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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Analisis Prediksi Kebangkrutan dan Tingkat Akurasi Model Zmijewski pada Perusahaan Industri Produk Perawatan Tubuh yang terdaftar di Bursa Efek Indonesia Adi Katon Pamungkas; Irni Yunita
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9313

Abstract

The aim of this research is to understand the potential for bankruptcy that may occur in companies in the personal care products industry listed on the Indonesia Stock Exchange for the 2014-2022 period. This research method is a quantitative method with analysis techniques using the Zmijewski model. The research results show that 4 companies in the personal care products industry are predicted to be healthy and the Zmijewski model has a high level of accuracy of 100%. In conclusion, the four companies do not have the potential for bankruptcy in this period and the Zmijewski model can be a reliable tool in helping companies anticipate and manage financial risks that may arise in the personal care products industry. Keywords: Bankruptcy, Accuracy, Zmijewski
Pengaruh Digital Marketking melalui Sosial Media Instagram dan Brand Image terhadap Minat Menggunakan Aplikasi Olin Januarto Januarto
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9314

Abstract

The research aims to test and analyze the influence of digital marketing through Instagram social media and brand image on interest in using applications. This research uses a positivistic paradigm approach, with a quantitative type of research. This research involved 100 respondents taken through purposive sampling. The data analysis used is multiple linear regression analysis with SPSS. The research results show that digital marketing partially influences interest in using the OLIN application, this is shown by tcount of 9,040 > ttable 1,985, with a significance level of 0.000 < α 0.05. Likewise, brand image partially influences interest in using the OLIN application as shown by tcount of 3.783 > ttable 1.985 with a significance level of 0.000 < α 0.05. Simultaneously, digital marketing through social media Instagram and brand image influence interest in using the OLIN application, as shown by the f count of 274,929 > f table 3,089 and a significance level of 0.000 < α 0.05. The coefficient of determination is 0.850, which indicates that interest in using the OLIN application is influenced by digital marketing via social media Instagram and brand image by 85%, and the remaining 15% is influenced by other variables not examined in this research. The contribution from digital marketing is 61.15% and the brand image contribution is 23.91%. The conclusion is that digital marketing through Instagram social media and brand image, both partially and simultaneously, have a positive and significant influence on interest in using the OLIN application, where the contribution of digital marketing through Instagram social media is more dominant than brand image. Keywords: Digital Marketing, Social Media, Instagram, Brand Image, Consumer Interest
Media Social Marketing terhadap Brand Awareness, Brand Image dan Niat mendaftarkan Anak ke Go Power Kids Diego Muhamad Alkhadaf; Sri Hartini
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9324

Abstract

This research aims to analyze the influence of social media marketing on brand awareness, brand image, and purchase intention, as well as analyzing the relationship between brand awareness, brand image, and purchase intention on gopowerkids.id Instagram followers. This research uses the Partial Least Squares (PLS) Structural Equation Modeling (SEM) analysis method with a population of respondents who are Instagram followers of gopowerkids.id. A total of 85 respondents were selected using purposive sampling technique. Data was collected through the use of questionnaires distributed to respondents. The results of data analysis show that social media marketing has a significant influence on increasing brand awareness, brand image and purchase intention. Apart from that, it was found that brand awareness also has a significant influence on purchase intention, as well as brand image. These findings show that social media marketing has an important role in increasing brand awareness, brand image and purchase intention among gopowerkids.id Instagram followers. The conclusion is that social media marketing has a significant impact in shaping consumer perceptions of brands, as well as influencing their purchasing intentions. Therefore, companies need to pay close attention to marketing strategies via social media to strengthen brand awareness, build a positive brand image, and increase consumer purchasing intentions. Keywords: Brand Image, Brand Awareness, Purchase Intention, Social Media Marketing
Kreativitas terhadap Minat Berwirausaha yang di Mediasi oleh Hasrat Berwirausaha pada Mahasiswa Kota Bandung Hadya Zarifa; Jurry Hatammimi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9325

Abstract

This research aims to explore the relationship between creativity and interest in entrepreneurship, with the desire for entrepreneurship as a mediator, among Bandung City students. A quantitative approach was used with a purposive sampling technique. A total of 100 Bandung City students were respondents in this research. Data analysis was carried out using Structural Equation Modeling - Partial Least Squares (SEM-PLS), including outer model testing, inner model testing, and hypothesis testing. The research results show that creativity has a significant influence on entrepreneurial interest and entrepreneurial desire. In addition, it was found that the desire for entrepreneurship acts as a mediator between creativity and interest in entrepreneurship among Bandung City students. The conclusion is that the findings of this research can provide important insights for efforts to increase interest in entrepreneurship in society, especially among students. Keywords: Entrepreneurial Desire, Creativity, Entrepreneurial Interest
Orientasi Kewirausahaan terhadap Kinerja Bisnis UMKM Kampung Wisata Kreatif Cibaduyut Pamela Felita Fuad; Jurry Hatammimi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9326

Abstract

This research aims to explore the influence of entrepreneurial orientation on business performance in Micro, Small and Medium Enterprises (MSMEs) in the Cibaduyut Creative Tourism Village. A descriptive quantitative approach was used to analyze 385 MSMEs in the footwear industry sector using purposive sampling techniques. Data was collected through distributing questionnaires using Google Form. The hypothesis was tested using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS software. Data analysis includes construct validity, reliability, and bootstrapping analysis to test statistical significance. The research results show that the dimensions of innovativeness, risk taking, proactiveness, autonomy and competitive aggressiveness significantly influence the business performance of MSMEs in the Cibaduyut Creative Tourism Village. In conclusion, these findings provide valuable insight for stakeholders in improving MSME business performance, especially in the Cibaduyut Creative Tourism Village environment. Keywords: Entrepreneurial Orientation, Business Performance, Creative Tourism Village
Dampak Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Skintific di Batam Ratri Perwinta Nengsi; Inda Sukati
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9334

Abstract

This research aims to investigate the influence of digital marketing and electronic word of mouth variables on purchasing decisions for skincare products in Batam. This research uses the Jacob Cohen formula to determine the sample size, with a total of 204 respondents because the sample size is unknown. The data was processed using SPSS version 25 software. The research results showed that digital marketing and electronic word of mouth partially had a positive and significant effect on purchasing decisions for skincare products. Apart from that, simultaneously, these two variables also have a positive and significant influence on the decision to purchase skincare products, as proven by the ANOVA test with a calculated f value that is greater than the f table and a significance mark of less than 0.05. This shows the important role of digital marketing and electronic word of mouth in influencing decisions to purchase skincare products. The conclusion is that digital marketing and electronic word of mouth have a significant role, both partially and simultaneously, in influencing skincare product purchasing decisions in Batam. Keywords: Electronic Word of Mouth, Purchasing Decisions, Digital Marketing
Product-Influencer Fit terhadap Attitude Toward Influencer, Influencer Credibility, Attitude Toward Product dan Dampaknya pada Purchase Intention Produk Whitelab Nadia Ramadhani Nugroho Putri; Tanti Handriana
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9386

Abstract

This research aims to investigate the influence of product-influencer fit on attitudes towards influencers, influencer credibility, attitudes towards products, and their impact on purchase intentions. We also wanted to see the compatibility between the Whitelab Cera-Mug Barrier Moisturizing Gel product and the influencer Bintang Emon. A quantitative approach was used in this research, using SEM-PLS analysis techniques and the SmartPLS 3.0 application to test the data. Respondents consisted of Bintang Emon followers who were aware of the Whitelab Cera-Mug Barrier Moisturizing Gel product promoted by the influencer, but had never purchased the product. The number of respondents was 198 people with age criteria over 18 years. The research results show that there is a positive influence of product-influencer fit on attitudes towards influencers, influencer credibility, and attitudes towards products. Apart from that, the credibility of the influencer also influences attitudes towards the influencer and attitudes towards the product. However, no significant influence was found from product-influencer fit, influencer credibility, and attitude towards the influencer on purchase intentions. Conclusion, this research highlights the importance of the match between the product and the influencer in influencing the influencer's attitudes and credibility as well as attitudes towards the product. However, to increase purchase intent, other factors may need to be considered besides product-influencer fit, influencer credibility, and attitudes toward the influencer. Keywords: Influencer Credibility, Purchase Intention, Product-Influencer Fit, Attitude Toward the Product
Risiko Bank, Struktur Kepemilikan dan Ukuran Bank terhadap Kinerja Keuangan pada Perusahaan Perbankan periode 2020-2022 Henwie Henwie
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9387

Abstract

This research aims to analyze the impact of bank risk, ownership structure and bank size on the financial performance of banking companies. Evaluation of financial performance using profitability ratio analysis is the main method for assessing financial management efficiency. Risks are identified as potential losses or harm that can be predicted in advance with relevant data. Differences in ownership structure impact the policies taken, while company size results in different business risks. This research adopted a quantitative approach with a sample of 28 respondents selected through purposive sampling. Data analysis was carried out using multiple linear regression. The research results show that bank risk has a negative and significant effect on financial performance, while ownership structure has a negative but not significant effect. On the other hand, bank size has a positive and significant influence on financial performance. Overall, bank risk, ownership structure and bank size simultaneously have a positive and significant impact on financial performance. In conclusion, this research provides a deeper understanding of the factors that influence the financial performance of banking companies. Keywords: Financial Performance, Bank Risk, Ownership Structure, Bank Size
Pengaruh Brand Image, E-Service Quality, E-Wom terhadap Brand Switching pada Pengguna Kartu Axis di Kota Bandung Bella Yugistira; Ida Farida Oesman; Indri Ferdiani Suarna
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9392

Abstract

This research was conducted at PT. XL Axiata Tbk with the aim of understanding the influence of brand image, electronic service quality and e-WOM on users' tendency to switch brands. A quantitative approach was used in this research involving 400 respondents as samples. The non-propability sampling method was used by distributing questionnaires to Axis card users in Bandung City. The research results show that brand image, electronic service quality, and e-WOM have a positive and significant influence on users' tendency to switch brands. Simultaneously, these three variables also have a positive and significant effect on users' tendency to switch brands. In conclusion, these findings provide valuable insight for PT. XL Axiata Tbk in designing more effective marketing and service strategies to maintain and increase their Axis customer base. Keywords: Brand Image, Brand Switching, E-Service Quality, E-Wom
Pengaruh Work From Home terhadap Work Life Balance dengan Disiplin Kerja sebagai Variabel Intervening pada Masa Pandemi Covid-19 Calvin Pebrian Zulkarnaen; Francis Hutabarat
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9403

Abstract

This research aims to understand the effect of working from home on the balance between work and personal life (work-life balance) among workers in Indonesia, by considering work discipline as an intervening variable. This research uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesis, due to the speculative nature of this research. Testing was carried out using SmartPLS 3.0 software. The research results show that working from home does not significantly affect the balance between work and personal life of employees. However, this study found that working from home can improve work discipline, which in turn can contribute to achieving balance between work and personal life. In conclusion, although working from home does not directly result in a balance between work and personal life, efforts to improve work discipline can be an effective strategy in achieving goals. Keywords: Work Discipline, Work From Home, Work Life Balance

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