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<![CDATA[How organizational support enhances organizational citizenship behavior? The mediation role of psychological capital and job satisfaction ]]>
<![CDATA[Meria, Lista]]>;
<![CDATA[Djunaedi, Mira Kartika Dewi]]>;
<![CDATA[Saukani, Saukani]]>;
<![CDATA[Utami, Naning Putri]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.13859
<![CDATA[The entry of generation Z into the workforce poses new problems in understanding their organizational citizenship behavior, which is affected by the values, expectations, and unique qualities they bring. The complex connection between individual and organizational elements produces a unique ecology where generation Z organizational citizenship behavior thrives, prompting enterprises to modify their strategies. A solid grasp of generation Z organizational citizenship behavior is vital for organizations to optimize their contributions beyond formal responsibilities and increase overall organizational effectiveness. By analyzing the effects of psychological capital, job satisfaction, and organizational support on generation Z workers, this study aims to investigate the factors that affect organizational citizenship behavior. Data was obtained from a survey of 276 respondents randomly selected from various industries in Jakarta, Indonesia. The research data were processed and examined using SEM. The studies revealed that job satisfaction, psychological capital, and organizational support are the primary factors influencing generation Z employees' higher organizational citizenship behavior. Further research on mediation found that psychological capital and job satisfaction mediated the relationship between organizational support and organizational citizenship behavior. This study advances the topic of organizational behavior and management. In this regard, it assists organizations in creating guidelines and policies to enhance organizational citizenship behavior through psychological capital, job satisfaction, and organizational support.]]>
<![CDATA[Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement ]]>
<![CDATA[Qonitah, Yona Rania]]>;
<![CDATA[Hayu, Rina Suthia]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14041
<![CDATA[The phenomenon of live shopping, which is increasingly popular among Generation Z, is driving changes in online shopping behavior. This study aims to examine how live streamers' attractive appearance and their real-time interaction impact hedonic and utilitarian attitudes, which in turn drive impulse buying. Additionally, it investigates the role of celebrity endorsements in moderating the correlation between these attitudes and the impulse buying behavior of Generation Z Shopee Live users in Indonesia. A quantitative research approach was utilized for this study, involving 349 Generation Z respondents selected through purposive sampling based on their impulse buying experiences on Shopee Live. Data analysis was conducted using structural equation model with partial least square analysis with Smart PLS version 4. The results revealed that live streamers' attractive appearance and their real-time interaction positively and significantly impact hedonic and utilitarian attitudes. Additionally, these attitudes were also found to positively and significantly affect impulse buying behavior. Interestingly, celebrity endorsements were detected to negatively moderate the relationship between hedonic attitudes and impulse buying, while positively moderating the correlation between utilitarian attitudes and impulse buying. The findings of this research provide valuable insights for e-commerce platforms and marketers in crafting effective live shopping strategies. By improving the visual attractiveness of streamers and promoting interactive communication, platforms can enhance both hedonic and utilitarian shopping experiences, thus fostering impulse purchases. In addition, the use of celebrity endorsements should be approached carefully, as their impact varies based on whether consumer motivations are pleasure-driven or practicality-driven.]]>
<![CDATA[Organizational performance improvement strategies: An empirical study in Indonesian universities ]]>
<![CDATA[Setiawan, Bambang Moertono]]>;
<![CDATA[Syahputra, Briyan Efflin]]>;
<![CDATA[Nofiani, Delly]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14289
<![CDATA[Bribery cases in Indonesian higher education institutions have raised serious public concern. University leaders must address this issue because bribery undermines institutional integrity and may compromise organizational performance. This study examines potential factors influencing organizational performance by focusing on the role of bribery prevention and organizational culture. It also investigates the empirical relationship between organizational culture and bribery prevention. Additionally, this current study discovers the influence of organizational culture on organizational performance through the variable of bribery prevention. The research employs quantitative research design, utilizing survey-structured questionnaires to collect data. Respondents consisted of 111 structural officials, including top-level and mid-level managers from private universities, and state universities with legal entity status, located in ten provinces across Indonesia. Data analysis employed Structural Equation Modeling through the Smart PLS. The results indicate that organizational culture has a positive impact on bribery prevention, and organizational performance. However, bribery prevention does not have a significant effect on organizational performance. Indeed, this study reveals that bribery prevention is not proven to mediate the relationship between organizational culture and organizational performance. These findings highlight the necessity of cultivating a strong organizational culture to enhance both bribery prevention measures and performance in higher education institutions.]]>
<![CDATA[Bridging digital innovation, parasocial interaction, and loyalty through fan satisfaction: Insights from K-Pop fandom ]]>
<![CDATA[Muanas, Arif]]>;
<![CDATA[Yoga, Ika]]>;
<![CDATA[Widyastuti, Vela Retna]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14179
<![CDATA[The global spread of K-pop demonstrates how digital innovation and emotional connections transform fandom culture. This study examines the influence of Metaverse-based digital innovation and parasocial interaction on fan loyalty, with fan satisfaction as a mediating variable. Using a survey of 200 K-pop fans with prior Metaverse experience and analyzing the data through PLS-SEM, the results indicate that digital innovation significantly enhances both satisfaction and loyalty, while parasocial interaction contributes to satisfaction but does not directly generate loyalty. Furthermore, satisfaction emerges as a critical bridge that transforms immersive experiences and emotional bonds into sustainable loyalty. These findings extend the application of uses and gratifications theory, experience economy theory, and the theory of planned behavior in the digital fandom context. Practically, they highlight the importance of designing immersive and satisfying digital strategies to maintain long-term relationships between idols and fans.]]>
<![CDATA[Tourists’ demographics and consumer behavior: Unveiling differences in culinary tourism ]]>
<![CDATA[Hurdawaty, Ramon]]>;
<![CDATA[Dahana, Wirawan Dony]]>;
<![CDATA[Farradia, Yuary]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14180
<![CDATA[Culinary tourism has gained increasing attention as destinations seek to create memorable travel experiences. This research addresses a gap in the literature regarding how tourist demographics shape memorable culinary experiences and revisit intention. The study's main objective is to analyze the differences in tourists' demographic attributes, including age, gender, culinary expenditure, and culinary preferences, concerning their perceptions and intentions. The research used quantitative methods through a survey analysis of 400 domestic tourists in Magelang, Central Java, Indonesia. The impact of demographic differences was calculated using ANOVA and an independent-sample t-test with SPSS version 24. The results show that age and culinary expenditure differentiate the perception of memorable culinary tourism experiences. In contrast, no significant differences were found between the demographic variables of gender and culinary tourism preference. Moreover, no significant differences were found in tourists’ perceptions of revisit intention across any demographic variables. These findings suggest that tourism managers and policymakers adopt a dual strategy: designing memorable and emotionally engaging culinary experiences across all groups while shifting from demographic-based targeting to psychographic and experiential segmentation. This study contributes to a better understanding of consumer behavior in culinary tourism and provides practical insights for destination management and policy development.]]>
<![CDATA[Leader–member exchange and organizational commitment improve social business performance through organizational citizenship behavior ]]>
<![CDATA[Asfiah, Nurul]]>;
<![CDATA[Irawati, Sandra]]>;
<![CDATA[Nurhasanah, Siti]]>;
<![CDATA[Hakim, Arif Rahman]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14317
<![CDATA[Across diverse economies, social enterprises have emerged as key drivers of sustainable development, adopting innovative business models to address social and economic challenges. As the importance of social business performance continues to grow, understanding the organizational factors that enhance such performance is essential. This study investigates the influence of leader–member exchange and organizational commitment on social business performance, with organizational citizenship behavior as a mediating variable. The research was conducted among micro, small, and medium enterprises supported by the Aisyiyah network in East Java, Indonesia, involving 146 respondents. Data were analyzed using structural equation modeling with partial least squares. The results reveal that leader–member exchange significantly affects social business performance, whereas organizational commitment shows a negative and non-significant effect, indicating that the hypothesized positive relationship is unsupported. leader–member exchange also positively affects organizational citizenship behavior, while organizational commitment does not. Furthermore, organizational citizenship behavior significantly enhances social business performance and mediates the relationship between leader–member exchange and social business performance, but does not mediate the organizational commitment–social business performance link. These findings suggest leadership quality is more decisive than employee commitment in eliciting discretionary behaviors that improve social business outcomes. The study strengthens the relevance of social exchange theory in explaining leadership–behavior–performance dynamics in social enterprises. From a practical perspective, leaders and owners of social MSMEs should prioritize cultivating trust-based relationships and fostering organizational citizenship behavior through recognition systems, while aligning employee commitment with proactive contributions. Such strategies are vital for balancing financial sustainability with social value creation in emerging economies.]]>
<![CDATA[Building digital entrepreneurs in Indonesia: The role of education, competence, and self-efficacy ]]>
<![CDATA[Arfiansyah, Ferry]]>;
<![CDATA[Suryana, Suryana]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Gaffar, Vanessa]]>;
<![CDATA[Pranata, Rengga Madya]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14492
<![CDATA[As digital transformation progresses, understanding the elements that motivate students in higher education to pursue digital entrepreneurship has become increasingly essential. Indonesia, as one of the largest developing digital economies, provides a vital context where high digital literacy among youth has not yet translated into strong entrepreneurial activity, making its university students a critical population for examining the education–intention gap. Most prior studies addressed digital entrepreneurial education and competence independently, with limited efforts to link them in explaining entrepreneurial motivation. This research analyzes the intermediary influence of digital entrepreneurial self-efficacy in bridging the effects of digital entrepreneurial education and digital competence on students’ entrepreneurial intentions among 173 university students in West Java, Indonesia, utilizing a structural equation modeling approach. Analysis outcomes demonstrate that digital education and competence strengthen students’ confidence to initiate digital ventures. This heightened self-efficacy, in turn, becomes the most decisive factor influencing entrepreneurial intention. Digital competence alone does not directly foster intention but becomes influential when accompanied by strong self-belief, indicating that technical proficiency must be complemented by psychological readiness. The research merges the theory of planned behavior and social cognitive theory to construct its conceptual framework to connect intention development with efficacy processes, illustrating how digital learning and skills collectively foster entrepreneurial motivation. Practically, it highlights the importance of educational designs that simultaneously build competence and confidence to cultivate capable and resilient digital entrepreneurs.]]>
<![CDATA[Business model innovation: The role of big data analytics capability and entrepreneurial orientation as mediation ]]>
<![CDATA[Sutiono, Heru Tri]]>;
<![CDATA[Do, Hai Dung]]>;
<![CDATA[Kusmantini, Titik]]>;
<![CDATA[Gusaptono, Hendri]]>;
<![CDATA[Hsieh, Yi Chin]]>;
<![CDATA[Anggraini, Sinta Putri]]>;
<![CDATA[Rahmadanti, Ashila Metta]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.13113
<![CDATA[Big data analytics capabilities are an important tool to business competitiveness high dynamic market conditions. Big data will lead companies to focus more on managing internal and external data with the aim of capturing suitable new opportunities to maintain competitive advantage. Entrepreneurial orientation shows a company’s strategic mindset characterized the willingness take risks, innovate and act proactively in seizing market opportunities for strategic growth. Meanwhile, business model innovation involves deep and last transformations the essential elements firm’s business model. Business model innovation often organizational transformation aimed at ensuring the achievement of expected performance. This study aims to analyze It works closely with the effect big data analytics on business model innovation, acting as a mediating factor in that relationship. This research quantitative method approach. The research population is oyster mushroom micro small medium entreprises in Sleman, Bantul, and Kulon Progo Regencies and the number of 100 respontents. Study used purposive sampling to select participants. The data was analyzed using structural equation modeling with the partial least squares method. Findings show having strong big data analytics capabilities helps drive business model innovation, and entrepreneurial orientation role process as a mediating variable. Furthermore, entrepreneurial orientation positively affects business model innovation and serves as a mediating variable relationship between big data analytics capability and business model innovation.]]>
<![CDATA[An integrative cultural branding and digital strategy model for strengthening regional tourism competitiveness ]]>
<![CDATA[Windhyakirana, Iswara Sukma]]>;
<![CDATA[Jatmiko, Bambang]]>;
<![CDATA[Ardhi, Kholifah Fil]]>;
<![CDATA[Abidin, Muhammad Zainal]]>;
<![CDATA[Laras, Titi]]>;
<![CDATA[Sukardi, Sukardi]]>;
<![CDATA[Ismanto, Deny]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14363
<![CDATA[This study analyzes the marketing strategy of Batik Sekarniti micro small medium entreprises through an integrated strengths-weakness-opportunity-threats and digital marketing approach to enhance tourism competitiveness in Kulonprogo, Yogyakarta, Indonesia. In the creative economy 5.0 era, micro small medium entreprises in the cultural sector must balance traditional craftsmanship with digital innovation to remain competitive. Batik Sekarniti symbolizes Kulonprogo’s cultural identity and has strong potential as a culture-based tourism icon. However, challenges such as limited marketing strategies, weak branding, and low digital marketing adoption hinder growth. This quantitative study surveyed 100 respondents. Data were analyzed using the structural equation modeling method to test relationships among variables. Results show that strengths-weakness-opportunity-threats based marketing strategies have a significant positive effect on tourism competitiveness, and this relationship becomes stronger when mediated by digital marketing practices such as social media, e-commerce, and digital storytelling. The integration of strengths-weakness-opportunity-threats and digital marketing enables micro small medium entreprises to expand market reach, strengthen cultural narratives, and enhance regional branding. The implications of this study emphasize the necessity of continuous digital literacy development, collaborative branding programs between micro small medium entreprises and local governments, and policy support for creative economy ecosystems. Strengthening digital ecosystems and knowledge-sharing networks among batik entrepreneurs can foster innovation, sustainability, and inclusivity, positioning Kulonprogo as a competitive culture-driven tourism destination in the 5.0 era.]]>
<![CDATA[Enhancing MSMEs competitiveness and sustainability through understanding economic management, digital literacy, and technology adoption in the digital era ]]>
<![CDATA[Daud, Anshar]]>;
<![CDATA[Syulhasbiullah, Muh]]>;
<![CDATA[Ridwan, Ridwan]]>;
<![CDATA[Arfan, Harlindah Harniati]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v15i2.14465
<![CDATA[The low implementation of understanding economic management in the micro small medium enterprises has led to limitations in technology utilization, digital financial management, and data-driven marketing strategies. This study aims to analyse the influence of understanding economic management on the use of digital technology and its impact on micro small medium enterprises performance. The research approach used a mixed method with a sample of 229 micro small medium enterprises through stratified random sampling. Data were collected through surveys, observations, in-depth interviews with 30 business actors, and documentation. Analysis techniques included multiple linear regression and a mediation-moderation model. The results showed that all hypotheses were significant. The main findings indicate that understanding economic management has a positive effect on the use of digital technology, digital financial efficiency, and marketing strategies. The novelty of this study lies in the integration of the three theory acceptance model constructs, digital finance, and economic management in one model, capable of explaining technology adoption behaviour more holistically. In conclusion, the success of micro small medium enterprises digital transformation requires synergy between economic literacy, technological preparation, and institutional support.]]>
