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Made Aristia Prayudi
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INDONESIA
Jurnal Manajemen Perhotelan dan Pariwisata
Published by Universitas Pendidikan Ganesha
ISSN : 26549719     EISSN : 27147835     DOI : http://dx.doi.org/10.23887/jmpp.v2i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The journal is committed to a broad range of topics including tourism and travel management, leisure and recreation studies and the emerging field of event management. It contains both theoretical and applied research papers, and encourages the submission of the results of collaborative research undertaken between academia and industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 346 Documents
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STRATEGI DESTINASI WISATA TAMAN NASIONAL BALI BARAT SEBAGAI WISATA EDUKASI DENGAN TEKNIK ANALISIS SWOT Nyoman Agus Trimandala; Dewa Putu Kiskenda Erwanda Putra
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.111074

Abstract

Taman Nasional Bali Barat merupakan kawasan konservasi yang memiliki potensi besar untuk dikembangkan sebagai destinasi wisata edukasi berbasis keanekaragaman hayati dan pelestarian lingkungan. Namun, pengembangan wisata di kawasan taman nasional memerlukan strategi yang tepat agar tidak menimbulkan tekanan ekologis serta tetap sejalan dengan prinsip konservasi. Penelitian ini bertujuan untuk menganalisis strategi pengembangan Taman Nasional Bali Barat sebagai destinasi wisata edukasi dengan menggunakan teknik analisis SWOT. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi lapangan, wawancara semi-terstruktur dengan pengelola dan masyarakat sekitar, serta studi dokumentasi. Data dianalisis untuk mengidentifikasi faktor internal yang meliputi kekuatan dan kelemahan, serta faktor eksternal yang meliputi peluang dan ancaman dalam pengembangan wisata edukasi. Hasil penelitian menunjukkan bahwa Taman Nasional Bali Barat memiliki kekuatan utama berupa keanekaragaman hayati yang tinggi, keberadaan fauna endemik, serta keterlibatan masyarakat lokal dalam upaya konservasi. Kelemahan yang teridentifikasi meliputi keterbatasan program wisata edukasi yang terstruktur, minimnya aktivitas edukatif yang bersifat interaktif, serta keterbatasan aksesibilitas menuju beberapa lokasi wisata. Dari sisi eksternal, peluang pengembangan didukung oleh meningkatnya minat wisatawan terhadap wisata berbasis alam dan konservasi serta potensi kerja sama dengan lembaga pendidikan, sementara ancaman utama berasal dari risiko kerusakan lingkungan dan persaingan antar destinasi wisata edukasi. Berdasarkan hasil analisis SWOT, dirumuskan strategi pengembangan wisata edukasi yang menekankan keseimbangan antara fungsi konservasi dan pemanfaatan wisata. Penelitian ini diharapkan dapat menjadi rujukan bagi pengelola taman nasional dan pemangku kepentingan pariwisata dalam merancang strategi pengembangan wisata edukasi yang berkelanjutan.
PERAN MEDIASI BRAND IMAGE DALAM TOURIST BOYCOTT DAN BRAND SWITCHING INTENTION: : SURVEI PADA WISATAWAN YANG MELAKUKAN BOIKOT TERHADAP BRAND GLOBAL Elvana Amelia; Gitasiswhara
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112082

Abstract

Increasing awareness of social and humanitarian issues influences tourists’ consumption behavior, including their tendency to engage in boycotts of global brands. This study aims to examine the relationship between tourist boycott, brand image, and brand switching intention in the context of tourist consumption. A quantitative approach was employed through a survey of 300 tourists who participated in boycotting global brands. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 24.0 to assess validity, reliability, and structural relationships among variables. The results indicate that boycott behavior has a positive effect on brand switching intention and a negative effect on brand image. Furthermore, brand image partially mediates the relationship between boycott behavior and brand switching intention. These findings enrich the literature on tourist behavior and provide implications for brand strategy management within the tourism industry.
EXPERIENTIAL MARKETING DALAM PENGALAMAN WISATAWAN PADA PARIWISATA BERKEMAH DI BEDUGUL, BALI Ni Made Mas Yogiswari; Nyoman Dini Andiani; Luh Putu Triyanti Ariestiana Dewi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.113491

Abstract

Experiential marketing is an approach that can optimize tourists’ experiences, particularly in nature-based tourism such as camping. This study aims to analyze the role of experiential marketing in shaping tourist experiences and to identify tourists’ preferences for experience attributes in camping tourism in Bedugul, Bali. A mixed methods approach with a sequential explanatory design was employed, using conjoint analysis to identify preferences and in-depth interviews to explain the quantitative findings. The results indicate that all experiential marketing dimensions (sense, feel, think, act, and relate) have relatively balanced importance, with think and relate emerging as the dominant dimensions. These findings suggest that tourists prefer exploratory activities involving cognitive engagement and collaborative activities that encourage social interaction. The study implies that camping tourism development should emphasize integrated experience-based activities to enhance experience quality and revisit intention.
STUDI EKSPLORASI DALAM KREATIVITAS FOOD PLATING DI RUMARI RESTAURANT JIMBARAN Made Wahyuni; Trianasari; Luh Putu Triyanti Ariestiana dewi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.113504

Abstract

This study aims to examine the role of visual presentation and food plating in creating customer experience, supporting sustainable dining, and strengthening the brand image of Rumari Restaurant at Raffles Bali. The research uses a qualitative method through observation, interviews, and documentation involving chefs, kitchen staff, and trainees. The results show that food presentation is not only about appearance but also communicates values such as luxury, local identity, and environmental awareness. Visual elements like color, shape, and arrangement influence guests’ first impressions. In the concept helps build a unique identity while supporting sustainability. Creativity is encouraged but guided by standards to maintain consistency, and attractive presentation also promotes the restaurant through social media. Overall, food plating plays an important role in customer experience and brand image.
STRATEGI PENGELOLAAN DAYA TARIK WISATA BUDAYA PURA BEJI SANGSIT OLEH KEARIFAN LOKAL SUBAK Komang Ngurah Suryantara; Nyoman Dini Andiani; Luh Putu Triyanti Ariestiana Dewi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.113806

Abstract

Pengelolaan pariwisata budaya di Pura Beji Sangsit belum berjalan optimal meskipun memiliki potensi daya tarik yang kuat berbasis kearifan lokal. Keunikan relief kuno khas Buleleng serta keberlanjutan tradisi Subak, khususnya Ngusaba Bukakak, menjadi kekuatan utama yang mencerminkan nilai Tri Hita Karana. Namun, potensi tersebut belum didukung oleh kelembagaan, sumber daya manusia, dan fasilitas yang memadai. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis dilakukan menggunakan pendekatan 4A dan SWOT untuk mengidentifikasi kondisi eksisting serta faktor strategis pengelolaan. Hasil penelitian menunjukkan bahwa kelemahan utama terletak pada aspek kelembagaan, partisipasi Subak, dan keterbatasan fasilitas pendukung. Posisi strategis destinasi berada pada strategi bertahan, sehingga diperlukan penguatan kelembagaan berbasis Subak, konservasi dan branding kearifan lokal, serta peningkatan fasilitas guna mendukung pengelolaan pariwisata budaya yang berkelanjutan.
STUDI KASUS PERAN STRATEGI EVENT TOURISM FESTIVAL LAMPION WAISAK DALAM MENINGKATKAN DAYA TARIK WISATA RELIGI Anastasia Landasan; Kris Cahyani Ermawati; Titik Akiriningsih
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.119781

Abstract

The Vesak Lantern Festival in the Borobudur Temple area, Magelang, has become a premier tourism event representing an international-scale cultural and religious tourism phenomenon in Indonesia. This study aims to: 1) analyze the role of the Vesak Lantern Festival as a tourism event; 2) examine its management strategies; and 3) comprehensively analyze internal and external factors using a SWOT approach. The study employs a qualitative approach, utilizing primary data obtained through interviews, observations, and documentation involving five key informants. The findings indicate that the festival's management remains oriented toward the conduct of religious rituals; funding is borne entirely by WALUBI without budgetary contributions from relevant ministries, and coordination among stakeholders lacks proportionality. Based on the SWOT analysis, a strategy combining the mitigation of weaknesses and threats—through the establishment of a collaborative governance framework with clearly defined responsibilities—was identified as the priority strategy. Conceptually, this study contributes the insight that management weaknesses in religious tourism events stem from the organizers' dual orientation: balancing the preservation of ritual essence with the professional development of tourism potential.

Page 35 of 35 | Total Record : 346

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