cover
Contact Name
Rinaldi
Contact Email
rinaldi@soc.unand.ac.id
Phone
+6285274001607
Journal Mail Official
jurnalranahkomunikasi@gmail.com
Editorial Address
Departemen Ilmu Komunikasi Kampus Limau Manis, Gedung B lt.2 FISIP UNAND Padang - Sumatra Barat Indonesia
Location
Kota padang,
Sumatera barat
INDONESIA
Jurnal Ranah Komunikasi
Published by Universitas Andalas
ISSN : 23028106     EISSN : 26564718     DOI : https://doi.org/10.25077/rk.6.1.1-11.2022
Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and disseminate research results and library research of researchers, academicians, and communication practitioners that focus to Communication Studies in various angles/perspectives with scope are journalism, media, television, and film, public relations, and anagement of communication. All papers will be blind reviewed and accepted papers will be published twice a year (june and December) which is available online (open access) and in printed version by request. JRK is accredited by the Ministry of Research, Technology, and Higher Education of Indonesia and indexed in Science and Technology Index (SINTA) 4. Journal authors who wish to submit manuscripts to this journal,
Articles 131 Documents
JARINGAN WACANA MEDIA: STUDI DNA PADA BERITA “PRABOWO EVAKUASI 1000 WARGA GAZA” DI KOMPAS.COM: MEDIA DISCOURSE NETWORK: DNA STUDY ON THE NEWS "PRABOWO EVACUATES 1000 GAZA RESIDENTS" ON KOMPAS.COM Nadira Apriliana Nadira; Edy Prihantoro
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.167-179.2025

Abstract

This study aims to analyze the discourse network (Discourse Network Analysis) in news coverage related to the evacuation of 1,000 Gaza residents by Prabowo on the online media portal Kompas.com during the period of April 11-22, 2025. This research uses 16 news articles containing 67 statements, consisting of two categories, namely news information and decisions to be followed up. In these news reports, there are 21 actors from 18 organizations involved, with 38 supportive (pro) statements and 29 opposing (contra) statements. The Agenda Setting theory approach is used to understand how the media shapes public attention through interactions between actors and organizations in building an agenda concerning the evacuation. The results show a complex discourse network pattern with varying positions of support and opposition, depicting the media's influence in setting the agenda for humanitarian issues and policy decisions. This study helps explain the role of media in shaping public opinion and influencing decision-making processes in the public sphere.
E-WOM dan Keputusan Pembelian Produk Fashion di Shopee Nieldya Nofandrilla
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.126-135.2025

Abstract

Electronic Word of Mouth (e-wom) refers to a marketing communication approach that involves the dissemination of recommendations for goods and services through social media or e-commerce platforms. The objective is to exert influence on prospective shoppers by directly perusing reviews of purchasers' experiences. The purpose of this study is to examine the impact of e-wom on the purchasing decisions of millennials in the Solo Raya region when it comes to fashion products available on the Shopee Marketplace. This research makes a significant contribution to the advancement of e-commerce in the fashion industry, particularly by enhancing our understanding of how customer behaviour is influenced by reviews. A total of 155 respondents were surveyed using questionnaire. The independent variables used to assess e-wom include intensity, positive valence, and content. The dependent variable indicators (Y) used to assess purchasing decisions include product selection, brand selection, purchase timing, purchase quantity, and payment method. The research finding indicates that e-wom has a substantial and favourable impact on the decision-making process when it comes to purchasing fashion products from Shopee. The three e-wom indicators collectively serve as the foundation for decision-making when purchasing items on Shopee.
BETWEEN IDEALISM AND SURVIVAL: NEGOTIATING PROFESSIONAL JOURNALISM IN LOCAL MEDIA ORGANIZATIONS Rinaldi Rinaldi; Yayuk Lestari; M. Thaufan Arifuddin
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.136-146.2025

Abstract

Local media play a strategic role in sustaining the quality of democracy at the regional level, yet they increasingly face complex economic and political pressures. This study examines how local media in West Sumatra—specifically Langgam.id and Harian Haluan—negotiate journalistic idealism, professionalism, and commercialism in editorial policies and political news production. Employing a qualitative approach with a comparative case study design, data were collected through in-depth interviews with editors and journalists, limited newsroom observations, and document and content analysis. Informants were selected purposively based on their direct involvement in editorial decision-making and media business operations. The findings reveal that both media organizations normatively uphold values of independence, public interest, and journalistic professionalism. However, in practice, these values are continuously negotiated under economic constraints, particularly the limited scale of the local advertising market and dependence on political advertising. Political coverage tends to be dominated by elite actors, with indications of editorial compromise in the form of soft-selling practices. While the digital-native outlet demonstrates greater technical adaptability than the legacy media, both face similar structural pressures that shape editorial autonomy. This study concludes that local media practices are best understood as the outcome of a dynamic interaction between journalistic idealism, commercial imperatives, and professional norms. Theoretically, this research contributes to local journalism studies by proposing a conceptual model of negotiated journalism within the political–economic context of regional media in Indonesia.
STRATEGI KOMUNIKASI PELAYANAN BURGER KING BLOK M PLAZA (JAKARTA) DALAM MENINGKATKAN KEPUASAN KONSUMEN Syahwa Nurfahrani; Robbikal Muntaha Meliala; Teguh Tri Susanto
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.53-61.2026

Abstract

This study aims to examine the service communication strategy of Burger King Blok M Plaza (Jakarta) in order to improve customer satisfaction. The background of the study comes from the tight competition in the fast-food restaurant industry and the importance of communication quality in developing customer loyalty. This research applies a descriptive qualitative approach, with data collected through observation, interviews, documentation, and literature review. The informants in this study include managers, team leaders, crew members, and customers of Burger King Blok M Plaza. The findings show that internal communication strategies were carried out through vertical and horizontal communication, regular briefings, and employee training to ensure service readiness. In contrast, external communication strategies were implemented through friendly service, the use of social media, digital applications, and special programs such as King Jr. Member for children and birthday surprise events that deliver a personalized experience for customers. The application of the five SERVQUAL dimensions tangibility, reliability, responsiveness, assurance, and empathy reflects a reasonably good quality of service. Customers are satisfied with the services provided, though some suggested improvements to restaurant facilities and dining area comfort. The study concludes that the service communication strategy practiced by Burger King Blok M Plaza plays an important role in increasing customer satisfaction.
HUBUNGAN PENGGUNAAN MEDIA SOSIAL DENGAN TINGKAT PENGETAHUAN TENTANG KEKERASAN BERBASIS GENDER ONLINE (KBGO) PADA GENERASI Z DI KOTA PADANG Juni Santri Hasibuan; Vitania Yulia
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.87-93.2026

Abstract

The high number of cases of Online Gender-Based Violence (OGBV) in Padang City indicates that many individuals are still unaware of and unaware of such violent behavior. This study was conducted to determine the relationship between social media use and the level of knowledge of OGBV among Generation Z in Padang City. This study used a survey research method by distributing questionnaires to 384 respondents spread across Padang City. The Knowledge Gap Theory by Philip J. Tichenor, George A. Donohue, and N. Olien was used in analyzing the research. The data analysis used Spearman Rank Correlation Analysis using the SPSS application. The results of the study indicate that overall, Generation Z's social media use in Padang City shows great potential through high communication skills and selective exposure. Meanwhile, the level of respondents' knowledge about OGBV is in the five indicators that reach a high level of knowledge: revenge porn in the highest position, cyber hacking, sextortion, cyber grooming, and impersonation. Medium scores on two indicators: cyber harassment and cyber recruitment. And finally, four indicators score low: cyber stalking, malicious distribution, morphing and online defamation as the lowest. Based on the results of the Spearman rank correlation test, there is a strong relationship between the use of social media and the level of knowledge about KBGO with a correlation coefficient of 0.612.
STRATEGI KOMUNIKASI ANTARPRIBADI CRO DALAM MEMBANGUN KEPERCAYAAN PELANGGAN DI PT ASTRA DAIHATSU CIBEUREUM BANDUNG Genik Puji Yuhanda; Taufik Furqon Nurhakim; Adi Muhammad Ramadhan
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.43-52.2026

Abstract

PT Astra Daihatsu Cibeureum Bandung is a profit-oriented company operating in the automotive sector. In the midst of tight business competition, product quality needs to be supported by good service quality. The party whose job it is to serve and foster good relationships with customers is the customer relations officer (CRO). To grow customer trust, an interpersonal communication strategy is needed by the CRO which prioritizes the principles of being a good listener, empathy, honesty and openness of information, communicativeness and solutions. This research uses a qualitative approach with a descriptive study. The theory used is the symbolic interaction theory of George Herbert Mead. The data collection techniques used were interviews, observation and literature study. The results of the research show that the interpersonal communication strategy carried out by CRO has fostered trust in customers, thereby creating mutual benefits and satisfaction. This research also contributes to solving practical problems, especially related to interpersonal communication carried out by company members with their customers.
CONTENT ANALYSIS ON THE ROLE OF @BUMIJO.ID SOCIAL MEDIA IN RAISING CONSUMER AWARENESS OF ENVIRONMENTAL ISSUES Annisa Anindya; Syaza Yasmin; Novi Elian; Fayrusatul Qolbi; Silis; Yayuk Lestari
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.30-42.2026

Abstract

The social media account @bumijo.id focuses on education and promoting an environmentally friendly lifestyle. The @Bumijo social media platform has the potential to serve as a campaign medium for environmental awareness. This research aims to analyze the Instagram content of @bumijo.id in building environmental awareness among social media consumers. The content analysis is viewed from the perspective of the social media audience. The study uses a quantitative approach to determine the influence of attitudes, subjective norms, and perceived behavioral control on the intention to purchase environmentally friendly products offered by Bumijo. Furthermore, a qualitative approach is used to understand the forms of environmentally friendly behavior, the utilization of social media, and the barriers to implementing eco-living. Quantitative data were collected using a questionnaire and analyzed using multiple regression, while qualitative data were obtained through focus group discussions and interviews and analyzed using the data analysis model of reduction, presentation, and conclusion drawing. Attitudes, subjective norms, and perceived control simultaneously influence the intention to purchase eco-friendly products by 22.5%. Literacy regarding eco-living is considered low, with implementation barriers predominantly due to the high cost of products.
REGIONAL RADIO AS A POLITICAL COMMUNICATOR: THE ROLE OF SWARA TANGERANG GEMILANG RADIO IN PROMOTING THE POLITICAL PARTICIPATION Muhammad Daffa Virigiawan; Iding Rosyidin
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.18-29.2026

Abstract

This study examines Swara Tangerang Gemilang Radio, a regional radio station in Tangerang Regency, and its role as a political communicator in promoting political participation among the people of Tangerang Regency in 2019. As is well known, 2019 has been a political year because it coincides with Indonesia's general elections. In this context, Swara Tangerang Gemilang Radio has a mandate to engage in political communication based on Tangerang District Regent Regulation No. 13 of 2016. This research was conducted using a descriptive qualitative method, using interviews and documentation data collection techniques. Moreover, the data analysis technique used in this study is the Miles and Huberman model. This study is based on the theory of political participation and incorporates the concepts of political communication and radio broadcasting. The study's results show that Radio Swara Tangerang Gemilang, as a political communicator, plays a role in shaping political messages and disseminating political information to the public. Control of messages carried out by Radio Swara Tangerang Gemilang is in the planning and implementation stages. Control over the message, then produces output in the form of messages conveyed to the people of Tangerang Regency to participate in politics, such as public discussions on messages from Radio Swara Tangerang Gemilang.
POLA KOMUNIKASI KELUARGA MAHASISWA PERANTAU DALAM PENCEGAHAN PERILAKU MENYIMPANG (STUDI KASUS DI KOTA MEDAN, SUMATERA UTARA) Nida Fadlilah; Yuliandre Darwis
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.73-86.2026

Abstract

This study aims to analyze the communication patterns of long-distance families as a preventive measure against deviant behavior among college students living away from home in Medan, as well as to examine the use of digital media and prevention strategies. This study employs a constructivist paradigm and a qualitative case study method. Data were collected through in-depth interviews with 9 students and 8 parents in Medan and North Sumatera. Data analysis in this study was conducted using NVivo 15. Data validity was assessed using source triangulation. The results indicate that the primary challenges for migrant students in Medan are social circles and a hedonistic lifestyle. Family communication patterns were dominated by the consensual type (high conversation and high conformity), although the protective type (low conversation, high conformity) was also observed in two informants. The use of digital media via the WhatsApp app served as the primary means of long-distance communication, particularly the use of video call features. In the practice of long-distance communication, the comfort and quality of messages were more important than the frequency of communication. Prevention strategies focus on providing advice regarding self-discipline, promiscuity, and anti-hedonism. It is concluded that communication patterns supported by openness, religious values, and close parent-child relationships effectively serve as a social control mechanism in preventing deviant behavior in the host environment.
THE RELATIONSHIP BETWEEN TIKTOK EWOM AND HO CHI MINH CITY STUDENTS’ STUDY-ABROAD INTENTION Lam Mong Nghi; Hoang Minh Thu; Pham Khanh Phuong Tam; Hoang Vu Thanh Tam; Nguyen Ha Thuy Linh; Nguyen Tan Khang
Jurnal Ranah Komunikasi Vol 10 No 1 (2026): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.10.1.1-17.2026

Abstract

TikTok has developed as a valuable eWOM source for study abroad information. However, research looking specifically at the relationship between eWOM on TikTok and study abroad intentions is still lacking in Vietnam, particularly when it comes to the distinctive context of Ho Chi Minh city students. Purpose: This research focuses on defining the correlation between Ho Chi Minh city students’ study abroad intentions, and online word-of-mouth about study abroad content on TikTok platform. Method: This research uses a descriptive quantitative method of analysis. 384 students in Ho Chi Minh City universities and colleges constitute the data set of a structured questionnaire survey. Features of eWOM such as information quality, credibility, needs, usefulness, adoption level and attitudes towards information are evaluated by statistical analysis, including mean, standard deviation and Pearson correlation coefficient. Result: eWOM content regarding study abroad on TikTok had a favorable response by students. Information’s usefulness received the highest rating among the analyzed variables, and students’ attitudes towards along with the acceptance of study abroad eWOM content on TikTok tended to be positive. However, information credibility scored the lowest on average, showing the fact that students’ suspicion about the reliability and completeness of these content. Conclusion: TikTok functions mostly as an additional source, even if it is growing progressively more crucial in informing students about study abroad options and influencing their opinions. Implications: This research demonstrates that authentic and trustworthy content is more important and successful than traditional advertising approaches in influencing student choices.