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Jurusan Pendidikan Ekonomi, Fakultas EKonomi, Universitas Negeri Padang. Jl. Prof. Dr. Hamka Air Tawara Padang- Sumatera Barat
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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 8, No 1 (2025): Jurnal Ecogen" : 15 Documents clear
Pengaruh Brand Ambassador dan Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Produk Wardah di Kota Padang) Alifia, Annisa; Rahmidani, Rose
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17198

Abstract

The research aims to analyze the influence  of Brand Ambassador and Social Media Marketing via Instagram on Purchase Decision, with Brand Image as an intervening variable.  The population in this study is all people in Padang city who have ever bought Wardah products, the number of which is not yet known. The determination of the number of samples in this study was 160 people using purposive sampling technique. The questionnaire was measured using a Likert scale calculation. The data analysis technique was descriptive, data verification, then SEM analysis with two stages in the form of testing the measurement model used for validity and reliability tests and testing the structural model used for causative tests. The results of the study show  Ambassador has a significant effect on Brand Image (β = 0.590, p < 0.001) and Purchase Decision (β = 0.290, p = 0.031). Similarly, Social Media Marketing significantly influences Brand Image (β = 0.410, p < 0.001) and Purchase Decision (β = 0.369, p = 0.006). Furthermore, Brand Image serves as an intervening variable, as evidenced by the indirect effect of Brand Ambassador (β = 0.178, p = 0.021) and Social Media Marketing (β = 0.124, p = 0.016) on Purchase Decision. These findings confirm that effective utilization of brand ambassadors and social media marketing strategies can strengthen brand image, ultimately enhancing purchase decisions. Therefore, marketers should optimize these strategies to increase product appeal among consumers.
Model Pemberdayaan Ekonomi Masyarakat Nagari Melalui Pariwisata dan Seni Budaya berbasis Local Wisdom Rahmadya, Budi; Maruf, Maruf; Nursyam, Yesriva; Putri, Rahmi Eka
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17213

Abstract

The research objective is to analyze the local wisdom-based community economic empowerment model in Nagari Matua Hilia, especially in the tourism sector. This research explores the extent to which the tourism sector contributes to community income and identifies their expectations of universities and the government in fostering tourism development. The method used is descriptive research with a quantitative approach by providing questionnaires to tourism businesses in the region. The results show that some communities have attended tourism business management training, while others have not had access to such training. The majority of available training is organized by the government, with limited involvement from universities and private institutions. In addition, the average income from the tourism business is around 3 million rupiah per month, which still has the potential to be increased. To strengthen local wisdom-based economic empowerment, more comprehensive and sustainable training is needed, including digital marketing strategies, financial management, and local culture-based tourism product innovation. In addition, increased income can be encouraged through the development of more attractive tourist attractions, utilization of digital technology in promotion, and cooperation with various parties. An empowerment model based on local wisdom can be an effective strategy in optimizing the economic potential of the community and making tourism a leading sector in Nagari Matua Hilia.  
Evaluasi Praktikalitas Media Pembelajaran Ekonomi yang Dikembangkan Melalui Video Animasi Berbasis Powtoon Avicena, Yusuf; Susanti, Dessi; Marsal, Jupri; Fermaisuri, Siti; Friyatmi, Friyatmi
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17189

Abstract

This research aims to evaluate the practicality of economic learning media by developing PowerPoint-based learning videos as interactive learning media. As an interactive and effective learning media, this learning media is not only visually attractive but must also be practical in its use by teachers and students. The evaluation of the practicality of this learning media includes aspects of convenience for users and in accordance with user needs. The research method for validating the practicality of learning media uses a quantitative descriptive approach using questionnaires and observation instruments given to expert validators, teachers and students at the high school level and above. The results of this research show that Powtoon-based learning media has a high level of practicality as indicated by an average score of 94% in ease of use for teachers and students and 100% in suitability for learning needs. From this research, it is identified that powtoon animation videos are practical and effective learning media in economics learning.
Pengaruh Customer Experience dan Online Customer Review Terhadap Keputusan Pembelian pada Marketplace Tokopedia dengan Customer Satisfaction sebagai Pemediasi dan Perbedaan Gender sebagai Pemoderasi pada Mahasiswa Universitas di Indonesia Saputra, Anggi; Rino, Rino
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17191

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan online customer reviews terhadap keputusan pembelian pada marketplace Tokopedia dengan kepuasan pelanggan sebagai mediator dan perbedaan gender sebagai moderator pada Mahasiswa Universitas di Indonesia. Jenis penelitian ini adalah kausatif. Populasi dalam penelitian ini adalah mahasiswa Universitas Negeri Padang, Universitas Pendidikan Indonesia, Universitas Negeri Semarang, dan Universitas Negeri Makassar yang pernah melakukan pembelian dan melihat review/ulasan pada marketplace Tokopedia. Jumlah sampel ditentukan sebanyak 200 sampel dengan menggunakan rumus Hair dan teknik proporsional random sampling. Data yang digunakan adalah jenis data primer yang diperoleh melalui penyebaran kuesioner kepada mahasiswa Universitas Negeri Padang, Universitas Pendidikan Indonesia, Universitas Negeri Semarang, dan Universitas Negeri Makassar dengan kriteria yang telah ditentukan. Metode analisis yang digunakan adalah analisis SEM dengan menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: 1) Pengalaman Pelanggan berpengaruh signifikan terhadap keputusan pembelian, 2) Ulasan pelanggan online berpengaruh signifikan terhadap keputusan pembelian, 3) Pengalaman pelanggan berpengaruh signifikan terhadap kepuasan pelanggan, 4) Ulasan pelanggan online berpengaruh signifikan terhadap kepuasan pelanggan, 5) Kepuasan pelanggan berpengaruh signifikan terhadap keputusan pembelian, 6) Kepuasan pelanggan memediasi hubungan antara pengalaman pelanggan dengan keputusan pembelian. 7) Kepuasan pelanggan memediasi hubungan antara ulasan pelanggan online dengan keputusan pembelian, 8) Ulasan pelanggan online memediasi hubungan pengalaman pelanggan dengan kepuasan pelanggan, 9) Perbedaan gender tidak dapat memoderasi hubungan antara kepuasan pelanggan dengan keputusan pembelian.
Entrepreneurial Orientation and Organizational Resilience: Role of Leadership Ambidexterity Neswardi, Sepri; Rasyid, Rosyeni; Abror, Abror
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17197

Abstract

This study examines the impact of Entrepreneurial Orientation (EO) on Organizational Resilience (OR) while considering the mediating role of Leadership Ambidexterity (LA) in the context of Small and Medium Enterprises (SMEs) in West Sumatra. A quantitative causal research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze data collected from 172 SMEs. Confirmatory Factor Analysis was conducted to ensure the validity and reliability of the measurement model. The findings indicate that EO positively and significantly influences OR (β = 0.431, p < 0.001) and has a significant effect on LA (β = 0.291, p < 0.001), which in turn impacts OR (β = 0.485, p < 0.001). The mediation analysis confirms that LA partially mediates the EO-OR relationship (β = 0.287, p < 0.001), suggesting that while EO directly strengthens OR, leadership ambidexterity enhances this relationship further. These results highlight the importance of fostering entrepreneurial proactiveness, risk-taking, and innovation, along with adaptive leadership strategies to enhance SMEs’ resilience. This study contributes to the literature by emphasizing the strategic role of ambidextrous leadership in driving organizational adaptability and sustainability. Practical implications suggest that SME leaders should integrate exploratory and exploitative leadership approaches to strengthen resilience and improve business performance.
Critical Review Faktor Pendorong, Penghambat dan Regulasi Implementasi Green Campus Pada Perguruan Tinggi di Indonesia Kurniawati, Tri; Khaidir, Afriva
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17170

Abstract

This study aims to explore the driving, inhibiting and regulatory factors regarding green campuse implementation at universities in Indonesia. This study used a systematic literature review with PRISMA and VosViewer.  The results of this study show that there are various driving and inhibiting factors that influence the success of the green campus program in higher education institutions in Indonesia. The main driving factors include the existence of supportive regulations as well as the commitment from management and the academic community to implement environmentally friendly practices. Initiatives such as campaigns to reduce plastic use, recycling programs, and restrictions on the use of motor vehicles also contribute positively to achieving the goals of a green campus. However, challenges such as a lack of supportive leadership, resistance to change, and insufficient knowledge and understanding of sustainability pose significant obstacles. Therefore, to achieve effective implementation of the green campus, collaborative efforts from all parties are needed, including strengthening regulations, raising awareness, and better management support.
Hubungan Biaya, Barriers to Entry dan Preferensi Konsumen terhadap Produktivitas UMKM di Kota Padang Sarianja, Suherdian Septa; R, Wahyu Rahmadia; Rahayu, Witri; Clarisa, Cindy; Zefriyenni, Zefriyenni
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17141

Abstract

This study aims to determine the effect of costs, barriers to entry and consumer preferences on the Productivity of Micro, Small and Medium Enterprises (MSMEs). The unit of analysis is Micro, Small and Medium Enterprises (MSMEs) in Padang City. This study uses primary data obtained through questionnaires. The sampling technique uses quota sampling. A total of 100 questionnaires from MSMEs were returned as the final sample. The data were analyzed using multiple regression analysis conducted with SPSS software. The results showed that costs and consumer preference had a significant positive effect on productivity. While barriers to entry had a significant negative effect on productivity. MSMEs need to manage production costs more efficiently. Furthermore, MSMEs are advised to identify inefficient costs in operations and find ways to reduce them without sacrificing product quality.
Pengaruh Motivasi Belajar Siswa dan Tingkat Penghasilan Orang Tua Terhadap Minat Siswa Melanjutkan Studi ke Perguruan Tinggi Maneza, Widhia Rahmi; Marna, Jean Elikal
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.16891

Abstract

This research aims to determine how learning motivation and income from parents affect student’s desire to pursue higher education. The descriptive quantitative approach is used in this study. This study’s population consist of students from XII class SMA Negeri 3 Pariaman. The quantity of study samples was 167 people and selected by proportional random sampling. The primary data in this study was gathered by distributing questionnaires to a chosen group of students. The analytical technique applied is multiple regression analysis using SPSS 23. This results of the study shows that (1) learning motivation and income from parents affect students desire to pursue higher education (2) Learning motivation significantly predicts students' desire in pursuing higher education (3) parents income has a significant impact on students' desire in pursuing higher education
Development of Interactive E-LKPD Based on Process Oriented Guided Inquiry Learning (POGIL) Wulandari, Melynda Sri; Dewi, Retno Mustika
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17118

Abstract

This study aims to determine (1) the criteria for developing E-LKPD teaching materials designed to evaluate economics learning based on Process Oriented Guided Inquiry Learning (POGIL) and (2) their effectiveness in improving students' academic performance, evaluated through pre-tests and post-tests. This study adopts development research design utilizing the ADDIE model, comprising five stages: analyze, design, development, implementation, and evaluation. The product trial involving 62 grade XI students at SMAN 18 Surabaya was executed using a non-equivalent control group design. The data were analyzed applying the N-Gain Score Test and Independent Sample t-test. The results indicate that the average validation score from material and media experts was 86.7%, categorized as “Very Feasible”. Student responses averaged 89%, and teacher responses averaged 90.5%, both deemed as “Very Practical”. The N-Gain Score test yielded a score of 77.2%, categorized as effective, and the Independent Sample t-test indicated a significance level of 0.001 < 0.05. Therefore, it can be concluded that the E-LKPD based on POGIL is effective in enhancing students' learning outcomes.
Pengaruh Pertumbuhan Ekonomi, Pendapatan Asli Daerah (PAD), Dana Alokasi Umum (DAU), dan Dana Bagi Hasil (DBH) Terhadap Belanja Modal Pemerintah Kabupaten/Kota di Provinsi Bengkulu Tahun 2019-2023 Putri, Meizah Dwi; L.V, Yuhendri
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17173

Abstract

This study aimed at analyzing the influence of Economic Growth, Local Own-Source Revenue (PAD), General Allocation Fund (DAU), and Profit-Sharing Fund (DBH) on Capital Expenditures in the District/City Bengkulu Province Year 2019-2023. The study population is the 10 districh/cities that make up the Regency/City of Bengkulu Province 2019-2023. Realization reports and other secondary date are used in this research sourced from DJPK and BPS statistics using the documentation method. This research approach uses a quantitative approach with an associative research type and data analysis technique using panel data regression with Eviews12. The result of the research show that (1) Economic Growth have positive and significant influence to Capital Expenditure, (2) Local revenue (PAD) have significant positive impact on Capital Expenditure, (3) General Allocation Funds (DAU) do not affect Capital Expenditure, (4) Revenue-Sharing Funds (DBH) do not affect Capital Expenditure, (5) The result of the research show that Economic Growth, PAD, DAU and DBH have significant influence to Capital Expenditure of the Regencies and Cities in Bengkulu Province the 2019-2023.

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