Jurnal Manajemen Bisnis Eka Prasetya
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
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<![CDATA[The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif ]]>
<![CDATA[Sri Rezeki]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.194
<![CDATA[This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.]]>
<![CDATA[The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday ]]>
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Ihsan Effendi]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.195
<![CDATA[This study aims to determine the effect of Trust and Service Quality on Consumer Loyalty on Royal holidays. The population in this study are all consumers who make purchases on Royal Holiday as many as 135 consumers. By using the Slovin formula with an error rate of 5%, a total sample of 101 respondents was obtained. The results of the research analysis showed that Trust and Service Quality partially have a positive and significant effect on Consumer Loyalty on Royal holidays. The results showed that Trust and Service Quality simultaneously have a positive and significant effect on Consumer Loyalty in Royal holidays. The results of this study are supported by the value of R square (R2) which means that Trust and Service Quality have an effect on Consumer Loyalty on Royal holidays. While the remaining is affected by other factors originating from outside this research model such as price, commitment, image, location, discounted price, advertising, and consumer behavior]]>
<![CDATA[The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada ]]>
<![CDATA[Nyosino]]>;
<![CDATA[Brilian Moktar]]>;
<![CDATA[Budijanto]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.196
<![CDATA[This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.]]>
<![CDATA[Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre ]]>
<![CDATA[Ricky]]>;
<![CDATA[Johannes]]>;
<![CDATA[Johnny Chandra]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.197
<![CDATA[This study aims to determine the effect of Location, Products and Prices on Purchasing Decisions at the CV. Creative Centre. The population in this study are all consumers who have made purchases on the CV. Creative Centre for 2019. By using the Slovin formula with an error rate of 10%, a total sample of 93 respondents was obtained. The results of the research analysis show that Location, Product and Price partially have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results showed that Location, Product and Price simultaneously have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results of this study are supported by the value of R square (R2) which means that the Location, Product and Price have an effect on the Purchasing Decision at the CV. Creative Centre. While the remaining is effectd by other factors originating from outside the research model such as service, perception, image, distribution channels, communication, advertising and price discounts]]>
<![CDATA[Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity ]]>
<![CDATA[Dedy Lazuardi]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.198
<![CDATA[This study aims to determine the effect of Brand Trust, Marketing Communication Strategies and Product Diversity on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The population in this study are customers of PT. Jaya Abadi Chandra Kartika Medan totaling 137 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 102 respondents. The results of the research analysis show that Brand Trust, Marketing Communication Strategies and Product Diversity partially have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results showed that Brand Trust, Marketing Communication Strategies and Product Diversity simultaneously have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results of this study are supported by the value of R square (R2) which means Brand Trust, Marketing Communication Strategies and Product Diversity have an effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. While the remaining is effected by other factors originating from outside this research model such as brand image, promotion, and location.]]>
<![CDATA[Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan) ]]>
<![CDATA[Pesta Gultom]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.199
<![CDATA[The purpose of this study was to determine the effect of security, and consumer trust on online shopee shopee buying interest in STIE Eka Prasetya students partially and simultaneously. The population used in this study were all STIE Eka Prasetya students who registered for T.A 2020/2021 who had shopped online shopee, totaling 120 people. Data was collected by distributing online questionnaires via google form with a total sample of 92 respondents. Analysis of the data used is statistical analysis in the form of multiple linear regression test. The results of this study indicate that partially and simultaneously the security variables, and consumer trust have an effect on the online shopee, shopee buying interest in STIE Eka Prasetya students. This is evidenced by the results of the simultaneous test (F test) and the results of the partial test (t-test), which also show significant values of the two independent variables that support the hypothesis. Therefore, the test results from this study state that there is a simultaneous influence between the security variables, and consumer confidence on the online shopee shopee buying interest in STIE Eka Prasetya students, and the effect is 71.7%, this is evidenced by the determination test. So it is suggested to the online shopee shopee management to maintain consumer data and information, so that consumer confidence in buying shopee online shopee increases.]]>
<![CDATA[Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari ]]>
<![CDATA[Muhammad Ali Akbar]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.201
<![CDATA[This study aims to determine the effect of Brand Equity on pesticide sales at PT. Panca Kurnia Niaga Nusantara, knowing the effect of the Distribution Channel on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara, and know the effect of Brand Equity and Distribution Channels on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara. The population in this study are customers of PT. Panca Kurnia Niaga Nusantara as many as 87 stores. The sampling technique in this study used saturated samples and obtained as many as 87 stores. The research method used is the technique of collecting data through questionnaires. The results showed that Brand Equity and Distribution Channel simultaneously have a positive and significant effect on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara . While the remaining is effected by other factors originating from outside this research model such as price, service quality, customer satisfaction.]]>
<![CDATA[The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan ]]>
<![CDATA[khafi puddin]]>;
<![CDATA[Agus Firmansyah]]>;
<![CDATA[Azizul Kholis]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.208
<![CDATA[The problem in this study is the investment interest of students in the capital market which basically students have a fairly high investment interest, but because of a risk and the perception that investment requires large capital so that some of the students discourage investment. This study aims to determine empirical evidence regarding the effect of investment motivation, minimum capital, investment risk, and investment knowledge on investment interest in the capital market. The population in this study were all students of the Faculty of Economics, State Universitas Negeri Medan. From the population, the data collected were 60 respondents who became the research sample with the provisions using the purposive sampling method. In this study, the instrument test was carried out through validity and reliability tests. The data analysis technique used in this study is the classical assumption test, multiple linear regression analysis and hypothesis testing, t test and F test using SPSS version 22 software. The results of this study indicate that simultaneously investment motivation, minimal capital, investment risk and investment knowledge have a significant effect on investment interest in the capital market. While partially investment motivation has a positive and significant effect on investment interest in the capital market, minimal capital has a positive and significant effect on investment interest in the capital market, investment risk has no effect on investment interest in the capital market, and investment knowledge has no effect on investment interest in the capital market.]]>
<![CDATA[Analysis of the Impact of Product and Advertising Innovation on Sales Volume ]]>
<![CDATA[Desma Erica M Manik]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.211
<![CDATA[This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.]]>
<![CDATA[The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif ]]>
<![CDATA[Sri Rezeki]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.194
<![CDATA[This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.]]>
