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Dr. Dra. Ni Gusti Nyoman Suci Murni, M.Par.
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jasth@pnb.ac.id
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+62361-701981
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Politeknik Negeri Bali, Bukit Jimbaran, Badung, Bali, Indonesia
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INDONESIA
Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : 10.31940/jasth
Core Subject : Social,
Social Sciences
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 79 Documents
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CONTRIBUTION OF OFFLINE AND ONLINE TRAVEL AGENT TOWARD ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI SEMINYAK HOTEL Putu Septiawan; Nyoman Mastiani Nadra; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.357 KB)

Abstract

The background of this research was based on of technology development that affect to room sales at Four Points by Sheraton Bali Seminyak. Room sales and promotion are made through offline and online travel agent. The purpose of this research to determine the level contribution of offline and online travel agent toward room occupancy of Four Points by Sheraton Bali Seminyak and to determine the highest contribution of offline and online travel agent. The data was collect by observation, interview and documentation. The data source were used are Primer and secondary data and the type of data were used quantitative data. The data will analyzed used descriptive statistic, the processing using Microsoft Excel to analyzed data by descriptive statistic function mean, median, modus, standard deviation. Based on calculation the contribution of offline and online travel agent was dominate by Expedia with total contribution by 61,78% and Coorendon with total contribution by 37,71% on 2015-2017. The suggestion could be given that the hotel should to strengthen in relationship with travel agent and make good contract rate and offer the best package for their market., so that the travel agent could provide the great contribution toward room occupancy of Four Points by Sheraton Bali Seminyak Hotel.
PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT Rika Pratiwi; Ni Nyoman Sri Astuti; I Ketut Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.943 KB) | DOI: 10.31940/jasth.v2i1.1300

Abstract

This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval technique uses interviews to the Public Relation. Respondents in this study consists of 7 people, each from the public relations division, sales, human resources, DOS, front office and 2 visitors. Data analysis by using SWOT, IFAS and EFAS matrix. The results of data processing on SWOT matrix resulted in values of 2.90 and 2.95 which lie in column V of defense strategy. The next step is to carry out the steps implemented from the public structure relation in building brand image that is increase intensity and the quality of advertising promotion on online media, educate the market to find new customers with the help of media through magazines, newspapers and radio.
SERVICE QUALITY ANALISYS OF ‘TABLE8’ CHINESE RESTAURANT AT THE MULIA, MULIA RESORT AND MULIA VILLAS Lia Lisnawati; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.732 KB) | DOI: 10.31940/jasth.v3i1.1423

Abstract

This study is analyze about service quality analisys of Table8 chinese restaurant at The Mulia. The purposes of this research are to know the service quality of Table8 Chinese Restaurant staff to customer satisfaction and to know the indicator that must be improved and maintain the quality of service performed by the Table8 Chinese Restaurant staff at The Mulia. The number of samples were 60 respondents, with the data collecting method was incidental sampling. Primary data collection of quality of service variable use questionnaire method with validity and reliability tested. The analysis technique use Servqual analysis and Importance Performance Analysis presented in Cartesian Diagram. The results of this research showed that there are negative, positive and neutral gap between perceptions and customer expectations. The customers are satisfied because the value of positive gap more than negative gap. Meanwhile in the technique Importance Performance Analysis the indicator in improving service quality performed by Table8 Chinese Restaurant staff at the Mulia are: strategic location of restaurant and easy to access, Ability to the restaurant staff to provide accurate information. Then, restaurant staff ability to handle guest’s complaints. And the indicator that must be maintained service quality are: politeness and friendliness of the restaurant staff, Ability restaurant staff in providing properly table service, restaurant staff in given individual attention to the guest. Table8 Chinese Restaurant should prioritize and improve the performance of these indicators in order to enhance the service quality of Table8 Chinese Restaurant staff for maximizing the customer satisfaction.
OPPORTUNITIES AND THREATS TO INCREASE ROOM OCCUPANCY HOLIDAY INN RESORT BALI BENOA Ni Wayan Puspa Astika Kencana; I Wayan Basi Arjana; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.274 KB)

Abstract

This research is conducted to know the opportunities and threats to increase room occupancy at Holiday Inn Resort Bali Benoa. The research method is mixed methods research, of which the data collected in this research were done through observation, interviews, questioner and study documentation. The analysis technique that used is SWOT analysis. Based on SWOT analysis it is showed that Holiday Inn Resort Bali Benoa has 5 variable of opportunities and 4 variable of threats. The result of SWOT identification show there are develop the market segmentation and marketing mix that we used for target, push promotion through social media, website, email blast method to introduce Holiday inn Resort Bali Benoa worldwide. Furthermore selling the higher room category to the free individual traveler and minimize allotment for the group series at the resort.
THE APPLICATION OF PROMOTION MIX IN INCREASING THE ROOM OCCUPANCY AT THE SAMAYA SEMINYAK Ni Putu Dian Prabawati Devi; Budi Susanto; I Ketut Suarja; I Gusti Agus Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.168 KB)

Abstract

The purpose of this study is to determine the influence of promotion costs against occupancy rooms at The Samaya Seminyak. The data in this research is a secondary data regarding the cost of promotion and occupancy of the rooms at The Samaya Seminyak. Data analysis is simple regression analysis. The findings of this research is that the cost of promotion has positive and significant effect on room occupancy. Whereas, based on the results of the analysis of the coefficient of correlation and determination, the influence of promotion costs against occupancy rooms at The Samaya Seminyak is very strong, amounting to 68.6%, while the rest which amounts to 31.4% is influenced by other factors which is not examined in this study.
ANALYSIS OF COMMISSION PAYMENT TO ONLINE TRAVEL AGENT IN IMPROVING ROOM REVENUE AT AYODYA RESORT BALI Ni Made Thrisna Puspita Dewi; I Gusti Putu Sutarma; I Ketut Suarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.666 KB)

Abstract

The role of Online Travel Agent is very important in contributing to the room revenue, which is as the source of business to business. Room sales are made through online travel agent is higher than other reservation sources. The purpose of this research is intended to know the effectivity of online travel agent in order to increase rooms revenue at Ayodya Resort Bali. The data we collected by interviews, participatory observation, and documentations. Type of data were used in this research are qualitative and quantitative. In this research, there were 2 person selected as a respondent using purposive sampling method to determine the informant. The technique of analysis used in this research is descriptive qualitative whis is helped by program Microsot Excel 2013. The data validity is uses triangulation of source. Based on the calculation, in terms of giving commission to online travel agents still need to be re-evaluated caused besides Booking.com, Agoda.com, and Expedia, there are 9 (nine) online travel agents such as Orbitz, Travel Hotel, Asiaroom.com, Rakuten, Asia Travel, Traveloka, Tiket.com, Hoterip, and Pegi-pegi that have not been effective yet in improving room revenue it can be seen from the GAP of revenue received that is still far away from the revenue received by Booking, com, Agoda.com and Expedia. However, in the era of globalization, the prospect of online travel agent is still very potential to be applied and developed in an effort to get maximum room revenue provit in Ayodya Resort Bali
Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France Kadek Sandita Nugraha; Ni Nyoman Sri Astuti; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1928

Abstract

The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. This research is qualitative research through direct observation, interviews, and the study of literature. Data analysis performed by Internal External Factors, IE matrix analysis, SWOT analysis and QSPM. The result of analysis showed the position of Mercure Chamonix Centre Hotel, France in IE Matrix is in the fifth Cell with the total weight score for internal factor is 2.989 and the external factor with the score of 2.856. the position is on Growth (Concentration Through Horizontal Integration) or stability (there is no change). In SWOT Matrix, it can be defined to 5 strategies: SO (1. Add products, especially foods according to the origin of guest 2. Improving promotion techniques), WO (Adjust prices with competitors on similar products according to the perception of guest through social media), ST (Increase promotion by adding media channels) and WT (Improve employee performance on all lines through regular training).QSPM analysis shows that the strategy should be prioritized: (1) SO1 with the total TAS 6.61: (2) SO2 with the total TAS 5.73; (3) ST1 with the total TAS 4.26; (4) WO1 with the total TAS 4.60; (5) with the total TAS 4.20. Based on QSPM analysis it can be suggested the appropriate new marketing strategy for Mercure Chamonix Centre Hotel is Add products, especially foods according to the origin of guest.
Developing front office service as benchmarking at Discovery Kartika Plaza Hotel Luh Putu Ayunita Kartini; Ni Nyoman Triyuni; Nyoman Mastiani Nadra
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.1931

Abstract

The purpose of this research is to know the implementation of service attributes and the benchmark of Front Office Department at Discovery Kartika Plaza Hotel to develop the services quality in front office department. The method of the data collection applied for this research are participant observation, interview, questionnaire, guests comment and documentation. This research used 30 respondents of front office staffs and the data was analyzed qualitative descriptively. The result of the study identified that, the implementation of service attributes in all sections in front office department is very good and all sections have score more than 4,0. The benchmark is Guest Service Agent with average score 4.95 or 20.89%. The lowest section is Telephone Operator with average score 4.43 or 18.69% because during working not care with SOP, not implement the service attribute so well, and the staffs have less knowledge on IT. The front office department should do the improvement and development on the service quality and the attitude of the staff. As the benchmark, the Gust Service Agent has done many ways to improve the service quality. The best way to improve the service quality, the hotel can use the benchmark as the standard to find the best strategy and technic how to improve and develop the service quality of the front office department at Discovery Kartika Plaza Hotel. The Guest Service Agent as the benchmark in front office department should be maintain their service as standard of the other sections to develop the service quality in the front office department at Discovery Kartika Plaza Hotel.
Analysis of Domestic Tourist Travel Preferences Post-Covid-19 Pandemic L.K. Herindiyah Kartika Yuni
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.2052

Abstract

The purpose of this study was to reveal the travel preferences of domestic tourists post-covid-19 pandemics. Data was collected through questionnaires using purposive random sampling. The respondents were 300 people ranged from 17 to 55 years old. Besides surveys, data was obtained through literature studies. It is analyzed using quantitative descriptive analysis. The analysis of tourist characteristics showed most of the age group travel in post-pandemic ranged from 26-45 years old. Observed from gender, as much as 52.2% of female tourists were dominating this criterion. In education level, the majority are undergraduates (49.1%). Based on region, majority of tourist come from Bali (54 %). Private employees dominate as much as 38.07%. The results showed that most respondents made regular trips 1 to 5 times a year (90.5%). They chose to travel immediately after the pandemic, which was between 1-3-month (35.7%). Finances and travel costs were very important concerns for almost 71.3% of tourists. As much as 63.3% of tourist chose to travel with a partner and airplane were the main choice (71%). They prefer cheap homestays rather than expensive hotels (48.6%). The type of tourism chosen were dominated by nature tourism (58.7%). Most tourists preferred to arrange their own trips than the other option (47.7%). It is expected that the results will become a consideration for tourism industry managers to determine the right products and services based on tourists’ preferences who will come in post-pandemic.
The outbreak of COVID-19 and its impact in South Korea’s Tourism: A hope in Domestic Tourism Kapil Gurung
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2332

Abstract

The recent COVID-19 pandemic has resulted an unprecedented impact on global economy. However, South Korea is effectively controlling the pandemic by implementing different level of social distancing measure. Most of the events are either postponed or cancelled and public places are operating by maintaining social distance and mandatory use of mask. Therefore, the aim of this study is to investigate the future impact on tourism and hospitality industry caused by social distancing due to pandemic. The conceptual methodology was used to discuss on the secondary data from various sources. The finding states that the flight operations were halted, hotel occupancy reduced, and employees forced to take unpaid leave. In addition, the result discussed on the negative impact on tourism and hospitality sector due to pandemic. This paper concludes with few positive signs in domestic tourism sector and suggestion for authority to execute best policy in future for whole tourism industry.

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