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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria; Enjelika, Enjelika; Romadhoni, Satrio Ahmadtul Firdaus; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13313

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, marketing strategy, patient satisfaction, healthcare clinic, competitiveness
Pengaruh Pemasaran Digital dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen pada Produk IQOS di Indonesia Gozi, Ahmad; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13325

Abstract

This study aims to analyze the influence of digital marketing and sales promotion on consumer purchasing decisions for IQOS products in Indonesia. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The results of the validity test showed that all questionnaire items were valid. Regression analysis showed that digital marketing had a positive and significant effect on purchasing decisions with a regression coefficient of 0.65 (p <0.05), while sales promotion also had a positive and significant effect with a coefficient of 0.45 (p <0.05). The R² value of 0.63 indicates that 63% of the variability in purchasing decisions can be explained by the two independent variables. These findings indicate that digital marketing has a greater influence than sales promotion in increasing consumer purchasing decisions. Effective digital marketing strategies through social media, online advertising, and the use of big data are key factors in building brand awareness and increasing consumer engagement. Meanwhile, sales promotion plays a more short-term role as a stimulus to attract the attention of new consumers. Therefore, companies are advised to optimize digital marketing to increase customer loyalty and encourage repeat purchases. Keywords: Purchase Decision, Digital Marketing, Sales Promotion
Pengaruh Citra Merek dan Ulasan Customer Online terhadap Minat Pembelian Ulang pada Produk Viva Cosmetic di Aplikasi Shopee (Studi Pada Konsumen Viva Cosmetic di Kota Malang) Rohmah, Yaumi; Zagladi, Arif Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13326

Abstract

This study aims to analyze the influence of brand image and online customer reviews on repurchase intention of Viva cosmetic products in Malang City. The method used in this study is a quantitative method with a purposive sampling technique. Respondents in this study were consumers who live in Malang City, have a Shopee account, and have purchased and used Viva cosmetic products at least twice. The research sample consisted of 73 people determined using Calculator.net. Data were collected through an online questionnaire and analyzed using the Partial Least Squares (PLS) method. The results showed that all variable indicators had a loading factor value > 0.5, so they could be declared valid. The validity test using Average Variance Extracted (AVE) showed a value of more than 0.50 for all variables, with the highest value in the online customer review variable (0.717). Reliability tests with Composite Reliability and Cronbach's Alpha showed that all variables had values ​​above 0.7, indicating high reliability. The R Square analysis showed that the brand image and online customer reviews variables influenced repurchase intention by 69%. The path coefficient results show that brand image has a significant effect on repurchase intention with a T-statistic value of 7.206 (>1.96) and a p-value of 0.000 (<0.05). Online customer reviews also have a significant effect on repurchase intention with a T-statistic value of 2.096 (>1.96) and a p-value of 0.037 (<0.05). In conclusion, brand image and online customer reviews have a positive and significant effect on repurchase intention of Viva cosmetic products. The better the brand image in the eyes of consumers and the more positive the reviews received, the higher the likelihood of consumers to make repeat purchases. Keywords: Brand Image, Online Customer Reviews, Repurchase Intention
Analisis Pengaruh Tingkat Pengangguran Terbuka dan Inflasi terhadap Kemiskinan di Kota Malang Tahun 2018-2023 Tri Amukti, Fajar Dio Wahyu; Zagladi, Arief Noviarkahman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13348

Abstract

This study aims to analyze the effect of the Open Unemployment Rate (TPT) and inflation on poverty in Malang City in the period 2018–2023. The method used is quantitative research with multiple regression analysis. Secondary data was obtained from the Central Statistics Agency (BPS) and other related agencies, with the dependent variable being the poverty rate and the independent variables being TPT and inflation. The results of the study show that inflation has a significant effect on poverty with a regression coefficient of -0.145 and a significance value of 0.033, indicating that increasing inflation tends to reduce the poverty rate. Meanwhile, the TPT variable does not show a significant effect on poverty (p = 0.725). The regression analysis produces a coefficient of determination (R²) of 0.830, indicating that the independent variables are able to explain 83% of the variation in poverty. Although the regression model is significant at the 10% significance level (p = 0.070), it is not significant at the 5% level, so further analysis is needed to understand other factors that can affect poverty in Malang City. In addition, the results of the classical assumption test indicate that the model meets the assumption of normality and does not experience multicollinearity problems. Keywords: Poverty, Open Unemployment Rate, Inflation
Literature Review : Kebebasan dan Tanggung Jawab dalam Media : Tantangan di Dunia Digital Wardanu, Aditya Putra; Tri Amukti, Fajar Dio Wahyu; Winarno, Agung
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13371

Abstract

This study aims to explore the relationship between freedom and responsibility in social, political, and legal contexts. The main focus of the study is how individual freedom can be implemented in a balanced manner with social responsibility to create harmony in society. The method used is a systematic literature review by filtering relevant research articles in the period 2014–2024. Of the 50 articles identified, 20 articles were selected based on relevance, content quality, and publishing sources. The results of the study indicate that freedom without responsibility can lead to social conflict, abuse of freedom, and societal instability. In the context of media, freedom of expression in the digital era brings benefits in the form of wider access to information, but also poses challenges such as the spread of false information and hate speech. Therefore, digital media regulation is needed to maintain a balance between individual rights and public interests. In addition, effective public policies must consider social responsibility to prevent abuse of freedom in various aspects, including freedom of religion, freedom of the press, and freedom of expression in education. The conclusion of this study emphasizes that freedom must be accompanied by responsibility in order to provide maximum benefits to society at large. Wise regulation, code of ethics, and legal oversight are important factors in balancing both concepts to create a stable, harmonious, and sustainable social environment. Keywords: Keywords: Journalistic Ethics, Individual Freedom, Public Policy, Media Regulation, Social Responsibility
Pengaruh Penanaman Modal dalam Negeri, Penanaman Modal Asing dan Penyerapan Tenaga Kerja terhadap Jumlah Penduduk Miskin pada Kabupaten/Kota di Sumatera Utara Yani, Ayu Syah Fitri; Lubis, Irsad
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13372

Abstract

This study aims to analyze the effect of domestic investment (PMDN), foreign investment (PMA), and labor absorption (PTK) on the number of poor people (JM) in 33 districts/cities in North Sumatra Province during the period 2016-2022. The data used are panel data obtained from the Central Statistics Agency (BPS), the Investment and One-Stop Integrated Service Office (DPMPTSP), and the Investment Coordinating Board (BKPM). The analysis model used in this study is the Fixed Effect Model, as determined through the Chow test and the Hausman test. The results of the study indicate that PMDN and PTK have a negative and significant effect on the number of poor people, while PMA does not have a significant effect. With an Adjusted R-Squared value of 99.37%, it can be concluded that the variation in the number of poor people is predominantly influenced by these three variables. The government is expected to continue to encourage domestic investment and job creation as the main strategy in poverty alleviation in North Sumatra. Keywords: Domestic Investment, Foreign Investment, Labor Absorption, Number of Poor People
Program Retensi Pelanggan dan Kualitas Layanan terhadap Loyalitas Pelanggan dengan Keputusan Pembelian sebagai Variabel Mediasi Pamikatsih, Nufaisa; Herawati, Aty
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13839

Abstract

Customer retention determines the continuity of the business relationship between the customer and the company. The retention program at Alfamart is already good with the Ponta card, which functions to collect points every time a customer makes a purchase. This research aims to. The research method used is explanatory research with a quantitative research approach. The results showed that there was a significant influence with a positive direction between customer retention and purchase decisions. Based on the results of the analysis, it is known that there is a significant influence with a positive direction between service quality and purchase decisions. Purchase decisions are statistically proven to have a positive and significant influence on customer loyalty. Purchase decisions are proven to fully mediate the relationship between customer retention and customer loyalty. Purchase decisions are proven to mediate the full relationship between service quality and customer loyalty. Keywords: Service Quality, Purchase Decision, Loyalty, Customer Retention
Pengaruh Kualitas Pelayanan, Harga dan Citra Merek terhadap Kepuasan Pelanggan pada Dr. Nora Skincare Kota Palembang Putri, Salsabila Aisyah; Retno Budi Lestari
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14571

Abstract

This study aims to determine the effect of service quality, price, and brand image on customer satisfaction at dr. Nora Skincare Palembang City. The method used is descriptive research with a quantitative approach, where data is collected through questionnaires with a population of dr. Nora Skincare customers. The research sample consisted of 218 respondents who had undergone treatment at least twice, selected using non-probability sampling techniques. Data analysis was carried out using multiple regression tests, t-tests, F-tests, and R Square. The results showed that service quality, price, and brand image had a positive and significant effect on customer satisfaction. The R Square value of 0.688 indicates that the three factors have an effect of 68.3% on customer satisfaction, with the remaining 31.7% influenced by other factors. The t-test results revealed that each variable, namely service quality (t = 4.972, p < 0.05), price (t = 5.639, p < 0.05), and brand image (t = 7.378, p < 0.05), had a significant effect on customer satisfaction. The F test also showed a significant effect simultaneously with an F count value of 156.973 (p < 0.05). Based on these findings, it is recommended that dr. Nora Skincare improve service quality, maintain competitive prices, and strengthen brand image to increase customer satisfaction. This study is expected to be a reference in developing strategies and further research in the same field.  Keywords: Service Quality, Price, Brand Image, Customer Satisfaction
Pengaruh Kualitas Pelayanan, Citra Merek, Komitmen terhadap Loyalitas Pelanggan Hotel Duta Palembang Terinda, Jenika Pasya; Retno Budi Lestari
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14572

Abstract

This study aims to analyze the influence of service quality, brand image, and commitment on customer loyalty at Hotel Duta Palembang. The research employs a descriptive quantitative approach with a non-probability sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression tests. The results indicate that service quality, brand image, and commitment have a positive and significant impact on customer loyalty, both partially and simultaneously. The Adjusted R Square value of 65.8% shows that these three variables contribute significantly to customer loyalty. Hotel Duta Palembang is advised to enhance its technology-based complaint system, strengthen its brand image through unique experiences, and maintain a strong commitment to customers. This research can serve as a reference for future studies in developing strategies to improve customer loyalty in the hospitality industry.  Keyword: Service Quality, Brand Image, Commitment, and Customer Loyalty
Pengaruh NPM dan DER terhadap Return Saham Perusahaan Sektor Basic Materials periode 2019-2023 Putri, Riska Ananda; Faradila Meirisa
Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i2.14573

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM) and Debt to Equity Ratio (DER) on Stock Returns in Basic Materials sector companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The research sample consisted of 80 companies selected using the purposive sampling method from a total population of 108 companies. Data was obtained from the annual financial statements and analyzed with the help of SPSS 25. The results of this study show that Net Profit Margin (NPM) has a negative and significant influence on Stock Returns, while Debt to Equity Ratio (DER) has a positive and significant influence. Simultaneously, these two variables affect Stock Returns. The results of this study indicate that companies need to balance profitability and capital structure to increase investment attractiveness. For investors, Net Profit Margin (NPM) and Debt to Equity Ratio (DER) can be used as the main indicators in assessing potential for growth.  Keyword: Net Profit Margin; Debt to Equity Ratio; Stock Return; Sector Basic Materials

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