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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 584 Documents
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Pemanfaatan Business Intelligence sebagai Alat Pengambilan Keputusan dalam Kegiatan Trading Item In-Game pada Game Online Apta Gustafausta, Arzenico; Emirul Bahar
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mxm1dg94

Abstract

This study aims to explore the use of Business Intelligence (BI) in making decisions about trading digital items in online games and identifying profit opportunities through virtual market data analysis. The research methods used include collecting historical price and sales volume data from the official platform (Steam Community Market), selecting popular items using the elimination method, and analyzing trends using Tableau for data visualization and processing. The results show that most items experience a decrease in price and sales volume from month to month. However, several items, such as the Head Shot skin (Covert – StatTrak – Factory New), show a significant price increase trend over a certain period. The conclusion of this study is that although the in-game trading market tends to be volatile, the application of Business Intelligence can identify items with profit potential and support more accurate, data-driven decision-making. Keywords: Business Intelligence, In-Game Trading, Data-Driven Decision Making, Tableau
Pengaruh Harga, Kualitas Produk, Citra Merek dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo dengan Kepuasan Konsumen sebagai variabel Mediasi(Studi Kasus pada Mahasiswa Universitas Nusa Bangsa) Saputra, Muhamad Riko Yanwar; Nia Sonani; Rumna, Rumna
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ee7xga58

Abstract

This study aims to analyze the influence of price, product quality, brand image, and promotion on Oppo smartphone purchase decisions, with consumer satisfaction as a mediating variable among students at Nusa Bangsa University. The research method used a quantitative approach with a causal associative approach. The sample consisted of 147 respondents selected using purposive sampling. The research instrument, a Likert-scale questionnaire, was then tested for validity and reliability. Data analysis was performed using multiple linear regression and a mediation test using SPSS version 25. The results showed that price, product quality, brand image, and promotion had a positive and significant influence on purchase decisions. Furthermore, price, product quality, brand image, and promotion also significantly influenced consumer satisfaction. Furthermore, consumer satisfaction was shown to act as a mediating variable in strengthening the relationship between price, product quality, brand image, and promotion on purchase decisions. These findings confirm that a marketing strategy that emphasizes a combination of competitive pricing, superior quality, a strong brand image, and appropriate promotion can increase consumer satisfaction and purchase decisions.   Keywords: Price, Product Quality, Brand Image, Promotion, Consumer Satisfaction
Efektivitas Bonus Insentif, Asuransi Kesehatan, dan Hak Cuti terhadap Kesejahteraan Karyawan di PT. KAI DAOP IV Semarang Firnanda, Muhammad Alul; Suryakencana Wibowo, Mochammad Eric; Awanis Linati Haziroh; Hertiana Ikasari
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/51gkpj95

Abstract

This study aims to analyze the effect of incentive bonuses, health insurance, and leave entitlements on employee well-being at PT Kereta Api Indonesia DAOP IV Semarang. The research method used a quantitative approach, distributing questionnaires to 100 respondents using quota sampling. The data were then analyzed through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F-test, and t-test. The results showed that incentive bonuses and leave entitlements had a positive and significant effect on employee well-being, while health insurance had a positive but insignificant effect. The conclusion of this study is that company policies emphasizing the provision of incentive bonuses and adequate leave entitlements have been proven to improve employee well-being, while health insurance has not had a significant impact.   Keywords: Incentive Bonus, Health Insurance, Leave Entitlements, Employee Welfare
Manajemen Informasi Keuangan, Sentimen Pasar, dan Reputasi Emiten dalam Strategi Pengambilan Keputusan Investasi oleh Investor Institusional di Bursa Efek Indonesia Fernanda, Olivia; Tasrim, Tasrim
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/z6e5zr81

Abstract

This study aims to understand the investment decision-making strategies of institutional investors on the Indonesia Stock Exchange, emphasizing three main aspects: financial information management, market sentiment, and issuer reputation. The research method used is a descriptive qualitative approach, with data collected through documentation and non-participatory observation from credible online sources, followed by thematic analysis. The results indicate that investment decisions are not solely determined by conventional financial indicators but are also significantly influenced by market perception and company reputation. Financial information serves as the basis for objective evaluation, market sentiment influences asset allocation preferences, and issuer reputation is a differentiating factor in assessing long-term investment viability. The study's conclusions confirm that these three factors form a complementary ecosystem of information and perception, making institutional investment decisions a complex process that demands data accuracy, responsiveness to sentiment, and reputation consistency.   Keywords: Institutional Investment, Financial Information, Market Sentiment, Issuer Reputation
Implementasi Algoritma Decision Tree C4.5 untuk Klasifikasi Pengangkatan Karyawan Tetap (Studi Kasus) di PT Intinusa Teknik Sejahtera) Suropati, Untung; Deny Saputra
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/68x3rd85

Abstract

This study aims to implement the Decision Tree C4.5 algorithm in the classification of permanent employee appointments at PT Intinusa Teknik Sejahtera to support more objective, accurate, and transparent decision-making. The research method used is a quantitative data mining-based approach with the CRISP-DM framework, using an employee dataset from the HRD department consisting of 16 attributes related to profile and performance. The modeling process was performed using RapidMiner Studio software using the split validation method with a ratio of 80% training data and 20% test data. The results show that the Decision Tree C4.5 classification model has an accuracy of 89.25%, with recall for the Contract class of 91.14% and the Permanent class of 78.57%, and precision for the Contract class of 96.00% and the Permanent class of 61.11%. The conclusions of this study confirm that the attributes of Performance, Attendance, Loyalty, and Tenure are the main factors in permanent employee appointments, and the C4.5 algorithm can be utilized as an HRD decision support system, although further method development is needed to improve precision for the Permanent class.   Keywords: Decision Tree C4.5, Classification, Permanent Employees, Human Resource Management
Pemanfaatan Realitas Buatan (Augmented Reality) dalam Inovasi Teknousaha untuk Meningkatkan Pengalaman Konsumen di Era Digital Ramadhan, Muhammad Firly; Lukman Abdurrahman
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ettrxc36

Abstract

This study aims to analyze the use of Augmented Reality (AR) in techno-entrepreneurship to enhance consumer experience in the digital era. The research method used was a literature review, collecting and analyzing scientific literature, industry reports, and case studies related to the application of AR in various business sectors. The results show that AR can enhance visual and emotional interactions among consumers, provide interactive product and service simulations, strengthen brand engagement, and improve the efficiency of purchasing decision-making. The study concludes that the integration of AR in techno-entrepreneurship provides significant added value for consumers, strengthens loyalty, and is an effective digital innovation strategy for enriching the customer experience.   Keywords: Augmented Reality, Techno-entrepreneurship, Consumer Experience, Digital Innovation
Tantangan dan Peran HR dalam Organisasi Wiguna, Wahyu; Suharni, Suharni; Lela Widyanti; Burhannudin, Burhannudin
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/j8074y06

Abstract

This study aims to analyze the strategic role and challenges of Human Resource Development (HRD) in organizations, particularly in facing digital transformation and the dynamics of the modern work environment. The research method used was a qualitative approach using the Systematic Literature Review (SLR), which analyzed various national and international scientific literature for the 2020–2025 period through a process of selection, data reduction, thematic grouping, and data synthesis and interpretation. The results indicate that HRD plays a crucial role as a manager, developer, and driver of human resource quality through recruitment, training, competency development, increasing employee engagement, and establishing an adaptive and performance-oriented work culture. Furthermore, HRD also plays a role in integrating digital technology to improve the effectiveness of HR management. However, HR faces various challenges such as accelerated technological change, a skills gap, changes in digital and automated work methods, and the emergence of non-standard work models that raise ethical and regulatory issues. The conclusion of this study emphasizes that HRD must strategically transform by strengthening digital competencies, building flexible HR management systems, and integrating technological innovation to maintain the long-term sustainability of organizational performance.   Keywords: Human Resource Development, Digital Transformation, Employee Performance  
Peranan Sumber Daya Manusia dalam Organisasi Maulana, Burhan; Iyon Cahyono; Juliandri Johan; Muzhar Khotib; Tanit Prayitno; Wahyu Wiguna
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ypt8r984

Abstract

This study aims to analyze the strategic role of human resources (HR) in organizations and how the management of HR functions contributes to the achievement of company goals and operational success effectively and efficiently. The research method used is a descriptive qualitative approach with library research, involving the identification, selection, and comparative analysis of relevant scientific literature and textbooks published between 2021 and 2025. The results indicate that HR plays a key role in driving organizations through the implementation of workforce planning, appropriate recruitment and selection, competency development through training, performance management, and the provision of competitive compensation and benefits. Furthermore, synergy between the HR department and line managers in fostering organizational culture has been shown to increase employee flexibility and engagement. The study concludes that HR is the most valuable asset and key to an organization's competitive advantage; optimizing individual potential through holistic and technology-adaptive management is crucial to achieving superior, inclusive, and sustainable organizational performance in the digital age.   Keywords: Human Resources, Organizational Management, Employee Development, HR Strategy, Organizational Performance
Peran dan Fungsi Manajemen Sumber Daya Manusia Wiguna, Wahyu; Dwi Cahya Oktavian; Muh. Rahmat Padli; Maria Marice Klau; Ami Apriana; Rauda Tunyanan
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sks64s19

Abstract

This study aims to analyze the role and function of Human Resource Management (HRM) in improving organizational effectiveness and productivity and supporting the sustainable achievement of company goals. The research method used is a qualitative approach with library research. Data was collected from books, scientific journals, and relevant literature. Data were then analyzed using descriptive-qualitative techniques through the stages of data reduction, data presentation, interpretation, and conclusion drawing. The results indicate that HRM plays a strategic role in workforce planning, recruitment and selection, training and development, compensation, industrial relations management, and employee welfare. Furthermore, HRM functions encompass managerial, operational, and strategic functions that are integrated to ensure the availability of competent, adaptive, and productive human resources in facing the dynamics of the organizational environment. The conclusion of this study confirms that effective and systematic human resource management is a key factor in organizational success because people are the primary asset that determines the achievement of a company's short-term and long-term goals.   Keywords: Human Resource Management, Work Productivity, Organization
Proses Seleksi Karyawan, Metode dan Teknik Wawancara Wiguna, Wahyu; Fikri Hawari; Indri Priyono; Lily Chairunnisa; Lufi Wulandari; Amelia Farida
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/85tdqx66

Abstract

This study aims to analyze the employee selection process and the interview methods and techniques used to recruit human resources suited to the company's needs. The research method used was a qualitative approach, using interviews with HR Management at a manufacturing company located in Serang, Banten. The results indicate that the selection process involves several stages: CV screening, psychological testing, user interviews, HR Manager interviews, General Manager interviews, and Director interviews. The interview process is differentiated based on job categories: operator and staff. At the operator level, interviews emphasize work attitude, motivation, and interpersonal skills, while at the staff level, a structured, competency-based approach, such as the STAR (Situation, Task, Action, Result) method and the Behavioral Event Interview (BEI), is used to explore candidates' analytical, conceptual, and leadership abilities. The study concludes that a systematic, structured, and competency-based selection and interview process can help companies recruit candidates who meet job requirements and have the potential to become future talent or leaders.   Keywords: Employee Selection, Job Interview, Human Resource Management

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