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INDONESIA
Jurnal Syntax Transformation
Published by Syntax Corporation Indonesia
ISSN : 27213854     EISSN : 27212769     DOI : https://doi.org/10.36418
Core Subject : Humanities, Education, Social,
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Syntax Transformation. Jurnal syntax Transformation adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Transformation akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial sains. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 812 Documents
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Unlocking the Power of Event Sponsorship: How Attitudes and Brand Image Fuel Purchase Intentions Reyhana Zahra Zain; Karto Adiwijaya
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.964

Abstract

Event sponsorship, as part of promotion, offers opportunities for brands to increase visibility through involvement in events that match the interests of the target audience. The method used in this research is quantitative method and will be analyzed with the Structural Equation Model (SEM). The target of this research is the audience of the Reality Club Concert which is presented in Jakarta sponsored by the Kapal Api brand. The sampling method is a non-probability sampling technique with a convenience sampling approach, then continued with a snowball sampling approach which is carried out by relying on personal contacts taken from the results of the previous approach, namely the results of convenience sampling. total respondents were 200 in this study. This study found that sponsor-event congruence significantly improved brand image and attitude toward sponsor, which in turn, improved purchase intention. In contrast, involvement and exposure to the sponsored event had no significant influence on attitude towards the sponsor. Based on the results of the study, it can be concluded that involvement and exposure to sponsored events do not have a significant effect on attitudes towards sponsors. However, sponsor-event congruence has a positive and significant influence on attitude towards the sponsor and brand image. In addition, brand image also has a positive and significant impact on attitude towards the sponsor. Finally, attitude towards sponsor and brand image have a positive and significant influence on purchase intention in the case study of Brand Kapal Api at Reality Club Concert.
Quick Response Crisis Communication Strategies Insights from Public Relations PT. KAI DAOP 2 Bandung's Train Accident Response Cintia Cintia; Tantri Aditya Susanti; Grisha Amanda; Muhammad Nuruzzaman; Aghnia Dian Lestari
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.966

Abstract

A crisis that occurs in a company has the potential to damage the company's reputation. However, if the crisis can be handled properly, then the crisis will not harm the company. The purpose of this research is to find out the crisis communication steps and efforts made by the Public Relations of Daop 2 Bandung in dealing with the crisis situation caused by the train accident. Researchers use a descriptive analysis approach because it is considered capable of describing something clearly and each part can be studied one by one, so that the facts of a case can be revealed transparently. Data collection techniques in the form of interviews, in this study the data source consists of primary data and secondary data. Primary data was obtained from interviews with Mr. Ayep Hanapi as Public Relations Manager of PT KAI Daop 2 Bandung. The results showed that PT KAI Public Relations has made several efforts to maintain the company's image, namely: First, pre-crisis PT KAI applies the zero accident principle by increasing employee competence and discipline as well as maintaining facilities and infrastructure. Second, PT KAI's crisis team collaborates with stakeholders, provides solutions, is responsive in serving the media by preparing accurate data and fact information. Third, post-crisis to improve the image by providing compensation to employees and accident victims and conducting evaluations to improve train safety and security in the future.
Artificial Intelligent Opportunities for Creativity and Innovation of Future Radio Translators Harliantara Harliantara
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.967

Abstract

Radio broadcasting is an industry where creativity and innovation can be significantly influenced by Artificial Intelligence (AI), which can generate many ideas quickly, help the design process and inspire human creativity. This research aims to acquire factual knowledge revealing the important aspects that arise in Artificial Intelligence (AI). This research uses a qualitative descriptive method with a literature study approach. The findings show that AI can assist in content creation, listener preference analysis, and broadcast schedule optimization. It is important to note that AI cannot replace human wisdom and creativity, but can be used as a tool to enhance and complement human capabilities, making content creation and broadcasting more efficient and successful.
Case Study of Economic Growth with the Act of Monopoly on Food Control in the Field of Poultry Farming from Upstream to Downstream by PT. Charoen Pokphand Indonesia Tbk Indra Rahayu
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.969

Abstract

This study discusses economic growth, that economic growth does not only provide positive impacts but also negative impacts such as the existence of monopoly crimes that grow because unfair competition practices are based on tight business competition because they are required to increase profits as much as possible. The company PT. Charoen Pokphand Indonesia Tbk (CPIN) is indicated to have committed a monopoly violation in controlling food in the poultry sector in its business activities. The purpose of this study is that the government is expected to be truly present in trying, and anticipating, and or overcoming crimes in the field of monopoly practices and unfair business competition. Namely in overcoming the practice of controlling products from upstream to downstream, the authority in this case is the Business Competition Supervisory Commission (KPPU). This research method uses Normative Juridical analysis using secondary data with primary materials in the form of laws and expert opinions. The results of this study are that Business actors must implement Law No. 5 of 1999 Regarding Their Business Activities, and also the Business Competition Supervisory Commission (KPPU) must take a legal approach to PT Charoen Pokphand Indonesia (CPIN). In this study it can be concluded that all independent farmers are in a very weak position. Because they do not have a bargaining position against suppliers who supply input components such as seeds, feed and medicine, and do not have bargaining power from the sales side, because the market is controlled by poultry integrators such as in this study PT. CPIN. So that monopoly practices occur in product control from upstream to downstream.
The Effect of Transformational Leadership on Job Satisfaction: A Systematic Literature Review M. Zaki Yerilwan Putra
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.971

Abstract

The business environment is increasingly complicated and competitive so business people must be more responsive. In order to remain relevant, the role of leaders must be maximized in developing and advancing the human resources they have. This is still a problem with the leadership style applied in a business organization. The transformational leadership style is a solution to companies' anxiety in facing an increasingly dynamic and disruptive business environment. This research aims to find out how transformational leadership style can impact job satisfaction. The research method used in this research is a systematic literature review taken from 2018-2023. Transformational leadership is applied more often because it has a high level of satisfaction and has a significant influence on commitment and work performance. Transformational Leadership Style has a positive relationship with job satisfaction.
The Role of Religiosity on The Happiness of Students in Padang Ifani Candra; Krisnova Nastasia; Suparmi Suparmi
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.973

Abstract

This research aims to determine the relationship between religiosity and happiness in students at SMK Negeri "X" Padang. The variables in this research are religiosity (X) and happiness (Y). The sampling technique in this research used a stratified random sampling technique. The total sample were 182 people. The measuring instruments used in this research are the religiosity scale and happiness scale. The data analysis method used for hypothesis testing in this research is using Pearson product moment (Pearson) correlation which was carried out with the help of IBM SPSS version 21.0, which shows that the correlation coefficient value is r=0.723 with a sig value=0.000, because the value (p) sig 0.000, because the value (p) sig 0.000 <0.01 which means there is a very significant relationship between religiosity and happiness in a positive direction, meaning that the higher the religiosity, the higher the happiness. On the other hand, the lower the religiosity, the lower the happiness of students at SMK Negeri "X" Padang. This means that the research hypothesis is accepted. The effective contribution of the religiosity variable to happiness is 52%.
Implementation of the Internal Control System in the Aviation and Space Research Organization of the National Research and Innovation Agency (BRIN) Rita Nur Pratiwi; Afsdy Saksono; R. Luki Karunia
Jurnal Syntax Transformation Vol 5 No 7 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i7.979

Abstract

This research examines the implementation of the Internal Control System (SPI) at the Aviation and Space Research Organization (ORPA) which is under the National Research and Innovation Agency (BRIN). The aim of this research is to evaluate the effectiveness of SPI in supporting the achievement of organizational goals and identify the obstacles faced in its implementation. The research method used is descriptive qualitative with a case study approach. Data was obtained through in-depth interviews and analysis of related documents. The research results show that the implemented SPI has helped in increasing the operational accountability and transparency of ORPA BRIN. However, there are still several obstacles, such as limited human resources and policy changes that affect SPI's performance. Based on the research results, it can be concluded that the implementation of SPI in ORPA BRIN is not optimal. This is caused by deficiencies in SPI elements, such as the control environment, risk assessment, and control activities. In the control environment element, there are deficiencies in the aspects of commitment to competence, human resource development policies, the role of effective Government Internal Oversight Apparatus (APIP), and working relationships with stakeholders. This research provides recommendations for ORPA BRIN to increase human resource capacity, strengthen commitment to competence, and build close collaboration with APIP and stakeholders to support more effective implementation of SPI.
Islamic Leadership: Prophet Muhammad as a Role Model of Charismatic, Transformational and Servant Leader Seno Santoso
Jurnal Syntax Transformation Vol 5 No 7 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i7.980

Abstract

The goal of this study is to investigate if a well-functioning business requires leaders who can effectively motivate and influence those around them. Many leadership models form the foundation for appointing leaders in many organizational domains. For a devoted Muslim, the Prophet Muhammad SAW serves as an ideal leader. The purpose of this qualitative research, conducted using qualitative methods, is to uncover the Prophet Muhammad SAW's leadership attributes in three leadership models: charismatic leadership, transformational leadership, and servant leadership. The results demonstrate how the Prophet Muhammad (PBUH) personified transformational leadership by presenting a visionary view of the future and encouraging his people to attain greatness. It also emphasizes his duty as a servant leader, emphasizing the needs of others, cultivating meaningful relationships, and instilling a sense of community inside the organization. By analyzing the principles implemented by the Prophet Muhammad (PBUH), this research provides valuable insight into the application of his leadership traits in contemporary leadership models, encouraging leaders to emulate the characteristics of his example for the betterment of their organizations and communities.
The Influence of Good Corporate Governance on The Company's Financial Performance Dwi Septian Zulfizaredo
Jurnal Syntax Transformation Vol 5 No 7 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i7.982

Abstract

This research investigates the impact of Good Corporate Governance (GCG) on the financial performance of property companies listed on the Indonesia Stock Exchange (BEI) from 2018 to 2023. Key governance variables include the board of commissioners, board of directors, audit committee, institutional ownership, and managerial ownership. A quantitative associative method was utilized, with data collected from the annual reports of 31 property companies selected via purposive sampling. The analysis was conducted using multiple linear regression with SPSS 25 software. The study reveals that the board of commissioners, board of directors, and audit committee positively and significantly affect financial performance. Conversely, institutional and managerial ownership show a significant negative impact. These findings underscore the importance of effective governance structures in enhancing company performance. Larger boards of commissioners and directors, along with an active audit committee, contribute to better financial outcomes. However, higher levels of institutional and managerial ownership may lead to decisions that negatively affect performance. Good Corporate Governance practices significantly influence the financial performance of property companies. This research provides valuable insights for improving governance frameworks to enhance financial health in the property sector.
Participation of City Communities in Paying Land and Building Taxes in the Rural and Urban Sectors (PBB-P2) Riva Ratna Krisnandia; Nopa Pujihastuti; Aussy Mahardika Putri; Hery Nariyah; Sri Wulandari
Jurnal Syntax Transformation Vol 5 No 7 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i7.983

Abstract

Land and Building Tax (PBB) has an important role in supporting the development and administration of local government. However, low community participation can hinder the achievement of the maximum potential of this revenue source. This study aims to analyze the factors that cause the unoptimal participation of urban communities in the payment of Land and Building Tax (PBB) in Kuningan District. This research method uses a qualitative approach with descriptive research type. Data collection techniques were conducted through field studies with interviews, which were supported by data analysis. The research location is in Kuningan Sub-district, Kuningan Regency. The results of this study identified socio-economic, administrative, and psychological factors and found regulatory factors to be the cause of low community participation in PBB payments. This research also provides recommendations regarding efforts that need to be made to optimize the level of urban community participation in PBB payments in Kuningan Sub-district.

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