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Dr. Dra. Ni Gusti Nyoman Suci Murni, M.Par.
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jasth@pnb.ac.id
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+62361-701981
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Politeknik Negeri Bali, Bukit Jimbaran, Badung, Bali, Indonesia
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Kab. badung,
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INDONESIA
Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : 10.31940/jasth
Core Subject : Social,
Social Sciences
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 79 Documents
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Implementation of the alternative tourism paradigm in Bali Aga Traditional Village Nyoman Dini Andiani; I Made Antara; Wayan Ardika; I Nyoman Sunarta
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2343

Abstract

The paradigm of developing alternative tourism is a development option for Bali Aga village as a tourism village. This paper aims at investigating form of alternative tourism implementation in Bali Aga Village valued by its tourist activities. This research focuses on tourist aspects including the importance of culture, motives for travelling (what they do on holiday and how they feel and behave) such as participating with the local people making bamboo weaving, they felt like family members. Because of the interaction that makes tourists and local people very closely filled with a sense of kinship. The importance of this research is to determine how much the characteristics of alternative tourism have been implemented in Bali Aga village. This research is a qualitative research. Data were taken by administering purposive sampling technique. The results of the study are used as a basis for describing the application of alternative tourism concepts in two villages of Bali Aga, namely Pedawa Village and Sidatapa Village, Buleleng Regency. The study shows that (1) tourists really like the culture that is owned by the community, (2) the purpose of visiting tourists does have a purpose to get to know the culture of the community and be involved in people's lives; (3) visiting tourists live in the home of the Bali Aga village community. Thus, the totality of community involvement as actors of tourist service providers has been able to show the main characteristics of alternative tourism.
The Effectivity of E-Commerce in Increasing The Room Occupancy at Intercontinental Bali Resort, Jimbaran Ni Kadek Eni Widyastuti; Ni Nyoman Sri Astuti; Dewa Made Suria Antara; Ni Gst Nym Suci Murni
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.2037

Abstract

This study is based on the effectiveness of e-commerce implementation increasing room occupancy. It aims to find out how effective the implementation of e-commerce is and to find out the most effective variables in increasing the room occupancy at InterContinental Bali Resort. This research theoretically is expected to support other research by providing additional information regarding the development of e-commerce activities and practically is expected to be useful for hotel management to evaluate the effectiveness of e-commerce implementation. The data collection methods used in this research are documentation, interviews, and observations. The data analysis technique used is a quantitative analysis which is done through the calculation of the percentage of effectiveness using the effectiveness formula, and descriptive qualitative that is done to explain the information and data in the form of numbers collected during conducting research. Data processing is done using Microsoft Excel and the results of data analysis in the form of numbers, percentages, and graphs will be qualitative in the form of information to answer the problem formulation, make conclusions and suggestions for this research. The implementation of e-commerce which is examined in this research is through B2B and B2C strategies. Based on the analysis that has been done, the results show that the average effectiveness of e-commerce is reaching 100% or it is categorized as “Very Effective” and B2B strategy is more effective in contributing room occupancy because it can exceed the target to be achieved.
Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel Putu Risky Meliarini; Made Sudiarta; Lien Darlina
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2049

Abstract

The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.
Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali I Gusti Ayu Diah Tantri; Ni Made Ernawati; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1914

Abstract

This research aims to formulate the most appropriate public relations strategy as an option in strengthening brand image that can apply by Alila Villas Uluwatu to take advantage of the opportunities and anticipate the existing threats by utilizing the strength and anticipate shortcomings. Thus, it can help to achieve the occupancy target. This research used sequential exploratory mixed methods; IE (Internal-External) Matrix, SWOT (Strengths Weaknesses Opportunities Threats) and QSPM (Quantitative Strategic Planning Matrix). This research used participation observation, semi-structured interview, questionnaires and documentation as data collecting methods. The study used a purposive sampling technic and the respondents consist of 7 people from the Sales & Marketing Department. The result of data analysis shows IFAS (Internal Factor Analysis Summary) score is 2.88 and EFAS (External Factor Analysis Summary) score is 2.80, which indicates the current position of public relations strategy is in cell V, which is of growth and stability in IE Matrix that requires horizontal integration. The SWOT analysis gives 7 alternative strategies, of which the highest TAS (Total Attractive Score) is 167.41 that generated by QSPM analysis. Thus, the main strategy that recommended which is the highest among the 7 of alternative strategies is allocating more budget to increase the number of hosted social influencers & media according to the target market and also for boosted branding contents on Facebook and Instagram.
Development of ecotourism potential in Sambori Tribe, Bima, West Nusa Tenggara, Indonesia Zulharman Zulharman; Mochamad Noeryoko; Ibnu Khaldun
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2291

Abstract

The purpose of this research is to explore the potential of ecotourism that can be developed in Sambori Tribe, Bima. Besides, to identify the right strategy for developing ecotourism on family medicinal plants in Sambori Tribe based on community and stakeholder perceptions. The research method used was descriptive methods with survey and observation techniques. The study using purposive sampling to get the correct data. The data is in the form of local herbal products developed into tourism destinations and economic benefits that are to improve the economic welfare of marginalized communities. Aspects of the development include flora in the form of herbs, fauna, natural attractions with a view of the mountains with cool air. in addition, this herbal plant can improve the accessibility and socio-cultural life of the community. Furthermore, the improvement of quality of life in Sambori, Bima is carried out through herbal obar plants to improve the quality of healthy life as well as an area with the potential of herbal plant ecotourism. It has a diversity of flora and fauna potentials as well as a very suitable landscape potential as a tourist attraction. The result of the study found that Sambori Tribe has the potential of flora and fauna and the landscapes.Public health development strategies in the future, not only can be done in hospitals, it can also be done at home through live pharmacies based on medicinal family plants that can be used as an improvement of public health, economy and ecotourism in the Sambori Tribe. in addition, with the potential of live pharmacies, will have an impact on the appeal of high biological nature with a beautiful natural panorama.
Factors Affecting Tourist’s Decision to Stay at The Sakala Resort Bali Nanda Pebri Prasetia; I Gusti Agung Mas Krisna Komala Sari; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1944

Abstract

This research aims to determine the right strategy based on factors analysis to attract tourists to stay at The Sakala Resort Bali. The problem of this research is to find out the factors attracting tourist to stay at The Sakala Resort Bali and the strategy to improve number of tourists. Sample selection of 91 respondents with probability sampling technique using simple random. Data processing was done by SPSS software version 23.0 for Windows. Analysis techniques used are factor analysis. The results showed that there are five factors affecting the decision of tourists to stay at The Sakala Resort Bali. These factors are branding, guarantee, environment, service quality, and expectation factor. The cumulative of the 5 factors is 64.616% and the accuracy of the model obtained by 43.0% with the residual 57%. The most dominant factor affects the level of customer satisfaction is the branding factor that has the highest total variant consisting of 5 variables such as the hotel name is well known, various room types, hotel has swimming pool & supporting facilities, affordable room rates, competitive room rates, and Information from the website is quite comprehensive. The strategy that can be implemented was based on the variables and each factor.
Analysis of Chinese Market Average Daily Rate (ADR) to Overall ADR at Conrad Bali Hotel Ni Kadek Sri Jayanti; I Ketut Budarma; I Wayan Jendra
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1915

Abstract

This study aims to analyze the relationship and influence of the Chinese market Average Daily Rate (ADR) on the overall ADR at Conrad Bali Hotel. Data collection used in this study through observation, interview, and documentation. The analysis techniques used are descriptive statistics, correlation analysis, simple linear regression, and the coefficient of determination test (R2). The results of this study indicated that the Chinese market ADR (X) variable has a positive correlation with very strong category, overall ADR with a correlation value of 0.819. The coefficient regression is 1.085 and the coefficient determination shows that the influence of Chinese market ADR (X) on overall ADR (Y) is 66%. Thus, Chinese market can be an option to filling the occupancy when low seasons and a good target market when special occasion but should be followed by a necessary way to optimize its strength.
The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali I Putu Yana Arya Kusuma; I Nyoman Rajin Aryana; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2085

Abstract

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.
Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali Bibit Bintang Bithara; I Ketut Astawa; Nyoman Rajin Aryana; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.2038

Abstract

This study discusses strategies in increasing revenue at Grand Inna Kuta with marketing mix. The purpose of this study was to analyze the strengths and weaknesses of the marketing strategies adopted by Grand Inna Kuta. The number of respondents used was 16 respondents, with a purposive sampling data collection technique. The method of primary data collection with a focus group discussion (FGD) method by involving several people from sales and marketing at Grand Inna Kuta. The analysis technique used is the SWOT analysis technique (Strengths, Weaknesses, Opportunities, and Threats). The results showed that 7 internal indicators that become strengths, and 4 internal indicators that become weaknesses. On the other hand, there are 3 external indicators that are opportunities, and there are 3 external indicators that threats. In the SWOT matrix analysis technique, there are 2 strategies were obtained to maximize strength and opportunity there are intensify the promotion to government market, and intensify the room packages based on the current season. Two strategies to maximize strengths to minimize threats which are adjust the room price to make it lower, and focus on the current target market. Two strategies to maximize opportunities by minimizing weaknesses which are rejuvenate or repair the room ambiance, and technology for paying method. Four strategies to minimize challenges and weaknesses contains of increase evaluating of the staff to work by giving rewards, train more about the skill quality for the staff, create support package, and make a promotion on airline.

Page 8 of 8 | Total Record : 79

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