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INDONESIA
Journal of Management and Bussines (JOMB)
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
Cash Turnover, Debt to Asset Ratio, Current Ratio dan Net Profit Margin terhadap ROE Perusahaan Konstruksi yang Terdaftar di BEI Surti N. Sihombing; Supra Felix Sianipar; Albert Jonatan Taruli Situmorang; Jessi Charina Sembiring
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3793

Abstract

ABSTRACT This study aims to analyze the effect of Cash Turnover, liabilities on assets, current ratios, and net profit margins on the return on capital of construction companies listed on the BEI. This research method is quantitative, because the data used is numerical. The population of this survey reached 18 construction companies listed on the Indonesia Stock Exchange. The survey sample used in the form of financial statements of 10 construction companies listed on the IDX in 2016 to 2020. The type of data used in this research activity is secondary data, which was taken through the IDX official website (www.idx.co.id). The results show that the results of the T test are, a) the Cash Turnover variable has a t-count value of 3.279 > 2.026 and a significance value of 0.001 <0.05: b) the Debt to Assets Ratio variable has a t-count value of 5.348 > 2.026 and a significance value of 0.002 <0 ,05; c) the Current Ratio variable has a t value of - 0.424 < 2.026 and a significance value of 0.674 > 0.05; d) the Net Profit Margin variable has a t-count value of 1.636 < 2.026 and a significance value of 0.110 > 0.05. Also, the results of the F test show the calculated F value (24.172)>F table (2.69) with a significance value of <0.05. Conclusions, a) Cash Turnover (CT) has a significant effect on the value of companies in the Construction industry listed on the IDX in 2016-2020; b) Debt To Equity Ratio (DER) has a significant effect on the value of companies in the Construction industry listed on the IDX in 2016-2020; c) Current Ratio (CT) does not affect the value of companies in the Construction industry listed on the IDX in 2016-2020; d) Net Profit Margin (NPM) has no effect on the value of companies in the Construction industry listed on the IDX in 2016-2020. Keywords: Cash Turnover, Debt to Asset Ratio, Current Ratio, Net Profit Margin Return on Equity
Konfirmatori Gabungan Pemasaran Jasa terhadap Animo Beli pada Program Studi Teknologi Pembelajaran David Kristian Susilo; Nugroho Edie Santoso
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3436

Abstract

This study aims to determine the combined effect of service marketing on buying interest in the learning technology study program. The data analysis method in this study uses a quantitative investigation using the SEM (Structural Equation Modeling) model, the sample data uses the census method. The use of samples in this study were 492 respondents. The authors of this article processed the data using AMOSE version 16.0 programming. The results showed that the combined variables of service marketing, namely product, price, place, promotion, people, process, and physical evidence had a significant effect on buying interest in the Master of Learning Technology (MTP) Program. In conclusion, if students' views about products, prices, places, promotions, people, processes, and physical evidence are good, it will build students' decisions to continue their education in the Learning Technology Study Program, Universitas PGRI Argopuro Jember and vice versa. Keywords: Confirmatory, Combined, Marketing
Relefansi Sharing Economy dalam Pengembangan UMKM Pasca Covid-19 Anfas Anfas
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3499

Abstract

The purpose of this study was to determine the relevance of the sharing economy in the development of SMEs after COVID-19. This research method is library research. This research is studied using the concept of switching behavior approach by Boyle. The results show that, from the push aspect, the increasingly modern development of IT and the ability to reach market share are the reasons for sharing economy companies to survive and grow. From the pull aspect, the high level of profit and the lack of regulations governing the sharing economy have made many large companies invest in companies based on the sharing economy. Lastly, from the mooring aspect, the number of internet users and the instant behavior of millennials, make the sharing economy a business sector that still exists because it already has a mooring in the form of a large market share and the number is very large. The conclusion is that the sharing economy will still be relevant in developing MSMEs after the COVID-19 pandemic. Keywords: Mooring, Pull, Push, Sharing Economy, Switching Behavior, UMKM
Keunggulan Bersaing UMKM Berbasis Sumber Daya di Tengah Pandemi Covid-19 Anfas Anfas; Ida Hidayanti
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3500

Abstract

This study aims to describe the strategic steps that can be applied by MSMEs, in order to be able to utilize their resources to achieve competitive advantage, especially in conditions of uncertainty, such as the current covid-19 pandemic. The method used in this research is library research. The steps for collecting information and data are carried out in stages, starting from: (i) Design, (ii) Implementation, (iii) Analysis, and (iv) Compiling and writing a review. The results show that in achieving competitive advantage there are many resource variables that influence it. The results showed that the variables of innovation ability and creativity are resources that have a dominant influence on competitive advantage. In addition, another dominant variable that also affects competitive advantage is HR, because HR holds an important key in running the MSE business, including in creating various innovations and creativity. For this reason, the strategic steps that must be taken by MSMEs are to increase innovation and creativity, if they want to survive and be able to compete in any conditions, especially in conditions of uncertainty. Like Darwin's theory of evolution: The Survival of the Fittest, SMEs must be prepared to adapt to changes in the environment that affect business. Keywords: Innovation, Creativity, Competitiveness, Competitive Advantage, Resources, MSME
Ukuran Perusahaan, Liability, Leverage, Profitabilitas, terhadap Nilai Perusahaan pada Perusahaan Industri Dasar dan Kimia Unjuk br. Ginting; Nina Purnasari; Mega Utami Tambunan
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3541

Abstract

This study aims to determine the significance of the effect of firm size, liability, leverage, profitability on firm value in the basic and chemical industries on the Indonesia Stock Exchange 2017-2020, with a population of 43 companies. This research method is descriptive quantitative. Determination of the number of samples in this study using purposive sampling method. The analysis technique in this research is multiple linear regression using SPSS as data processing. The results showed that firm size had a positive effect on firm value, liability had a positive effect on firm value, leverage had a positive effect on firm value, and profitability had a positive effect on firm value. In conclusion, the variables of firm size, liability, leverage and profitability simultaneously have a significant effect on firm value in Basic and Chemical Industrial Companies listed on the Indonesia Stock Exchange in 2017-2020. Keywords: Leverage, Liability, Firm Value, Profitability, Firm Size
Tax Avoidance di Indonesia dan Faktor-Faktor yang Mempengaruhinya Zainuddin Zainuddin; Muhamad Dhanutirto F. Tuwow; Anfas Anfas
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3542

Abstract

This study aims to prove the effect of Institutional Ownership, Proportion of Independent Commissioners, Audit Committee, Sales Growth, Leverage, Capital Intensity and Inventory Intensity on Tax Avoidance. The sample of this research is 188 manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. The sample selection method used was purposive sampling and obtained a sample of 30 companies. The data analysis technique used is multiple linear regression. The results of this study indicate that. Institutional ownership has no effect on Tax Avoidance, the proportion of Independent Commissioners has no effect on Tax Avoidance, the Audit Committee has no effect on Tax Avoidance, Sales Growth has no effect on Tax Avoidance, Leverage has no effect on Tax Avoidance, Capital Intensity has no effect on Tax Avoidance, and Inventory Intensity has no effect on Tax Avoidance. In conclusion, the effect on Tax Avoidance is the proportion of independent commissioners and sales growth. Keywords: Capital Intensity, Inventory Intensity, Institutional Ownership, Audit Committee, Leverage, Sales Growth, Proportion of Independent Commissioners, Tax Avoidance
Persepsi Konsumen terhadap Rumah Makan Cepat Saji Rikie Dekas
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3555

Abstract

This study aims to determine the analysis of consumer perceptions of Ayam Geprek Sambal Petir (Survey on Consumers of Chicken Geprek Sambal Petir Restaurant Prabumullih Branch). The method in this research is a quantitative research method. Quantitative methods were used to determine the level of increase in the number of visitors to the Geprek Sambal Petir Chicken in Prabumulih City. This study uses a sampling technique with the respondents are the customers of Ayam Geprek Sambal Petir. Data analysis was carried out using a Likert scale developed from a questionnaire. The results showed that the development of Chicken Geprek Sambal Petir in Prabumulih City is currently growing very rapidly. The manager of the Geprek Sambal Petir continues to maintain its trademark of being one of the favorite foods for young people. To maintain good quality, the manager continues to innovate such as maintaining price quality, taste, lifestyle, and interior design. Basically, so that customers remain loyal and the Chicken Geprek Sambal Petir remains excellent in the eyes of the people of Prabumulih City. In conclusion, good management of the Geprek Sambal Lightning Chicken will also bring goodness. In the midst of competition from culinary traders in Prabumulih City, the manager of Ayam Geprek Sambal Petir continues to innovate and continues to try to promote to the public so that they can become loyal customers. Keywords: Analysis, Chicken Geprek Sambal Lightning, Prabumulih
Pemanfaatan Media Sosial sebagai Sarana Komunikasi Pemasaran untuk Meningkatkan Brand Addiction Milanita Puspita Pertiwi; Muhammad Isnaini; Lasmery Rosentauly Maissalinya Girsang
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3609

Abstract

This study aims to find out how to use social media as a means of marketing communication for Femiaura Beauty to increase brand addiction, especially in the Tangerang Serpong area. The research method used is a qualitative method with observation and interviews. The interviews conducted were validated using triangulation of data sources. Respondents in this study were owners of Femiaura Beauty, 3 employees of Femiaura Beauty, and 7 customers of Femiaura Beauty. The collected data is analyzed using The Circular Mode of Somee analysis model, including elements of share, optimize, manage, engagement. The results showed that Femiaura beauty has used social media as a means of marketing communication well. Sales generated from social media are increasing. Many customers also promote word of mouth, review on social media, and recommend to their friends. In addition, with the existence of social media, customers become easier to communicate, no need to come to the treatment center. In conclusion, social media can be used as a means of communication in increasing brand addiction. Keywords: Brand Addiction, E-Marketing, Social Media
Kualitas Layanan dan Destinasi Wisata terhadap Kepuasan Wisatawan untuk Mengunjungi Kembali Desa Wisata
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3704

Abstract

This study aims to determine the effect of service quality and destinations on tourist satisfaction to revisit Bongan Tabanan Bali Tourism Village. This research method is descriptive quantitative. This study involved 105 respondents with various characteristics, including gender, age, occupation and income of the respondents. The sampling technique used was purposive sampling, to respondents who had visited at least two times to tourist sites. Data analysis used multiple regression analysis techniques. The results showed that service quality can have a significant positive effect on tourist satisfaction with a value of 0.370 on the indicator of willingness to respond to visitors with the highest value of 0.822. The destination quality variable also has a positive significant effect on tourist satisfaction with a value of 0.206, namely on social attractiveness in Bongan Tabanan Bali Tourism Village with a value of 0.868. Tourist satisfaction variable also has a significant positive effect on return visit interest with a value of 0.354 on the visit indicator in accordance with expectations. In the variable that there is a desire to visit again, there is an indicator with a value that has a positive effect, namely the value of 0.884, which is in the form of intending to travel to Bongan Tabanan Tourism Village, Bali. In conclusion, service quality affects tourist satisfaction which is also influenced by the quality of tourist destinations. The quality of service also has a strong influence on return visits from tourists. Keywords: Tourist Destinations, Service Quality, Return Visits, Tourist Satisfaction
Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil yang Dimediasi Kepuasan Konsumen Lionarto Lionarto; Melitina Tecoalu; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3709

Abstract

This study aims to determine the effect of price and product quality on car buying decisions mediated by consumer satisfaction. This research method is quantitative research with 100 respondents spread across DKI Jakarta. Data processing using SMARTPLS 3.3 data processing. The results showed that the results of the T test were, a) the price variable on consumer satisfaction had a statistical t value of 1.052 < 1.96 and p-value 0.294 > 0.05; b) product quality variable on consumer satisfaction has a statistical t value of 6.457 > 1.96 and p-value 0.000 < 0.05; c) the price variable on consumer purchasing decisions has a t-statistic value of 2.698 > 1.96 and a p-value of 0.007 < 0.05; d) the product quality variable on consumer purchasing decisions has a t-statistical value of 2.796 > 1.96 and p-value 0.005 < 0.05; e) the variable of consumer satisfaction with purchasing decisions has a t-statistical value of 3.471 > 1.96 and a p-value of 0.001 < 0.05; f) the price variable on purchasing decisions with consumer satisfaction as a mediating variable has a statistical t value of 1.051 < 1.96 and p-value 0.294 > 0.05; g) the experiential marketing variable on repurchase intention with consumer satisfaction as a mediating variable has a statistical t-value of 2.669 > 1.96 and a p-value of 0.008 < 0.05. In conclusion, there are two variables that have no significant effect, namely the price variable on consumer satisfaction and the price variable on consumer decisions mediated by consumer satisfaction. While other variables have a significant effect, namely, a) product quality on consumer satisfaction; b) prices on consumer purchasing decisions; c) product quality on consumer purchasing decisions; d) consumer satisfaction with purchasing decisions; e) experiential marketing on repurchase intention with consumer satisfaction as a mediating variable. Keywords: Price, Consumer Satisfaction, Purchase Decision, Product Quality

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