cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dr. Dra. Ni Gusti Nyoman Suci Murni, M.Par.
Contact Email
jasth@pnb.ac.id
Phone
+62361-701981
Journal Mail Official
jasth@pnb.ac.id
Editorial Address
Politeknik Negeri Bali, Bukit Jimbaran, Badung, Bali, Indonesia
Location
Kab. badung,
Bali
INDONESIA
Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : 10.31940/jasth
Core Subject : Social,
Social Sciences
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 79 Documents
 3   4   5   6   7 
THE ANALYSIS INTERNET MARKETING IMPLEMENTATION AS ONE OF MARKETING MEDIA AT THE PATRA BALI RESORT & VILLAS Ni Kadek Risna Noviandari; I Nyoman Rajin Aryana; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.436 KB)

Abstract

Internet marketing is very important to support marketing activities in the current era of technology. The purpose of this study, to find out how the implementation of marketing media through internet marketing used along with the revenue generated and to determine which variables are most effective in increasing the occupancy rate of rooms in The Patra Bali Resort & Villas. The study results show that internet marketing used are; websites, online travel agents (OTA), social media and e-mail. Hotel website and online travel agent give direct contribution to room occupancy and hotel’s revenue. Social Media (facebook, twitter, instagram, tripadvisor) and e-mail don’t contribute directly because they are just as communication’s tools. Online travel agent gives the highest contribution to the increasing room occupancy than hotel website. The total of 3 years contributions from 2015-2017, online travel agent contribute 18,83% with the higest income from booking.com 7.6%. Hotel website contribute 2.42%. Internet marketing’s income is increasing and decreasing in certain months due to the holiday peak season. This study have an impact for development internet marketing media used as the basis for taking decision at The Patra Bali Resort & Villas hotel, in an effort to increase rooms occupancy and achieved the sales target through internet marketing set by hotel management.
EVALUATION OF TRAVEL AGENT’S RESERVATION CONTRIBUTION ON THE OCCUPANCY IN PELANGI BALI HOTEL AND SPA Ni Luh Putu Sri Artini; Budi Susanto; I Ketut Sutama
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.97 KB)

Abstract

Offline and online travel agent has important role to improve the hotel room occupancy in order to fill monthly and yearly budget. The purpose of this study is to determine the evaluation of offline and online travel agent’s reservation contribution on the occupancy in Pelangi Bali Hotel and Spa. This research is a descriptive statistic research which is presented by statistic tables and data collected by interviewing the Sales Executive at Pelangi Bali Hotel and Spa, observation and documentation. The result showed that the contribution of offline and online travel agent in the last 3 years is unstable each month, this is can showed from the average of offline travel agent contribution on 2015 is 24,05%, on 2016 is 29,93%, and on 2017 is 32,95%, while the average of online travel agent contribution on 2015 is 40,24%, on 2016 is 30,54%, and on 2017 is 40,03%. The comparation between contribution of offline and online travel agent in the last 3 years is not significant, however between reservation from offline and online travel agent, contribution from online travel agent is always increasingly every year. That showed online travel agent contribution gives enhance to the room occupancy more than offline travel agent contribution.
THE ANALYSIS OF RECEPTIONIST SERVICE QUALITY TO INCREASE GUEST SATISFACTION AT BALI RANI HOTEL KUTA Savitri Handayani; Ni Ketut Bagiastuti; Ni Nyoman Triyuni
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.586 KB)

Abstract

The aim of this study is to analyze receptionist service quality level to increase guest satisfaction at Bali Rani Hotel Kuta. The number of respondent are 60 respondents used accidental sampling for data collect method. Primary data collect of service quality variable used questionnaire method with validity and reliability tested. Analysis technique used SERVQUAL analysis and Importance Performance Analysis applied in Cartesian diagram. The results of this research showed that there are negative, positive and neutral gap between perceptions and guest expectations. Attribute which has negative value gap are number 2, 3, and 4 then attribute which has positive value gap are number 1, 5, 6, 7, 8, 9, 10, 11, 12. Furthermore, based on the Importance Performance Analysis results indicate the position of each attributes in Cartesian diagram, founded the attribute that become a priority to be improved and attributes that become achievements to be maintained. Attribute in quadrant A which is a priority to improved is number 2 about equipment and facilities for support services at the reception are complete. Furthermore, attribute in quadrant B which is the achievements to be maintained are number 1, 4, 7, 11 about the appearance or grooming of the receptionists are neat and clean when serving guests, the hotel information contained in brochures and pamphlets are clear, receptionists able to solve the problem quickly and precisely, security of valuables guests are guaranteed when kept at the reception.
THE APPLICATION OF STANDARD OPERATIONAL PROCEDURES BY FRONT OFFICE DEPARTEMENT TO INCREASE GUESTS’ SATISFACTION IN THE HAVEN BALI SEMINYAK I Kadek Deo Sudiatmita; I Wayan Jendra; Luh Linna Sagitarini; Lien Darlina
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.105 KB)

Abstract

This study aims to find out the application of standard operational procedures by front office departments in The Haven Bali Seminyak to improve guest satisfaction and to know the implementation of SOP (Standard Operation Procedure) that need to be improved and maintained by front office department. There are 15 SOP that are divided into 3 SOP namely GSA, GRO and BSA. Respondents in this research are 10 of the management ranks in the Front Office Department of The Haven Bali Seminyak. This research uses quantitative descriptive analysis technique using Likert scale 5 level. The data obtained were processed using the technique of descriptive statistic. In this study, the entire implementation of standard operational procedures by the department of front office shows that the implementation is fully implemented, although from 15 existing SOP, there are 4 SOP that need to be upgraded: welcome greetings, VIP check-in and check-out guest handling, luggage storage, and baggage arrival. Therefore, the company needs to provide training with the approach and training method by using the standard operational procedure themseves so that the services provided can satisfy the guests.
INTERNAL AND EXTERNAL FACTORS DETERMINING THE PRICE OFFERING PT MELALI MICE IN WINING BIDDING Raden Ayu Trisnayoni; I Ketut Sutama; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.536 KB)

Abstract

The research was conducted in PT Melali MICE, one of the biggest MICE’s companies in Indonesia. This research aims are to know the internal and external factors of PT Melali MICE's bid price in winning bidding. Data collection methods used were participatory observation and structured interviews. The analysis technique used is the analysis of Strength, Weakness, Opportunity and Threat (SWOT). The result of the research shows that the internal factors that influence the price determination of PT Melali MICE are the cost, the company's experience and the company's objectives while the external factors affecting the price determination of PT Melali MICE are economic conditions, supply and demand, bidding elasticity, competition and government control. Based on the results of qualitative descriptive analysis and discussion with the management of PT Melali MICE, which makes the main strength is the competitive price, the company has a lot of experience organizing events in various Big Cities in Indonesia and experience of event detail and quality, and the main weakness is not contract with suppliers so that the purchase price is as big as the selling price (not making a profit). the results of discussions with the management of PT Melali MICE, it is known that the main opportunity is the number of international events held in Bali and PT Melali MICE is the leading PCO in Bali, and the main threat faced is the expenditure of the State is more prioritized on the budget in the field of infrastructure, education, health and social assistance
THE ANALYSIS OF FRONT OFFICE DEPARTMENT SERVICE QUALITY FOR CUSTOMER’S SATISFACTION AT PADMA RESORT LEGIAN Ni Luh Putu Mira Indah Pratiwi; I Gusti Made Wendri
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.478 KB) | DOI: 10.31940/jasth.v2i2.1422

Abstract

The purpose of this research is to know there is a gap between the guest’s perception and guest’s expectation to the Front Office Department service quality at Padma Resort Legian, and to know which indicators need to be improved and maintained to enhance the service quality of Front Office Department for customer’s satisfaction at Padma Resort Legian. The data used in this research are quantitative data which are collected from observation, literature study, questionnaire with validity and reliability tested and secondary data. The total of respondents are 60 respondents using incidental sampling method. Data analysis technique used is the SERVQUAL Method and Importance-Performance Analysis applied in Cartesian Diagram. The result of this research is show that there are negative and positive gap between perceptions and expectations. The result of the Importance-Performance Analysis found 1 indicator on Quadrant A which as the major weakness and need improvement which is the attributes number 4, fast and properly service of check-in and check-out process by the Front Office Staff. On the other hand, there are 6 indicators on Quadrant B which as the major strengths and opportunities. Padma Resort Legian should immediately improve the performance of indicator on Quadrant A to reach customer’s satisfaction.
IMPLEMENTATION OF ADVERTISING AND PERSONAL SELLING TO INCREASE ROOM OCCUPANCY AT THE TRANS RESORT BALI Ida Ayu Putu Jeni Cahyani; Budi Susanto; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.235 KB)

Abstract

This research has been done to observe the implementation of advertising and personal selling at The Trans Resort Bali and the effect to increase room occupancy. Independent variables used in this research are advertising (X1) and personal selling (X2), while the dependent variable is the room occupancy (Y). The data which is used in this research are the primary data and secondary data. The primary data is by conducting interview with sales and marketing staff, and the secondary data is the cost of advertising, personal selling and the room occupancy. Data collection method which is used in this research are observation, interview, and documentation. As for data analysis technique used is multiple linear regression to explain the effect of advertising and personal selling to increase room occupancy at The Trans Resort Bali, and further processed by using SPSS 17. The advertising that has been done at The Trans Resort Bali are print advertising through flyer, newspaper and printed magazine, electronic advertising through TV channel, radio broadcast, and internet media, outdoor advertising through billboard, and specialty advertising through souvenirs such as pen, calendar, luggage tag, sport towel, and sales kit. The implemented personal selling activities that have been done are sales call to various travel agents, and domestic or foreign sales trip. The results of this research indicate that simultaneously and partially, both of the independent variables have a positive effect to the room occupancy. Based on the SPSS calculation in multiple determination analysis, the value of determination coefficient is 76,9%. It means the contribution of advertising (X1) dan personal selling (X2) is 76,9% to the room occupancy, while 23,1% can be influenced by the other factors not included in this research
ANALYSIS OF CHECK-IN GUEST HANDLING MODEL BASED ON THE RESERVATION AT HOTEL MERCURE BALI NUSA DUA Kadek Boby Mahardika; Ni Nyoman Triyuni; I Ketut Suarja; I Putu Budiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.433 KB)

Abstract

Front office is one of the most important part which is the absolute should be on an organization hotel .In every hotel the role and function of the front office could be clearly seen , especially on the activity of going in the area front desk .In the morning , walking guests who want to checking out in the lobby show the high trust and hope the reception guests on the services , cashiers and also porter .So will they be on the day and afternoon , visitors who will check-in very much hope that the process of check-in and they shall walk with fast and smoothly .As for also some differences that is conducted by employees front office in dealing with a guest check-in and to other sources of reservation. There are several the reservation kind of like an reservation from individuals ( personal ) account , the reservation of company , the reservation of online travel agents and offline travel agents .Handling the check-in will be the first impression for guests about how the quality of treatment a hotel .To see the extent to which the quality of handling check-in against the guests at Hotel Mercure Bali Nusa Dua , hence writers interested do research by the title analysis handling model guests check-in based on the reservation at the Hotel Mercure Bali Nusa Dua. In this research the use writers interview with as a source of primary data and source of such as books , the internet and journal as secondary data .The determination of key informants can be determined by dictates one who get to tell the story easily , understand to information needed , and happily inform researchers .Informants the research is for human resources manager , reservation manager and all the employees front office department at the Hotel Mercure Bali Nusa Dua and using data collection method as a method of observation , a method of interviews and the literature study .In this research analysis techniques the data used is a technique descriptive qualitative data analysis .It means , the data gathered during the survey described the details of the discussion compiled systematically.
ANALYSIS OF SUPPLIER SELECTION FOR PROCUREMENT OF GOODS IN KITCHEN AT LOR IN NEW KUTA HOTEL Doni Eko Prasetyawan; I Gusti Putu Sutarma; I Ketut Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.37 KB)

Abstract

The process of procurement of goods and food materials obtained through the process or purchase activities. Purchasing or purchasing is a process of searching the source and ordering of goods or services to assist the production function in the production or service activities (Fausi, 1995: 1004). This research is titled "Analysis of Supplier Selection for Procurement of Goods In Kitchen At Lor In New Kuta Hotel". This study aims to find out how the procurement of goods in the kitchen and how to determine the supplier in the procurement of goods in the kitchen at Lor In New Kuta Hotel. The type of research used is descriptive qualitative research conducted through observation, documentation, and interviews, as well as direct observation of supplier selection by purchasing at Lor in New Kuta Hotel.
ANALYSIS OF GUEST SERVICE ASSISTANT SERVICE QUALITY FOR GUESTS’ SATISFACTION AT THE ONE LEGIAN HOTEL I Nyoman Esa Arimbawa; I Gusti Agung Bagus Mataram; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.389 KB) | DOI: 10.31940/jasth.v2i1.1298

Abstract

This research examines the role of the Guest Service Assistant known as receptionist, as one of the most important service agents of The ONE Legian Hotel. The purpose of this research is to analyze if there is a negative gap between the guests’ perception and expectation to the Guest Service Assistant service quality of The ONE Legian Hotel. The total of samples involved is 120 respondents by incidental sampling method. The data collection method is questionnaire which has been tested its validity and reliability, and using Likert scale. Data analysis technique used is the SERVQUAL Method. The overall research findings show that there is no negative gap between the guests’ perception and expectation which means that the overall guest perceives the service quality of the receptionist at The ONE Legian Hotel positively. However, dimension-by-dimension analysis found that the Guest Service Assistant of The ONE Legian Hotel could improve more its performance especially for the reliability service quality dimension for maximizing the guests’ satisfaction.

Page 5 of 8 | Total Record : 79

 3   4   5   6   7 

Filter by Year

2018 2021


Reset
Filter By Issues
All Issue Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019 Vol 2 No 1 (2019): March 2019 Vol 1 No 4 (2018): December 2018 Vol 1 No 3 (2018): September 2018 Vol 1 No 2 (2018): June 2018 Vol 1 No 1 (2018): March 2018