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jurnal syntax admiration
Published by Syntax Corporation Indonesia
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Core Subject : Science, Education, Social, Engineering,
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 35 Documents
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Search results for , issue "Vol. 4 No. 1 (2023): Jurnal Syntax Admiration" : 35 Documents clear
The Influence of Product Variations, Brand Image and Word of Mouth on Repurchase Interest in Thirsty Drinks at Sentosa Depok Outlets Priska Restiana Suriadi; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.800

Abstract

This study aims to determine the influence between product variations, brand image and word of mouth on repurchase interest in HAUS drinks at Sentosa Depok outlets The sample studied in this study amounted to 100 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using SPSS program version 23. The results of the study have a regression equation Y = 0.229 Product Variation + 0.375 Brand Image + 0.326 Word Of Mounth. Based on the results of the T Test, it shows the influence between Product Variation (X1) on Repurchase Interest (Y) based on T count 3. 014 > 1,660 and sig value 0.003 < 0.50.For Brand Image (X2) has a significant influence on Repurchase Interest (Y) based on T count 4,307 < 1,660 and sig value 0.000 < 0.50 Ha. For the variable Word Of Mouth (X3) shows an influence on Repurchase Interest (Y) based on the calculated T value of 3,900 > 1,660 and the sig value of 0.000 < 0.50 The results of this study have concluded that the variables Product Variation, Brand Image and Word of Mouth have a significant effect against Repurchase Interest.
Customer Satisfaction with Texas Collection Bag Purchase Decision at Texas Collection Store East Jakarta Arum Fitri Nuryanti; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.801

Abstract

This study aims to determine the effect of the t-test on product quality, word of mouth and customer satisfaction on purchasing decisions for Texas Collection bags at Texas Collection stores, East Jakarta. Sources of data This study uses primary data in the form of a questionnaire, the data of this study was given to 97 respondents who made purchasing decisions Texas Collection East Jakarta. The data analysis technique used was multiple linear regression and hypothesis testing using t-statistics that had been processed by SPSS 26. The results showed that product quality (X1) positively and significantly influenced purchasing decisions. This can be seen from the results of the t-test where tcount (2.814 > 1.984). The Word of Mouth (X2) variable has a positive and significant influence on purchasing decisions. This can be seen from the results of the t-test where tcount (5.377 > 1.984). Customer Satisfaction Variable (X3) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where tcount (0.018 < 0.05).
Influence Brand Awareness, Product Variations and Word of Mouth Towards Customer Satisfaction at Coffee Shop Tuku Cipete Branch, South Jakarta Junila Putri Mustika Sari; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.802

Abstract

This study aims to determine the influence of the independent variables of this study in the form of brand awareness variables, product variation variables and word of mouth variables on the dependent variables of this study with customer satisfaction variables at Coffee Shop Cipete South Jakarta Branch. The method in this study is descriptive-quantitative with a population in the form of respondents or, more specifically, consumers of Coffee Shop Tuku. The sample of research respondents was 100 using non-probability sampling techniques. In using non-probability sampling techniques, the pieces are expected to meet the conditions or criteria required in this study. The data used was in the foata through the distribution of questionnaires with model tests in the form of multiple linear regression processed using SPSS 25. The results were obtained after data processing analysis with the following conclusions: Brand Awareness, Product Variations, and Word of Mouth positively and significantly affect Customer Satisfaction. It was previously tested against statements that were declared valid and reliable.
The Influence of Brand Awareness Customer Value and Customer Satisfaction on Interest in Renting Daya Cipta Sejati (Dcs) Cars in Cinere Depok Bimo Putro Karsodimedjo; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.808

Abstract

This study aims to analyze the influence of Brand Awareness, Customer Value and Customer Satisfaction on Renting Interests at Daya Cipta Sejati (DCS) car rentals in Cinere Depok. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 23 with data collection methods through questionnaires to 100 respondents using the Daya Cipta Sejati (DCS) car rental. The results of this study indicate that the variable Brand Awareness has no positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals. Customer Value has a positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals., and Customer Satisfaction has a positive and significant effect on Re-Lease Interests for Daya Cipta Sehati (DCS) car rentals
The Effect of Customer Experience, Customer Value and Customer Satisfaction on Grab Online Transportation Customer Loyalty on South Jakarta National University Students Jihan Fahima; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.811

Abstract

This study aims to analyze the effect of customer experience, customer value and customer satisfaction on customer loyalty for Grab Online Transportation at the National University of South Jakarta. The research method used in this study is a descriptive quantitative method with a population of South Jakarta National University students who use Grab Online Transportation. There were four variables studied in this study, namely Customer Experience (X1), Customer Value (X2) and Customer Satisfaction (X3) as independent variables, and Customer Loyalty (Y) as the dependent variable. This study used a sample of 96 respondents. The technique used in this research is non-probability sampling with purposive sampling. This study uses primary data collected through questionnaires which are processed using multiple linear regression and hypothesis testing on the IBM SPSS 25.0 application. The results of the study based on the t-test showed that customer experience (X1) had a positive and significant influence on customer loyalty, this can be seen from the results of the t-test where tcount > ttable (2.823 > 1.984) and significance (0.006 < 0.05). Customer value (X2) has a positive and significant effect on customer loyalty, this can be seen from the results of the t-test where tcount > ttable (2,013 > 1,984) and significance (0,047 < 0,05). Customer satisfaction (X3) has a positive and significant effect on customer loyalty (Y), this can be seen from the results of the t test where tcount > ttable (4,420 > 1,984) and significance (0,00 < 0,05). Thus, it can be concluded that the variables of customer experience, customer value and customer satisfaction have a positive and significant effect on customer loyalty.
The Influence of Product Quality, Brand Image, and Brand Trust on Customer Loyalty of Honda Vario Motorcycle Products at The Honda Margo Mulyo Megah Dealership, South Jakarta Muhammad Abiyyu Daffa Iqbal; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.812

Abstract

This study aims to determine Product Quality, Brand Image, and Brand Trust on Customer Loyalty for Honda Vario Motorcycle Products at the Honda Margo Mulyo Megah Dealer Pasar Minggu, South Jakarta. The technique uses Multiple Linear Regression Analysis and uses the SPSS program. The results of this study indicate that the partial regression coefficient of the Product Quality variable (X1) has no positive and significant effect on customer loyalty for Honda Vario motorcycle products based on the t-count value of 0.616 <1.984 t table and sig value 0.540> 0.05. The existence of a partial regression coefficient of the Brand Image variable (X2) has no positive and significant effect on Customer Loyalty for Honda Vario products based on the t-count value of 1.714 <1.984 and the sig value of 0.090> 0.05. And the partial regression coefficient of the Brand Trust variable (X3) has a positive and significant effect on customer loyalty for Honda Vario products based on the t-count value of 2.228>1.984 t table and sig value of 0.028 <0.05. Partially among the three variables whose results are significant is the Brand Trust Variable (X3) with a t-count value of 2.228>1.984 t table and a sig value of 0.028 <0.05. The results of this study expect that trust can increase Brand Trust (X3) which can support Customer Loyalty.
The Role of Firm Age Moderation on The Effect of Profitability and Leverage on The Share Price of Pharmaceutical Companies Listed on The Indonesia Stock Exchange Dwi Utami; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.814

Abstract

This study aims to analyze the role of firm age moderation on the effect of profitability and leverage on the share price of pharmaceutical companies listed on the Indonesia Stock Exchange. This research comes from secondary data obtained from the Annual Report of companies engaged in the pharmaceutical financial industry listed on the Indonesia Stock Exchange during the observation year, namely 2018-2022 through the IDX website (www.id.co.id). Descriptive Analysis and Moderation Regression Analysis are data analysis techniques used in this study with the EVIEWS 9 program. Based on the results of this study, it was found that Profitability has a positive and significant effect on stock prices and Leverage has a positive and significant effect on stock prices. As well as the age of the company is able to moderate the effect of profitability and leverage on the stock price.
The Effect of Service Quality, Trust and Customer Satisfaction on the Behavioural Intention of BTN Batara Savings Customers at Bank BTN KC Depok Nurul Hasanah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.815

Abstract

This study aims to determine the effect of service quality, trust and customer satisfaction on the behavioural intention of BTN Batara Savings customers at Bank BTN KC Depok. The sample in this study was 100 respondents who used BTN Batara Savings at Bank BTN KC Depok. This study used primary data with a data collection method through questionnaires distributed to 100 respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) program version 24.0. From the results of multiple linear regesion analysis, using a t test where Service Quality (X1) does not have a positive and significant effect on Behavioural Intention because it has a total score of -2.083 < 1.984. Trust (X2) has a positive and significant effect on Behavioural Intention with a score of 2,193 > 1,984 and Customer Satisfaction (X3) has a positive and significant effect on Behavioural Intention with a score of 3,599 >1,984. So it can be concluded that Service Quality does not have a positive effect on Behavioural Intention, while Trust and Customer Satisfaction have a positive and significant influence on Behavioural Intention.
The Influence of Product Quality, Brand Image and Word of Mouth on the Interest in Repurchasing Scarlett Whitening Body Lotion Products in Jakarta National University Students Nadia Nadia; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.816

Abstract

The purpose of this study was to analyze whether there was an effect of Product Quality, Brand image, and Word of mouth on the Repurchase Interest of Scarlett whitening Body lotion products in students at the National University of Jakarta. The data used in this research is using primary data. The data collection technique was carried out using a questionnaire obtained by distributing questionnaires via google form to 96 National University students. The data analysis technique used in this research is multiple linear regression analysis, which is processed through the SPSS version 25 program. The data analysis technique used is a quantitative method where the results are expressed by numbers. Based on the results of research that has been done, it shows that product quality has a positive and significant effect on repurchase intention, brand image has a positive and significant effect on repurchase interest, word of mouth has a positive and significant effect on repurchase interest.
The Influence of Product Quality, Product Design and Brand Image on the Purchase Decision of Honda Beat Motorcycle Nusantara Sakti Dealer West Jakarta Fitra Pratama Putra; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.817

Abstract

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions.

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