cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Menik
Contact Email
jurnalmahasiswapekon@gmail.com
Phone
+6281374145214
Journal Mail Official
jurnalmahasiswapekon@gmail.com
Editorial Address
Jurusan Pendidikan Ekonomi, Fakultas EKonomi, Universitas Negeri Padang. Jl. Prof. Dr. Hamka Air Tawara Padang- Sumatera Barat
Location
Kota padang,
Sumatera barat
INDONESIA
Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
 1   2 
Search results for , issue "Vol 8, No 2 (2025): Jurnal Ecogen" : 16 Documents clear
Keselarasan Faktor Lingkungan, Kapabilitas Manufaktur, Orientasi Kewirausahaan dan Kinerja Perusahaan Thabrani, Gesit; Susanto, Perengki; Masdupi, Erni
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17237

Abstract

Small and medium enterprises (SMEs) have proven to have a strategic role in supporting the Indonesian economy. However, the performance of SMEs has not shown excellence in dealing with uncertain environmental conditions. This study looks at the alignment between environmental factors, manufacturing capabilities, entrepreneurial orientation and Company performance using a quality function deployment (QFD) approach. The results of the study show that to deal with environmental factors, SMEs need to focus on quality, innovatively oriented, which has an impact on marketing performance.Keywords:    kinerja perusahan, faktor lingkungan, kapabilitas manufaktur, orientasi kewirausahaan, house of quality
Implementasi E-Assessment Go Formative dalam Pembelajaran Ekonomi Humayra, Syahda; Friyatmi, Friyatmi
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17515

Abstract

This research aims to examine the differences between the application of Go Formative e-assessment and conventional assessment on student learning outcomes. The study was conducted at SMA Negeri 1 Tanjung Mutiara with the research subjects being 11th-grade students. This is a quantitative study using a quasi-experimental design with a posttest-only control group design. The research sample was selected using purposive sampling. The research instrument was a learning outcome test using the Go Formative application. The research hypothesis was tested using a independent sample t-test. The results show the study indicate that there is a difference in student learning outcomes between the use of Go Formative e-assessment and conventional assessment. 
Apakah Pengungkapan Corporate Social Responcibility (CSR) Mempengaruhi Return Saham? Analisis Reputasi Sebagai Pemediasi Mulyani, Erly; Amar, Syamsul; Dwita, Vidyarini
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17116

Abstract

With reputation serving as a mediator, this study seeks to ascertain the extent to which CSR disclosure affects stock return. This study employs a quantitative approach. focusing on noncyclical consumer companies listed on the IDX as the population.  The sampling technique used is purposive sampling. The results indictate that CSR influences the company’s reputation; however, CSR does not effect stock returns, and reputation cannot mediate the impact of CSR on stock returns.
Anteseden Peran Influencer Dalam Consumer Purchase Intention Pada Platform Media Social Instagram Sari, Cindy Alifia; Hidayat, Anas
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17336

Abstract

Influencers are a digital marketing channel that is now widely used by marketers by utilizing their influence in social media to advertise a product. This study objectives to examine the influence of customer experience, trust and perceived value which ultimately affect consumer purchase intention in social media influencer marketing in Indonesia. Data was collected by distributing online questionnaires to 250 respondents via google form using convenience sampling technique. This research was processed with SPSS and PLS-SEM (SmartPLS) applications. The criteria for respondents in this study are aged 17 years and over who are users of the Instagram platform and follow the fadil jaidi influencer account on Instagram. The results of this study indicate that customer experience significantly affects consumer purchase intention, with influencer trust and perceived value acting as mediators. This study found that a positive experience with a trusted influencer can increase purchase intention, and the perceived value of an influencer's recommendation has a positive impact on purchase intention
Implementasi Model Pembelajaran Problem Based Learning (PBL) Berbantu LKPD Akuntansi Berbasis Bukti Transaksi Untuk Meningkatkan Hasil Belajar Akuntansi Dasar Siswa Alfiana, Nur; Oknaryana, Oknaryana
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17485

Abstract

This research aims to improve students learning outcomes in accounting subjects through the implementation of the Problem based leaarning (PBL) model assisted by Student Worksheets (LKPD) based on transaction evidence. The research used Classroom Action Research (CAR) conducted in two cycles involving 35 students of class X Accounting 4 at SMK Negeri 2 Padang. Data were collected through observation, tests, and documentation. Evaluation instruments included a pretest, daily tests in cycle I and II, and a posttest to measure students' learning outcomes. The results showed a significant increase in the percentage of students who met the minimum passing criteria, from 5.71% in the pretest to 42.86% in the first cycle, and further increased to 82.86% in the second cycle and posttest. Additionally, the teacher’s activity in implementing the learning process improved significantly, categorized as very good. Thus, the application of the PBL model assisted by transaction-based LKPD is proven effective in enhancing students’ accounting learning outcomes and fostering an active, contextual, and meaningful learning environment.
Kepercayaan, Kepuasan dan Pengorbanan Pelanggan Terhadap Chatbot: Layanan Pelanggan Berbasis Artificial Intelligence pada E-commerce Shopee Rizqy, Rahmatin Sabila; Hartono, Arif
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17311

Abstract

The development of artificial intelligence (AI) technology has driven the creation of AI-based customer service on e-commerce. Several researchers have tried to reveal customer experience triggers using AI-based customer service, but there are still inconsistencies in the research results. Therefore, this study aims to examine the triggering factors for AI-based customer experience in e-commerce and to test customer trust, satisfaction, and sacrifice as mediator variables of this relationship. The research method used convenience sampling and obtained 251 research samples from chatbot users on the Shopee e-commerce through an online survey and analyzed using SPSS and PLS-SEM with the SmartPLS device. The results of this study indicate that service quality, trust, and customer satisfaction have a positive and significant effect on AI-based customer experience. There was no positive and significant relationship between perceived sacrifice and customer experience. In addition, customer trust and satisfaction can mediate the relationship between AI-based service quality and e-commerce customer experience. This study enriches the marketing literature and provides recommendations to marketing managers to manage customer experience triggers in the context of AI-based customer service in e-commerce.

Page 2 of 2 | Total Record : 16

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 8, No 2 (2025): Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen Vol 7, No 2 (2024): Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen Vol 6, No 4 (2023): Jurnal Ecogen Vol 6, No 3 (2023): Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen Vol 6, No 1 (2023): Jurnal Ecogen Vol 5, No 4 (2022): Jurnal Ecogen Vol 5, No 3 (2022): Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen Vol 4, No 4 (2021): Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen Vol 4, No 1 (2021): Jurnal Ecogen Vol 3, No 4 (2020): Jurnal Ecogen Vol 3, No 3 (2020): Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen Vol 3, No 1 (2020): Jurnal Ecogen Vol 2, No 4 (2019): Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen Vol 2, No 1 (2019): Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen Vol 1, No 3 (2018): Jurnal Ecogen Vol 1, No 2 (2018): Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen More Issue