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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Pengaruh Penerapan Green Accounting, dan Audit Internal terhadap Kinerja Perusahaan (Studi pada Perusahaan Pertambangan yang terdaftar di Bei 2020-2023) Pandiangan, Austin Alleyn; Siregar Sudjiman, Lorina; M.Hutabarat, Francis
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13384

Abstract

This study aims to examine the impact of Green Accounting implementation and the role of internal audits on corporate performance, specifically focusing on mining companies listed during the 2020-2023 period. Using a purposive sampling method, the study analyzes 140 observations derived from 35 companies. This approach effectively explores information related to the disclosure of the GRI Index in sustainability reports and the background of internal audits as stated in companies' annual reports. Corporate performance is measured using Return on Assets (ROA) as the primary indicator. The analysis method applied is quantitative. The findings reveal that Green Accounting has a significant positive impact on ROA. Meanwhile, the impact of internal audits on ROA is positive but not statistically significant. Overall, the analysis of the effects of Green Accounting and internal audits on ROA indicates a significantly positive relationship. This study seeks to explore how Green Accounting practices and the role of internal audits with an accounting background influence corporate financial performance through the examination of financial reports. Keywords: Corporate Performance, Green Accounting, Internal Audit
Meningkatkan Customer Engagement melalui Brand Image dan Content Visual: Perspektif pengguna DNVB di Indonesia Wardanu, Aditya Putra; Noviarkahman Zagladi, Arief
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13415

Abstract

This study aims to analyze the influence of Brand Image (BI), Interest Audience (IA), and Content Visual (CV) on Customer Engagement (CE) among Digitally Native Vertical Brands (DNVB) users in Indonesia. 286 samples were used in this study. The results of this study indicate that BI has a significant positive influence on CV, indicating that a good brand image contributes to a positive perception of the quality of visual content. In addition, IA also has a significant effect on CE, indicating that content that is relevant to the audience's interests can increase their engagement. The results of the analysis show that CV has a positive effect on CE, indicating that attractive visual content can encourage user interaction. This study also found an indirect effect of BI through CV and IA on CE, indicating that brand image not only has a direct impact but also through increasing audience interest and the quality of visual content. In conclusion, this study emphasizes the importance of managing brand image and presenting high-quality visual content in increasing customer engagement in today's digital era. Therefore, DNVB companies are advised to continue to improve the quality of visual content and ensure that content matches audience interests to build stronger relationships with consumers. Keywords: Brand Image, Content Visual, Interest Audience
Pengaruh Promosi, Potongan Harga dan Gratis Ongkir terhadap Perilaku Konsumtif mahasiswa pada Marketplace Shopee Howandi, Rani Desiana; Cendana, Sylvia; Panggabean, Maya Sabirina; Nurmasari Pane, Dewi
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13421

Abstract

This study aims to analyze the effect of promotions, discounts, and free shipping on the consumer behavior of students of the Faculty of Economics, Universitas Prima Indonesia. The study was conducted in Medan, North Sumatra, from February to April 2024 using a quantitative method with a causal approach. The sampling technique used the Lemeshow method with accidental sampling, producing a sample based on a maximum estimate of 50% and an error rate of 10%. Primary data were collected through a survey using a questionnaire and analyzed using validity, reliability, and multiple linear regression tests. The results of the classical assumption test showed that the data were normally distributed, there was no multicollinearity, and met the homoscedasticity assumption. Descriptive statistical analysis describes that the variables of promotions, discounts, free shipping, and consumer behavior have average values ​​that are relevant to the research hypothesis. The results of multiple linear regression indicate that promotions, discounts, and free shipping have a significant effect on consumer behavior partially and simultaneously, as shown by the t-test and F-test with a significance level of 5%. The coefficient of determination (Adjusted R²) shows that the independent variables are able to explain variations in consumer behavior adequately. Keywords: Free Shipping, Consumer Behavior, Promotion, Discounts, Shopee
Social Media Marketing pada Etienne Space Wongsodiredjo, Jacklyn; Teguh, Monika
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13493

Abstract

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth. Keywords: Context, Communication, Collaboration, Social Media Marketing
Corporate Social Responsibility sebagai Daya Tarik Organisasi bagi Calon Karyawan Pasaribu, Saddam Azhar; Darmadi, Didi; Ludfi Arifin, Antoni; Azmy, Ahmad
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13544

Abstract

Corporate Social Responsibility (CSR) has become an essential element in attracting prospective employees in the modern era. This study aims to understand how CSR practices influence the decisions of job candidates in selecting an organization as a place of work. The results show that strong CSR programs can significantly contribute to enhancing the organization's reputation, especially in the eyes of individuals whose values align with the company's social vision. CSR is seen not only as a marketing tool but also as a tangible expression of the organization's commitment to social and environmental sustainability. These findings suggest that prospective employees are more attracted to companies that demonstrate consistent and relevant social responsibility. Therefore, this study offers valuable insights for organizations in designing effective CSR strategies to strengthen their appeal in the labor market. With the increasing awareness of the importance of sustainability, CSR can serve as a strategic tool to attract top talent while building stronger relationships with potential employees. This research uses a literature study method by analyzing various relevant scholarly references to explore the role of CSR as an organizational attraction and the company's reputation in the eyes of prospective employees. The findings indicate that good CSR policies can enhance the company's image as an ethical, attractive, and sustainability-oriented organization. Keywords : Corporate Social Responsibility, Prospective Employees, Organizational Attractiveness, Corporate Reputation
Pembuatan E-Modul Usaha dan Energi Berbasis Pemecahan Masalah Lestari, Rini; Derlina, Derlina; Juliani, Rita; Bukit, Nurdin; Hakim, Abd.; Sahyar, Sahyar
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13608

Abstract

This study aims to determine the validity of the design and results of the design of e-modules. problem solving based on business and energy. This study is the creation of electronic modules of business and energy based on problem solving validated by 1 media expert to evaluate the appearance and suitability of the module, then 1 Theory expert to evaluate the depth of the content of the e-module designed by Lecturers at the State University of Medan. The instruments used in this study were questionnaires, media expert validation and material expert questionnaire validation. The results obtained from the aspect of the designed validity of the input of media experts obtained an average score of 88.3% in the very feasible category and for the evaluation of Theory experts the average value was 90.5% in the very feasible category. Based on the results of the study, it was concluded that the e-module of business and energy based on problem solving was valid. Keywords: E-Business Module, Energy, Problem Solving
Pengukuran Tingkat Penerimaan Pengguna Mobile Banking menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT) Madjid, Aulia Nuur; Sari, Shinta Permata
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13661

Abstract

This study aims to determine and analyze the influence of performance expectations, effort expectations, and social influences on behavioral intentions to use mobile banking, as well as to determine and analyze the influence of facilitating conditions and behavioral intentions on mobile banking behavior. This study uses a quantitative research method with primary data collection. The data collection technique uses a questionnaire. The research data were analyzed using Partial Least Square (PLS) and then processed using SmartPLS 4.0 software. The results of this study indicate that behavioral intentions to use mobile banking are influenced by performance expectations, effort expectations, and social influences, while mobile banking behavior is influenced by facilitating conditions and behavioral intentions. Furthermore, behavioral intentions can mediate the relationship between performance expectations, effort expectations, and social influences on usage behavior. In conclusion, this study is expected to be used by financial technology service providers to develop more effective strategies so that they can help provide features and services that suit user needs. Keywords: Mobile Banking, Behavioral Intentions, Usage Behavior, UTAUT
Determinan Penggunaan E-Wallet dengan Pendekatan Unified Theory of Acceptance and Use of Technology (UTAUT) Safitri, Fibriani Ayu; Sari, Shinta Permata
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13663

Abstract

This study aims to examine the influence of performance expectancy, effort expectancy, and social influence on behavioral intention, as well as the influence of facilitating conditions and behavioral intention on use behavior of e-wallet. The research method used is a quantitative approach with the use of a questionnaire distributed to 275 respondents to obtain more accurate data analysis results. Data analysis is conducted using Smart-PLS (Partial Least Squares) through testing the outer model, inner model, and hypothesis testing. The results show that performance expectancy, effort expectancy, and social influence have an effect on behavioral intention, as well as facilitating conditions and behavioral intention affecting use behavior. In conclusion, based on the existing determinant variables, all of them have an influence on the intention and use of e-wallets as digital payment technology. Keywords: Keywords: Behavioral Intention, Digital Payment, E-Wallet, Use Behavior, UTAUT
Inovasi Platform Integrasi Belanja Pemerintah melalui Digipay “Pemberdayaan UMKM Perspektif New Public Governance” Styadi, Aris
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13947

Abstract

This study aims to analyze the effectiveness of Digipay in improving the efficiency, transparency, and accountability of state spending management, as well as evaluating its role in the transformation of digital-based public governance involving the concept of New Public Governance. This study uses a qualitative methodology based on secondary data to analyze the implementation of the Digital Payment (Digipay) platform by the Ministry of Finance in government spending. The results of the study show that the implementation of Digipay has received a positive response from various parties, with significant transaction values ​​since its initial implementation in 2021. Digipay promotes public innovation through governance transformation that includes the concept of co-production, hybrid organizations, key competencies, accountability, and operational evaluation based on the New Public Governance approach. Sipmulan, Digipay is an effective innovation in strengthening the digital economy, supporting bureaucratic efficiency, and increasing regional economic competitiveness. Continuous support from the government, banking, and the community is needed to optimize the implementation and expand the benefits of this system. Keywords: Innovation, Public Services, New Public Governance
Pengaruh Brand Image dan Electronic Word Of Mouth (E-WOM) terhadap Keputusan Pembelian Smartphone Samsung di Kota Malang Oktaviani, Fadhilah Nur; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13290

Abstract

This study aims to analyze the influence of Brand Image and Electronic Word of Mouth (E-WOM) on purchasing decisions for Samsung smartphones in Malang City. This study uses a quantitative method with an explanatory research approach to explain the relationship between variables. The population of the study was Samsung smartphone users in Malang City with a sample of 73 respondents selected using the purposive non-probability sampling method. Data analysis was carried out by testing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination test. The results showed that Brand Image had a significant effect on purchasing decisions with a significance value of 0.000 (<0.05), while E-WOM did not have a significant effect on purchasing decisions with a significance value of 0.060 (>0.05). These results indicate that a strong brand image is the main factor in driving Samsung smartphone purchasing decisions, while the influence of E-WOM tends to be lower because consumers rely more on personal experience in their purchasing decisions. This study provides implications that companies need to strengthen their brand image by emphasizing product quality, technological innovation, and after-sales service to increase consumer trust and loyalty. In addition, E-WOM-based marketing strategies still need to be optimized to be more effective in influencing consumer purchasing decisions. Keywords: Brand Image, Electronic Word of Mouth (E-WOM), Purchasing Decision, Samsung Smartphone

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