used to analyze the results. The purpose of this study was to investigate the hypothesis that employee performance is influenced by internal supervision and leadership. According to the results of the external model testing, each variable was valid because its factor loading was greater than 0.70. All variables passed the reliability tests using Cronbach's alpha and composite reliability, with Cronbach's alpha values ranging from 0 to 767 and 0 to 891 and 0 to 842, respectively. A high level of measurement quality was indicated by the average variance extracted (AVE), which was greater than 0.50. Testing for discriminant validity also met the requirements, demonstrating that the measurements could differentiate between various constructs. Overall, the study discovered that internal supervision and leadership have a positive and significant impact on worker performance. These results are in agreement with the study's tested hypothesis. It is significant to note that the study has some limitations, including the use of a saturated sample and a focus on just two variables that affect employee performance. However, by enhancing leadership and internal supervision practices, this study adds to the body of knowledge on organizational behavior and offers managers insights into how to improve employee performance.
Capital asset pricing model as an analysis of the efficient grouping of stock An Suci Azzahra; Tengku Eka Susilawaty; Alyuna Andini
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1231

Abstract

This research is applied research with descriptive research methods using secondary data. The purpose of this study is to find out which stocks are efficient and inefficient by using the CAPM method to avoid investment mistakes so that investors can understand the CAPM method to help them determine the best investment decisions. The population of this study is the Business-27 Index for the 2019–2021 period. The sampling method used was purposive sampling, with a total sample of 16 companies. This study uses monthly closing price data and SBI data with Business Index data 27. The results show that there are seven efficiency stocks in the CAPM model, namely ADRO, BBCA, BBNI, BBRI, BMRI, TLKM, and UNTR.
Price and taste analysis of coffee consumer satisfaction Janji Jiwa Batam City Hendri Herman; Christoper HP Sitanggang; Sufiyandi; Aldino Masni Lova
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1236

Abstract

The purpose of this study is to determine the effect of price and taste on consumer satisfaction of Kopi Janji Jiwa. The population in this study is consumers of Kopi Janji Jiwa. The sample in this study was 100 consumers. Data was obtained by distributing questionnaires to respondents. The data that has been collected will be processed using the SPSS application. Sampling method using simple random sampling. From the results of the study, it is known that price has a significant effect on consumer satisfaction. Taste has a significant effect on consumer satisfaction. And simultaneously price and taste have a significant effect on consumer satisfaction. The r square value in this study was 0.325 or 32.5%. This means that price and taste are able to explain consumer satisfaction by 32.5%. While the remaining 67.5% was influenced by other variables that were not included in this research model
Tourism development policy implementation in the natural tourism object of Tesbatan Waterfall, Kupang District Hans A. Lao; Hamzah Nasarudin
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1237

Abstract

The purpose of this study: 1) Knowing the ideal communication model for disseminating Kupang district government policies 2) Knowing the optimal resources in dealing with Tesbatan waterfall tourism development. 3) 3. Knowing the attitude of the ideal executor in order to be able to make policy implementation go well The research method uses a qualitative approach. The data sources used are primary and secondary data. Data collection techniques in this study were carried out through interviews, observation, and documentation. Data analysis was carried out in a qualitative descriptive method using the Miles & Huberman analysis model. This research seeks to obtain the ideal formulation of tourism policy implementation in the Tesbatan Waterfall tourism object based on four dimensions of public policy which is often called the Edward III model, which consists of communication, resources, implementing attitudes and bureaucratic structure.
Effect of Foreign Direct Investment (FDI) on economic growth and labor absorption in Maluku Fahrudin Ramly; D. Rumerung; Rukmuin Wilda Payapo
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1239

Abstract

This study aims to determine the effect of foreign direct investment (FDI) on economic growth and employment. Method, for this purpose, secondary data was collected in the form of annual data from the Central Bureau of Statistics and the Investment and One-Stop Integrated Service (PTSP) Office of Maluku Province. The data were analyzed using simple linear regression. The analysis model used adopts the Cobb Douglas function, namely Q = f (A Kα Lβ) with the assumption that Q is economic growth, K is capital and L is labor and A is technological progress. In the case of this study, it is assumed that economic growth is a function of capital, namely foreign investment (FDI) so that by modifying the Cobb-Douglas production function. The results showed that foreign investment (FDI) has a positive and significant effect on economic growth and employment. The effect of foreign investment (FDI) has a positive and significant effect on economic growth in Maluku Province. Policies that make it difficult for investors need to be reduced. Investment also has an influence on employment. Realized investment can expand production capacity and that will require additional labor.
Analysis Of the influence of work life balance, leadership, religiosity and high performance work practices on employee performance mediated by employee engagement Alden Nelson Nelson; Vinolia Angellius
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1242

Abstract

This study to test and analyze can affect work life balance, leadership, religiosity, and high performance work practices to employee engagement. The population in this study are employees from logistics companies that focus on providing transportation services and the number of samples used 185 respondents. The research method used in this study is a quantitative method using smart PLS 3.0 for data processing. The results showed that leadership and religiosity had a significant positive effect on employee engagement, leadership style, work life balance, high performance work practices had a significant positive effect on employee performance. leadership and religiosity have a significant positive effect on employee performance which is mediated by employee engagement while high work performance and work life balance have no significant effect on employee performance which is mediated by employee engagement.
The effect of recruitment and selection on employee performance Rosita Manawari Girsang; Wico Jontarudi Tarigan; Tuahman Sipayung
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1243

Abstract

The purpose of this research is to find out how much influence the recruitment and selection process has on the performance of employees in PD. Anugrah Simalungun. The data used in this study are primary data and secondary data. Primary data is data that is processed from the results of filling out questionnaires that have been circulated to all employees, in this case the head of the branch at PD. Anugrah Simalungun and company staff, totaling 32 people starting from administration, marketing and collectors according to what is needed in this study. The results of this study indicate that recruitment and selection in the partial hypothesis test (t test) that the recruitment variable (X1) has a significant effect on employee performance (Y), so does the selection variable (X2) which has a significant effect on employee performance (Y). Furthermore, with the joint test (F test) that the variables recruitment (X1) and selection (X2) together have a significant effect on employee performance (Y). The determination test (R2) states that recruitment and selection variables affect employee performance variables by 71.4%. The recruitment process carried out at PD. Anugrah Simalungun is good, but the recruitment process should be maintained or the recruitment method that has been applied so far should be developed to produce high employee performance. The selection process is good, but the selection process should be maintained or the selection process should be further improved in order to get prospective employees with the criteria required by PD. Anugrah Simalungun
Influence of factor application between utilizing modified united theory of acceptance and use of the technology 2 model (a study on Shopee users in Indonesia) Rissella Jihan Syanita; Indrawati Indrawati; Astri Ghina
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1245

Abstract

The internet has become a part of people's daily lives to help them fulfil their needs, such as enabling them to trade or do business utilizing e-commerce applications. Shopee is one of the most well-liked e-commerce platforms in Indonesia, boasting 93 million active users. This study used the modified UTAUT 2 model to conduct a descriptive analysis to identify the application user assessment. Subsequently, the SEM PLS analysis was conducted to identify variables influencing the continuation intention of application usage and the impact of the continuation intention on the user behavior of Shopee application users. The study also sought to ascertain the impact of age and gender on the other variables in the study model. As a result, the business can identify user preferences and factors that affect how often users use the Shopee program, enabling it to maintain its appeal in the face of strong competition. The study findings revealed that social influence, perceived security, and risk received lower ratings than other categories. In conclusion, the intention of application users to continue using it was highly influenced by performance expectations, effort expectations, social influence, enabling conditions, headache incentives, habit, and perceived security and risk.
A Price promotion trust and product quality factors in affecting interest in buying in online store Nurul Azizah; Hendra Prasetya
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1246

Abstract

The purpose of this study was to determine the impact of celebgrams. The study question is whether price, advertising, trust, and product quality have a partially significant effect on the economics student's interest in his online shop purchases at her Wijaya Kusuma University in Surabaya. The population consists of economics students at her Wijaya Kusuma University in Surabaya. Determining a sample using a targeted sampling method characterized by having purchased clothes from an online shop. Survey variables consist of his four independent variables, price, promotion, trust, and product quality, and one dependent variable, willingness to buy. Distribute surveys to collect data and process up to 100 respondents. The analysis method uses multiple regression analysis and the hypothesis test uses t-test. The results are as follows.1) Price positively influences purchase intent in online stores, but not by a large amount. (2) Advertising has a positive and significant effect on purchasing interest in online shops. (3) Trust has a large positive impact on purchase intentions in an online shop. (4) Product quality has a large positive impact on purchase intentions in online stores.

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