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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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The Islamic Lifestyle of the Muslim Middle Economy Class and the Opportunities for the Halal Tourism Industry in Indonesia Muheramtohadi, Singgih; Fataron, Zuhdan ady
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10828

Abstract

In the last two decades there have been several social changes, such as the rise of industries based on sharia provisions from banking products, cosmetics, as well as Sharia tourism. Along with this growth, there have also been changes in attitudes and lifestyles such as the widespread use of the hijab which is often called the hijab revolution. This does not only occur in the lower economic class but also in the middle economic class. The economic lifestyle of the Muslim middle class also affects the demand for halal products. This paper aims to explain the relationship between the lifestyle of the Muslim economic middle class and its relationship with the opportunities for the halal tourism industry in Indonesia. The research method used is qualitative with a literature study and a descriptive approach. The results of this study are the relationship between middle class status, lifestyle and sharia products in Indonesia is very close. Halal tourism is also part of an industry that seeks to capture the opportunities generated by this market. Seeing the relationship between the middle class and the opportunities possessed by Halal Tourism is very large, and in the future it is expected that various industries that support sharia tourism will emerge, from lodging, restaurants, to various types of culinary delights that adapt to the needs of the Muslim middle class, which is always growing from year to year.
Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Violinda, Qristin; Alfadila, Annisa; Wattegama, Erandi Jinadari; Gultom, Henry Casandra
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

Abstract

The decrease in the number of J&T express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
Consumers and Halal Cosmetic Products: Halal Label, Life Style and Word of Mouth Communication Pujiastuti, Heny; Afendi, Arief; Junusi, Rahman El; Mahardianto, Agus
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10892

Abstract

The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.
Building Competitive Advantage Through Halal Assurance System and Employee Performance Fauzi, Muchammad; Mujaddid, Ade Yusuf
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.11076

Abstract

By general destination from research this u for test and find out by real about influence implementation of HAS on employee performance and excellence Compete in Industrial Fast food in Central Java .Study  this useful approach quantitative  with the number of samples is 101 respondents. With purposive sampling technique, analyzed use   descriptive and inferential  with analysis technique with using Structural Equation Modeling (SEM) which is operated through the AMOS program. The results of this study are existence influence real that SJH will could explain happening enhancement performance employees. Show existence influence real that performance employee will could explain happening enhancement superiority compete. Show no existence influence real that SJH will could explain happening enhancement superiority compete. Sshow that in the industry food fast Halal certified fast food. Implementation of HAS in the production process capable create employees who produce high performance and performance employee proven take effect positive significant to superiority compete. That is, performance employee will also cause happening superiority compete.
Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment Zahira, Nabila Alma; Kurniawati, Kurniawati
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12383

Abstract

In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.
Enhancing Islamic Higher Education Image as the Halal Industry Driving Indonesian Halal Industries Riofita, Hendra; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12439

Abstract

Islamic higher education image as the halal industry driving Indonesian halal industries should be improved along with the increasing role of higher educations to succeed halal industry, through the services provided to the implementation of three pillars in the fields of academics, research and supporting elements or community services. This study aims to develop e-halal service quality, as an electronic service to enhance the image. Considering that electronic services are part of service innovation, and there is not enough evidence for such service innovation to enhance image, this study also aims to develop service recovery as an antecedent of e-halal service quality and Islamic higher education image, respectively. Furthermore, considering the image as the halal industry driving Indonesian halal industries is a consequence of service recovery and e-halal service quality, respectively, this study also develops the variables based on social exchange theory. Primary data is taken using a questionnaire sent to the leadership elements of Indonesian Private Islamic Higher Education via google link, and analyzed using SPSS and Amos programs. The findings demonstrate that e-halal service quality and service recovery, respectively have significant effect on Islamic higher education image as the halal industry driving Indonesian halal industries. Service recovery also has a significant effect on e-halal service quality and can be a trigger for e-halal service quality to enhance   Islamic higher education image as the halal industry driving Indonesian halal industries. Therefore, service recovery and e-service quality can develop social exchange theory to enhance Islamic higher education image as the halal industry driving Indonesian halal industries.
The Role of Islamic Banks in Development of Halal Tourism: Evidence from Central Java Indonesia Ismanto, Kuat; Fachrurazi, Fachrurazi; Mas'ad, Muhammad Aunurrochim
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12493

Abstract

Halal tourism has become a business trend in various countries, including Indonesia. Its existence requires the support of various sharia-based financial institutions, such as Islamic banks. However, its role in this industry has not yet been seen in the regions. The purpose of this paper is to analyze the role and position of Islamic banks in the development of halal tourism, especially in regions in Indonesia. This research was conducted in Central Java which includes three cities, namely Pekalongan City, Semarang City, and Surakarta City. Two types of data are needed in this study, both primary and secondary. Data were collected through observations at destinations, and interviews with Islamic banks and tourism business actors. Secondary data is collected through the assessment of documents, such as journal articles, books, research reports, and websites. The results of this study show that Islamic banks are an important part of regional halal tourism which acts as a supporting facility in the form of institutions. The role of Islamic banks in the development of halal tourism has not been maximized, because there has not been good cooperation with tourism business actors. However, existing Islamic banks have played an indirect role well for tourism business actors (SMEs) and visitors. The position of Islamic banks in the development of regional halal tourism is as a supporting facility. In the halal tourism ecosystem, Islamic banks are part of the ecosystem. This study implies that halal tourism will develop quickly if it is supported by Islamic banks that play a special role in supporting the implementation of halal tourism.
Zoning Potential Halal Tourism Evidence in Indonesia Pramana, Angga; Sukma R.Ab, Dodi; Zamaya, Yelly; Jayalaksamana, Maghfirah
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12591

Abstract

Halal tourism destinations have grown quite significantly, although there are still various weaknesses. This research aims to map the potential of halal tourist destinations in Pekanbaru. This mapping is expected to be a reference for Pekanbaru City to develop the concept of halal tourism in Pekanbaru. The method in this research is the study of documentation, observation, and interviews. This documentation study is also intended to obtain the concept of mapping halal tourism zoning in the city of Pekanbaru. The results show that tourist attractions in Pekanbaru have very good and friendly facilities for visitors to halal tourism which must be linked to mapping. The potential of halal tourist destinations in Pekanbaru can be grouped into historical destinations, nature, shopping centers, mosques, sports centers and restaurants. Several destinations still need to continue to develop supporting facilities to increase the comfort of visitors to halal destinations while in these destinations. The mapping that has been done has a role as a travel route recommendation that makes it easier to direct halal tourists from arrival to returning to their homes.
The Potential of Millennial Muslim’s Halal Tourism During The Covid-19 Pandemic Susilawati, Cucu; Abduh, Muhamad; Kamaruddin, Muhammad Iqmal Hisham; Sari, Rosi Hasna
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12806

Abstract

This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari, Asyhari; Ayuni, Sri; Primananda, Naufal Athiya; Saputri, Pungky Lela; Salleh, Wan Anisabanum
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.

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