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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Effect of service to satisfaction and the impact on loyalty of Brimo users Cika Ramadhanti; Indrawati Indrawati
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1214

Abstract

Brimo is one of the digital banks owned by Bank Rakyat Indonesia, which has various features that can help the activities of its users. In banking companies, high-quality service to meet customer needs is a demand in surviving in a competitive business environment. It can be analyzed using the dimensions of the e-servqual. This study aims to analyze service and satisfaction and its impact on Brimo user loyalty by using modified e-servqual dimensions: efficiency, reliability, responsiveness, user-friendliness, personal need, assurance, security, and site organization. Research data collection using questionnaires with purposive sampling techniques obtained 406 respondents who matched the criteria. Data processing is carried out using the structural equation model-partial least squares. The research results, namely reliability, user-friendliness, assurance, security, and site organization have a positive and significant effect on customer satisfaction. Other variables, namely efficiency, responsiveness, and personal need, do not have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. The implication of this study is that Brimo is advised to improve its user interface to be more well-organized to increase customer satisfaction.
The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Abstract

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
The relationship of social media marketing, brand awareness and purchase decisions on somethinc products in padang city Muthiah Dwi Utami; Ratni Prima Lita; Alfitman
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1217

Abstract

This study aims to determine the relationship between social media marketing, brand awareness and purchasing decisions for somethinc products in the city of Padang, the population in this study was 150 with a sample of 150 respondents. Data obtained by conducting a questionnaire, then processed and tested using SmartPLS. From the research conducted, it is known that based on the results of hypothesis testing, it is known that directly social media marketing has a significant effect on brand awareness and social media marketing and brand awareness has a significant effect on purchasing decisions. And indirectly brand awareness has a role between social media marketing and purchasing decisions.
Improving knowledge sharing through intrinsic motivation in the integration of self determination theory and theory of reason for action Anis Okta Cahyaningrum
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1219

Abstract

One source of an organization's competitive advantage is knowledge. Knowledge plays an important role in innovation and performance in organizations in previous studies. The purpose of this study is to investigate the influence of motivation in information sharing. This research is motivated by intrinsic factors (the joy of helping others). The Self Determination Theoty and Theory of Reason Action describe the mechanism. In order to describe the method by which motivation influences information sharing, knowledge sharing intents are utilized. The findings of testing the hypothesis indicate that intrinsic desire positively influences information sharing behavior and that knowledge sharing intentions are fully regulated.
The role of HR information system in boosting the performance of employee Johan Hendri Prasetyo; Joko Ariawan
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1220

Abstract

The massive development of information and communication technology requires companies to be able to adapt and implement the HR information system as a medium in developing work systems in companies. This research has purpose to identify and further analyze regarding the role of HR information system in improving employee performance both directly and indirectly which is through competence and work discipline. This research applied quantitative method with causality approach by taking sample of 200 respondents through snowball sampling technique. According to the research results and the analysis of data, it can be said that HR information system has capacity to increase the performance of employees at PT XL Axiata both directly and indirectly (through) competence and work discipline as mediating variables. Apart from having an influence towards the employee performance, based on these results it is also stated that HR information system could improve the competence and work discipline of employees at PT XL Axiata.
Changing role of millennial accountants in the information revolution era (Industry 4.0) and challenges in the society generation scope (Society 5.0) Muhammad Zharfan; Hendra Harmain
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1222

Abstract

This study aims to analyze and test the influence of Revolution information (Industry 4.0) on the role of Accountants millennials with challenges on the scope generation community (society 5.0) as a moderating variable. This research uses approach descriptive and associative quantitative. The population in this study are Accountants and student candidates Accountants in Medan City with the selected sample by random sampling amounting to 110 people. Data analysis techniques using Structural Equation Model (SEM) with tools help Smart PLS V 3.2. Research Results show that there is an influence of Revolution Industry 4.0 towards changing the role of the millennial accountant. And challenge on the scope generation community (society 5.0) moderates the changing role of Accountants millennials in the era of industry 4.0.
Managerial ownership profitability and firm value agency theory perspective Listia Aulia Indy; Lia Uzliawati; Agus Sholikhan Yulianto
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1224

Abstract

This study explains the phenomenon of the decline in the value of banking companies when the rupiah slumped in 2018. The purpose of this study was to reveal the effect of managerial ownership and profitability on firm value and the effect of managerial ownership on profitability. The population in this study is the banking sub-sector financial sector companies listed on the Indonesia Stock Exchange (IDX) in 2017-2021. The results of the study show that managerial ownership has no effect on firm value and does affect profitability. Furthermore, profitability affects the firm value. This study shows the mediating role of profitability on the indirect effect of managerial ownership on firm value.
The influence of knowledge and work experience on employee performance with work motivation as a moderating variable David Ahmad Yani; Sri Suyarti
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1225

Abstract

The purpose of this research is to identify the role that work motivation plays in mediating the relationship between employee knowledge and experience and job performance. This study employed a quantitative research design for its investigation. Forty participants, all of whom worked for a construction services firm, were interviewed for this study. Probability sampling using the quota sampling approach was employed in this investigation. Two independent (X1 and X2) variables, one dependent (Y), and one moderating (M) variable are involved in this analysis. Validity, reliability, model, and hypothesis testing are all components of this investigation. Moderate regression analysis is employed for the analysis (MRA). Employee performance (Y) and work motivation (Z) serve as moderators between the independent variables of knowledge (X1) and work experience (X2). This is what one sees in the data. Employee performance (Y) is influenced by knowledge (X1) to the tune of 79.5%. The level of influence of job experience (X2) on worker performance (Y) is 77.8%. Knowledge (X1) has an effect on worker output (Y), with job motivation serving as a moderating variable (83% of the total influence).
The influence of promotional costs on third party finds at PT. Bank BRI Syariah Indonesia Hieronimus Erwin Indrawan; Suci Dwi Purwati; Amalia Tresna Fadhilah; Yudha Febri Al Paksi; Woro Dwi Hartanty
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1226

Abstract

Banks receive a lot of funds from the public in the form of deposits, both in the form of Savings, Deposits, and other forms of savings offered by the Bank through the "Promotion" program carried out by the Bank. This study aims to find a relationship between Promotional Expenses incurred and the amount of Funds received from customers called Third Party Funds (DPK). In this case, as an example, we use data from Bank BRI Syariah Indonesia for the 2016 – 2020 period. statistical analysis of correlation, determination, and regression assisted by the IBM SPSS version 22 program. The results of data processing show an R2 value of 0.038% indicating that Promotional Costs have an effect on Third Party Funds of 0.0038%, the remaining 0.0038% is influenced by other factors that are not present in this study. Meanwhile, the regression equation that is formed is Ŷ = 26,705,681.242 + 203,726X indicating that if promotion costs increase, third party funds will also increase. The F test results obtained a Sig value of 0.133 greater than 0.05 (Sig. > 0.05). Judging from the results of processing the data based on the results of the regression equation, Promotional Costs have a positive effect on Third Party Funds. However, if we look at the results of the R2 value, the effect is only 0.038%, the rest is influenced by other factors outside this study. Meanwhile, if you look at the results of the F test with the Sig. 0.133 is greater than 0.05 (Sig. > 0.05) so the Promotional Costs have no significant effect on Third Party Funds. So it can be concluded that the purpose of Promotional Fees is not to invite customers to save their funds at Bank BRI Syariah Indonesia. This can raise questions for Bank BRISyariah for what purpose the Promotion is carried out.
Entrepreneurial intention among generation z education self efficacy and attitude Bintoro Bagus Purmono
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1228

Abstract

This research will see how far the influence of entrepreneurial education, entrepreneurial self-efficacy, and entrepreneurial attitude on entrepreneurial intention in generation Z Indonesia. This study will use a causal design approach with structural equation modeling (SEM) as a statistical approach to testing the constructed constructs and hypotheses. The number of samples used in this study were 406 respondents from business activists at the age of Generation Z in Indonesia. The results of the study show that entrepreneurial education has a significant effect on entrepreneurial attitude, entrepreneurial self-efficacy, and entrepreneurial intention in generation Z Indonesia. Entrepreneurial self-efficacy was also found to have a significant effect on entrepreneurial attitude and entrepreneurial intention in Generation Z Indonesia. Entrepreneurial attitude also has a significant influence on entrepreneurial intention in Indonesia's Z generation. Entrepreneurial attitude and entrepreneurial self-efficacy also play a significant role in mediating the effect of entrepreneurial education on entrepreneurial intention in Indonesia's Z generation. Entrepreneurial attitude has a significant role in mediating the effect of entrepreneurial self-efficacy on entrepreneurial intention

Page 83 of 139 | Total Record : 1382

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