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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen Indra Hartini
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.3090

Abstract

This study aimed to determine the effect of marketing stimulus on consumer satisfaction, the effect of marketing stimulus on consumer loyalty, and the effect of marketing stimulus on consumer loyalty through the consumer satisfaction of Tanah Puyang Coffee Shop in Lahat City. This research method is descriptive analysis method and statistical analysis. The number of samples was determined using quota sampling as many as 110 customers of the Tanah Puyang Coffee Shop as respondents, while the determination of the sample was carried out using accidental sampling. Data was collected by conducting interviews based on a prepared questionnaire. Data were analyzed using path analysis. The results of the study, the value of sig in Path Analysis, namely, a) the price variable has a sig value of 0.023 < 0.05; b) The flavor variable has a sig value of 0.386 > 0.05; c) The service quality variable has a sig value of 0.00 < 0.05; d) The promotion variable has a sig value of 0.004 < 0.05. The service quality variable, promotion variable, and consumer satisfaction variable on consumer loyalty have a sig value. respectively, namely, 0.00 < 0.05, 0.005 < 0.05, 0.028 < 0.05. In conclusion, price, service quality, and promotion have an influence on consumer satisfaction. Service quality, promotion, and consumer satisfaction affect consumer loyalty. Service quality and promotion through customer satisfaction have an influence on consumer loyalty for Kedai Tanah Puyang coffee products. Keywords: Consumer Satisfaction, Consumer Loyalty, Marketing Stimulus
Kepemimpinan dan Kompensasi terhadap Kinerja Pegawai Nonmedis Rumah Sakit Fitria Fitria; Suyadi Suyadi; Hery Hery
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3437

Abstract

This study aims to determine the effect of leadership, compensation, and the two factors (leadership and compensation) on the performance of non-medical employees of Dr. Hospital. Sobirin, Musi Rawas Regency. The research method used is a quantitative method. Data collection methods in the form of observation, questionnaires, and documentation. The results showed that the results of the T test on the leadership variable showed the tcount value was greater than ttable, namely 1.933 > 0.679 with dk = 60 (60-3) and the significant level was 0.058. The compensation variable shows the value of tcount is greater than ttable, namely 3.373 > 0.679 with dk = 60 (60-3) and the significant level of sig is 0.001. The fcount value of = 9.117 is greater than the ftable value = 3.17 and the probability (sig. 0.004). In conclusion, partially leadership and compensation variables, and simultaneously leadership and compensation variables have a partial and significant effect on the performance of non-medical employees at Dr. Hospital. Sobirin, Musi Rawas Regency. Keywords: Leadership, Employee Performance, Compensation
Pengaruh EPS dan NPM terhadap Harga Saham Robbi Wildan Fitra; Nursito Nursito
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3438

Abstract

This study aims to determine the effect of Earning Per Share (EPS) and Net Profit Margin (NPM) partially or simultaneously on Stock Prices in Pulp and Paper Sub-Sector Manufacturing Companies listed on the Indonesia Stock Exchange for the 2015-2018 period. The research method used is descriptive verification with data analysis using Multiple Linear Regression analysis. The technique used to determine the sample in this study is purposive sampling and obtained 7 companies for 3 years of research. The results showed that the coefficient of determination (R2) was 0.553 or 55.3%. The value of Fcount > Ftable, which is Fcount of 16.572. In conclusion, partially or simultaneously EPS and NPM affect stock prices. Keywords: Earning Per Share (EPS), Share Price, Net Profit Margin (NPM)
Implementasi Reward dan Punishment terhadap Kinerja Karyawan Koperasi Maulana Ramdhani; Acep Samsudin; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.691

Abstract

The purpose of this study was to determine the effect of Reward (variable X1) and Punishment (variable X2) on Employee Performance (variable Y). This research method is using descriptive method and associative method. Data collection techniques carried out by researchers in this study were through observation, questionnaire interviews, documentation and literature study. The data analysis technique starts from data compilation, data tabulation to the testing phase. The results showed that the calculation of data categorization found that the reward value of 322 was between the low and medium criteria. Meanwhile, the value of punishment of 848 is between the medium and high criteria. In conclusion, the reward given is still low, the punishment experienced by employees is not getting higher. The performance of employees at this company has been fairly good. Keywords: Employee Performance, Punishment, Reward The purpose of this study was to determine the effect of Reward (variable X1) and Punishment (variable X2) on Employee Performance (variable Y). This research method is using descriptive method and associative method. Data collection techniques carried out by researchers in this study were through observation, questionnaire interviews, documentation and literature study. The data analysis technique starts from data compilation, data tabulation to the testing phase. The results showed that the calculation of data categorization found that the reward value of 322 was between the low and medium criteria. Meanwhile, the value of punishment of 848 is between the medium and high criteria. In conclusion, the reward given is still low, the punishment experienced by employees is not getting higher. The performance of employees at this company has been fairly good. Keywords: Employee Performance, Punishment, Reward
Penerapan Metode EOQ (Economic Order Quantity) dalam Pengendalian Persediaan Bahan Baku Sandra Ayu A; Kokom Komariah; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.692

Abstract

The purpose of this study was to analyze raw material inventory control with the Economic Order Quantity (EOQ) method on CV. BJT with 47 Embroidery Sukabumi City. The research method used is descriptive quantitative to describe and describe the data. The data is processed using the EOQ method using the EOQ method to determine the total cost of inventory. The results show that there is a large difference if using the EOQ method, the savings are more efficient. The conclusion is that by applying the EOQ method, we can optimize raw material inventory by minimizing raw materials with increased inventory. Keywords: Economic Order Quantity (EOQ), Raw Material Inventory
Pengaruh Locus of Control dan Stres Kerja terhadap Kepuasan Kerja Karyawan Ira Ardyani; R Deni Muhammad Danial; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.699

Abstract

The purpose of this study was to determine the effect of locus of control and job stress in increasing employee job satisfaction at PT. FIFGROUP Sukabumi branch. The research method used in this research is quantitative. The data analysis method used is descriptive and associative analysis. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the coefficient of determination and multiple correlation coefficients. The results showed that the coefficient of determination test seen from the value (Adjusted R2) of 0.406 means that Locus of Control and Job Stress on employee job satisfaction is 40.6%. The remaining 59.4% is influenced by other factors outside of this study. The test value of the multiple correlation coefficient is seen from the R value of 0.653, which means that there is a moderate relationship between locus of control and job stress and employee job satisfaction. In conclusion, Locus of control and job stress affect employee job satisfaction. In the sense that the better the locus of control that occurs within the company, the job satisfaction of the employees in the company will be good or high and the better the work stress of the employees will also be better in completing their duties. Keywords: Employee Job Satisfaction, Locus of Control, Job Stress
Kekuatan Dimensi Kualitas Pelayanan dalam Menjaga Loyalitas Nasabah pada Jasa Asuransi Dara Balinda Utami Nur Islam; Erry Sunarya; Asep M Ramdan
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.722

Abstract

This study aims to determine the effect of the strength of service quality dimensions on customer loyalty at the Sukabumi Life Vision Agency Insurance Service (PT. Prudential Life Assurance), and to see how much influence the strength of service quality has on customer loyalty either partially or simultaneously. This research method is an associative descriptive method with path analysis as a data analysis technique. The results showed that the quality of service through the dimensions of Tangible, Reliability, Responsiveness, Assurance, and Empathy on customer loyalty had a simultaneous effect on customer loyalty at the Life Vision Agency Sukabumi Insurance Service (PT. Prudential Life Assurance), this was indicated by the total direct and indirect effect. indirect amounted to 6.601293138%. Service quality through the dimensions of Tangible, Reliability, Responsiveness, Assurance, and Empathy has a partial effect on customer loyalty at the Sukabumi Life Vision Agency Insurance Service (PT. Prudential Life Assurance) namely Tangible by 5.060%, Reliability by 8.684%, Responsiveness by 11.317%, Assurance of 11.927% and Empathy of 8.596% of the five dimensions show that the most dominant influence on Customer Loyalty at Life Vision Agency Sukabumi are Reliability/ Reliability, Responsiveness/ Responsiveness, and Assurance/ Guarantee. In conclusion, the more reliable the Agent and responsive in providing services and security in the transaction and administrative processes, the more Customer Loyalty to Life Vision Agency Sukabumi will increase. Keywords: Service Quality, Customer Loyalty
Service Quality Muthawif dan Promosi terhadap Kepuasan Konsumen pada Perusahaan Tour dan Travel Risnanamawati Risnanamawati; Erry Sunarya; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.736

Abstract

The purpose of this study was to measure the effect of service quality and promotion on consumer satisfaction in Tour & Travel companies. This research method is descriptive quantitative. The type of sampling used is random sampling by distributing 79 questionnaires to consumers. The analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient and simultaneous test (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.151 can be interpreted that the effect of service quality and promotion on consumer satisfaction is 17.2% with 82.8% influenced by other factors not described in this study. Based on the F test the probability value of sig. 0.001 < 0.1, which means that together the value of Service Quality (X1) and Promotion (X2) significantly affect Consumer Satisfaction (Y). In conclusion, the variable service quality (service quality) and promotion have a significant effect simultaneously (simultaneously) on consumer satisfaction. Keywords: Consumer Satisfaction, Service Quality, Promotion
Iklan TV Menggunakan Celebrity Endorse terhadap Sikap Konsumen serta Dampaknya pada Niat Beli Produk Honda Alwi Noer Muhamad; Asep M. Ramdan; Kokom Komariah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.737

Abstract

This study aimed to analyze the trends of celebrity and consumer support for the intention to buy consumers on Honda products at PT. Happy Lestari Mandiri City Sukabumi. The method used was simple random sampling by distributing 188 questionnaires to consumers. The data analysis technique used is the analysis path. In this method, simultaneous and partial methods are used. As a step in testing the partial influence are as follows coefficient testing, coefficient testing, coefficient determination, calculating the influence of other variables and simple linear regression. While the calculation of influence simultaneously the steps are as follows double counting, determination coefficient, other influence variables and multiple linear regression, after that calculate directly and indirectly and finally use the test simultaneously (F test) and test using partial (T test) . Keywords: celebrity endorse, consumer attitude towards advertising, consumer purchase intention
Analisis Pengaruh Kelengkapan Produk dan Visual Merchandising terhadap Keputusan Pembelian Konsumen Mitha Tri Mutiar; Acep Samsudin; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.739

Abstract

The purpose of this study was to measure the effect of product completeness and visual merchandising on consumer purchasing decisions at PO Restu Mekar, Sukabumi Regency. This research method is descriptive quantitative. This type of sampling is included in the random sampling sample by distributing questionnaires to 90 consumers. The analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient and simultaneous test (F test). The results showed that the coefficient of determination test seen from the value (Adjusted R2) of 0.940 means that the effect of product completeness and visual merchandising on purchasing decisions is 88% and 12% is influenced by other factors not explained in the study. Based on the F test the probability value of sig 0.00 < 0.01. In conclusion, together the value of product completeness and Visual merchandising have a significant effect on consumer purchasing decisions. Keywords: Product Completeness, Consumer Purchase Decision, Visual Merchadising

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