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Service Excellent dan Kualitas Produk : Sebuah Kajian Tentang Loyalitas Nasabah
Sitti Fatimah;
Salma Abdullah;
Nurul Hifdziyah Amniar
BJRM (Bongaya Journal of Research in Management) Vol 5 No 2 (2022): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v5i2.401
Penelitian ini memiliki tujuan untuk mengetahui pengaruh secara parsial dan simultan antara Service excellent dan kualitas produk terhadap loyalitas nasabah.. Penelitian ini merupakan penelitian kuantitatif, Teknik pengumpulan data yang digunakan dalam penelitian ini adalah data primer. Populasi yang digunakan dalam penelitian ini adalah sebanyak 219 pegawai IAIN Bone yang telah menjadi nasabah Bank Muamalat Cabang pembantu Bone, dan sampel yang digunakan dalam penelitian ini sebanyak 142 pegawai dengan menggunakan rumus slovin. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Penelitian ini menggunakan bantuan software pengolahan data SPSS 24.0. Hasil yang diperoleh pada analisis secara parsial menjelaskan bahwa Service excellent berpengaruh secara signifikan terhadap loyalitas, sedangkan secara parsial hasil yang di dapatkan adalah kualitas produk berpengaruh signifikan terhadap loyalitas nasabah pada Bank Muamalat Indonesia Cabang Pembantu Bone. Adapun hasil analisis secara simultan di peroleh hasil bahwa Service excellent dan kualitas produk berpengaruh signifikan terhadap loyalitas nasabah sebesar 64,4%.
PENGARUH CAR, BOPO, NPF DAN FDR TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH DI INDONESIA
Muhammad Syakhrun;
Anwar Anwar;
Asbi Amin
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.102
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh CAR, BOPO, NPF dan FDR terhadap profitabilitas pada bank umum syariah di Indonesia. Populasi dalam penelitian ini adalah semua Bank Umum Syariah yang berada di Indonesia. Sampel yang digunakan adalah purpossive sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu. Bank Umum Syariah yang memenuhi kriteria untuk menjadi sampel adalah dua Bank Umum Syariah, yaitu Bank Syariah Mandiri dan Bank Negara Indonesia Syariah. Jadi, pada penelitian ini terdapat 32 titik amatan (4 tahun x 4 triwulan x 2 bank = 32). Hasil pengujian menunjukkan bahwa CAR, BOPO dan NPF berpengaruh negatif terhadap profitabilitas bank umum syariah di Indonesia. Sedangkan FDR berpengaruh positif terhadap profitabilitas bank umum syariah di Indonesia.
DIMENSI RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN INDIHOME TRIPLE PLAY PT TELKOM
Fitriani Latief
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.104
Penelitian ini bertujuan menganalisis dimensi relationship marketing yang terdiri dari komunikasi, kepercayaan, empati dan komitmen terhadap loyalitas pelanggan IndiHome Triple Play PT Telkom Makassar. Variabel yang digunakan dalam penelitian ini yaitu komunikasi (X1), kepercayaan (X2), empati (X3), komitmen (X4) dan loyalitas pelanggan (Y). Teknik sampel yang digunakan adalah judgment sampling yaitu sebanyak 90 orang pelanggan IndiHome Triple Play PT Telkom Akses Regional VII Makassar yang sudah berlangganan minimal 3 bulan. Metode pengujian data menggunakan analisis regresi berganda dengan bantuan SPSS versi 23.00. Berdasarkan hasil pengujian data diperoleh bahwa komunikasi, kepercayaan, empati dan komitmen berpengaruh positif dan signifikan terhadap loyalitas pelanggan IndiHome Triple Play PT Telkom Akses Regional VII Makassar.Communication
STARATEGI PEMASARAN PRODUK TABUNGAN SIMPEDES DALAM MENINGKATKAN JUMLAH NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. KANTOR CABANG SUNGGUMINASA
Asdi Asdi;
Samsul Rizal
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.105
Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi pemasaran produktabungan Simpedes dalam meningkatkan jumlah nasabah pada Bank Rakyat Indonesia (Persero) Tbk.Kantor Cabang Sungguminasa. Penelitian dilakukan dengan menjaring sebanyak 50 orang nasabahsampel melalui teknik combined sampling yaitu kombinasi dari teknik quota sampling, aksidentalsampling, dan purposive sampling. Data primer diperoleh dari responden melalui teknik wawancaraselanjutnya diolah dengan dengan mengidentifikasi berbagai factor dalam penerapan strategipemasaran produk tabungan Simpedes BRI yaiyu factor internal dan eksternal baik yang berupapeluang maupun yangh berupa ancaman yang selanjutnya dianalisis dengan menggunakan analisisSWOT.Hasil analisis data menggambarkan bahwa posisi produk tabungan simpedes BRI pada PT.Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Sungguminasa memberikan peluang yangmerupakan kekuatan pendorong dalam menerapkan strategi pemasaran yang dapat meningkatkanjumlah nasabah pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Sungguminasa.
ANALISIS PENILAIAN KINERJA PT. BANK BRI, TBK KANWIL MAKASSAR DENGAN PENDEKATAN BALANCE SCORECARD
A Muara Arumbarkah
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.106
In certain periods, an assessment of a condition of the bank's financialstatements is needed to determine the organization's performance and its level of health.In this measurement contains information about the amount of assets (assets) owned aswell as liabilities and equity (own capital). Then it will also be illustrated the results of thebusiness obtained by the bank as well as the expenses and costs incurred to obtain theseresults in a certain period. This study aims to analyze the performance of PT. Bank BRI,Tbk using the balanced scorecard approach which is reflected through four mainperspectives, namely financial perspective, customer perspective, internal businessperspective and growth and learning perspective. This study uses a case study approachsupported by a survey that collects information about factors related to the researchvariable. With the Balance Score-card approach. Expected measurement model. Thisanalytical method can provide accurate and detailed answers. The results of this studyindicate that Financial Perspective (X3) is the most dominant variable influencing BRIBank Performance (Y) The relationship between variables X and Y is very strong indicatingthat the variable Financial Perspective, Customer Perspective, Internal BusinessPerspective & Growth and Learning Perspective have influence a very significant (96.4%)effect on BRI Bank Performance (Y) while theoretical conclusions are all variables thathave a significant effect.
PENGARUH PELATIHAN GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. PERKEBUNAN NUSANTARA XIV (PERSERO) MAKASSAR
Nur Rahmi
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.121
This explanatory research tried to explain influence and causality relationship between variables training , leadership style , and work discipline to the performance of employees. The samples used for data collection in this study amounted to 134 employees and using by the simple random samplingtechnique. Analysis technique used in this research is analysis of multiple regression (multiple regression).The result showed that the training, the leadership style and work discipline simultaneously partially and simultaneously has a positive impact significantly to performance of employee. The determination showed (R2) 0,996 or that is equal 99,6 %. Employee performance. Training, leadership he style and work dicipline also in partially has a positive impact significantly to performance of employee. The study it can be seen that the most dominant variable exacted on employee,s performance is work dicipline.
PENGARUH PEMBIAYAAN MIKRO SYARIAH TERHADAP TINGKAT PERKEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) PADA ANGGOTA BMT DI JAWA BARAT
Uus Ahmad Husaeni;
Tini Kusmayati Dewi
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.122
This study aims to analyze the role of Islamic microfinance on the level of development of small and medium micro enterprises in BMT members in West Java. The research method is carried out using a type of quantitative associative approach. The population of this study are members of BMT Baytul Ikhtiar Bogor, BMT ItQan Bandung, BMT Amanah Bersama Bandung and BMT Ibadurrahman Sukabumi, which number 40 people. While the technique for analyzing data is using Simple Linear Regression analysis. The results of the study found that the role of Islamic microfinance in providing business capital to members of BMT has an important role to improve small and medium micro enterprises. The R-Square value is 0.529 or 52.90%. It is seen that the independent variable of Islamic microfinance in explaining the dependent variable of SMEs Business Development Levels on BMT members is 52.90%, the remaining 47.10% is explained by other variables outside the model that are not examined. Based on the results of testing the F test, the value of Fcount> Ftable is 61.875 > 3.24 with the hypothesis H0 being rejected and Ha being accepted with a significance of 0.000 < 0.05.
PENGARUH STRES KERJA DAN KONFLIK KERJA TERHADAP KINERJA PEGAWAI DINAS PENGELOLAAN SUMBER DAYA AIR KABUPATEN WAJO
Mursida Abu
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.123
Stress and conflict are two things that often happens in organizational life. Both can be a determinant of employee performance improvement in organizations. Stress will be increased where emotional condition or physiological reaction that occurs in situations where employees feel a threat to it’s objectives are important thinks that may not be achieved. Thus increasing a conflict within the employee. Namely the existence of discrepancies with the objectives to be achieved and in contrast to the expectations of employees, causing a turmoil that resulted in employee performance. So the company should be able to know how to encourage stress and conflict in order to generate positive and how to cope with stress and conflict occurs when a negative thing. The analytical method used in this research is multiple linear regression analysis. The results of partial stress and conflict have a significant effect on performance.
ANTESEDEN RETURN ON ASSET (ROA) PADA BANK BUMN INDONESIA
Andi Tenriola
BJRM (Bongaya Journal of Research in Management) Vol. 2 No. 1 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v2i1.158
This study aims to examine and analyze the effect of Capital Adequacy Ratio (CAR),Operating Expenses and Cost Efficiency (BOPO) and Loan to Deposit Ratio (LDR) to Return onassets (ROA). Return on assets (ROA) or profitability is one indicator that can be used to measurebank performance. The population used in this study is state-owned banks registered with BankIndonesia during the 2014-2018 period. In this study the sampling technique used total samplingtechniques using quarterly financial statements owned (1) PT. BNI (Persero), Tbk (2) Bank BRI(Persero), Tbk, (3) PT Bank Mandiri (Persero), Tbk; and (4) PT Bank BTN (Persero) so that with thesample, the number of samples in this study were (4 Quarter x 5 Years of Observation x 4 BUMNBanks = 80 panel data units). The results of multiple regression analysis provide evidence that CARhas a significant positive effect on ROA. Operational efficiency and cost efficiency (BOPO) has asignificant negative effect on return on assets (ROA). LDR has a significant negative effect on ROA.For the biggest contribution proven in CAR, that CAR has a dominant effect on ROA.
Kredit Bermasalah, Kecukupan Modal dan Profitabilitas Pada Bank BUMN Yang Terdaftar Di Bursa Efek Indonesia
Rizka Ulandari
BJRM (Bongaya Journal of Research in Management) Vol. 6 No. 1 (2023): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA
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DOI: 10.37888/bjrm.v5i2.336
Organization and management is producced by history, social reality and location, so individual group, and srtuctural influenc to en organizational behavior. A s historical production that an organization continually avaluate in problematic of human being at any events in valve to social situation and organization location.The key of succesful organization is a human recources management such as work hard, creativity, and quality minded. So an organization peformance management in third millenium era needs knowledge and understanding management which involve to enviromental changes of bussiness for reacting accarately. Many firm reform the bussiness strategy whit market base oriented and evaluate intensively of the internal bussieness competency.The increation needs for exellent quality and performance can we see on empericial supportings at UK Cooperaive Bank, SIA, Baxter Int’l, SQC Indonesia, New BRI etc.