Journal of Applied Sciences in Travel and Hospitality
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Articles
79 Documents
<![CDATA[FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT ]]>
<![CDATA[Kadek Mega Amelia Nuka]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[Gede Ginaya]]>;
<![CDATA[I Gusti Agung Mas Krisna Komala Sari]]>;
<![CDATA[I Ketut Budarma]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[This study aims at determining factors and the dominant ones that affect customers’ loyalty in Inaya Putri Bali. The data was collected by applying purposive sampling method, with customer criteria which is long stay guests and guests’ repeaters as well as using questionnaires. Having been collected the questionnaires, it was obtained 100 respondents in Inaya Putri Bali. The data was analyzed using the method of factor analysis in SPSS 22 software with 20 items of questions. The result of factor analysis reveals that there are 5 factors influencing loyalty in Inaya Putri Bali, namely (a) guest satisfaction, (b) service quality, (c) product quality, (d) price and (e) brand. These five factors that are considered to be the service endeavor of every hotel employees involved which is affected significantly the customers’ loyalty due to an excellent performance of the employees. As a result, the customers are willing to return staying at Inaya Putri Bali for their next holiday in Bali.]]>
<![CDATA[GIVING INCENTIVES TO INCREASE MOTIVATION AND EMPLOYEE WORK PERFORMANCE AT NOVOTEL NGURAH RAI AIRPORT ]]>
<![CDATA[Gus Manik Eka Adnyana]]>;
<![CDATA[I Ketut Suparta]]>;
<![CDATA[I Gusti Made Wendri]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[Motivation and Employee work performance is the thing that need to be noticed by all companies in order to achieve maximum results in carrying out the duties and responsibilities that have been given. Incentives are a form of company rewards to employees for the achievements that have been achieved and have performed duties and responsibilities well, so as to motivate employees in the work. The purpose of this paper is to find out how the terms and criteria of giving incentives to employees at Novotel Ngurah Rai Airport Kuta Bali and to find out whether incentives can improve employee motivation and work performance at Novotel Ngurah Rai Airport Kuta Bali. Analytical tool used is qualitative analysis and using qualitative data. The result of the research shows that incentives can improve employee motivation and performance based on the terms and criteria of giving incentives to employees.]]>
<![CDATA[A PROPOSAL FOR SOP DESIGN AND COMMUNICATION TRAINING MATERIAL INFORMED BY RESEARCH ON REAL BUSINESS ENCOUNTER ]]>
<![CDATA[Kadek Ratih Dwi Oktarini]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v2i2.1321
<![CDATA[The current study reports on an attempt to implement some results from a previous study on natural conversation as a Part of Standard Operating Procedure (SOP) and Communication Training Material for Face to Face Communication in Service Industry. The specific research on natural conversation is Oktarini (2016). That study analyzed a heated complaint sequence of interaction (complaint sequence-in short) between a hotel staff and a guest using Conversation Analysis (CA) (Have, 2007; Sidnell, 2010). It appeared that some of the actions of the hotel staff result in more preferable responses than the others. In terms of resolving the complaint sequence amicably, any actions that lead to calmer guest or formulation of problem, are deemed to be preferred. The current study specifically attempts to, firstly capture the moment by moment of small actions (nudges) (Cf. The Royal Institution, 2015) of the staff that garners preferable responses and vice versa; and secondly, translate those “nudges” as a component of SOP design and Communication Training Material. The framework use to translate staff’s actions into SOP design and training material is Conversation Analysis Role-play Method or CARM (Stokoe, 2014, 2018).]]>
<![CDATA[THE EFFECT OF SERVICE EXELLENCE AND PRICE ON CUSTTOMER LOYALTY AT VILLA AIR BALI BOUTIQUE RESORT AND SPA ]]>
<![CDATA[Anak Agung Sasmita Dewi]]>;
<![CDATA[I Ketut Astawa]]>;
<![CDATA[Budi Susanto]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[This research is motivated by the writer's curiosity towards customer response of Villa Air Bali Boutique Resort and Spa in terms of customer loyalty. This is because Villa Air Bali Boutique Resort and Spa has customers who are loyal to the services provided although in Bali, especially Seminyak area there are also many resort villas that offer good service at a cheaper price. The purpose of this study was to determine the effect of excellence service and price on customer loyalty. Sampling technique using non probability sampling with purposive sampling type. Respondents in this study up to 100 respondents. The analysis used in this research is quantitative analysis using SPSS software version 17.0 for Windows, where previously tested the validity, reliability, multiple regression analysis, t test, F test, coefficient of determination and multiple correlation analysis first. The results of this study indicate that the excellence service (X1) and price (X2) partially or simultaneously affect customer loyalty (Y).]]>
<![CDATA[ANALYSIS OF THE RECEPTIONIST SERVICE QUALITY ON GUEST SATISFACTION AT HARPER KUTA HOTEL ]]>
<![CDATA[Anak Agung Kompiang Trijaya Putra]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>;
<![CDATA[Ni Ketut Bagiastuti]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v3i1.1807
<![CDATA[This research is based on the importance of the role of the receptionist as a brand image of a hotel in terms of first impressions and final impressions for guests who stay overnight. Services provided to guests are expected to be able to meet expectations or even exceed them. This research is intended to measure and analyze the quality of receptionist services to guest satisfaction at Harper Kuta Hotel, using servqual method to check the gap both partially, simultaneously. By using servqual which is used as 16 indicators X, against the Overall of Guest Satisfaction, Customer Loyalty. The average expectation of respondents is 3.60 while the average perception is 3.52. Respondents were determined by random sampling method and with the method of determining the number of samples using the Slovin method, the number of respondents was 99 respondents. The data analysis technique used is validity test, reliability test, servqual method and data processing using SPSS 25 software to analyze multiple linear regression. Based on the results of data processing obtained 3 positive indicators, namely the infrastructure supporting the receptionist is adequate, the receptionist provides services professionally, the receptionist provides general information correctly and updates. While other variables produce negative gaps that have an adverse effect.]]>
<![CDATA[WORKLOAD ANALYSIS OF BANQUET DAILY WORKER ON SMARTFREN ANNUAL DISTRIBUTOR CONFERENCE 2018 ]]>
<![CDATA[Ni Wayan Sunarti]]>;
<![CDATA[Ni Ketut Bagiastuti]]>;
<![CDATA[Ni Nyoman Triyuni]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[The Westin Resort Nusa Dua Bali is one of the hotels that often hold conferences. Usually the arrangements of conference handled by Banquet Department. One of conference that has been held is Smartfren Annual Distributor Conference 2018. The holding of this conference makes the workload of Banquet Department increases, while the employee owned only 17 people. So hiring daily worker becomes the best choice. To determine total of banquet daily worker , the data analysis technique used is the workload analysis. Using this data analysis technique got result of calculation of work load analysis based on hotel provisions required daily worker 24 people. However, the results of the analysis calculations obtained based on the reality experienced is different, daily worker banquet is 30 people. Looking at the two calculations there is a difference, this because due to lack of knowledge of the daily worker, the absence of calculations for daily worker needs and the demand for daily worker is always abrupt. The existence of this study, is expected in determining total of daily worker needs to be more effective.]]>
<![CDATA[ANALYSIS OF IMPLEMENTATION OF PROMOTION MIX STRATEGY AT HOLIDAY INN EXPRESS BARUNA BALI TO MAINTAIN THE MARKET ]]>
<![CDATA[Ni Ketut Desi Susantini]]>;
<![CDATA[I Gusti Putu Sutarma]]>;
<![CDATA[Ni Luh Eka Armoni]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[In order to win the competition and to keep the market segment, every hotel should establish the right marketing strategy one of which deals with promotional activities. This study analyzes the implementation of promotion mix strategy at Holiday Inn Express Baruna Bali in maintaining the market. Methods of data collection in this study use non-structured interviews and documentation methods, which became the speakers are the sales and marketing, especially Cluster Sales Executive and Cluster Sales Manager at Holiday Inn Express Baruna Bali. The analytical technique used is qualitative descriptive analysis that is by describing the data that has been collected and analyzed whether the theory of the promotion mix implemented according to existing theory or the company modify the promotion mix startegy. The results showed that the implementation of marketing mix strategy in maintaining the market in Holiday Inn Express Baruna Bali has been applied well.]]>
<![CDATA[IMPACTS OF LEISURE TRAVELS ON INDIVIDUALS ]]>
<![CDATA[Samrat Hazra]]>;
<![CDATA[I Ketut Suarta]]>;
<![CDATA[Ni Made Rai Sukmawati]]>;
<![CDATA[I.A.K. Werdika Damayanti]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v2i1.1299
<![CDATA[This study discusses the impacts of leisure travels on individuals which is developed based on a qualitative study using a combination of qualitative survey, and in-depth interviews conducted to people who have traveled both domestic and/or international more than once. In general, travels effect individuals constructively in which leisure travel significantly impacts individuals' personal growth majoring in cognitive and affective domains; the expressions made such as to broaden life perspectives and way of thinking, promote an open mind, increase knowledge and wisdom. Change and personal growth occur by means of learning by which travels contribute and facilitate this process of individual development. Learning happens through experiences; travels facilitate opportunities to be away from the mundane, insert the element of dynamic, surprise and beyond expectation; thus, enable individuals to see matters more objectively beyond one’s habits and traditions. As to how far thoughts, attitudes and actions are in concurrence is yet another research topic to investigate. Nonetheless, leisure travel is encouraged as a means of indulging in an intelligent leisure.]]>
<![CDATA[MOTIVATION GUEST SERVICE AGENT IN CONDUCTING UP SELLING IN FRONT OFFICE DEPARTMENT TO INCREASE REVENUE AT HILTON GARDEN INN BALI ]]>
<![CDATA[I Wayan Ade Ardiana]]>;
<![CDATA[I Gusti Agung Mas Krisna Komala Sari]]>;
<![CDATA[Ni Nyoman Sri Astuti]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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DOI: 10.31940/jasth.v3i1.1770
<![CDATA[This research discussed about the motivation of guest service agents in conducting upselling using Maslow's theory hierarchy of needs. This research aims to find out what are the motivations of Guest Service Agents in conducting upselling conducted at the Front Office Department at Hilton Garden Inn Bali and to find out how much motivation Guest Service Agent in conducting upselling programs to increase hotel revenue at the Hilton Garden Inn Bali. The data collection methods used in this study are questionnaires, interviews, observation, documentation and literature study methods. The researcher used simple descriptive statistical data analysis techniques, in this research to calculate the mean and percentage. Results of the respondent's questionnaire answers, tabulation of data, calculating percentages, looking for the dominant variable from Maslow's theory and interpreting the results. The results of the research showed that the main needs are social needs with a total value of 20.87%. The second is the self esteem needs with a total value of 20.78%. The third is self-actualization needs with a value of 20.60%. The fourth is safety needs with a value of 20.47% and the fifth is physiological needs with a total value of 17.29%, so these five needs are motivated by guest service agents in conducting upselling at Hilton Garden Inn Bali hotels so they can increase revenue at Hilton Garden Inn Bali hotels every month.]]>
<![CDATA[EFFECT OF THE IMPLEMENTATION OF KEY PERFORMANCE INDICATOR ON CAREER DEVELOPMENT AT THE ONE LEGIAN ]]>
<![CDATA[I Made Dede Ardika]]>;
<![CDATA[I Gusti Agung Bagus Mataram]]>;
<![CDATA[I Gede Mudana]]>
<![CDATA[ Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Bali ]]>
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<![CDATA[It is important to always develop a career for all employees for a company including hotel companies, because employees are one of the assets used by companies to achieve corporate goals that have been set previously. The purpose of this study is to determine the effect of key performance indicators applicant to the career development. The ONE Legian is a research location with 55 respondents. Data collection methods used were questionnaires and observations. Data processing techniques that is the test of validity and reliability, and data analysis techniques, namely simple regression and hypothesis testing. The results of the analysis of this study indicate that the implementation of key performance indicators have a significant positive effect on career development. From the results of t test obtained t-count value 6.590> t-table 1.674 with probability 0.000. Because the probability value is much less than 0.05, therefore the key performance indicator variable partially has significant positive effect on career development at The ONE Legian]]>
