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PINISI Discretion Review
Published by Universitas Negeri Makassar
ISSN : 25801309     EISSN : 25801317     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, leadership, behavioristic, organization conceptual or empirical contributions on methodological issues in administration research.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 38 Documents
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Search results for , issue "Volume 9, Issue 1, September 2025" : 38 Documents clear
Audience Awareness Experience of the Representation of Silence in Erha's Advertisement 'No Noise, No Gimmicks': A Phenomenological Analysis by Edmund Husserl Kumoro, Shinta Dewi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.81761

Abstract

This study examines the audience’s lived experience and consciousness in interpreting silence as represented in the Erha Dermatology advertisement “No Noise, No Gimmicks” using Edmund Husserl’s phenomenological approach. Amid the dominance of symbolic noise in contemporary marketing communication, this advertisement adopts a contrasting strategy by positioning silence and simplicity as its core message. Employing a qualitative phenomenological methodology, data were collected through observation, in-depth interviews, and documentation involving six purposively selected participants. Data analysis followed Husserlian phenomenological stages, including phenomenological reduction, imaginative variation, and synthesis of meaning, to reveal the essential structure of audience experience. The findings indicate that silence is not perceived as the absence of communication, but as a meaningful phenomenon that evokes reflection, generates a sense of calmness, and constructs perceptions of honesty and brand authenticity. Silence functions as an active communicative medium that enables audiences to engage reflectively with the advertisement beyond verbal persuasion and visual intensity. This study concludes that silence-based communication offers an alternative advertising strategy by foregrounding audience consciousness as a central source of meaning-making and trust formation toward the brand.
Mapping the Intellectual Structure and Emerging Frontiers of AI-Driven Social Media Marketing: A Bibliometric Analysis of Recent Research Adelia, Winalda; Nuralam, Inggang Perwangsa
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82506

Abstract

The rapid integration of artificial intelligence (AI) into social media marketing has generated a growing and fragmented body of scholarly research, creating a need for systematic knowledge consolidation. Despite the increasing volume of publications, a comprehensive understanding of the intellectual structure, thematic evolution, and emerging research directions in AI-driven social media marketing remains limited. Addressing this gap, this study aims to map the development, dominant themes, and future trajectories of AI-driven social media marketing research through a bibliometric analysis.Using data retrieved from the Scopus database on 7 January 2026, a total of 161 journal articles were analyzed. Bibliographic coupling, co-occurrence (co-word) analysis, and citation analysis were conducted using VOSviewer to examine publication growth, scientific influence, intellectual structures, and conceptual themes. The results reveal a significant upward trend in research output over the past five years, accompanied by increasing citation impact. The analysis identifies four core intellectual clusters and five dominant thematic clusters, highlighting key research streams such as AI-enabled marketing analytics, consumer engagement and personalization, automation and conversational AI, performance measurement, and ethical governance.This study contributes by providing a structured and data-driven overview of AI-driven social media marketing research, offering valuable insights for scholars and practitioners. The findings also highlight emerging themes, including generative AI and responsible AI practices, which offer promising directions for future research.
Integrating Makassar Tourism Information Systems in Support of Smart Tourism City Aliah, Nurul
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.81043

Abstract

The rapid advancement of digital technology has transformed the tourism sector into a data-driven ecosystem that demands system integration and collaborative governance. This study aims to analyze the role of tourism information system integration in supporting Makassar’s transition toward a Smart Tourism City. Employing a mixed-method sequential explanatory approach, the research combines quantitative analysis through a structured questionnaire distributed to 134 stakeholders including government officials, tourism industry actors, and creative communities with qualitative exploration through observation and document analysis of the Makassar Tourism Master Plan (RIPPAR 2022–2037). Quantitative results indicate that digital infrastructure (β = 0.334), system integration (β = 0.297), and digital utilization (β = 0.291) significantly influence smart tourism performance (R² = 0.734, p < 0.05). Qualitative findings support these results, revealing that while digital facilities and community participation are strong, institutional data integration remains partial. The overall Digital Tourism Integration Index (IIDK) reached 77.4%, classifying Makassar as “digitally ready but partially integrated.” The study concludes that the success of a smart tourism city depends not only on technological readiness but also on the alignment of governance structures and participatory collaboration across sectors. Practically, this research recommends establishing a centralized digital tourism data hub and strengthening inter-agency coordination to achieve full interoperability and sustainable digital governance. The findings provide both empirical insight and policy implications for urban digital transformation, particularly for developing cities aiming to advance toward sustainable smart tourism ecosystems.
E-Commerce as an Innovation in Social Enterprise Digitalization S. K, Ernawati
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79101

Abstract

Digital transformation has opened up new opportunities for the development of social entrepreneurship in Indonesia, particularly through the strategic use of e-commerce as both a distribution channel and a medium for conveying social values. This article aims to analyze how social enterprises utilize e-commerce to integrate economic and social objectives sustainably. The method used is a literature review with a descriptive-qualitative approach, focusing on academic publications from 2019 onwards. The findings show that digitalization allows social enterprises to expand market reach, build strong social narratives, and strengthen collaborative business models. However, challenges such as digital literacy gaps, platform dependency, and unequal access to technology remain significant obstacles. Therefore, synergy among government, academia, and civil society is necessary to create a digital ecosystem that is inclusive and equitable for social enterprises. Digitalization is not merely an economic growth tool but also a space for value-based struggle in constructing a humane and just economic model.
Exploring Employee Experiences of Work Stress and Organizational Climate in Shaping Job Satisfaction in Business organization Sunarsi, Denok
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82496

Abstract

Work stress and organizational climate are critical factors influencing job satisfaction in business organizations. The increasing demands placed on employees in dynamic business environments make it essential to understand how work stressors and the organizational climate interact to impact employee satisfaction and performance. This study aims to explore the effects of work stress and organizational climate on job satisfaction among employees in business organizations, employing a qualitative research approach. Semi-structured interviews were conducted with employees across various departments to gather in-depth insights into their experiences with work stress, perceptions of organizational climate, and how these factors influence their overall job satisfaction. The thematic analysis of interview data revealed three key findings: first, work stress negatively affects job satisfaction, with employees reporting feelings of frustration and burnout due to heavy workloads and role ambiguity. Second, a positive organizational climate—characterized by open communication, trust, and supportive leadership—was found to buffer the effects of stress, leading to higher levels of job satisfaction. Finally, organizational support, including recognition, career development opportunities, and adequate resources, plays a critical role in enhancing job satisfaction, even in high-stress environments. These findings suggest that organizations should focus on improving both the work climate and the level of support provided to employees in order to reduce stress and enhance overall job satisfaction, thereby fostering a more productive and engaged workforce.
Halal Edu-Tourism: Discovering the Rich Culture of Lombok Through Education and Travel Athar, Lalu Mohamad Iswadi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v9i1.82759

Abstract

The growing demand for halal tourism that integrates cultural, spiritual, and educational experiences has positioned Lombok as a promising destination for the development of halal edu-tourism. This study aims to explore the potential of halal edu-tourism in Lombok by identifying key cultural, educational, and institutional factors that can support its development. A qualitative research approach was employed, using in-depth interviews, focus group discussions, and field observations involving stakeholders from the tourism sector, educational institutions, local communities, and policymakers. The collected data were analyzed thematically to capture recurring patterns, challenges, and opportunities related to the integration of education and halal tourism. The findings indicate that Lombok possesses strong cultural and Islamic heritage assets that are suitable for halal edu-tourism development; however, its implementation is constrained by limited coordination between the tourism and education sectors, insufficient educational program integration, and capacity gaps among local actors. Despite these challenges, there is a clear interest from stakeholders and a growing market demand for meaningful, learning-oriented halal travel experiences. Overall, the study concludes that halal edu-tourism in Lombok has considerable potential if supported by integrated strategies, stakeholder collaboration, and targeted capacity development to ensure sustainable and inclusive tourism growth.
Work Stress and Organizational Climate as Determinants of Job Satisfaction Among Employees of the Education Sub-Department, Region I, East Jakarta Administrative City Permatasari, Rita Intan; Sugiarti, Rita
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82494

Abstract

Human resources are a crucial element for the development of the Sub-District Education government agency, Region I, East Jakarta Administrative City, so every year the organization conducts assessments and evaluations to improve employee job satisfaction. This research aims to determine The influence of work stress and organizational climate on the job satisfaction of office PJLP employees at the Education Sub-Department Region I, East Jakarta Administrative City. This type of research uses a quantitative method. The population consists of 96 employees, with a sample of 45 employees based on purposive sampling. Data collection uses a questionnaire with a Likert scale from 1 to 5. The analysis tool uses data analysis including validity tests, reliability tests, normality tests, multiple linear regression, t-tests, F-tests, coefficient of determination, and other tests using SPSS version 25. The research results show that: 1) Work Stress partially has a positive and significant influence on the job satisfaction of office PJLP employees at the Sub-Department Region I, East Jakarta Administrative City, 2) Organizational Climate partially has a positive and significant influence on the job satisfaction of of office PJLP employees at the Sub-Department Region I, East Jakarta Administrative City, 3) Work Stress and Organizational Climate simultaneously have a positive and significant influence on the job of office PJLP employees at the Sub-Department Region I, East Jakarta Administrative City. With a contribution of 44,1%, while 55,9% is influenced by other variables not discussed in this research.
Needs-Based Drug and Medical Consumables (MDCs) Planning as a Zine-Qua-Non in Hospitals Muttaqin, Muttaqin; Kartini Wonsu, Andi Selvi; Yuliati, Andi; Samboteng, Lukman; Aliah, Nurul
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79141

Abstract

Needs-based drug and medical consumables (MDCs) planning is a Zine Qua Non to ensure optimal patient care in hospitals and healthcare centers. Accurate drug and MDC planning affects the quality of medical services, the effectiveness of resource utilization, operational costs, and patient satisfaction. This research article describes the needs-based drug and MDCs planning system in hospitals. A descriptive case study was conducted at La Mappapenning Regional Hospital in Bone Regency. Data were obtained through observation, documentation, and in-depth interviews with the director, pharmacists, medical personnel, and staff. The study found that needs-based planning at La Mappapenning Regional Hospital can reduce waste of drug and MDCs supplies, accelerate response times to medical needs, and increase patient and family satisfaction. Furthermore, it demonstrates the importance of using a management information system in planning drug and MDCs needs efficiently, effectively, and sustainably. This study recommends collaboration between units in handling a series of drug and MDCs management processes, training for medical personnel and administrative staff, and optimizing the use of the hospital management information system (SIMRS) to support needs-based drug and MDCs planning.

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