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Ferry Khusnul Mubarok
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Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah Latifah; Ramadania Ramadania; Juniwati Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.
Assessing the Effectiveness of the Halal Assurance System 23000 Muchammad Fauzi; Dede Rodin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.31101

Abstract

This study addresses the limited empirical understanding of how the Halal Assurance System (HAS 23000) is implemented in practice and how far halal-certified slaughterhouses are institutionally prepared to ensure sustainable halal meat availability. The study aims to examine the implementation of HAS 23000 and assess the readiness of slaughterhouses in supporting halal meat assurance. Using field research with a descriptive qualitative approach, the study relies on primary data obtained through interviews, observations, and questionnaires, complemented by secondary data from official documents and regulations, with analysis centered on the eleven HAS 23000 criteria. The results indicate that HAS 23000 has been implemented at a relatively satisfactory level, with compliance rates ranging from 60% to 100% across all eleven criteria, including halal policy, halal management team, training and education, materials, products, production facilities, written procedures for critical activities, traceability, handling of non-compliant products, internal audits, and management reviews. Halal-certified slaughterhouses primarily operate as providers of halal slaughtering services in collaboration with livestock farms and beef suppliers, while several have diversified their activities by establishing halal meat outlets to strengthen supply continuity. Active coordination and communication with relevant stakeholders further support the stability of halal meat supply. The findings imply that while technical compliance with HAS 23000 is generally adequate, improvements are still needed in strengthening managerial commitment, documentation, and capacity building, particularly in auditing and continuous monitoring, to enhance the effectiveness and sustainability of halal assurance systems.
Strategic Architecture for Sustainable Halal-Certified Food MSMEs in the Digital Market Era Isdiana Suprapti; Vegyta Irna Agustin; Resti Prastika Destiarni
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.25403

Abstract

The sustainability of certified halal food businesses increasingly depends on the ability of entrepreneurs to transform viral product popularity into long-term competitive advantages. This study aims to develop a strategic architecture for the growth of certified halal food businesses through internal-external environment analysis, strategic priority setting, and implementation mapping. Using a case study approach and mixed methods including observation, interviews, questionnaires, documentation, and literature review, data were analyzed with IFE and EFE matrices, IE matrix, SWOT, QSPM, and strategic architecture. The results show that the business is in a growth and build position, with internal strengths and external opportunities more dominant than weaknesses and threats. The main strategy is strengthening branding through NIB and halal certification, followed by product innovation with sweet potatoes, increasing customer loyalty, and optimizing modern technology-based production processes. The strategic architecture is planned over three years: the first year focuses on strengthening customer relationship management and human resources, the second year on developing digital marketing and financial management, and the third year on enhancing production technology and product innovation. This research confirms that halal certification is not merely about regulatory compliance but also functions as a branding tool to increase consumer trust and the competitiveness of local food businesses.  
Resilience of Modest Fashion Industry Development through Strategic Innovation, HRM, and Competitive Advantage Enhancement Noor Laila Ramadhani; Satria Avianda Nurcahyo; Mohamed El Khawarizmi; Muhammad Anis
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.29394

Abstract

This study examines the relationship between Strategic Innovation Quality and Human Resource Management (HRM) Approach toward Competitive Advantage and their implications for the Sustainable Development of the Modest Muslim Fashion Industry in Central Java, Indonesia. Using a quantitative explanatory method, data were collected from 360 respondents representing Muslim fashion SMEs across various districts. The analytical technique employed was Structural Equation Modeling–Partial Least Squares (SEM–PLS) to test the structural relationships among variables.The results indicate that Strategic Innovation Quality has a positive but insignificant effect on Competitive Advantage, suggesting that innovation alone does not directly enhance competitiveness without strong managerial and HR support. Conversely, the HRM Approach shows a significant positive influence on both Competitive Advantage and Sustainable Development, emphasizing the critical role of human capital alignment in sustaining organizational growth. Furthermore, Competitive Advantage significantly contributes to Sustainable Development within the modest Muslim fashion industry. However, the mediating role of Competitive Advantage between Strategic Innovation Quality and Sustainable Development was not supported, indicating that innovation strategies may influence sustainability through alternative pathways rather than through competitiveness alone.These findings enrich the literature on Islamic creative industry management by providing empirical evidence from Central Java. The study highlights the necessity of integrating HRM-based capabilities with innovation strategies to achieve long-term sustainability and resilience in the global modest fashion market.
Blockchain Adoption Barriers and Stakeholder Readiness for Halal Food Supply Chain Integration Umi Cholifah; Deasy Wulandari; Aulia Arifatu Diniyya
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.29486

Abstract

Blockchain technology offers an innovative solution to transparency challenges in halal food supply chains. However, prior literature heavily overlooks the entry-stage dynamics of small-scale ecosystems, often misclassifying cost and regulation as insignificant factors. This study addresses this gap by investigating the multi-dimensional readiness and adoption barriers within the Halal, Safe, and Healthy Culinary Zone (Zona KHAS) in Indonesia. Employing a qualitative exploratory design, the methodology uniquely triangulates strategic macro perspectives (expert FGDs and policy documents) with operational micro realities (stakeholder surveys and field observations). These complementary data streams were synthesized using NVivo 15 thematic analysis to bridge empirical viewpoints. The findings yield a crucial theoretical insight: cost (estimated USD 15,000–25,000/year) and regulatory complexities act as severe, structural 'barriers to entry' for MSMEs, directly contradicting established supply chain models. To overcome these challenges, this study develops an original, phased implementation framework that initiates blockchain integration upstream (producers) within a controlled pilot ecosystem. This framework offers concrete managerial and policy implications by providing a realistic, risk-mitigating pathway for regulators and Zona KHAS managers to systematically scale digital halal assurance.
Halal Supply Chain Risk Assessment in the Indonesian Beef Supply Chain Using the House of Risk Approach Irayanti Adriant; Afferdhy Ariffien; Amanda Aryanti
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.30220

Abstract

Halal integrity in food supply chains has become increasingly critical due to the complexity of logistics activities and the growing demand for halal-certified products. Existing studies on halal supply chain risk mainly focus on risk identification, with limited attention to operational risk prioritization and proactive mitigation strategies, particularly in local beef supply chains. This research aims to assess halal supply chain risks and determine mitigation priorities in the Indonesian beef supply chain using the House of Risk (HOR) approach integrated with the Supply Chain Operations Reference (SCOR) model and Failure Mode and Effects Analysis (FMEA). Data were collected through in-depth interviews, observations, and expert-based questionnaires involving actors in the beef supply chain. The study identified 17 risk events and 17 risk agents across sourcing, slaughtering, storage, packaging, and distribution activities. The results indicate that the most critical risk agents are poorly trained stunning operators (ARP = 479.66), unhygienic distribution conveyances (ARP = 465.93), and poorly trained slaughter personnel (ARP = 439.89), highlighting the importance of human resource capability and operational hygiene in maintaining halal integrity. The most effective mitigation strategies include training and certification programs, refrigerated transportation systems, and stricter operational compliance procedures. The result extends the application of the HOR framework in halal supply chain risk assessment and provides practical guidance for slaughterhouses and logistics providers in strengthening halal assurance. The study is limited to selected operational actors in the Indonesian beef supply chain.
Hijab, Faith and Fashion: Unpacking the Drivers of Clothing Choice and Fashion Consciousness Among Indonesian Muslim Women Ramadania Ramadania; Bintoro Bagus Purmono; Gadis Meisantika Atmajaya; Didik M. Nur Haris; Rianti Ardana Reswari
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.30649

Abstract

The rapid growth of the global modest fashion industry has transformed hijab fashion from a niche market into a mainstream consumer sector. Despite its increasing economic and cultural significance, empirical research examining the determinants of Muslim women’s preferences for hijab clothing styles remains limited, particularly in the context of the interaction between religious knowledge, social media influence, and contemporary fashion trends. This study addresses this gap by investigating the effects of Islamic knowledge, hijab fashion influencers, and modern hijab fashion styles on fashion consciousness and their subsequent impact on hijab clothing style preferences among Muslim women. A quantitative approach was employed using a survey of 150 Muslim women aged 18–35 years in Pontianak, Indonesia, who actively use Instagram and wear the hijab. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The findings reveal that Islamic knowledge does not significantly influence fashion consciousness (β = –0.042, p = 0.683), indicating that religious understanding alone does not determine fashion awareness in hijab consumption. Similarly, the influence of hijab fashion influencers is not statistically significant (β = 0.121, p = 0.145). In contrast, modern hijab fashion styles demonstrate a strong positive effect on fashion consciousness (β = 0.703, p < 0.001). Furthermore, fashion consciousness significantly influences consumers’ preferences in selecting hijab clothing styles (β = 0.638, p < 0.001). These findings suggest that contemporary aesthetic and visual elements play a more substantial role than religious knowledge or influencer exposure in shaping hijab fashion preferences. The study contributes to the modest fashion literature by highlighting the dominant role of fashion consciousness as a mediating factor and provides practical insights for modest fashion brands in designing products and marketing strategies that align with evolving consumer preferences.
Leveraging Brand Innovativeness to Build Trend-Driven Value and Customer Satisfaction Muhammad Hilmi Labibunnajah; Abdul Ghofur; Ninda Fatmawati
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.31539

Abstract

This study addresses inconsistencies in prior research regarding the effects of fashion consciousness and brand innovativeness on customer satisfaction, particularly due to the lack of a clear underlying mechanism. The rapid proliferation of social media has intensified trend sensitivity among fashion consumers, making trend-based value increasingly important. Drawing on Consumer Value Theory and the expectation-confirmation model, this study examines perceived value on trendiness (PVT) as a mediating mechanism linking brand innovativeness (BI), fashion consciousness (FC), and customer satisfaction (CS) in the Indonesian sneaker market. Using an explanatory research design to examine causal relationships, data were collected from 150 respondents through purposive sampling and analyzed using covariance-based structural equation modeling (CB-SEM) with AMOS. The results show that brand innovativeness has a significant positive effect on PVT (β = 0.613, p < 0.001), and PVT significantly influences customer satisfaction (β = 0.575, p < 0.001). However, fashion consciousness does not significantly affect PVT (β = 0.123, p = 0.239). Mediation analysis indicates that PVT significantly mediates the relationship between BI and customer satisfaction (Sobel = 3.394, p < 0.001), but not the relationship between FC and customer satisfaction. This study contributes to the literature by extending perceived value theory through the introduction of trendiness as a value dimension that mediates the relationship between brand innovativeness and customer satisfaction.

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