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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Analisa Faktor-Faktor Perceived Service Quality dalam Bidang Aviasi terhadap Passenger Loyalty melalui Passenger Satisfaction dan Passenger Complaint pada Penumpang Batik Air Tujuan dari dan ke Surabaya Richardo Evan Wongharyono; Ronald Ronald; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9551

Abstract

This research is intended to find factors that influence Passenger Loyalty through Passenger Satisfaction and Passenger Complaint of Batik Air customers in Surabaya. This research provides benefits for the aviation industry in Indonesia, especially to create customer loyalty to an airline in order to be able to survive in the market in the long term.This study is causal with quantitative methods and uses the Amos 22.0 application to assist the processing of primary data from 200 Batik Air customers in Surabaya which was collected using the Snowball Sampling Technique. In this study it was found that customers will be loyal to a brand influenced by Customer Satisfaction which is most influenced by Safety and Security, Reliability, Connectivity, Information Service, Accessibility, Operation Schedule, Comfort, Ticket service, and Personalized Services. Consumers' perception that airplanes with low prices do not prioritize safety, but from this research it can be broken because Batik Air is significant in the Safety and Security variable. eywords: Accessibility, Comfort, Connectivity, Information Service
Review, Gratis Ongkir dan Pembayaran Non Tunai (Shopeepay Later ) terhadap Keputusan Pembelian Marketplace Shopee di Kota Medan Maisara Batubara; Vincent Genesius Beltham; Marshella Valencia Salim; Tarynie Audriya; Atika Aini Nasution
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9565

Abstract

This research was motivated by the aim of testing and analyzing the influence of reviews, free shipping and non-cash payments on purchasing decisions for the Shopee Marketplace in Medan City among students at the Faculty of Law, Prima Indonesia University. This research method uses quantitative. The total population is all students from the Faculty of Law at Prima Indonesia University with a sample of 97 students. The sampling technique used is non-probability sampling. The results of partial hypothesis testing show that reviews with tcount > ttable (2,251>1,985), free shipping (6,822>1,985), and non-cash payments (2,213>1,985) have a significant influence on purchasing decisions at Shopee Marketplace in Medan City. The results of simultaneous hypothesis testing show that reviews, free shipping, and non-cash payments have a significant influence on purchasing decisions for the Shopee Marketplace in Medan City with a value of Fcount > Ftable (47,848 > 3.09) and a significance of 0.000. Keywords: Free Shipping, Purchase Decision, Non-Cash Payment
Assessing the Relationship Between Green Leadership Practices and Organisational Resiliance in Sustainable HR System in Indonesia Startpup Companies Irra Chrisyanti Dewi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9652

Abstract

This research aims to investigate the influence of organizational resilience and green leadership practices on sustainable human resource (HR) systems in the context of start-up businesses in Indonesia. The survey method was used to collect quantitative data from 250 respondents representing various industrial sectors. The constructs of organizational resilience, sustainable HR systems, and green leadership were tested for validity and reliability using accepted measurement models. Structural model analysis shows that organizational resilience, sustainable HR systems, and green leadership have a positive and significant relationship. In addition, mediation analysis indicates that the influence of green leadership on sustainable HR systems is partially mediated through organizational resilience. The validity of this relationship is strengthened through bootstrapping procedures. These findings provide valuable insights for organizational leaders and policy makers by illustrating the dynamics of sustainability practices in the context of start-up companies in Indonesia. The practical implications of this research emphasize the importance of building strong organizational resilience and implementing green leadership practices as a strategy to strengthen sustainable HR systems in facing future business challenges. Keywords: Green Leadership, Indonesian Business Environment, Organizational Resilience, Sustainable HR Systems, Start-Up Companies
The Impact of Branding, Advertising, and Social Media Marketing on Consumer Purchase Intention, Brand Loyalty, and Brand Equity in the Indonesian Market Hery Purnomo; Yulia Novita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9653

Abstract

This research investigates the influence of branding, advertising and social media marketing on customer purchase intentions, brand loyalty and brand equity in the Indonesian fashion industry. Survey data from 288 Indonesian consumers were analyzed using structural equation modeling (SEM-PLS) to test the relationship between variables. The results of the analysis show that there is a positive and significant correlation between consumer behavior, social media engagement, advertising effectiveness and brand perception. Key findings show that branding, advertising, and social media marketing positively influence brand equity, purchase intention, and brand loyalty. Hypothesis testing demonstrated strong statistical significance, while assessment of the measurement model supported the validity and reliability of the measurement tools used. The structural model developed is able to explain the data adequately, emphasizing the importance of integrated marketing strategies in strengthening the relationship between consumers and brands and improving brand performance in the Indonesian fashion market. The conclusion is that fashion companies can use the insights gained to increase their presence and competitiveness in developing markets such as Indonesia. Keywords: Branding, Advertising, Social Media Marketing, Consumer Behavior
Sustainable Development, Networks, Financial Inclusion, and Market Competitiveness: A Holistic View of Indonesian MSMEs D. Iwan Riswandi; Arie Fitria
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9654

Abstract

This research aims to analyze the influence of financial inclusion policies, network features and sustainable development strategies on the performance and market competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The research was conducted using a quantitative approach involving 325 MSMEs from various industrial sectors. The analytical method used is Partial Least Squares (PLS) in Structural Equation Modeling (SEM) to test the correlation between variables. The research results show that there is a significant positive correlation between market competitiveness, financial inclusion, network features, sustainable development practices and the performance of MSME companies. The conclusion is that sustainable development practices, involvement in business networks, and access to financial services have a significant positive impact on market competitiveness and performance of MSME companies. The implication of these findings is the importance of integrating sustainability programs, encouraging business collaboration, and expanding financial inclusion to support sustainable growth and competitiveness of MSMEs in Indonesia. Keywords: Market Competitiveness, Network Characteristics, Financial Inclusion, Sustainable Development, MSMEs This research aims to analyze the influence of financial inclusion policies, network features and sustainable development strategies on the performance and market competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The research was conducted using a quantitative approach involving 325 MSMEs from various industrial sectors. The analytical method used is Partial Least Squares (PLS) in Structural Equation Modeling (SEM) to test the correlation between variables. The research results show that there is a significant positive correlation between market competitiveness, financial inclusion, network features, sustainable development practices and the performance of MSME companies. The conclusion is that sustainable development practices, involvement in business networks, and access to financial services have a significant positive impact on market competitiveness and performance of MSME companies. The implication of these findings is the importance of integrating sustainability programs, encouraging business collaboration, and expanding financial inclusion to support sustainable growth and competitiveness of MSMEs in Indonesia. Keywords: Market Competitiveness, Network Characteristics, Financial Inclusion, Sustainable Development, MSMEs
Analisi Brand Ambassador Vidi Aldiano dalam Meningkatkan Brand Awareness Produk ‘Somethinc’ di Watsons Surabaya Angelin Gunardi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9748

Abstract

This research aims to explore the influence of brand ambassador Vidi Aldiano on brand awareness of Somethinc products at Watsons Surabaya. Using a descriptive quantitative approach, this research involved 99 respondents who were Somethinc consumers at Watsons Surabaya. The analysis method used is multiple linear regression with the help of Statistical Product and Service Solution (SPSS). The research results show that brand ambassador Vidi Aldiano has a positive and significant influence on brand awareness of Somethinc products at Watsons Surabaya. Conclusions, discussed in the context of marketing strategies and promotion of local products in competitive markets. Keywords: Brand Ambassador, Brand Awareness
Konstruksi Naratif Kampanye Bye Bye Plastic Bag Surabaya: Melacak Makna dalam Komunikasi Lingkungan untuk Menggugah Sikap Permasalahan terhadap Plastik Sekali Pakai Obelix Son
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9751

Abstract

This research the "Bye Bye Plastic Bag Surabaya" campaign and the messages contained in it. The research method used is a descriptive qualitative approach, with data collection techniques through participant observation, in-depth interviews with relevant stakeholders, and content analysis of campaign materials and public responses. The research results showed that the campaign was effective in increasing Surabaya people's awareness of the single-use plastic problem and in changing their behavior towards more sustainable use. The conclusion is that effective communication, using strong and emotional narratives, can be a powerful tool in driving social change related to the use of single-use plastic. Managing single-use plastic waste requires collaboration between government, industry and society to create sustainable solutions to reduce its negative impact on the environment and human health. Keywords: Environment, Narrative Construction, Plastic
Fanatisme dalam Interaksi Parasosial: Studi Budaya Konsumsi Blink Indonesia dalam Pembelian Merchandise Blackpink di Aplikasi Weverse dan Weverse Shop Aurielle Thevannie The; Gabriela Laras Dewi Swastika
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9764

Abstract

This research aims to understand the consumption behavior of Blackpink merchandise by Indonesian BLINKs through the Weverse and Weverse Shop applications. This research method uses a descriptive quasi-qualitative approach to explain fanaticism in BLINK Indonesia's parasocial interactions at Weverse Shop. The theories used include parasocial interaction theory, communication theory via computer-based media (CMC) and new media, as well as uses and gratifications theory. Data collection was carried out through interviews and online document studies with BLINK Indonesia who are active in the Weverse and Weverse Shop applications. The results of this research reveal that BLINK Indonesia develops parasocial interactions that produce fanaticism towards Blackpink, both as fans, admins and buyers at Weverse Shop. The conclusion is that the use of social media, in this case Weverse, has the potential to give rise to fanaticism in purchasing Blackpink merchandise. Keywords: Fanaticism, Computer-Mediated Communication, Parasocial Interaction, Uses And Gratifications, New Media, Weverse Blackpink
Pengaruh Variasi Produk, Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian pada PT. Lautan Biru Raya Jaka Permana; Steven Jourdan; Ivana Theja
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9769

Abstract

The purpose of this research is to determine the influence of product variations, service quality and product quality on purchasing decisions at PT Lautan Biru Raya. Product variety is a key element in the pharmaceutical distribution industry. The research method uses quantitative methods with a sample size of 105 customers. Data testing was carried out by carrying out classic assumption tests, regression tests and hypothesis testing using SPSS. The results of the research partially show that product variety, service quality and product quality have a significant influence on purchasing decisions. Conclusion, that product variety, service quality and product quality have a significant influence on purchasing decisions. Keywords: Service Quality, Product Quality, Purchasing Decisions, Product Variations
Strategi Pengembangan Batik Alpukat Universitas PGRI Silampari sebagai upaya Peningkatan Penjualan Ratih Eka Sakti; Fatma Oktarendah; Endar Pradesa
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9786

Abstract

This research aims to explore the potential for developing Avocado Batik as an effort to diversify local avocado-based batik products. The approach used in this research is a qualitative descriptive approach, which describes the social situation being studied comprehensively, broadly and in depth. The results of the research show that the Avocado Batik MSMEs at PGRI Silampari University show a strong commitment to continuing to improve the quality of their products and services, as well as developing more effective marketing strategies to support their business growth in local and regional markets. In conclusion, this research will provide a clear picture of the potential and strategy for developing Avocado Batik as a new superior product in the Indonesian batik industry. Keywords: Avocado Batik, Increased Sales, Development Strategy

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