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Irsan Adrianda
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Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh Alamat: Jl. Lingkar Kampus Alue Peunyareng Gunong Kleng Meureubo, Meulaboh - Aceh Barat. Kode Pos: 23615 Telp/Fax (0655) 7551591
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INDONESIA
At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam
Published by Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh
ISSN : 2085255X     EISSN : 26203359     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal At-Tanzir merupakan terbitan berkala ilmiah dari prodi Komunikasi Penyiaran Islam (KPI) STAIN Teungku Dirundeng Meulaboh. Jurnal ini menerima dan memuat semua artikel yang berhubungan dengan pendekatan ilmu dakwah, komunikasi dan humaniora dengan penekanan pada konteks sosial kemasyarakatan praktis.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 15, No. 2 (Desember 2024)" : 7 Documents clear
PENGARUH KREDIBILITAS ORANG TUA TERHADAP PERILAKU KONSUMSI MEDIA DIGITAL GENERASI ALPHA Jannah, Maisal; Hatta, Kusmawati; Balqis, Awanda
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3429

Abstract

The study aims to explore the influence of parents' credibility on the digital media consumption behavior of Alpha Generation children from a psychological point of view. By adopting psychological theories such as attachment theory and social learning theory, the study identified the relationship between parents' credibility and their children's patterns of digital media consumption. The Alpha generation, the generation born after 2010, grew up in a digital age full of social media and advanced technology. The research method used was a survey method, by distributing questionnaires to Alpha Generation parents to find out their perceptions of their credibility in influencing their children's digital media consumption behavior. Children who think their parents have credibility. The majority of Alpha Generation kids are very active on social media, with most of them using this platform every day. Confidence in parents as sources of information about digital media varies, with about half of respondents believing in their parents, while others are not or feel unsure. It shows an opportunity for parents to increase their credibility in providing information about digital media. Decisions to trust information from parents or peers depend heavily on the topic discussed, which suggests that children tend to look for relevant and credible information depending on the context.
PERAN ALUMNI KOMUNIKASI DAN PENYIARAN ISLAM DI INDUSTRI MEDIA PENYIARAN DI MAKASSAR Razak, Nur; Sultan, Moehammad Iqbal; Muhammad Farid; Zulfikri Fajar Fahd
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3527

Abstract

Industri media penyiaran di Indonesia terus berkembang pesat, menuntut tenaga kerja yang kompeten dan terampil. Lembaga pendidikan seperti KPI berperan penting dalam menyiapkan lulusan yang siap berkiprah dalam kemajuan industri media penyiaran terkhusus di Makassar. Namun, sejauh ini belum banyak penelitian yang mengkaji secara mendalam tentang peran alumni KPI di media penyiaran di Makassar. Untuk itu, tujuan dan maksud penelitian ini adalah untuk menganalisis peranan Alumni KPI di media penyiaran serta strategi alumni KPI dalam mempersiapkan diri untuk berkiprah di industri media penyiaran. Jenis penelitian yang digunakan adalah metode penelitian kualitatif. Hasil analisis data disajikan ke dalam bentuk uraian narasi. Hasil penelitian ini adalah peranan alumni KPI sangat penting karena alumni KPI memiliki basic krusial sehingga membuat para alumni KPI mampu bersaing dibidang industri penyiaran. Adapun faktor pendorong alumni KPI dalam berkiprah diindustri media penyiaran yakni memiliki passion di antaranya kemampuan, kemauan, menguasai tiga skil inti (broadcasting, writing, dan public speaking), dan berani mengambil peluang. Sedangkan penghambatnya yaitu kurang memiliki skill yang baik, persaingan antara wanita yang non berhijab yang lebih didahulukan, kurangnya informasi dan pegetahuan. Namun secara empiris alumni KPI sangat berpengaruh bagi industri dunia penyiaran karena telah mengetahui dan menguasai tiga aspek penting dalam media penyiaran.
ANALISIS KRITIS PERUBAHAN PERAN MEDIA DALAM PERALIHAN DARI BELANJA OFFLINE KE ONLINE : Studi Pasar Tegal Gubug Cirebon Ninda Nurul Fadhilah; Milatul Zulfa
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3726

Abstract

The development of digital media has changed people's consumption patterns from offline to online shopping, which is increasingly prevalent in the digital era. This article reviews the impact of this shift with a focus on the role of new media in shaping consumer preferences towards online shopping. This research uses a descriptive qualitative method that emphasizes on literature studies. New media provides easy access to information, product reviews, and competitive prices, which makes it easier for consumers to switch to e-commerce platforms. Another visible impact is the decline in foot traffic at physical stores, especially small and medium enterprises that find it difficult to compete in operational costs. This shift has also resulted in the loss of social interaction that generally occurs in physical markets, reducing the relationship between sellers and buyers. In addition, online shopping often encourages consumptive and impulsive behavior due to the ease of access. This study emphasizes the importance of technological adaptation for businesses to remain relevant in the rapidly evolving digital marketplace.
OPTIMALISASI TEORI KOMUNIKASI UNTUK MENINGKATKAN PEMASARAN DIGITAL @maktabah_imamsyafii DI INSTAGRAM Mikhral Rinaldi; Nabila Putri; Rizki Syahputra
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3730

Abstract

The rapid development of communication technology and social media has created significant opportunities for businesses to introduce and market products digitally. This article examines the digital marketing communication strategy implemented by @maktabah_imamsyafii, a publisher and distributor of religious books, which utilizes Instagram as a platform to enhance product recognition and sales. Before transitioning to digital marketing, Maktabah Imam Syafii relied on traditional marketing methods that had limitations in terms of reach and time. Since adopting Instagram in August 2016, they have successfully increased their follower count to 5,000 and experienced a 37% increase in sales. This study employs a qualitative case study approach to identify the factors influencing the success of their digital marketing strategy. The findings show that using Instagram as an interactive and persuasive communication channel has strengthened their relationship with the audience and enhanced customer loyalty. Informative content, attractive promotions such as giveaways and discounts, and a personalized approach in interacting with customers have proven effective in increasing engagement and sales. Despite facing challenges from rapid changes in digital consumption trends, the study emphasizes the importance of adaptive marketing strategies based on data analytics to maintain success in the digital age. The findings are expected to provide valuable insights for other businesses in optimizing digital marketing on social media.
PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @BESTIE.GENK TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS DI KALANGAN MAHASISWA Rachman, Analiya Putri
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3785

Abstract

Instagram is one of the popular platforms that plays an important role in disseminating information quickly and relevantly. The @bestie.genk Instagram account is a platform for disseminating news information with the presentation of informal, brief and detailed language styles making this account has its own appeal. This study aims to analyze how the influence and how much influence Instagram @bestie.genk social media has on fulfilling information needs among digital communication and media students of class 59 SV IPB University. This research uses a quantitative approach method with a questionnaire. Data were obtained from 75 respondents selected through purposive sampling. The results showed that Instagram @bestie.genk has a significant influence with a coefficient of determination of 29.3%. This finding shows that this account has a significant role in fulfilling information needs among students. This study concludes that there is a positive influence with increased fulfillment of information needs, which indicates that this account functions effectively as a provider of fast, brief, and relevant information.
ANALISIS FRAMING BERITA PEMILIHAN RAYA MAHASISWA DI UIN RADEN FATAH PALEMBANG TAHUN 2023: Studi Kasus Pemberitaan Kericuhan Pada Saat Debat Capresma dan Cawapresma Anna Nursalamah; Reni; Rizma Yulistiana; Musdalipah; Ramadoni, Muhamad Afdoli
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3922

Abstract

The Student General Election at the Raden Fatah State Islamic University of Palembang is one of the campus democracy events that not only functions as a means of electing student leaders, but also as a medium to increase active student participation in political activities. Commonly used social media platforms such as Instagram, WhatsApp, and Facebook play a very important role in shaping student perceptions of candidates and the overall election process. By using framing theory, this study focuses on how the media frames news related to the Student General Election and its impact on students' political decisions. This study aims to analyze how the framing of news about the student general election at UIN Raden Fatah Palembang influences students' political decisions. By using qualitative methods and a questionnaire of 11 questions, this study found that most students were influenced by the news they received. The results of the data management that has been carried out can be concluded that most students are influenced and some students are not influenced by the news they get either through social media or the special platform of UIN Raden Fatah Palembang. The research findings show that news framing has a significant impact on students' political decisions.
PEMANFAATAN LITERASI DIGITAL TERHADAP PESAN DAKWAH KH. SALAHUDDIN WAHID PADA MEDIA TEBUIRENG ONLINE Setyawan Saputro, Dimas; Mus Qoimah , Al Hidayahtul; Nurdin, Ali
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3961

Abstract

Today's da'wah cannot always rely on old methods in conveying it to the wider community. The use of da'wah media, in the form of digital literacy, is one of the inevitability that must be taken by every da'i, preacher, ustadz to a kyai, if they want their da'wah to be accepted by the community that is eroded by the demands of the times. The purpose of compiling this scientific paper is to try to describe how KH. Salahuddin Wahid broadcasts his da'wah through digital literacy which in this case focuses on analyzing the Tebuireng Online website. In his research, the researcher found that KH. Salahuddin Wahid's da'wah media through digital literacy was able to reach the wider community. Although Tebuireng Online seems like a pesantren media only, the researcher found some interesting content displayed on the media, such as podcast content on the Youtube channel, educational content on Instagram, then writings about religious treatises with an Islamic nuance Rahmatan Lil A'lammin, This study uses a qualitative descriptive method. The qualitative descriptive approach is a research approach where the data collected are in the form of words, pictures and not numbers. The data can be obtained from interviews, field notes, photos, video tapes, personal documentation, notes, or memos and other documentation.

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