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Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 27221644     DOI : https://doi.org/10.30996/jdab.v11i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Politic Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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PENGARUH KUALITAS, DESAIN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KERAMIK PLATINUM DI WRINGINANOM GRESIK Susantik, Susantik; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2345

Abstract

The purpose of this study was to determine and analyze the influence of Quality (X1), Design (X2) and Price (X3) Buying Decision Against Ceramic Products Platinum. This research was conducted in the District of Wringinanom, Gresik in East Java because the object of this study is that consumers ceramics Platinum. The sampling technique used was purposive sample to use the formula to obtain the 100 respondents, the analysis method used is data analysis quantitative use test data quality, classic assumption test, multiple linear regression and statistical tests that use independent variables Quality Products (X1), Design (X2), Price (X3) and the dependent variable purchase decision (Y). The results of this study, the value of regression is Y = 5.455 + 0.240 + 0.231 X1 + 0.229 X2 X3 + e. Based on statistical data analysis, indicators in this study are valid and are reliable variables. In the classic assumption test, normally distributed, do not have a problem multicoloniarity, heteroskedastisitas not happen, and there is no autocorrelation. The third independent variable Product Quality (X1), Design (X2), Price (X3) significantly influence the purchase decision dependent variable (Y). Testing R2 test (test of determination) values obtained in Adjusted R square of 0.267, or 26.7% of purchase decisions are determined by the ceramic products Platinum Quality (X1), Design (X2), and Price (X3). While 73.3% are influenced by other factors which are not included in this regression model. Keywords: Product Quality, Design, Price, Purchase Decision
PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG KOPI MBAH SANGKIL SURABAYA Utomo, Pambudi; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3036

Abstract

A businessman must have a strategy in running his business, in addition to the business strategy of an entrepreneur should also pay attention to the behavior of consumers to arise interest in consuming products and services marketed. It is hoped that consumers can make repurchase at a later time and recommend it to others.This research aims to determine the influence of product quality, price, and service to purchase decisions at the Mbah Sangkil Coffee Shop  in Surabaya, both partially and simultaneously. The research is a quantitative approach. The population in this research is all consumers of  Mbah Sangkil Coffee Shop  in Surabaya. Sampling techniques use accidental sampling techniques with a total sample of 100 people. The data collection techniques using polls and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that partially, the product quality, price and quality of service had a positive and significant influence on the decision of consumer purchase at the Mbah Sangkil Coffe Shop in  Surabaya. The result of the coefficient of determination of product quality, price and service have contributed to the purchase decision of 80.4%. While the remaining 19.6% is influenced by other factors or variables outside of this study.Keywords: Product quality, Price, Service, Purchase decision
Pengaruh Ritel Mix terhadap Gaya Hidup Mahasiswa Saleha, Dinda Tania; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2216

Abstract

This study entitled "Effect of Retail Mix the Lifestyle Students (Case Study Angkringan" Mbah Clark "in Jl. Prapen Surabaya)". This study aims to determine the Retail Mix is there any influence on the lifestyle of students and the truth variable atmosphere of Retail Mix dominant influence on the lifestyle of students. The population in this study were all students in the city of Surabaya ever visit or hang out in Angkringan Mbah Cokro Surabaya.         Collecting data using questionnaires with sampling techniques nonprobability Sampling Sampling is incidental that the number of respondents 75 people. Data analysis method used is multiple linear regression analysis were processed with the help of SPSS applications. The variables used were Retail Mix consisting of food, service, and atmosphere as the independent variable and Lifestyle as the dependent variable.In conclusion, as follows: (1) Partially food is not positive and significant impact on the lifestyle that showed with b1 = 0.237, t = 1.569, and sig. 0.121. (2) Partially atmosphere is not positive and significant impact on the lifestyle indicated by the value b2 = 0.309, t = 1.902, and sig. 0.061. (3) Partially servicing positive and significant impact on the lifestyle that showed with b3 = 0.268, t = 2.106 and sig. 0,039 and. (4) the food, atmosphere and service simultaneously positive and significant influence on purchasing decisions that are indicated by the value of F = 14.451, sig. 0,000, and the value of Adjusted R2 of 0.353. This means that 35.5% lifestyle described by the food, atmosphere and service, while 64.5% is explained by other variables not examined in this study. Keywords: food, atmosphere, service, Lifestyle
PERANAN ANALISA LAPORAN KEUANGAN DALAM EFEKTIFITAS PENILAIAN PERMOHONAN KREDIT Hidayah, Riya; Nasution, Ute Chairuz; Muljati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2323

Abstract

A company applyin fr a lan then the bank should conductan analysis of the financial statements in an effort to support the effectiveness f the loan application assessment. Financial statement  analysis conducted by the bank assessed using ratios include liquidity ratio, solvency and profitability ratios. The ratio analysis used by the bank to assess the financial condition of a company that will apply for the credit in deciding whether a loan application is accepted or rejected. By using secondary data from the annual financial statement for the period of three years. Quantitative descriptive method by which data is obtained in the from of figures. In this study were collected and analyzed based on predefined criteria to determine the factors that can support the efeectiveness of the loan application assessment with financial statement analysis.  Keyword :financial statement, the effectiveness of the loan application appraisal.
PENGARUH DAYA TARIK IKLAN, ATRIBUT PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MINUMAN RASA JERUK MEREK FLORIDINA Laily, Viqrul Nadia Nur; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2703

Abstract

Every company must have its own strategy in running its business such as beverage producers both in terms of promotions, product attributes, prices and so forth. This study tries to explain the influence of advertise attractiveness, product attributes, and price perceptions on purchasing decisions on Floridina brand orange flavored beverage products.This study uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study were all consumers who had consumed Floridina brand orange flavored drinks. The sample of this study was consumers who had consumed / bought Floridina brand orange flavored drinks and found out about Floridina advertisements on television, totaling 100 people. The data analysis technique used is multiple linear regression analysis.The results of the study show that all independent variables, namely the advertise attractiveness, product attributes, and perceived prices have a positive influence on the dependent variable, namely the purchasing decision. The most influential independent variable on the dependent variable is the advertise attractiveness variable (0.330), followed by the price perception variable (0.237), and then the product attribute variable (0.170). All variables have a significance value of <0.05, which means that all independent variables are significant for the dependent variable or pass the t test and F test. And the coefficient of determination (adjusted R2) obtained is 0.426. This means that 42.6% of purchasing decisions are influenced by variable advertise attractiveness, product attributes, and perceived prices. While the remaining 57.4% is influenced by other variables not examined in this study.Keywords: advertise attractiveness, product attributes, price perception and purchasing decisions
ANALISIS PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUTUSAN PELANGGAN PADA STUDIO FOTO FOTOKITA Putri, Rani Budianawati; Andayani, Sri; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2153

Abstract

Marketing activity is important for the company, because each company are required to determine the right marketing strategy in order to grab consumers amid competition is increasingly competitive. One of the factors that determine the customer's decision is the quality of services that focuses on five dimensions: physical evidence (tangibles), reliability (reliability), responsiveness (responsive), assurance (assurance), attention (empathy). This study aims to determine whether there is influence between the Quality of Service which consists of five dimensions: Tangible, Reliability, Responsive, Assurance, and Empathy to the Decision of Customer Services Photo Studio FotoKita, and to determine the indicators are of the dimensions of Quality of Service of the most dominant and influential on Customer decisions on Services Studio Photos Kita.This research is a survey. The population in this study are all Customers who already use photos and photo printing services in these studios as many as 100 people were taken by using non-probability sampling decision. Data analysis technique used in this research is multiple linear analysis techniques.The results in this study show that: (1) tangibles, responsiveness, reliability, assurance, and empathy significantly influence the customer's decision; (2) physical form (tangibles) has a dominant influence on customer decisions.
PENGARUH ADVERTISING DENGAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA MERK simPATI Khomariyah, Siti; Andayani, Sri; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2287

Abstract

Costumer’s decision to buy the cellular card is influenced by the concept of AIDA while used to promote the advertisement, become the problems of company. Therefore, in this study, the writer chooses the title “Pengaruh Advertising Dengan Konsep AIDA Terhadap Keputusan Pembelian Kartu Perdana Merk simPATI (Studi Eksplanasi Pengaruh Advertising Dengan Konsep AIDA Terhadap Keputusan Pembelian Kartu Perdana Merk simPATI di Universitas 17 Agustus 1945 Surabaya ”.  This research conducted at University of 17 Agustus 1945 Surabaya. However, the study is aimed for knowing the influence of each free variable, such as attention, interest, desire and action to the costumer’s decision for buying SimPATI cellular card, and also for knowing the influence of variable which most dominant based on AIDA concept toward the costumer’s decision for buying SimPATI cellular card. As the result of this study, each free variable, such as: attention, interest, desire and action influence the purchasing order and action variable has the dominant influence to determine the purchasing.     Keywords: Attention, Interest, Desire, Action, Purchasing decision.
PENGARUH MOTIF BELANJA HEDONIC DAN MOTIF BELANJA UTILITARIAN TERHADAP KEPUASAN Yuwono, Sapta Bagas Putra; Maduwinarti, Ayun; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2679

Abstract

This research entitled "The Influence of Hedonic Shopping Motif and Utilitarian Utility Motivation on Consumer Satisfaction (Case Study at Carrefour BG Jungtion Surabaya)". This study aims to determine the effect of Hedonic Motifs and Utilitarian Motives Against customer satisfaction in Carrefour BG Jungtion Surabaya. The population in this study are consumers who are shopping at Carrefour Surabaya, aged minimum 18 th, samples taken as many as 100 respondents. The variables used are Hedonic Motives and Utilitarian Motives and consumer satisfaction. Method of data collection using questionnaire method by using technique of Non Probability Sampling that is incidental sampling. The data obtained in the analysis using multiple linear regression analysis is processed with the help of SPSS program application. The results obtained conclusion as follows: 1. There is a positive influence of Hedonic Motives on Customer Satisfaction Partial test results have a significance level value of (<0,05), 2). Based on the results of research, partially Utilitarian Motive variable No effect on customer satisfaction with a significance value of (>0,05), 3). Hedonic Motives and Utilitarian Motives are jointly influential and accepted to customer satisfaction, Simultaneous test results (F) are obtained with a <0.000 significance level. Keywords: Hedonic Motives, Utilitarian Motives and Consumer Satisfaction
PENGARUH PERSEPSI HARGA DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA MOTOR KLX KAWASAKI DI SURABAYA TIMUR Herdian, Panji Dwi; Maruta, IGN Anom; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2258

Abstract

Each motorcycle manufacturer must have their own strategy in running their business both in terms of price, design and so forth in order to sell all products that interested so that consumers nwill be interested and then decide the ourchase. This study aims to determine the influence of price perception and desaign on purchasing decision Kawasaki motorcycle, Kawasaki is a famous motorcycle brand and is known as a sporty and modern motorcycle product for the current millennial generation.The number of motorcycle user population is not known for certain, taking sample number is detrmined as 96 respondents by using method of convenience sampling and with determination never use the motor. The data collected by spreading questioner filled by user then analyxed by using multiple regression analysis. The analysis includes Validity test, Reliability test, Multicollinearity test, Normality test, Heteroskedasticity test, Autucorrelation test, Determination test (R), Correlation test, Multiple Linear Regression Analysis (F)), Partial test (t).Result research shows that in variable of price perception and design have strong enough relation to purchasing decision, beside that independent variable have contribution equal to 54,2 % to dependent variable and rest 45,8% influenced by other variable. To test the validity and reliability test of this research declared valid and reliable. In the simultaneous test result ( F test) has a value of 55,047 with a significance level of 0.00 and for all partial test results (t test) obtained with a significance of < 0,05. Keywords :price perception, design, and purchasing decision
Analisis Kinerja Keuangan Perusahaan Dengan Menggunakan Metode EVA (Economic Value Added) Maulidiah, Anita; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2350

Abstract

This study is an analysis of the PT. Bank CIMB Niaga Tbk with title "Financial Performance Analysis Method Using EVA (Economic Value Added)".The purpose of this study was to apply the EVA method to measure the financial performance, and want to know whether the application of EVA method can generate economic added value in the company.               The analytical tool used to assess the financial performance at PT. Bank CIMB Niaga Tbk using EVA (Economic Value Added) is a means of assessing the financial performance of companies that pay attention to fair expectations of the funders (creditors and shareholders). While the steps in analyzing the data include: (1) calculate the net profit after tax (NOPAT), (2) calculate the total capital generated (Invest Capital), (3) calculate the cost of capital weighted average (WACC), (4) calculates the cost of capital (capital charges), and (5) calculate Economic Value Added EVA is equal to NOPAT - capital charges.               Standardized assessment of financial performance with the EVA method is if the company has EVA> 0 then there has been a value added to the company, while if EVA = 0 indicates the breakeven position and vice versa if EVA <0 indicates a process of adding value to the company.       The results of the calculation method of EVA, the company's financial performance can be measured. The results of calculations with the analysis of EVA PT. Bank CIMB Niaga Tbk in 2011 EVA amounted to 2,332,006, in 2012 the value of EVA amounted to 2,381,846, in 2013 the value of EVA amounted to 2,330,302, in 2014 amounted to 415 681 EVA showed satisfactory economic added value despite the drop and rise, though performance can be good company in managing its working capital because of the value generated positive EVA. Whereas in 2015 the value of EVA amounted -1,119,213 show this year the company did not generate economic value, in this case the company's performance in bad condition. Based on the above conclusion, the writer implies that should PT. Bank CIMB Niaga Tbk and other companies that have gone public can use EVA method for measuring the company's financial performance. As for companies that have a negative EVA value, then the company should pay attention to the capital structure and reduce the level of capital costs. Keywords: Financial performance, Economic Value Added (EVA) 

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