Journal of Digital Marketing and Halal Industry
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Articles
180 Documents
<![CDATA[Behavior of Halal Cosmetic Product Purchase Decision In Generation Z ]]>
<![CDATA[Afendi, Arif]]>;
<![CDATA[Mashilal, Mashilal]]>;
<![CDATA[Ghofur, Abdul]]>;
<![CDATA[Izza, Nabilla Baitul]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2024.6.1.16288
<![CDATA[One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.]]>
<![CDATA[Understanding Consumer Behavior: Halal Labeling and Purchase Intentions ]]>
<![CDATA[Sani, Ageng Asmara]]>;
<![CDATA[Rahmayanti, Dini]]>;
<![CDATA[Kamal, Al- Haq]]>;
<![CDATA[Ilmiah, Dunyati]]>;
<![CDATA[Abdullah, Norhayati Binti]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.1.16543
<![CDATA[The rapid growth of the Muslim community in the world certainly increases the demand for halal products. This causes halal products to become a necessity. This dynamic needs to be supported by state authorities' guarantee of halal products. This study provides an overview of the role of Halal labelling in influencing individuals to consume Halal products based on their levels of religiosity, knowledge of Halal products, and attitudes towards consuming such products. Additionally, the sampling focus of this study was on Java Island, where access to information technology is widespread, facilitating ease of access to relevant information regarding Halal products. A quantitative approach was employed in this research, utilizing primary data obtained by distributing questionnaires to the residents of Java Island. The construction of the research model is reflected in an adjusted R-squared value of 54.50%, indicating that the independent variables significantly influence the dependent variable. Based on the findings of this research, both knowledge and attitudes have a positive and significant impact on the intention to consume Halal products, whereas religiosity does not. The study recommends that the government consider streamlining and reducing the costs associated with Halal labelling to make it more accessible to micro-scale producers. These measures are expected to support the development of the Halal product market and foster sustainable economic growth.]]>
<![CDATA[Strategy to Strengthen Halal Tourism ]]>
<![CDATA[Octavia, Azella Nosih]]>;
<![CDATA[Suliswanto, Muhammad Sri Wahyudi]]>;
<![CDATA[Firmansyah, Muhammad]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2024.6.1.16938
<![CDATA[Java Province has many natural tourist attractions, especially in Trenggalek Regency. In Indonesia, the development of tourism with a halal concept is becoming a trend. Several tourist attractions are competing to create or change their tourist attractions into halal tourism so that Muslim tourists who come to visit feel safer. This study aimed to determine the critical aspects of developing halal tourism in Trenggalek Regency. This research method is qualitative, using SWOT analysis. The results of this study indicate that the potential for natural beauty in Trenggalek Regency is an aspect that can positively impact the strengthening of halal tourism and increase regional income because of the many existing opportunities. Strengthening halal tourism in Trenggalek Regency is in quadrant 1, namely in the strengths and weaknesses (SO) strategy, so that strategies to increase visitor attraction can be carried out by improving the quality of tourism by utilizing existing opportunities. Overall, this study provides a strategic framework for the development of halal tourism in Trenggalek Regency, which has broad implications for economic growth, cultural expansion, infrastructure development, stakeholder collaboration, and policy planning.]]>
<![CDATA[E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah ]]>
<![CDATA[Hayati, Mardhiyah]]>;
<![CDATA[Ali, Juhary]]>;
<![CDATA[Heri, Mad]]>;
<![CDATA[Utami, Pertiwi]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.1.16949
<![CDATA[The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. ]]>
<![CDATA[What Are the Risks of Halal Cosmetic Products? ]]>
<![CDATA[Wahyuni, Hana Catur]]>;
<![CDATA[Khafidin, Khafidin]]>;
<![CDATA[Voak, Adam]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.1.17419
<![CDATA[PT. XYZ is a company engaged in the manufacture of private-label cosmetics and skincare products in Indonesia. However, of these private labels or ‘Maklon’ products, only four out of the 151 available Maklon manufactured products have current Halal certification. This large uncertified percentage of Maklon products has given rise to a concern about the Halal bonafides of these products, which understandably leaves significant doubts regarding their suitability for personal use in consumer’s minds. As a consequence, in an attempt to ensure potential customers of the Halal quality of the cosmetics and other products produced at the Company’s facility, process researchers have deployed a Fuzzy Failure Modes and Effects Analysis. This approach has been chosen in order to determine the level of Halal risk priorities during the production of the Company’s products, and the outcomes have been subjected to a Fault-Tree Analysis to develop appropriate recommendations to transparently mitigate any potential risks. In essence, the purpose of this research was to (i) determine the critical control points influencing Halal certification, (ii) determine the priority level within the process needed to ensure strict control procedures, and (iii) to provide practical strategies to decrease the possibility of Halal risk profile.]]>
<![CDATA[An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View ]]>
<![CDATA[Syafira, Shofwah]]>;
<![CDATA[Wijayanti, Farah Nur Syafi`ah]]>;
<![CDATA[Wildatika, Nerning Galidha]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.2.18241
<![CDATA[This study was aimed to determine drivers of consumer trust, satisfaction and recommendation to others regarding “Trendy Drink” Mixue Ice Cream & Tea. Based on literature review, most of consumer behavior studies were investigated by a single method. Furthermore, research on consumer perspectives concerning food safety in Islamic were still limited. Hence, we extended this study using mixed method. Sampling used is purposive with characteristics Moslem, 17 years old or over and has purchased Mixue Ice Cream and tea in the outlet. Firslty, open-ended interviews were carried out to gather data amplified by second phase of data collection was online survey and the data of 234 participants were analyzed utilizing SEM-PLS. Study revealed that consumers perceived food as safe attributed to its appearance, taste, smell, certification and quality. Additionally, study uncobered that food safety and information credibility were prominent drivers of consumer behavior. This paper explored an underexposed concern on product safety in Islamic view. It contributes to the marketing field empirically, theoretically and practically by extending the implementation of food safety, source of credibility theory, and Maslow`s hierarchy of need theory in the Islamic marketing and food & beverages context. Additionally, applying a mixed-method for data analysis broadened the research results` generalisability. ]]>
<![CDATA[Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce ]]>
<![CDATA[Sufyan, Izeldin Khalid]]>;
<![CDATA[Pamuncak, Mohammad Bintang]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.2.18247
<![CDATA[This paper investigates the determinants of purchasing decision of Tokopedia e-commerce consumers with Gen-Z as a sample. This paper refers to Technology Acceptance Model (TAM) as theoretical framework, where the indicators use in this study combines both convenient matter in purchasing at e-commerce such as Artificial Intelligence (AI) and marketing matters from both digital and non-digital marketing i.e., Islamic Marketing Ethics (IME). This paper employs Structural Equation Model-Pooled Least Square (SEM-PLS). The results show that AI and Digital Marketing (DM) have positive and significant relationship to influence consumers’ decision to purchase in Tokopedia. Meanwhile, IME has positive but non-significant relationship with purchase decision. This paper argues that this is due to the respondents’ knowledge of Sharia compliance in e-commerce transaction and lack of IME indicators socialization by Tokopedia, where Tokopedia already implement some indicators of IME in their feature such as Halal Corner. The result expects to contribute to development of theoretical and practical implication, particularly on Marketing matters both digital and Islamic marketing ethics.]]>
<![CDATA[How Do Halal Component and Marketing Drive Muslim Consumers? ]]>
<![CDATA[Sari, Mia]]>;
<![CDATA[Rusydiana, Aam Slamet]]>;
<![CDATA[Indra, Indra]]>;
<![CDATA[Avedta, Sherrindra]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.2.18782
<![CDATA[This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.]]>
<![CDATA[Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis ]]>
<![CDATA[Wardhani, Windi Novia Ratri]]>;
<![CDATA[Purnomo, Purnomo]]>;
<![CDATA[Pratiwi, Ratih]]>;
<![CDATA[Nasution, Saipul]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.2.18905
<![CDATA[The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry. ]]>
<![CDATA[Competitive Advantage Development Model with Logistics Competence ]]>
<![CDATA[Sodikin, Mohamad]]>;
<![CDATA[Susilowati, Susilowati]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2024.6.1.20033
<![CDATA[Uniqueness in the field of logistics was chosen as the basis for excellence in higher education at Institute of Economics Science Cendekia Karya Utama in Indonesia, because it is considered that logistics capabilities are the basis for building competitive advantages for its alumni. However, this program has never been studied for the effectiveness of its implementation and also for its follow-up development model. Based on the Resource Based View theory, this research aims to determine the effectiveness of the logistics competency program and build a competitive development model at Institute Economic Science Cendekia Karya Utama Semarang. Through qualitative methods involving informants from the Indonesian Logistics Training Institute, lecturers, logistics practitioners and graduate who work in logistics companies, it was found that to increase broader competitive advantage there needs to be strengthening in several aspects, namely the need to add digital logistics curriculum content (ex: warehouse management system, transportation management system and strengthening foreign languages (English, Mandarin). A logistics-based competitive advantage development model can be developed by synergizing and collaborating between universities and alumni, the business and industrial logistics, practitioners and training institutions according to their respective roles -each of which is discussed in this study. This study contributes to the expansion of the resource based view theory and the development of graduate quality and unique logistics competencies as a basis for building excellence from Institute Economic Science Cendekia Karya Utama Semarang, Indonesia]]>
