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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott Awaludin, Azrul Afrillana; Al-Khaidar, Moch Aridhi
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.20166

Abstract

This study aims to identify the factors driving consumers to boycott companies that support the occupation of Israel, with an emphasis on the role of religiosity and religious values as the main motivating factors. This is motivated by contradictory results from previous research, especially related to the influence of religiosity and opinion leaders in boycotting companies that support Israel. The variables under investigation include opinion leaders, religiosity, consumer animosity, consumer ethnocentrism, and perceived efficacy, measured using a 5-point Likert scale. The research method is quantitative, employing SEM-PLS for model evaluation. A total of 156 respondents were selected through the purposive sampling technique. The research findings conclude that, among the five independent variables, religiosity, consumer animosity, and opinion leaders do not have a direct influence on the intention to boycott. However, opinion leaders indirectly influence the boycott intention through consumer ethnocentrism. Meanwhile, consumer ethnocentrism and perceived efficacy positively influence the intention to boycott. This research contributes to the literature on the role of opinion leaders in shaping consumer behavior and provides an actual understanding of the boycott phenomenon. In practical terms, this research makes an implication contribution to supporting local products by utilizing opinion leaders as promoters
Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Abstract

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.
Theory of Planned Behavior on Green Marketing Influence to Green Purchase Decision Hidayat, Taufiq; Sananta, Dinda Putri
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20694

Abstract

This study investigates the correlation between green marketing and consumer buying behaviour, with a specific focus on Garnier Men consumers in Semarang. A total of 162 participants, who were well-acquainted with Garnier Men products and had knowledge of green marketing, were chosen using purposive sampling. The study utilises Structural Equation Modelling (SEM) with AMOS 24.0 software to analyse the data. The key findings suggest that green marketing has a considerable impact on consumer attitudes and subjective norms, but it does not have a direct effect on green purchase decisions. Attitudes, subjective standards, and perceived behavioural control were identified as key factors influencing green purchase behaviour. The report emphasises the necessity for organisations to prioritise these variables instead of exclusively depending on green marketing methods. Furthermore, the study emphasises the significance of providing concise and easily understandable information regarding the environmental effects of products. The research, however perceptive, is constrained to a particular demographic and product line, indicating that future research should encompass a wider array of age groups, professional backgrounds, and product categories in order to improve its generalizability.
Development of Indonesian Halal Logistic: A Swot Approach Rizki, Darlin; Jadidah, Wanti Nur; Al Afif, Rafiq Azzam; Akhtiar, Muhammad Najid; Athief, Fauzul Hanif Noor
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.22678

Abstract

Increasingly, consumers are becoming more aware of and concerned about the products they buy and consume. However, products labeled as halal do not necessarily guarantee high halal quality, as there is a potential for contamination due to insufficient monitoring of the distribution chain by the relevant halal authorities in Indonesia. This study aims to analyze the strengths and weaknesses of halal logistics, identify growth opportunities, and assess the threats faced, as well as determine the necessary actions for future development. Using a literature review approach, data were collected from search engine databases including Scopus, Google Scholar, Emerald, ScienceDirect, Taylor & Francis, and Wiley Online Library, and then categorized into four SWOT categories. The findings indicate that the strengths of halal logistics lie in the large population and broad market segments, while weaknesses include regulatory issues and the lack of specialized halal logistics infrastructure. Opportunities could enable Indonesia to become a leading producer in the global halal trade, despite challenges such as the rise of counterfeit products and the production burdens associated with halal schemes. The final section of the study proposes relevant development strategies for stakeholders in the field of halal logistics. This research provides a reference for policy formulation and assessing the readiness of business actors and public consumption preferences regarding the halal concept. The findings underscore the need for comprehensive halal logistics regulations to ensure standardization, compliance, and security, while leveraging Indonesia's demographic strengths to promote halal products in international markets. The novelty of this research lies in identifying Indonesia's specific strengths and weaknesses in halal logistics and proposing strategies to enhance Indonesia's position as a global leader in branded halal trade.
Promoting Halal Tourism through Cultural Heritage: The Impact of the “One Nagari, One Event” Program on Tourist Intentions Rahmat, Rahmat; Rakotoarisoa Maminirina Fenitra; Haura Hazimah Melzatia
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.28316

Abstract

The “One Nagari, One Event” program is an initiative by the Tanah Datar Regency Government aimed at preserving culture and traditions, promoting tourism potential, and improving the local economy. This program has had a significant impact on Tanah Datar Regency. Existing studies in this context primarily examine the influence of variables such as attitudes, subjective norms, behavioral control, and facilities on tourists’ intentions to visit Tanah Datar Regency. This research seeks to answer the question: how do the variables of attitude, subjective norms, behavioral control, and facilities influence tourists’ intention to visit Tanah Datar Regency? To address this question, a quantitative approach was employed to analyze the effect of these variables on tourists’ visiting intentions. The findings reveal that attitudes, subjective norms, behavioral control, and facilities have a positive and significant influence on tourists’ intention to visit Tanah Datar Regency. However, the results show that the variable of promotion, while positively correlated, does not significantly influence tourists’ visiting intentions. This study also highlights the importance of improving event quality and building strong branding to achieve optimal visitor numbers.
The Influence of Country of Origin and Adherence to Halal Principles on Imported Food Purchasing Decision Intan, Dian Retno; Purba, Khairul Fahmi; Lubis, Wildani; Kabeakan, Nana Trisna Mei Br; Mohd Zaffrie bin Mat Amin
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.25902

Abstract

Indonesia has the largest Muslim population in the world.  It would be the largest market for halal products. The huge opportunity is not only a business prospect and market target for Muslim-majority countries but also by non-Muslim countries. In fact, most imported foods in Indonesia comes from countries with a minor Muslim population, such as China, Japan, Thailand, South Korea, and Singapore. Thus, the halal of imported product is in doubt. Furthermore, the Indonesian still not consider the halal aspects of product Hence, it is needed an identification regarding consideration in purchasing decision of imported food product. This study aims to investigate the influence of country of origin and adherence to Islamic principles in imported food purchasing decision. A survey was carried out to 205 Muslim people residing in some capital cities in Sumatra Island which were Aceh, Padang, Palembang, and Medan. Data was collected through both offline and online questionnaires.  Structural Equation Model – Partial Least Square was applied as data analysis for this study. The study found that country of origin and religiosity have a positive and significant influence on purchasing decisions for imported food products. Furthermore, this study also found that the awareness of halal may act as a mediating variable for religiosity in the purchase decision of imported food products. It implies that the awareness of halal is crucial for Indonesian Muslim consumer. Therefore, the Indonesian Muslim consumers need to improve the knowledge in recognizing halal values and principles for the imported food product.
Determinants of Operational Performance in Halal Culinary Businesses Tyas, Irlanita Ayuning; Azizah, Siti Nur; Jalila Youmni
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.26256

Abstract

The growth of the halal industry at the local level shows significant dynamics; however, studies examining the determinants of operational performance in halal culinary businesses based on local wisdom remain limited. This research offers an integration of five variables social capital, halal certification ownership, innovation capability, digital transformation, and business location into a single theoretical model grounded in the Resource-Based View (RBV) to explain the operational performance of halal culinary enterprises in Ponorogo Regency. The study aims to analyze the influence of each variable on operational performance. The method employed is a mixed-methods approach with an explanatory sequential design, beginning with a qualitative phase involving in depth interviews with five business owners, analyzed using NVivo 14. The subsequent quantitative phase was conducted using SEM-PLS on 105 respondents. The findings indicate that halal certification ownership, innovation capability, and business location have a positive and significant effect on operational performance. Meanwhile, social capital and digital transformation show positive but insignificant effects. These results emphasize that halal legitimacy, innovative capability, and locational accessibility function as strategic resources capable of enhancing efficiency and operational competitiveness. In contrast, social capital and digitalization have not provided optimal contributions due to their unstructured utilization. The implications of the study highlight the need to strengthen innovation, accelerate halal certification processes, and provide policy support and digital infrastructure to improve the competitiveness of halal culinary businesses at the regional level.
The Influence of Content Marketing, Online Reviews, and Customer Ratings on Purchase Intention with Customer Trust as a Moderating Factor Vidyastuti, Heppy Agustiana; Fatahillah Syahrul
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.26304

Abstract

This study investigates the influence of content marketing, online customer reviews, and customer ratings on consumers’ purchase intentions, with customer trust positioned as a moderating variable. The main contribution of this research lies in its integrated analytical framework, which simultaneously examines three key digital marketing cues within a trust-based mechanism. Moreover, this study focuses on Indonesian marketplace users, a context that remains underexplored in the existing literature, as previous studies have predominantly examined these variables separately or in different market settings. Using a quantitative research design, data were collected from 322 active marketplace users in West Java aged 17 years and above. The analysis was conducted using Structural Equation Modeling with SmartPLS 4 to evaluate both direct and indirect relationships among the constructs. The empirical findings indicate that content marketing has a significant positive effect on purchase intention; however, it does not significantly influence customer trust. In contrast, customer ratings and online customer reviews are found to have a strong and significant effect on customer trust, which subsequently enhances purchase intention. Further analysis reveals that customer trust mediates the relationship between customer ratings and purchase intention, indicating a significant indirect effect. Conversely, the indirect effects of content marketing and online customer reviews on purchase intention through customer trust are not supported. These findings suggest that trust functions selectively within digital purchasing mechanisms, rather than uniformly moderating all marketing stimuli. From a theoretical perspective, this study enriches the digital consumer behavior literature by highlighting the differentiated role of trust in shaping online purchase decisions. Practically, the results underscore the importance for marketplace platforms and online sellers to prioritize trust-building strategies, particularly through transparent rating systems and credible customer reviews, in order to effectively enhance consumers’ purchase intentions.
When halal is not enough: The paradox of moral activism beyond ethnocentrism and religious commitment Primanto, Alfian Budi; Rahmawati, Rahmawati; Nita Ani Dia Utami
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.28297

Abstract

Muslim consumers increasingly consider factors beyond halal compliance when evaluating brands, particularly when brands are perceived to be associated with humanitarian issues; halal status alone may no longer be sufficient to sustain favourable consumer responses, creating a critical dilemma in Muslim markets. While prior studies have highlighted consumer animosity and ethnocentrism as drivers of brand avoidance, limited attention has been paid to the psychological mechanisms through which these factors translate into unwillingness to buy. Specifically, the mediating role of brand attitude, the behavioral relevance of perceived boycott efficacy, and the moderating influence of religious commitment remain underexplored. Addressing this gap, the present study examines unwillingness to buy among Muslim consumers by investigating how brand attitude mediates, and religious commitment moderates, the effects of consumer animosity, consumer ethnocentrism, and perceived boycott efficacy. Using a quantitative design, survey data were collected from Muslim respondents through purposive and snowball sampling and analyzed using the PROCESS Macro in SPSS. The findings demonstrate that brand attitude serves as a central mediating mechanism, particularly for consumer animosity and perceived boycott efficacy, translating moral emotions and beliefs into avoidance behavior. In contrast, consumer ethnocentrism and religious commitment show no significant direct or moderating effects, indicating that purchase resistance in humanitarian conflict contexts is driven less by nationalistic ideology or religiosity and more by negative moral evaluations of brands and perceptions of collective action effectiveness. These results reinforce the view that contemporary Muslim consumer boycotts function as value-driven, brand-specific moral responses rather than expressions of ethnocentric or purely religious consumption.
From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah, Latifah; Ramadania, Ramadania; Juniwati, Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.

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