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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 35 Documents
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Search results for , issue "Vol 6 No 1 (2025): February 2025" : 35 Documents clear
Evaluating the Mediating Role of Job Satisfaction on Employee Performance Improvement Haryadi, Didit; Qorin, Ihya Ashabul; Diantoro, Eman; Karliena, Yayuk; Yulia, Lika; Fahmi, Irma
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6931

Abstract

Growing public involvement in government decision-making processes requires employees to have strong interpersonal and communication skills. This study aims to examine the relationship between workplace culture, employee commitment, job satisfaction, and employee performance in the operational context of the Cilegon City Office of the Ministry of Religious Affairs. This study used quantitative methodology. The study population consisted of 536 employees, consisting of 396 State Civil Apparatus employees and 140 non-State Civil Apparatus employees. The researchers used proportional stratified random sampling, basing the sample size on the number of variable indicators: 20 indicators multiplied by 8, resulting in 160 respondents. The findings of this study reveal that organizational culture has an impact on employee performance with a t-statistic value of 5.530 > 1.96 and a p-value of 0.000 < 0.05, while organizational commitment does not with a t-statistic value of 1.632 < 1.96 with a p-value of .103 > 0.05. In addition, organizational culture on job satisfaction has a t-statistic value of 3.435 > 1.96 t-table significance 0.000 < 0.05 and organizational commitment affects employee job satisfaction with a t-statistic value of 4.173 > 1.96 t-table significance value 0.000 < 0.05. The third hypothesis confirms that job satisfaction affects employee performance with a t-statistic value of 4.704 > 1.96 t-table with a significance value of 0.000 < 0.05. Finally, job satisfaction functions as a mediating variable, increasing the influence of organizational culture and organizational commitment on employee performance with partial mediation. By using a quantitative approach and rigorous data analysis, this study aims to provide a comprehensive insight into the factors that shape employee performance and provide practical implications for organizational management to improve work effectiveness and efficiency.
Examining Multi-Factor Marketing Dynamics on Consumer Purchase Intention: A TikTok Shop Analysis Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6952

Abstract

This study investigates the impact of five pivotal marketing strategies on consumer purchase intention within TikTok Shop, focusing on the dynamic social commerce landscape in Indonesia. By examining content quality, special holiday promotions, influencer marketing, viral marketing, and livestreaming, the research provides comprehensive insights into integrated marketing approaches in short-form video commerce. Utilizing SPSS version 26, data were collected from 100 Indonesian Generation Z consumers actively engaged with TikTok Shop through a structured questionnaire employing a 5-point Likert scale. Rigorous statistical analyses were conducted, including validity testing (r > 0.195), reliability testing (Cronbach's Alpha > 0.70), and comprehensive classical assumption tests. Multiple regression analysis revealed significant positive influences of all marketing elements on purchase intention. Content quality emerged as the most influential factor (t = 97.854, p < 0.001), followed closely by influencer marketing (t = 95.438, p < 0.001), special holiday promotions (t = 93.672, p < 0.001), viral marketing (t = 91.756, p < 0.001), and livestreaming (t = 89.923, p < 0.001). The F-test results (F = 7.845 > F-table 2.31) definitively confirmed the collective significance of these marketing strategies. The research offers critical theoretical contributions to social commerce literature by addressing the multifaceted nature of marketing strategies in digital platforms. By focusing on Generation Z consumers in Indonesia—a market experiencing rapid digital transformation—the study provides unique insights into the effectiveness of social commerce marketing strategies in emerging digital economies. The findings not only illuminate the intricate relationships between various marketing elements and purchase intention but also establish a robust foundation for future investigations in the rapidly evolving landscape of short-form video commerce
Integrating Payment Systems with Social Features: Post-Voucher War Strategies for E-Commerce Sustainability Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6962

Abstract

The Indonesian e-commerce landscape has experienced unprecedented growth, reaching USD 62 billion in gross merchandise value in 2023, yet platforms struggle with sustainability, as evidenced by Bukalapak's exit from the marketplace segment in early 2025 despite substantial technological investments. This research investigates how social commerce features, personalization, and payment convenience influence purchase decisions in e-commerce platforms, with vouchers serving as a mediating variable. The study addresses a critical gap in understanding how platform features, and promotional tools interact to drive purchase decisions in emerging markets, particularly in Indonesia's highly competitive e-commerce sector where platforms engage in intense "voucher wars" for market share. Using path analysis with data collected from 100 active e-commerce users in Indonesia, the research reveals that payment convenience emerges as the strongest predictor of both voucher utilization (t = 7.235, p < 0.001) and purchase decisions (t = 3.356, p < 0.001). Notably, while social commerce features show significant effects through voucher mediation (Sobel Z = 2.4832, p = 0.0130), personalization demonstrates unexpectedly limited impact, challenging assumptions about its universal effectiveness. The study's findings suggest that successful e-commerce platforms in Indonesia must prioritize payment convenience and effectively integrate voucher systems with social commerce features, while potentially reconsidering investments in personalization. These insights contribute to both theoretical understanding of e-commerce dynamics in emerging markets and practical platform development strategies, particularly relevant as Indonesia's e-commerce sector continues its rapid evolution.
Pengaruh Work-Life Balance, Lingkungan Kerja, Kepuasan Kerja, dan Stres Kerja Terhadap Produktivitas Karyawan Gunarti, Indah; Lestari, Setyani Dwi
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7041

Abstract

This study aims to analyze the effect of work-life balance, work environment, job satisfaction, and job stress on employee productivity at Bank XYZ. This research uses descriptive quantitative research. The population in this study were all employees of Bank XYZ, with a sample of 172 respondents. Data was collected through questionnaires distributed directly and online. The data analysis method used is multiple linear regression analysis with SPSS 27. The results showed that there is a positive and significant influence between work-life balance on employee productivity. From the results of this analysis, it can be concluded that a good work-life balance contributes positively to increasing employee productivity at XYZ Bank. The work environment has a positive and significant influence on employee productivity. From the results of this analysis, it can be concluded that a good and supportive work environment contributes positively to increasing employee productivity at XYZ Bank. Job satisfaction has a positive and significant effect on employee productivity. From the results of this analysis, it can be concluded that high job satisfaction contributes positively to increasing employee productivity at XYZ Bank. Job stress has no effect on employee productivity. From the results of this analysis, it can be concluded that job stress does not significantly contribute to employee productivity at Bank XYZ.
Analysis SWOT Quantitative Strategic Planning Matrix (QSPM) Integration Analytic Hierarchy Process Berampu, Lailan Tawila; Taufiqurrahman, Taufiqurrahman; Agassi, Luthfiyah
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7066

Abstract

This research aims to analyze and determine the best marketing strategy for Expressive Coffee in Pekanbaru using an integrated approach of SWOT (Strengths, Weaknesses, Opportunities, Threats), Analytical Hierarchy Process (AHP), and Quantitative Strategic Planning Matrix (QSPM). The study employs a mixed quantitative and qualitative methodology through a case-study approach involving 15 respondents, including the owner, coffee experts, and regular customers of Expressive Coffee. Results indicate that Expressive Coffee possesses significant strengths such as specialty-grade coffee beans, open bar service, comprehensive facilities, and strategic location. However, weaknesses include relatively high product pricing, limited promotional activities, and restricted parking space. Major opportunities identified involve the rising healthy lifestyle trend, increasing premium coffee consumption, strategic partnerships with local farmers, and positive customer reviews. Primary threats are intense competition from emerging coffee shops and shifting consumer preferences toward convenient coffee products. Based on the QSPM analysis, the recommended strategy is the SO (Strength-Opportunities) strategy, scoring the highest Total Attractiveness Score (TAS) of 14.40, which emphasizes leveraging internal strengths to optimally exploit market opportunities.
Determinants Of Quick Response Code Indonesian Standard As Digital Payment Technology On Behavior Intention Hadmar, A Yaumil Mahsyar; Susanti, Beny
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6878

Abstract

The rapid growth of digital payments in Indonesia is marked by the increasing popularity of the Quick Response Code Indonesian Standard (QRIS). Generation Z, as a demographic group highly familiar with digital technology, plays a significant role in driving the adoption of QRIS. This study aims to identify the factors influencing Generation Z's intention to use QRIS as a digital payment method in Indonesia. Using the UTAUT2 model, this study analyzes the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit on behavior intention. Data was collected through an online questionnaire from 100 Generation Z respondents. Data analysis methods used include instrument testing, classical assumption testing, multiple linear regression, hypothesis testing, and coefficient of determination. The results showed that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit have a partial and simultaneous influence on behavior intention. The findings of this study have important implications for businesses and policymakers in promoting the adoption of QRIS among the younger generation.
Pengaruh Live Streaming, Diskon Tanggal Kembar, Gratis Ongkir, Dan Ulasan Produk Terhadap Minat Beli Ganesha, Galland; Setiawan, Budi; Rosmawaty, Rosmawaty
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7039

Abstract

This research analyzes the influence of live streaming, twin date discounts, free shipping, and product reviews on interest buy for students in Palembang City when shopping on Shopee. With the development of e-commerce, promotional strategies have become crucial in attracting consumers. This research also shows the relevance of e-commerce in supporting the achievement of the United Nations Sustainable Development Goals (UN SDGs), especially in accelerating economic growth (SDG 8). Data was collected through a survey of 96 respondents and analyzed using PLS-SEM. The research results show that live streaming and free shipping have no effect on buying interest. In contrast, twin date discounts and product reviews have a positive and significant influence. These findings provide insight for Shopee to optimize promotional strategies to increase competitiveness. Theoretically, this research contributes to digital marketing literature and supports the implementation of SDGs through more inclusive and sustainable e-commerce promotion innovation.
Analisis Pengaruh CAR, LDR, BOPO, NPL Terhadap Pertumbuhan Laba Pada Sektor Perbankan Annisya, Dhea; Munandar, Aris; Ratu, Mutiara Kemala
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7043

Abstract

This research aims to analyze the influence of CAR, LDR, BOPO, NPL on profit growth in the banking sector. This research aims to evaluate how much each variable influences profit performance, as well as understanding the interactions between these variables. In addition, it is hoped that this research can provide practical recommendations for bank managers in improving efficiency and risk management to achieve better profit growth. This research uses quantitative analysis. The sample used was 43 companies. The data obtained in this research was from banking sub-sector companies listed on the Indonesia Stock Exchange (BEI) during the 2019-2023 period. The data analysis technique uses descriptive statistical analysis, with t test and hypothesis testing using e-views. The research results show that the CAR variable partially has a positive and significant effect on Profit Growth, the LDR and BOPO variables partially have a negative and significant effect on Profit Growth, the NPL variable partially has a positive and insignificant effect on Profit Growth.This research aims to analyze the influence of CAR, LDR, BOPO, NPL on profit growth in the banking sector. This research aims to evaluate how much each variable influences profit performance, as well as understanding the interactions between these variables. In addition, it is hoped that this research can provide practical recommendations for bank managers in improving efficiency and risk management to achieve better profit growth. This research uses quantitative analysis. The sample used was 43 companies. The data obtained in this research was from banking sub-sector companies listed on the Indonesia Stock Exchange (BEI) during the 2019-2023 period. The data analysis technique uses descriptive statistical analysis, with t test and hypothesis testing using e-views. The research results show that the CAR variable partially has a positive and significant effect on Profit Growth, the LDR and BOPO variables partially have a negative and significant effect on Profit Growth, the NPL variable partially has a positive and insignificant effect on Profit Growth.
Pengaruh Struktur Modal Dalam Memoderasi Struktur Aktiva, Ukuran Perusahaan, Risiko Bisnis Terhadap Nilai Perusahaan Ramadhani, Suci; Permata, Lukita Tri; Putri, Andini Utari
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7046

Abstract

This study aims to analyze the effect of asset structure, firm size, and business risk on firm value, with capital structure as a moderating variable. The research focuses on automotive and components subsector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2023, using a descriptive quantitative approach. The data utilized consists of annual financial reports analyzed using moderation regression methods. The findings reveal that asset structure and firm size do not have a significant effect on firm value. Conversely, business risk has a significant negative effect on firm value. Capital structure fails to moderate the relationship between firm size and firm value. Collectively, the influence of the independent variables on firm value is entirely significant. This study has important implications for company management in enhancing asset management efficiency, transparency in managing business risks, and optimizing capital structure. For investors, the findings emphasize the importance of evaluating business risks and capital structure in investment decision-making. Future researchers are recommended to incorporate external factors such as macroeconomic conditions or regulations, as well as additional variables like profitability or liquidity, for a more comprehensive analysis
Pengaruh Lingkungan Kerja, Kompensasi, dan Pelatihan Terhadap Kinerja Karyawan Nurrahma, Adynda
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7093

Abstract

Employee performance is one of the main factors that determine the success of an organization, especially in the highly competitive telecommunications industry. At PT X, employee performance is influenced by various factors, including work environment, compensation, and training. Therefore, this study aims to analyze the effect of work environment, compensation, and training on employee performance of PT X. The population in this study were all employees of PT X, with a sample of 100 respondents using random sampling technique. Data was collected through questionnaires distributed directly and online. The data analysis method used is multiple linear regression analysis with SPSS 27. Results The results showed that the work environment partially positive and significant on the performance of employees of PT X. Compensation partially has a positive and significant effect on the employee performance of PT X. Training partially has a positive and significant effect on employee performance of PT X. And the work environment, compensation, and training together have a positive and significant effect on the performance of employees of PT X

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