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The Micro, Small, and Medium Enterprises (MSMEs) Incubation Centers to Strengthen Local Economies and Foster Entrepreneurship in Kaliabang Tengah Regency Susilowati, Etty; Lestari, Setyani Dwi; Prasetya, Rizky Eka
Pengabdian: Jurnal Abdimas Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/abdimas.v2i1.553

Abstract

Background. Kaliabang Tengah Regency, a region with immense potential and entrepreneurial spirit, has faced persistent challenges hindering the growth of Micro, Small, and Medium Enterprises (MSMEs). Limited access to resources, training, and financing options has thwarted the aspirations of local entrepreneurs. A community service initiative was launched to establish MSME Incubation Centers in response to these challenges. Purpose. The primary purpose of this community service project is to empower local entrepreneurs in Kaliabang Tengah Regency by providing them with the necessary tools, knowledge, and support to start and grow their businesses. Method. The procedure outlined for establishing the Micro, Small, and Medium Enterprises (MSMEs) Incubation Centers in Kaliabang Tengah Regency does indeed utilize guidance and socialization methods as integral components of the process. Results. The incubation centers can lead to a surge in regional entrepreneurial activities. More individuals and groups may be inspired to start their businesses. Existing MSMEs that utilize the resources and support provided by the incubation centers may experience substantial growth. As local MSMEs expand and new businesses emerge, there is a potential for a significant increase in job opportunities within the community. Conclusion. By providing essential resources, fostering innovation, and empowering local businesses, these centers have the potential to catalyze economic growth, job creation, and increased prosperity within the community. Furthermore, the active engagement of stakeholders, robust socialization efforts, and a commitment to monitoring and evaluation will be crucial in ensuring this initiative's long-term success and sustainability. As Kaliabang Tengah Regency moves forward with this endeavor, it stands poised to become a beacon of entrepreneurship and economic resilience.
The Implementation of Digital Technology to Enhance Energy Business Sustainability Through Operational Performance Improvement Saputro, Adi; Riyadi, Selamet; Lestari, Setyani Dwi; Muhdaliha, Eryco; David, David
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ztr7jd54

Abstract

This study investigates the role of digital technology in improving business sustainability in Indonesia's energy sector, focusing on its impact on operational performance. The study aims to investigate how the adoption of digital tools such as automation, smart grid, and data analytics can help improve energy efficiency, reduce operational costs, and promote sustainable business practices. The study takes a quantitative approach and uses SPSS for data analysis to assess the impact of digital technologies on energy companies' operational performance and sustainability. The results show that there is a significant positive correlation between the adoption of digital technologies and both operational performance and business sustainability. These findings suggest that the integration of digital tools can lead to more efficient energy management, reduced costs, and improved sustainability practices in the energy sector. The study provides valuable insights for energy companies and policymakers, offering practical recommendations to aid in the adoption of digital technologies and further promote sustainability efforts in Indonesia's energy industry.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Faiqoh, Dina Nadiyah; Riyadi, Selamet; Lestari, Setyani Dwi; Mudjijah, Slamet
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
Exploring the relationship between corporate governance and firm value: evidence from LQ45 companies (2010-2014) David, David; Lestari, Setyani Dwi; Saputro, Adi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244674

Abstract

Companies listed in the LQ45 Index in Indonesia are considered to have good and stable performance. However, the influence of the proportion of independent commissioners, the size of the audit committee, leverage, and profitability on firm value still requires empirical research to provide a clearer picture. This study aims to examine the impact of these variables on firm value for companies listed in the LQ45 Index during the period 2010-2014. A quantitative method with panel data regression was used, and the sample was selected using purposive sampling based on the criteria of companies consistently listed in the LQ45 Index for five consecutive years. The independent variables studied include the proportion of independent commissioners, the size of the audit committee, leverage, and profitability, while firm value is the dependent variable. The results show that, on a partial basis, these variables do not have a significant effect on firm value, with probability values above 0.05. However, simultaneously, the four variables have a significant impact on firm value, with probability values below 0.05, indicating that these factors work together in influencing firm value. These findings indicate the importance of focusing on corporate governance and financial structure as a whole, even though these variables do not have a direct partial impact. This study provides insights for investors to consider external factors and economic policies that may have a greater effect on firm value.
Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

Abstract

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
Pengaruh Work-Life Balance, Lingkungan Kerja, Kepuasan Kerja, dan Stres Kerja Terhadap Produktivitas Karyawan Gunarti, Indah; Lestari, Setyani Dwi
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7041

Abstract

This study aims to analyze the effect of work-life balance, work environment, job satisfaction, and job stress on employee productivity at Bank XYZ. This research uses descriptive quantitative research. The population in this study were all employees of Bank XYZ, with a sample of 172 respondents. Data was collected through questionnaires distributed directly and online. The data analysis method used is multiple linear regression analysis with SPSS 27. The results showed that there is a positive and significant influence between work-life balance on employee productivity. From the results of this analysis, it can be concluded that a good work-life balance contributes positively to increasing employee productivity at XYZ Bank. The work environment has a positive and significant influence on employee productivity. From the results of this analysis, it can be concluded that a good and supportive work environment contributes positively to increasing employee productivity at XYZ Bank. Job satisfaction has a positive and significant effect on employee productivity. From the results of this analysis, it can be concluded that high job satisfaction contributes positively to increasing employee productivity at XYZ Bank. Job stress has no effect on employee productivity. From the results of this analysis, it can be concluded that job stress does not significantly contribute to employee productivity at Bank XYZ.
PENGARUH PENYELESAIAN PERSELISIHAN HUBUNGAN INDUSTRIAL, KONDISI LINGKUNGAN KERJA, DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN (STUDI PADA KARYAWAN DI PT J RESOURCES BOLAANG MONGONDOW) Saragih, Andreas Cahya Ucok Raya Persada; Lestari, Setyani Dwi
Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Vol 8, No 1 (2025): Maret
Publisher : PABKI (Perkumpulan Ahli Bimbingan dan Konseling Islam) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/alisyraq.v8i1.883

Abstract

The purpose of this study was to determine whether industrial relations dispute resolution affects employee performance at PT J Resources Bolaang Mongondow, to determine whether work environment conditions affect employee performance at PT J Resources Bolaang Mongondow, to determine whether work-life balance affects employee performance at PT J Resources Bolaang Mongondow. The population consisted of 350 employees at PT J Resources Bolaang Mongondow. The sample in this study consisted of 78 respondents. The data was processed using the help of the SPSS 21 statistical analysis program. The results of the study showed that the resolution of industrial relations disputes had a significant influence on employee performance, the work environment had a significant influence on employee performance, and work life balance had a significant influence on employee performance.
Dinamika Kinerja Pegawai Negeri Sipil: Pengaruh Beban Kerja, Disiplin dan Motivasi di Lingkungan Kementerian Ketenagakerjaan Fatmawati, Krisna; Lestari, Setyani Dwi
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.748

Abstract

This research analyzes the influence of Workload, Work Discipline, and Work Motivation on the Performance of Civil Servants within the Manpower Planning and Development Agency, Ministry of Manpower. The method used is a survey with a specifically determined sample size, in order to obtain an accurate representation of the employee population. Data was collected through a questionnaire whose validity and reliability have been tested. Data analysis was carried out using the SPSS application through a series of tests, such as validity, reliability, correlation, multiple linear regression and classical assumption tests. This process aims to ensure that the relationship between the variables Workload, Work Discipline and Work Motivation with Employee Performance can be analyzed comprehensively and accurately. The research results show that these three variables have a significant influence on employee performance, although their influence only explains part of the variation in performance. These findings emphasize the need to improve workload management, consistent implementation of work discipline, and provide effective work motivation in order to achieve more optimal employee performance
Leadership Strategies to Achieve Organization with Superior Performance David , David; Riyadi , Selamet; Lestari, Setyani Dwi; Saputro, Adi; Muhdaliha, Eryco
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xeedbh85

Abstract

Effective leadership strategies play a crucial role in achieving superior organizational performance. Leadership approaches such as transformational, visionary, and participative leadership contribute to enhancing productivity, efficiency, and overall organizational success. This study explores the relationship between leadership strategies and organizational performance, emphasizing how effective leadership can foster a positive work environment, drive employee motivation, and support strategic decision-making. Strong leadership is essential in navigating dynamic business challenges, ensuring adaptability, and promoting sustainable growth. The findings suggest that organizations should prioritize leadership development programs and adopt strategic leadership models to optimize performance. Additionally, fostering a culture of innovation, collaboration, and continuous improvement can further enhance organizational effectiveness. This study highlights the importance of leadership as a key factor in organizational success and provides insights into how leadership strategies can be effectively implemented to achieve long-term competitive advantage. Future research may explore additional factors influencing organizational performance, such as corporate culture and technological advancements.
Improving Employee Motivation: Analysis of the Influence of Performance Appraisal System, Workload, and Compensation Alasyhari, Haris Fuad; Lestari, Setyani Dwi
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.2111

Abstract

This research analyze the influence of the performance assessment system, workload, and compensation on employee motivation at KPP Pratama Jakarta XYZ. A quantitative approach with descriptive and explanatory design was was utilized to numerically assess the relationships among these variables and provide an overview of the current conditions in the research environment. Data were collected through questionnaires and analyzed using statistical methods with the assistance of SPSS software. The results show that, partially, the performance assessment system has a positive but not significant influence on employee motivation. Workload has a significant negative influence, indicating that excessive work pressure can reduce motivation. On the other hand, compensation has a significant positive influence, demonstrating that financial and non-financial incentives play a vital role in enhancing motivation. Simultaneously, the three variables have a significant influence on employee motivation, contributing 26% to the variability of motivation. These findings underscore the importance of improving the performance assessment system and managing workload to enhance organizational effectiveness. Furthermore, providing optimal compensation is a critical strategy for motivating employees to achieve their best performance. This research offers insights for KPP Pratama Jakarta XYZ's management in designing more relevant and impactful policies to boost employee motivation and productivity.