cover
Contact Name
Muhammad Faisal Akbar
Contact Email
equityubb@gmail.com
Phone
+628117811494
Journal Mail Official
editor@equity.ubb.ac.id
Editorial Address
Kampus Terpadu Universitas Bangka Belitung, 33172, Kabupaten Bangka, Provinsi Kepulauan Bangka Belitung, Indonesia
Location
Kab. bangka,
Kepulauan bangka belitung
INDONESIA
Equity: Jurnal Ekonomi
ISSN : 19783795     EISSN : 27216721     DOI : -
Core Subject : Economy, Social,
Equity: Jurnal Ekonomi [p-ISSN 1978-3795, e-ISSN 2721-6721] is double-blind peer-reviewed, open access, a scientific journal that contains the results of theoretical research and studies on economic and development issues. The issue is related to: literature review, modeling results in economics, finance, monetary, fiscal, regional, islamic economics, human resources, nature resources and other economic issues. Managed by Department of Economics, Faculty of Economics, Universitas Bangka Belitung.
Articles 136 Documents
The Impact of East Java Electricity Investment on the Indonesian Economy: Interregional Input-Output (IRIO) Aziz, Khalid Fauzi; Taufiqqurrachman, Fahrizal; Arifin, Putri Autika
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.534

Abstract

This study aims to analyze the impact of investment in the electricity sector in East Java using the Interregional Input-Output (IRIO) method. There are several data used for employment data, public income data and IRIO tables sourced from the Central Statistics Agency. The electricity sector is one of the leading sectors in East Java, which shows that it is able to increase the development of the upstream and downstream industries in the electricity sector itself, both directly and indirectly. The influence of the role of electricity sector activities in East Java has made the government's attention to increase electricity investment after the Covid-19 pandemic. The impact of electricity investment on other sectors in East Java occurred in the Mining and Quarrying sector in terms of increasing output and income, the Wholesale and Retail Trade sector; Repair of Motor Vehicles and Motorcycles in terms of increasing the workforce. In addition, it also has an impact on other regions that are the most dominant, namely in South Sumatra and East Kalimantan and the majority still affect other provinces on the island of Java.
Strategic Positioning Of Islamic Banks In Constructing Brand Image To Strengthen Brand Equity Dadang, Agus
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.546

Abstract

Islamic banking in Indonesia has significant potential, supported by a large Muslim population and a strong regulatory framework. However, its market share remains stagnant compared to international benchmarks such as Malaysia and Saudi Arabia. This study aims to examine positioning strategies of Islamic banks in strengthening brand image to improve brand equity and to identify factors behind their limited growth. Using a descriptive qualitative approach, the research draws on literature reviews and secondary data from the Financial Services Authority, Bank Indonesia, and academic sources between 2019–2024. The findings reveal that the market share target of 20% in the Sharia Banking Roadmap 2020–2025 has not been met, with actual achievement only 7.72% in 2024. The shortfall is driven by weak product differentiation—for example, financing schemes and savings products that closely resemble conventional banks—along with underdeveloped digital platforms, relatively high financing margins, and low public awareness of sharia-based values. Compared with Malaysia’s emphasis on digital innovation and Saudi Arabia’s integration of Islamic banking into national identity, Indonesia still relies heavily on “riba-free” narratives. This study contributes by integrating positioning, brand image, and brand equity analysis while drawing international lessons. The implications highlight the need for halal lifestyle positioning, digital service transformation, and cross-sector collaboration to build stronger brand equity and accelerate market growth.
The Influence of Financial Technology, Financial Self-Efficacy, and Hedonistic Lifestyle on Personal Financial Management of Generation Z in Medan City Veri Ferdiansyah; Nurbaiti; Imsar
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.564

Abstract

This study aims to examine the influence of financial technology, financial self-efficacy, and a hedonistic lifestyle on personal financial management among Generation Z in Medan City. Generation Z, as digital natives, are highly exposed to technological conveniences that often encourage impulsive consumption and hedonistic tendencies. The rapid growth of financial technology (fintech) has transformed the way individuals manage their finances, creating both opportunities for efficiency and risks of excessive spending. Using a quantitative approach, data were collected from 100 respondents representing Generation Z through questionnaires distributed online. The collected data were analyzed using multiple linear regression techniques with SPSS. The results show that financial technology, financial self-efficacy, and a hedonistic lifestyle each have a positive and significant effect on personal financial management, both partially and simultaneously. Among these, financial technology has the strongest influence, followed by financial self-efficacy and hedonistic lifestyle. The coefficient of determination (R²) value of 0.761 indicates that 76.1% of the variation in personal financial management can be explained by the three independent variables. These findings highlight that while technological advances enhance financial accessibility, strong self-efficacy and awareness are essential to maintain responsible financial behavior amid hedonistic lifestyle pressures.
The Interaction of Digital Lifestyle and Food Waste on Household Food Security among Urban Millennials: Evidence from Palembang City, Indonesia Nurhayati, Yuli; Triharyati, Eri
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.582

Abstract

Household food security in urban areas, especially among millennials, is becoming an increasingly important issue as lifestyles and consumption patterns change due to the digitization of food services. This study aims to analyze the level of food security among millennial households in Palembang and examine the effect of spending on food delivery and food waste on the Household Food Insecurity Access Scale (HFIAS) score. Data were obtained from millennial household respondents through a questionnaire survey, with the HFIAS score as the dependent variable. The analysis was conducted using Ordinary Least Squares (OLS) regression, followed by Poisson regression as an alternative model suitable for count data. The results showed that the average HFIAS score was 3.17, with the majority (87%) of households falling into the mildly food insecure category. OLS and Poisson regressions show that spending on food delivery and food waste has a negative effect on food security. This study concludes that the food security of millennial households in Palembang is relatively vulnerable, mainly due to their increasing dependence on food delivery services.
The Influence of E-Money Usage Frequency and Understanding of Sharia Principles on Millennial Consumptive Behavior Merry; Nur Fitri Hidayanti; Zaenafi Ariani; Mukhlishin
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.592

Abstract

The utilization of electronic money (e-money) has significantly increased in the era of digitalization, altering the consumption patterns of Muslim millennials in Mataram. This study aims to investigate the impact of the frequency of e-money usage and the level of understanding of Sharia principles on Sharia-compliant consumption behavior. Employing a quantitative research design, the study surveyed 93 respondents selected through simple random sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The findings reveal that the frequency of e-money usage exerts a positive and statistically significant influence on consumption behavior aligned with Sharia principles, exhibiting a coefficient of 54.4% and a significance value of 0.00. Furthermore, the understanding of Sharia values demonstrates a positive effect of 28.3%, with a significance value of 0.013. Collectively, these two variables exert a robust influence on Sharia-oriented consumption behavior, as indicated by an F value of 51.99 and an R-squared value of 52.6%. These results suggest that an increased frequency of e-money usage, coupled with a deeper understanding of Sharia principles, corresponds to more ethical and balanced consumption behavior among Muslim millennials. Consequently, it is imperative to enhance digital literacy in conjunction with strengthening Sharia financial literacy, ensuring that the adoption of financial technology aligns with the objectives of Maqashid al-Syariah in fostering economic welfare and accountability in the digital age.
The Impact of Sharia Fintech and People's Business Credit (KUR) on the Sustainability of MSMEs in Mataram City Safina; Nur Fitri Hidayanti; Zaenafi Ariani; Mukhlishin
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.598

Abstract

This study aims to analyse the impact of Sharia Fintech and People's Business Credit (KUR) on the sustainability of MSMEs in Mataram City. This study is important because MSMEs still have limited access to financing, so the use of technology-based financial services and subsidised credit programmes is necessary to support business continuity. The study uses a quantitative approach with a survey method of 100 MSME actors selected through purposive sampling. The research instrument is a questionnaire with a 1–5 Likert scale, which is then analysed using multiple linear regression through SPSS version 22. The results show that Sharia Fintech has a positive and significant effect on the sustainability of MSMEs, as reflected in increased access to financing, operational efficiency, and innovation capabilities. In addition, KUR also has a positive and significant effect on the sustainability of MSMEs through capital strengthening, increased production capacity, and improved business stability. Simultaneously, both variables were proven to contribute significantly to the sustainability of MSMEs in Mataram City. Thus, it can be concluded that the integration of Sharia-based technology financing and government credit programmes can improve the sustainability performance of MSMEs and has the potential to become a strategic instrument in local economic development.