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Dr. Dra. Ni Gusti Nyoman Suci Murni, M.Par.
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jasth@pnb.ac.id
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+62361-701981
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Politeknik Negeri Bali, Bukit Jimbaran, Badung, Bali, Indonesia
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INDONESIA
Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : 10.31940/jasth
Core Subject : Social,
Social Sciences
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 79 Documents
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APPLICATION OF CASH EXPENDITURE SYSTEMS TO SUPPORT EFFICIENCY OF COSTS IN GENERAL CASHIER SECTION ON HARRIS HOTEL TUBAN Margaretta Ayu Angria; Ni Made Ernawati; Luh Linna Sagitarini
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.466 KB)

Abstract

The problems that often occur in the General Section Cashier Harris Hotel Tuban is the case of cash expenditures for petty cash activities. General Cashier's section was disturbed by petty cash requests and additional expenses due to petty cash activities. The purpose of this research is to know petty cash system and procedure at General Cashier Harris Hotel Tuban and to know cost efficiency in General Cashier section related to petty cash expenditure. The method of analysis used in this research is descriptive statistical analysis method. This analysis is done by collecting and processing the data obtained thoroughly and in detail, then described so as to obtain a clear description of the facts by comparing the system and procedure cash disbursement petty cash at Harris Hotel Tuban with theory according Mulyadi (2016). The researchs’ results showed that cash disbursement system by petty cash in General Cashier at Harris Hotel Tuban was in accordance with Mulyadi theory. Petty cash system cash disbursement procedure in General Cashier's section at Harris Hotel Tuban starts from receiving reports of lack of supplies from related departments then through department supervisors, store keeper, purchasing and General Cashier for the issuance of petty cash. The level of cash dispensing system efficiency by petty cash in General Cashier Harris Hotel Tuban section in 2015 s.d in 2017 fluctuates. The inefficiencies that occur each year are due to the expenditure of petty cash beyond the budget set. While the efficiency that occurs due to petty cash spending is less than the budget set.
IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES Putu Elita Rembulan; I Ketut Astawa; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.562 KB) | DOI: 10.31940/jasth.v3i1.1783

Abstract

This study discusses the strengths and weaknesses of the strategic marketing mix owned by the Grand Inna Kuta hotel. The data collection technique used was purposive sampling. Data collection was carried out by observation, interview, documentation study, and distributing questionnaires with a total number of respondents as many as 14 respondents consisting of relevant departments of the Sales and Marketing Department and the Food & Beverage Department. The analysis technique used in this study is the SWOT analysis technique (Strength, Weakness, Opportunity, Threat). In the results of the study there were 9 internal indicators that became strengths, and 7 internal indicators that became weaknesses. Then, there are 3 external indicators that become opportunities, and 3 external indicators that pose a threat. In the SWOT matrix analysis technique, there are 2 strategies for maximizing strength and opportunity, namely providing attractive prices and adding new menu variants, 3 strategies to maximize strength to minimize obstacles that consist of replacing furniture with new ones, adding music to restaurants, and presenting products creatively, 2 strategies to maximize opportunities by minimizing weaknesses are by paying attention to where the products are presented and adding special items, and 2 strategies to minimize threats and weaknesses such as giving special prices for booking groups and redesigning layouts rather than restaurants.
GROCERIES SUPPLIER SELECTION ANALYSIS TO MEET THE NEEDS OF FOOD AND BEVERAGE DEPARTMENT AT THE MELIA BALI INDONESIA HOTEL I Komang Artha Darmaja; I Nyoman Meirejeki; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.527 KB)

Abstract

Food and Beverage Department requires suppliers who can provide food and beverage ingredients. The Food and Beverage Department in selecting suppliers is assisted by the Purchasing division of Accounting Department. The Purchasing division is responsible for the procurement of items needed by every department in the hotel, therefore, making supplier selection is their responsibility. The problems of this study are (1) what is the procedure for selecting groceries suppliers? (2) among the existing criteria, which are the main criteria in selecting groceries suppliers for the Food and Beverage Department needs at the Melia Bali Indonesia Hotel? This study is a quantitative research. The primary data were collected by questionnaire, interview, observation, and document study. Snowball sampling method was used in this study to determine the sampling with the number of the sampling is 8 respondents. The procedure for groceries supplier selection involves Purchasing division and Food and Beverage Department. The documents completeness, price, quality, delivery service, and product inventory from the supplier are used as consideration to choose the best supplier. The supplier approval is made by the product user and Purchasing division. Based on the results of the questionnaire, descriptive statistical analysis technique was used using simple quantification which showed that the main criteria considered by groceries suppliers to meet the needs of the Food and Beverage Department was the documents completeness with an average of 4.75 which was at a very good interval.
IMPLEMENTATION OF INCENTIVE PRODUCT MARKETING STRATEGY MELALI BALI DMC IN INCREASING SALES VOLUME I Wayan Winarta; I Gusti Made Wendri; I Ketut Sutama
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.829 KB)

Abstract

This study aims to determine the implementation of Incentive Product Marketing Strategy Melali Bali DMC In Increasing Sales Volume. Data collection in this research through interview method, observation and literature study. Melali Bali DMC is one of the companies engaged in the tour and incentive event, in the development of Melali Bali DMC company from the beginning of standing up to now can not maximize in tingka handling events and sales of products owned. The marketing strategy implemented in a company is crucial in the level of product sales for the company, by choosing and using the right strategy in the operation will help the Melali Bali DMC company to increase its sales volume that has not been upgraded. The analysis technique used in this research is Qualitative Descriptive analysis technique, Internal Strategy Factor Matrix, External Strategy Factor Matrix, SWOT Matrix. The results of this study indicate that there is still much that must be addressed in Melali Bali DMC companies to be better diantarnya: Improving the quality of control in the equipment used also in the quality of products provided, Fix and re-creation of products owned, Increase the intensity of relationships with colleagues in market areas and other parties, Increase promotions using web and social media that has been owned and Increase the number of employees also create employee standards and create a creative team.
COMMUNITY-BASED TOURISM FOR NATURAL CONSERVATION IN POHSANTEN VILLAGE IN BALI Mihai Voda; I Wayan Jendra; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.936 KB) | DOI: 10.31940/jasth.v2i1.1282

Abstract

This article discusses the role of tourism in conserving the natural environment in Pohsanten village, Jembrana regency, Bali province in Indonesia. It is developed based on review of publications, observation and direct participation during a community-based tourism (CBT) development and a trekking route development. The trekking to the waterfall is used as a main attraction by Pohsanten CBT. Mesehe waterfall trekking reinforces forest conservation as it is incorporated re-forestation; potentially creates additional work opportunities for locals, hence, a sustainable source of income; and tourism activities in the forest prevent illegal actions conducted in the forest that damage the environment. Thus, Mesehe waterfall trekking is an inclusive activity of conservation and business combined. It is expected that this article could enrich academic discourse on natural tourism and conservation, particularly involving CBT that use natural environment as attraction.
ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT Ni Putu Lusiana Pratiwi; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.443 KB) | DOI: 10.31940/jasth.v2i2.1424

Abstract

This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. The key respondents of 6 staffs including managers in the Sales and Marketing Department. The data analysis techniques used are Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), Internal-External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM) Analysis. The results showed that the hotel's internal and external factors were influential in increasing revenues. Based on the IFAS matrix, the main strength of the hotel is the service by prioritizing the quality of the restaurant and Spa at the hotel, the downside is not having direct access to the beach. In the EFAS matrix, it is known that one of its chances is very good internet speed and can be reached until the basement; the threat is many competitors offer cheaper room rates. The result of the IE Matrix Assessment puts the company in the position of Growth cell I (Concentration through Vertical Integration). SWOT analysis has resulted in 8 alternative marketing strategies. The main strategy with a value of TAS (Total Attractive Score) of 158.80 resulted from QSPM analysis is expanding restaurant and spa promotion through social media.
CONTRIBUTION OF OFFLINE AND ONLINE TRAVEL AGENT RESERVATION TO ROOM REVENUE IN ALILA VILLAS ULUWATU Made Indah Wulansari Pendit; Nyoman Mastiani Nadra; I Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.322 KB)

Abstract

This study enlightens the contribution of offline travel agent and online travel agent reservation to the room revenue at Alila Villas Uluwatu. The purpose of this research is to determine the contribution of offline travel agent and online travel agent reservation to the room revenue. Data collection technique used were observation, interview, and documentation study. The analysis technique used is statistic descriptive that are supported by qualitative analysis. The result of the research shows that the contribution of offline travel agent and online travel agent reservation for three years has fluctuated. The average contribution of offline travel agent reservations in 2015-2017 is 67.38%. In 2015 the average contribution was 77%, contributing 58% in 2016 and in 2017 the contribution of offline travel agents increased by contributing 66%, while the average contribution of online travel agent reservations in 2015- 2017 is 32.62%. In 2015 contributes 34%, in 2016 contributing an average of 42%, and in 2017 contributing 34%. There are 5 highest reservation contributions sourced from offline travel agents such as Jason Travel Korea, TMS Tour, Bali Kami, Airtours, and Windy's Bali Tour. In addition there are 5 highest reservation contributions sourced from online travel agents such as Booking.com, Agoda, Expedia, Hotelbeds, and Ctrip. The biggest contribution during 2015-2017 is sourced from offline travel agent.
THE IMPLEMENTATION OF MARKETING STRATEGY WITH BUZZER INSTAGRAM IN KARAMAYA ENTERTAINMENT I Wayan Ary Sugiatha; I Nyoman Rajin Aryana; I Gusti Agung Mas Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research aimed at knowing the strengths, weaknesses, threats, and opportunities of instagram buzzer implemenented by marketing event department at Karamaya Entertainment. In this research, data analysis technique used was qualitative descriptive analysis technique and SWOT analysis with data collection method using obsevation technique, interview, and documentation to get data. The result of SWOT analysis shows that marketing strategy by instagram buzzer was in accordance with the expectation to be applied to Karamaya Entertainment. The SWOT analysis performed from instargram buzzer on Karamaya Entertainment was as follows; first, Strengths in promoting an event can drag audiance from a personal account instagram buzzer. Second, weaknesses of instagram buzzer system require buzzer to update any post on instagram. Third, Threats caused by online system disruptions which impact on buzzer performance. Fourth, instagram buzzer opportunities become a trend of young people in doing business online or promoting the event with the image or short video content uploaded into the instagram buzzer. The results of this study can be proven by the number of audience attending every event of Karamaya Entertainment from August 2017 to date exceeds set by the client using instagram buzzer.
BALI-BALIKU BEACH FRONT LUXURY VILLAS’ RECEPTIONIST UDERSTANDING OF STANDARD OPERATING PROCEDURES I Putu Dede Sukadana Putra; Lien Darlina; I Ketut Suarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

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Abstract

This paper aims to find out how much receptionist staff understandi standard operating procedure (SOP) in Bali-Baliku Beach Front Luxury Villas. This paper was made because of the interest of the writer about the changes that occurred after the implementation of standard operating procedure (SOP) in Bali-Baliku Beach Front Luxury Villas considering that the standard operational procedure is an important thing in a company as a document or tool to achieve company goals. This research uses descriptive qualitative research method. Methods of data collection in this study are interviews, observations, questionnaires, and literature study. The results of this study indicate that: 1) All employees of the receptionist have done their duties and responsibilities in implementing standard operating procedures (SOP) very well and correctly, in accordance with the direction of the front office superiors in Bali Baliku Beach Front Luxury Villas. 2) All employees of the receptionist have a good understanding of the definition of operational standard procedures and can define them. 3) All receptionist employees have understood and implemented the stages in serving the guests such as the stages of serving the guest check-in, serving the check-out guest, informing the porter service, posting guest payments, doing print out registration cards, scanning guest id, settle cash payment, and settle payment by credit card properly and in accordance with SOP applicable in receptionist section.
MARKETING STRATEGY THROUGH SALES CALL AND TELEMARKETING TO INCREASE ROOM REVENUE AT THE LERINA HOTEL NUSA DUA Ni Luh Linda Astri Rinsia Dewi; Ni Nyoman Triyuni; I Nyoman Winia
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.104 KB)

Abstract

This research is conducted to know the indicators that become the strengths, weaknesses, opportunities and threats. The method used is descriptive qualitative with the number of respondents as many as 8 people through purposive sampling. Purposive sampling is the sampling of data sources with a specific purpose, means that the selected respondents are the people who know how the strategy will be used. Sales Call and Telemarketing are the optimum strategy used to increase room revenue. Based on effectivity and efficiency of these strategy, The Lerina Hotel Nusa Dua keep used these strategy to face client needed. The strength of The Lerina Hotel Nusa Dua is to have complete facilities, but the Weaknesses is to have merchandise that can be brought overside. The opportunities of The Lerina Hotel Nusa Dua is the secure of Bali Island as quite conducive, then the threats is the lifestyle of a growing community. The position of The Lerina Hotel Nusa Dua at present and future is in cell V or grows and stability. Being in a V cell position it is advisable to expand markets, production facilities and technologies through internal or external development through acquisitions or joint ventures with other companies in the same industry. The marketing strategies that can be applied to The Lerina Hotel Nusa Dua are Utilizing social media for promotional tools, Utilizing the Big Days of religious and local culture (Balinese) for promotion, Improving facilities owned to support event activities (MICE) such as adding amenities for meetings, and Adding some amenities that guests can take home as a souvenir. The advice given to the management is to maintain the cleanliness of the hotel and surrounding buildings, intensifying various promotions, especially in the field of Food and Beverage (F & B) and event in order to increase additional hotel revenue.

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