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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 125 Documents
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PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN MODERASI KECERDASAN INTELEKTUAL PADA PERUSAHAAN CV. GREEN ANGELICA Yulieasih, Mutiara; Purwanto, Purwanto
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3035

Abstract

This study aims to determine and analyze the influence of transformational leadership style and motivation on employee performance with moderation of intellectual intelligence in the company CV. Green Angelica. The location of this research is the company CV. Green Angelica Jl. Ngagel Wasana III No. 75 Surabaya. The sample used in this study was 80 people. Researchers used quantitative descriptive analysis using SPSS version 20 for windows. The results showed that intellectual intelligence did not moderate the transformational leadership style on employee performance at the company CV. Green Angelica does not have a significant effect of 0.870 which means the company must maintain existing conditions and improve these conditions towards a better, while intellectual intelligence moderates motivation on employee performance in the company CV. Green Angelica of the significance value of 0.030, this study shows that employees can immediately understand clearly the direction given by the leadership.Keywords: Transformational Leadership Style, Motivation, Intellectual Intelligence and Employee Performance
Analisis Financial Distress Dengan Metode Altman Z-Score Untuk Memprediksi Kebangkrutan Puspitasari, Ajeng; Pratiwi, Ni Made Ida; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2188

Abstract

This study aims to determine the financial condition of plastic and packaging industry companies using the ratio analysis of finance method Altman (1968), so as to predict the potential occurrence of financial distress conditions in the company period 2013-2015. The sample consisted of 10 plastic and packaging industry companies listed in Indonesia Stock Exchange (BEI), and selected by purposive sampling. Research data in the form of annual financial statements that have been audited in plastic and packaging industry companies listed on the Indonesia Stock Exchange (BEI). The data analysis technique used is the financial ratio analysis of Altman method (1968). The final results of this study indicate that the financial ratios of Altman method (1968) can predict the condition of financial distress in plastic and packaging industry companies listed on the Indonesia Stock Exchange. Kata Kunci: Financial Distress, Altman Finance Ratio (1968)
ANALISIS PENGARUH VARIASI PRODUK, CITA RASA, DAN HIGIENITAS TERHADAP MINAT BELI KONSUMEN ( STUDI KASUS PADA ICE CREAM ZANGRANDI SURABAYA) Saputra, Vony; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2322

Abstract

In this study, the authors examined the extent to which the influence of Product Variations, Taste, and Hygiene to Buy Consumer Interests. A sample of 100 respondents who bought Ice Cream Zangrandi. Sampling using nonrandom collection, the data was processed using SPSS for Windows 17:00 The results of the study conclude that the independent variable most dominant influence on the dependent variable is the taste (0.542), followed by the variable product variations (0.418), and the latter is variable hygiene (0.057). The coefficient of determination (adjusted R2) of 0.889, which means variations in rise and fall of consumer buying interest on ice cream Zangrandi (Y), able to be explained by changes in the variable variation of the product (X1), taste (X2), and hygiene (X3) together of 88.9% and the remaining 11.1% is influenced by other variables that are not discussed in study. Keywords: Product Variations, Taste, hygiene and Buy Consumer Interests.
PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP MINAT BELI KONSUMEN MIE BARACCUNG DI JALAN TENGGER KANDANGAN SURABAYA Latifah, Siti Suryani Nur; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2702

Abstract

A business owner, in marketing his own products not only must have a strategy in running his business but also must pay attention to consumer behavior so that interest arises to consume products and services that are marketed. It is expected that consumers can repurchase at other times and recommend it to others. This study aims to determine the effect of attitudes and subjective norms on consumers purchase interest in Mie Baraccung on JalanTenggerKandangan Surabaya. The population used in this study were people who have not and have already made a purchase at the Mie Baraccung in Surabaya. The sample used amounted to 100 respondents using accidental sampling technique. Data is collected through questionnaires distributed to respondents and interviews with business owners. For data analysis used validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, correlation test, determination coefficient test (R2), partial test (t), and simultaneous test (F). All data analysis was carried out with the help of SPSS version 16.0. The results of this study indicate that there is a positive influence between attitudes and consumer buying interest, there is a positive influence between subjective norms and consumer buying interest, subjective attitudes and norms have an effect on consumers' buying interest, and attitude variables have a more dominant influence on purchase interest consumers in Mie Baraccung Surabaya.Keyword : attitudes, subjective norms, and purchase interests
PENGARUH INOVASI PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID SAMSUNG Pranatalion, Reinardus; Tjahjono, Endro; Mulyati, Diana Yuli
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2149

Abstract

This study aimed to discover and prove the influence of product innovation, brand and prices buying decision against Samsung Android. Sources of data used comes from a questionnaire distributed to 100 respondents from various Colleges in the city of Surabaya. The questionnaire measured using likert Scale and the data analysis technique chosen is the tecnique of multiple linear regression analysis. The results showed that the product innovation, brand image, and the price of the product significantly affects the dependent variable is the purchase decision because of F obtained at the number 11,395 and is supported with a significance level (p) < 0,05. Product innovation, brand image, and the price of the product is able to influence the level of dependene variable that purchase decision 26,3% and the remaining 64,7% of purchase decision are influenced other variables in out of the study
ANALISIS PENGARUH INOVASI PRODUK DAN GAYA HIDUP BRAND MINDED TERHADAP PERILAKU PEMBELIAN KONSUMEN Rohimah, afifatur; Tjahjono, Endro; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2285

Abstract

Advances in technologyin the eratecnologyspeed, the speed ofinformationandthe ease ofcommunicating viathe gadgetbecomesindispensable. Inthis casethe peopleare alwaysin need ofproductinnovation, accompanied by alifestylebrandminded, resulting inthe emergence ofconsumerpurchasebehavior. This research wasquantitativewithmultiple linearregressionanalysismethod. The goal istodetermine the influence ofproduct innovationandlifestylebrandmindedtowardsthe purchaseof consumer behavior. Based onthe research results, it is known that theinnovationof productsandlifestylebrandmindedvery strong influence onconsumerbuyingbehavior. Whilelifestylebrandmindeddominantinfluenceonconsumer behaviorinpurchasingofproduct innovation. Looking atthe results ofthe study, the researcherssuggestthat peoplekeep abreast ofproduct innovation andmanufacturerswithout having tohave it, andreducinglifestylebrandmindedso as to reducethe level ofconsumer behaviorthat resulted inthe purchase ofstate of Indonesiabecamethemostconsumptivestate. Keywords: productinnovation, brandmindedlifestyle, consumer behavior.
PENGARUH KUALITAS PRODUK, LOKASI, DAN FASILITIAS TERHADAP MINAT BELI KONSUMEN Coanto, Vicky Valdian; Novaria, Rachmawati; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2678

Abstract

Surabaya is the capital of the representatives in Indonesia second largest, cities with place strict business competition. One of the ways is the culinary business began to get a bit from street vendors five to a restaurant starry five. Tavern the cowboy burger Surabaya is a place of research. The purpose of this study is to find how big the influence of the product quality, the location and facilities to consumer interest in buying.This is kind of research quantitative research. Population research is the consumers tavern the cowboy burger Surabaya. While a total 100 respondents sample by using the method the sampling method of accidental and collecting data on the use of questionnaires. Data analysis techniques used in this research was multiple linear regression analysis. The result of the research indicated that, the product quality, the location and facilities have a strong impact in together – the same against the consumer interest in buying in tavern you see, cowboys burger Surabaya. Based on a conclusion, expected tavern the cowboy burger Surabaya strategic location could pay more attention, to affect the interest of consumers low purchasing.Keywords: quality products, location, facilities, interest in buying consumers.
ANALISIS PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN Aini, Nike Nur; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2257

Abstract

In this study the authors conducted research on the influence of Advertising and Personal Selling on Purchase Decision. The method used is multiple linear regression. The population in this study are consumers who use Wardah cosmetic products. The number of samples used in this study as many as 100 respondents taken from consumer cosmetics Wardah in Transmart Rungkut accidental sampling.The results showed that Advertising has a positive and significant effect on purchasing decisions partially accepted. Personal Selling has a positive and significant impact on purchasing decisions. Advertising and Personal Selling together positively and positively influence Wardah's cosmetic purchase decision. The most dominating factor in purchasing decisions is Advertising.Keywords: Advertising, personal selling, and purchasing decisions
Analisis Pengaruh Electronic Word of Mouth Instagram terhadap Minat Pembelian dengan Studi Kasus pada Restoran Mie Akhirat Cabang Darmo Surabaya Ahmad, Ifan; Novaria, Rachmawati; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2349

Abstract

This study entitled "Analysis of Effect of Electronic Word of Mouth Instragram to Purchase Interest in the Case Study in Mie Restaurant Hereafter Branch Darmo Surabaya". This study aims to find out is there any influence of Electronic Word of Mouth Instragram the interest in the purchase and the truth of the indicator variable economic incentive Electronic Word of Mouth dominant influence on consumer pembellian interest. The population in this study is the consumer direct outlet Citarum Mie Hereafter Jln 2, Darmo, Wonokromo, Surabaya encountered during a predetermined period.          Electronic variable used is the word of mouth that consists of concern for others, expressing positive feelings, helping the company, and economic incentives as the independent variable and Interest Purchase as the dependent variable.         In conclusion, as follows: (1) Partially concern for others is not positive and significant effect on the interest shown by the value of the purchase of t = - 0.0385. and sig. 0.701 (2) Partially expressing positive feelings are not positive and significant effect on the interest shown by the value belli t = -0.025, and sig. 0.980, (3) Partially helping the company, positive and significant impact on the buying interest is indicated by the value t = 2.476. and sig. 0.015, (4) Partially economic incentives and significant positive effect on the buying interest is indicated by the value t = 3.508 and sig. 0,001 (5) economic incentives dominant influence on buying interest and value adjusted R2 of 0.384. This means a 38.4% interest in buying explained by concern for others, expressing positive feelings, helping the company, and economic incentives, while 61.6% is explained by other variables not examined in this study.  Keywords: Electronic word of, concern for others, expressing positive feelings, helping the company, and the economic incentive, interest in purchasing
PENGARUH BRAND EQUITY, BRAND IMAGE DAN SUASANA TOKO (STORE ARMOSPHERE) TERHADAP MINAT BELI PADA TOKO H&M DI TUNJUNGAN PLAZA SURABAYA Jaya, Aulia Ramadhani; Maruta, IGN Anom; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4055

Abstract

Surabaya City is currently popping up a lot of new retailers ranging from local brands to foreign brands, from brands with low prices to brands with high prices even with quality that is not much different. At present many foreign brands have entered Indonesia, including Surabaya. An example is the H&M store, not even a few fans of this brand. it doesn't even feel like the local brands have begun to be removed from the market. The purpose of this study is to determine the effect of Brand Equity, Brand Image, and Store Atmosphere that can influence consumer buying interest in products that cannot be said to be cheap goods.This type of research is the type of research is quantitative research. The study population is consumers who have bought, visited, and used products at the H&M store in Tunjungan Plaza Surabaya. While the sample is 100 respondents. Data processing techniques in this study use the Statistics Program for Social Science (SPSS). The results of this study indicate that, Brand Equity, Brand Image, and Store Atmosphere have a strong influence jointly on buying interest in H&M stores in Tunjungan Plaza Surabaya. Based on the conclusions, it is hoped that H&M Stores will further improve the quality of existing products and develop innovative products that are currently owned so that it can influence consumer buying interest. Keywords : Brand Equity, Brand Image, Store Atmosphere, Purchase Interest.

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