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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 182 Documents
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From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah, Latifah; Ramadania, Ramadania; Juniwati, Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.
Assessing the Effectiveness of the Halal Assurance System 23000 Fauzi, Muchammad; Dede Rodin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.31101

Abstract

This study addresses the limited empirical understanding of how the Halal Assurance System (HAS 23000) is implemented in practice and how far halal-certified slaughterhouses are institutionally prepared to ensure sustainable halal meat availability. The study aims to examine the implementation of HAS 23000 and assess the readiness of slaughterhouses in supporting halal meat assurance. Using field research with a descriptive qualitative approach, the study relies on primary data obtained through interviews, observations, and questionnaires, complemented by secondary data from official documents and regulations, with analysis centered on the eleven HAS 23000 criteria. The results indicate that HAS 23000 has been implemented at a relatively satisfactory level, with compliance rates ranging from 60% to 100% across all eleven criteria, including halal policy, halal management team, training and education, materials, products, production facilities, written procedures for critical activities, traceability, handling of non-compliant products, internal audits, and management reviews. Halal-certified slaughterhouses primarily operate as providers of halal slaughtering services in collaboration with livestock farms and beef suppliers, while several have diversified their activities by establishing halal meat outlets to strengthen supply continuity. Active coordination and communication with relevant stakeholders further support the stability of halal meat supply. The findings imply that while technical compliance with HAS 23000 is generally adequate, improvements are still needed in strengthening managerial commitment, documentation, and capacity building, particularly in auditing and continuous monitoring, to enhance the effectiveness and sustainability of halal assurance systems.

Page 19 of 19 | Total Record : 182

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