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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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What Non-Muslims Say About Halal-Certified Products? Annisa, Arna Asna; Hartiningsih, Sepia; Kholifah, Siti; Rahmawati, Fatimah; Iskandar, Iskandar
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13140

Abstract

The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach
The Role of Digital Banking Industry Towards Consumer Behavior During The Covid 19 Aniqoh, Nur Aini Fitriya Ardiani; Nihayah, Ana Zahrotun; Amalia, Farah
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13378

Abstract

Covid 19 has had an impact on various changes, especially with the revolution towards a digital base, one of which is the banking system. This study aims to analyze the role of the digital banking industry in consumer behavior during Covid 19. The general objective of this research is to assist the government in determining appropriate policies regarding the digital banking industry. Referring to the formulation of the problem, this research uses a qualitative descriptive approach. Descriptive method is a method that describes an objective event or certain events based on visible or proper facts which are then accompanied by efforts to make general conclusions based on these historical facts. The Covid 19 pandemic has had a significant impact on the Indonesian economy due to a policy implemented by the government which prohibits people from gathering in large numbers. This policy makes people get used to utilizing various financial technologies to carry out their lives. Therefore, banks must accelerate the use of digital banking services. The implementation of digital banking can accelerate public acceptance of digital transformation. The banking industry needs to take advantage of the conditions of the Covid-19 pandemic to accelerate digital investment and further increase efficiency. Basically, banking has been carrying out digital innovations for a long time, including in the development of mobile banking and a number of other applications and platforms. This research will provide policy benefits in strengthening government institutions, especially the banking industry to control the implementation of digital banking in Indonesia so that it has a positive impact on consumer behavior.
Increasing Marketing Performance Through Customer Orientation, Competitor Orientation and Product Innovation Fitri, Maltuf; Nuha, Soya Angga Arifin; Nurudin, Nurudin
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13384

Abstract

The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application Prahasti, Gyan; Lewi, Agustina; Bharwani, Kenchen Arjandas
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.14461

Abstract

Electronic Word of Mouth (eWOM) can be used as a marketing method by companies in developing strategic brands. eWOM communication may have a strong influence on brand image and purchase intention. The rapid growth of social media provides a positive opportunity for companies to approach consumers through eWOM strategies. One of element that influences a person when shopping for daily necessities online or wholesale/e-grocery is e-wom. This paper aims to develop a conceptual framework that provides practical and theoretical insights into e-grocery consumers' use of social media as a promotional tool for electronic word of mouth (eWOM) and its impact on brand image (BI) and purchase intention (PI). Using a quantitative survey method with 26 questions, the questionnaire was distributed via Google Forms to 158 respondents selected based on followers and owners of Astro e-grocery mobile apps located in the Jakarta area and its surroundings using path analysis techniques in Structural Equation Modeling (SEM). The finding is that E-WOM significantly affects Purchase Interest with Brand Image as an intervening variable. The results of this research can be applied practically to help company marketing departments and advertising agencies present information according to consumer characteristics to influence purchasing intentions. Theoretical implications can also help further research in analyzing the factors influenced by EWOM.
Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour Purnasari, Nurwulan; Astuti, Septin Puji; Rusdan, Ilzamha Hadijah
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.14684

Abstract

Consuming or utilizing products derived from the pig is forbidden for Muslims. This study describes Islamic university students' understanding of pig derivative products of food and non-food products. This research was conducted by using a questionnaire to collect data. The indicators used in this data are information about various types of products, forms in pig terms, and indicators of product purchasing decisions. The sample used in this study amounted to 350 respondents. Overall, Islamic University students stated that the status of pig derivative products, both food and non-food, is haram. This study shows a relationship between organizations students follow and their knowledge of pig derivative products. However, this is unfollowed by their behavior when buying non-food products. They do not consider the halal status of non-food products except cosmetics products. This result can be valuable information in further halal awareness studies. Gen Z has to increase their knowledge about pig products and their derivatives daily. This result implies that halal knowledge will lead consumers to be more selective in choosing products and suggest institutions or governments socialize halal awareness and education through halal courses or halal training.
Digital Transaction: A Catalyst for Financial Inclusion and Job Creation Maigari, Muhammad Abdullahi; Yelwa, Mohammed Muson
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.15001

Abstract

What informed the rationale for developing this topic was the growing number of Point of Sale (POS) Agents in Katsina Metropolis and their clients/customers. The central focus of this article is to examine the role of Agent Banking which is part of financial inclusion in poverty reduction in Katsina metropolis. The researchers adopted a survey research design where data were elicited using quantitative research techniques from the targeted respondents. The data collected were analyzed and presented which revealed that there are at least twenty Post of Sale (POS) outlets located in each major street of Katsina Metropolis. The study also found that the POS has become a veritable source of livelihood for those who are into Agency Banking in the area. Additionally, the availability of POS Agents has influenced a significant population of the metropolis to adopt the use of digital systems of payment in their businesses and other financial transactions. It has revealed that the cashless policy has facilitated or accelerated the growth of digital marketing in the Katsina metropolis, entrepreneurs in the area are now selling their wares online and receiving payment via the same system which has eliminated the barriers created by time and space. The theoretical implication of the cashless policy was the unintended consequences it generated. It is referred to as the Cobra Effect during the 2033 Generation Elections in Nigeria. The decision to redesign the currency and reduce the amount of money in circulation has created more demands for cash hence luring some voters to exchange their votes for cash on election day. The practical implications of the findings of this study are twofold: The cashless policy has encouraged some of the people who are financially excluded were able to open bank accounts. It has enabled marketers to carry out financial transactions online without physical contact between the buyer and seller with the aid of electronic money payment systems.
Determinants of Micro and Small Enterprise’s Interest to Participate in Self-Declare Halal Certification Dawam, Khaerud; Laela, Sugiyarti Fatma; Hendrasto, Nur; Rehman, Hafiz Mudassir; Hasan, M. Kabir
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.15041

Abstract

The Micro and Small Enterprises (MSEs) market share is expected to increase with the halal certification of their products and services. However, MSEs have limited resources. In response, the Government introduced a self-declare halal certification program in 2022. From the total number of MSEs, which reached 8.7 million units as of March 2023, only about 79 thousand have self-declare halal certificates. Therefore, this study aims to analyze internal and external factors that influence the interest of  MSEs towards halal certification through a self-declare scheme. The study involves 86 MSEs respondents from Bogor, West Java. Using Partially Least Square (PLS) with a second-order approach. The findings reveal that internal factors marginally affect MSE's interest to pursue self-declare halal certification. The three strongest indicators of internal factors are: (1) improving human resource performance, (2) increasing efficiency and financial returns, and (3) awareness of religiosity. Interestingly, external factors do not influence the interest of MSEs to obtain self-declare halal certification, except for government policy, which significantly impact the intention in the first-order test. The main implication of this research is the importance of more substantial government support to help MSEs obtaining halal certification such as socialization, training as well as mentoring Halal Self Declare Certification at an affordable cost.
What is the Model of Sharia Marketing in Islamic Microfinance Institutions? Shulthoni, Muhammad; Hermawan Adinugraha, Hendri; Rumiyati, Eva; Imani, Fathrezza; Achmad, Dliyaudin
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.15351

Abstract

The rapid growth of BMT in Indonesia has not been matched by good marketing practices in the field. The main problems of BMT are weak funding and tight competition among BMTs. This study aims to describe an analysis of the concept, implementation, and strategy of sharia marketing in BTM Jawa Tengah. This research uses a qualitative descriptive approach using a case study type of research. The object of this research is BTM Jawa Tengah. The primary data for this study is information from interviews, with employees at BTM Jawa Tengah, namely the chairman, marketing department, and cashier. The secondary data of this research are in the form of official documents, books, journals, research results, and other data that are closely related to the subject of this research. Data collection procedures carried out are by way of observation, interviews, and documentation. Data analysis in this qualitative research uses descriptive analysis. The results of this study conclude that in general the concept of Sharia marketing in BTM Jawa Tengah is Sharia-driven or is driven by Sharia as a source of law that is oriented towards meeting the needs and desires of BTM Jawa Tengah consumers and creating value for them as long as it does not conflict with the Qur’an. and Hadith. The implementation of Sharia marketing at BTM Jawa Tengah uses the characteristics of Sharia marketing that uphold fairness, honesty, and transparency regarding margin setting and profit sharing and uses the nine ethical principles of Islamic marketing, which shows that the marketing strategy at BTM Jawa Tengah is appropriate and meets the sharia marketing perspective. The Sharia marketing strategy carried out by BTM Jawa Tengah is by determining product and service market segmentation. BTM Jawa Tengah carries out marketing activities according to the target market. This is done by looking at the needs of prospective customers. The final strategy is to apply to the position and apply traditional, conventional, and Sharia marketing in combination and simultaneously. The theoretical implications of this research can strengthen existing Sharia marketing theories. Practically, the findings of this study serve as a reference for BMT managers who wish to apply the Sharia marketing model.
Digital Platforms and the Financial Feasibility of Halal Frozen Food Marketing: A Feasibility Assessment Gandhi, Prima; Yulianti, Alma Sophia; Andri, Kuntoro Boga; Dewi, Sari Putri; Purbawan, Ketut Wira
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.15770

Abstract

The Indonesian government issued a national policy of large-scale social restrictions in 2020 to 2021. At the same time, there was an increase in internet users in Indonesia which led to an increase in the use of the Tiktok mobile application. Both incidents made halal frozen food producers in Bogor market their products using mobile applications. Until now, there has been no research that calculates the financial feasibility of marketing halal frozen food using mobile applications. This study aims to determine the financial feasibility of marketing halal frozen food produced by PT XYZ  using the TikTok mobile application. The financial feasibility analysis in this study uses a quantitative method by calculating income and assessing investment feasibility based on cash flow in the form of an R/C ratio. Researchers conducted observations and interviews as data collection techniques. The research location and respondents were selected purposively. The types of research data used are primary data and secondary data. Based on the results of the study, the net profit received by the company increased by IDR 118,714,448 with an R/C ratio of 2.52, meaning that every cost incurred of IDR 1 will get an income of IDR 2.52. From the explanation above, the results of this study prove that marketing of halal frozen food at PT XYZ Bogor using mobile applications is feasible and profitable. The implication of this study is to recommend halal frozen food producers in countries with increasing internet usage trends to market using mobile applications in order to obtain maximum profit.
Towards Customer Satisfaction: The Role of Customer Relationship Management, Service Quality, and Customer Perceptions Bupu, Roswita; Sodikin, Mohamad; Sanchita, Sanchita
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.15991

Abstract

Orientation and focus on customer satisfaction is an important part of efforts to improve sustainable organizational performance. The Customer Relationship Management (CRM) strategy is part of an effort to find, collect, store information about customers and implement it in all parts of the organization so as to provide a unique experience for customers. However, most of the previous studies have focused on the effect of CRM on companies and few have reviewed CRM in the context of customer perceptions. Drawing based on congruity theory, this study aims to examine the effect of CRM on customer satisfaction through the mediating role of customer perceptions and service quality. Through random sampling, 87 data were obtained from customers who used the services of PT Jasco Logistics Semarang. Data was obtained using a questionnaire with the consent of the respondents. Then analyzed using Partial Least Square (PLS) with the Smart PLS 3.0 program application. The results of this study indicate that Customer Relationship Management (CRM) indirectly has a significant influence on customer satisfaction through service quality and perceived customer perceptions. It was also found that customer perception and service quality directly contribute significantly to customer satisfaction. However, service quality has a greater influence through customer perceptions. These findings provide significant insight for practitioners that in building a CRM strategy it must be able to provide a unique and valuable experience that is felt by customers, so that this will trigger satisfaction.

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