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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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ANALISA PERENCANAAN STRATEGI BISNIS SI/TI MENGGUNAKAN METODE WARD & PEPPARD PADA PT. XYZ Wawan Setiawan; Nurul Fajriyah
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6616

Abstract

Planning a good system strategy and information technology is expected to help companies achieve business goals. The achievement of these business objectives must be supported by all parts of the company, so as to create a value chain that will provide margins for the company. PT. XYZ is a company engaged in the baking chocolate processing industry located in Tangerang Regency. Data collection methods used by researchers are observation, interview and literature study. Based on the interview results, there are still problems regarding the absence of a system of long-term mutually beneficial relations with customers. Lack of adequate human resources, as well as not maximizing the management of research data for chocolate product stability analysis. The method used in the research of strategic planning for Information Systems and Information Technology is Ward and Peppard. In this method several stages are carried out, including: Analysis of the business external environment using the PEST method and analysis of five Porter competition models, while analyzing the business's internal environment using a SWOT, Value Chain and CSF analysis. Then mapping the application portfolio using the Mcfarland Strategic Grid method. Based on an analysis of the external and internal environment of the business IS / IT, it is necessary to create an E-CRM system, a product information research and quality system and an employee evaluation system Keywords: Business, Planning, Strategy, Ward and Peppard
PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY Dewi Sri Woelandari Pantjolo Giningroem; Novita W Setyawati; Supriyanto Supriyanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6712

Abstract

This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application. The type of research is explanatory research with a quantitative approach and use survey methods in data collection. This study involves 100 respondents using the Go-Food application. Data analysis used Multiple Linear Regression Analysis, data quality test, classical assumption test, and hypothesis testing with using SPSS statistical software version 24. The results of this study found that partially the price variable does not have significant influence on Go-Food purchase decision using Gopay digital payment. Meanwhile the cashback offer variable has significant influence on Go-Food purchase decision in using Gopay digital payment. However, both the price variable and the cashback offer have a significant effect simultaneously on Go-Food purchase decision using Gopay digital payment. So it can be concluded that the cashbach offer is an effective marketing strategy to attract consumers in deciding to purchase Go-Food using Gopay digital payment. For future research, it is better for the price variable to be studied in the selection of indicators. In addition, it is better to add a mediating or moderating variable that can bridge the research gap, or add other variables such as product rating, product quality, and others, so it can be improve Go-Food consumers purchase decision using Gopay digital payment. Keywords: Consumer Purchase Decision, Gopay Digital Payment, Cashback Offer, Price
ANALISIS KELAYAKAN FINANSIAL UPAYA MENINGKATKAN PENDAPATAN PRODUSEN STROBERI SELAMA PANDEMI COVID 19 DI MAGELANG JAWA TENGAH Prima Gandhi; Wawan Oktariza; Muhammad Kahfi; Annisa Rizky
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6723

Abstract

Horticultural agribusiness such as fruits has local and international market share. Besides that, Fruit agribusiness supports the eighth Sustainable Development Goals (SDGs). One of the fruits that have become a commodity for agribusiness in Indonesia is the strawberry. Magelang Regency is a regency in Indonesia that produces strawberries. SOGA Farm Indonesia (SFI) located in Ngablak District is a strawberry producer that fulfills the demand for strawberries in Magelang Regency. To meet the demand for strawberries to income, SFI regulates the cropping pattern with a single row plant system to produce grade A strawberries and processes strawberries of below standard quality into strawberry jam. To determine financial feasibility, it is done by calculating the Net Present Value (NPV), Gross B/C, Net B/C, Internal Rate of Return (IRR), and Payback Period. The financial analysis results of these two businesses are feasible to increase SFI's income during the Covid 19 pandemic. Keywords: Income, Productivity, SDGs, Jam, Single Row Plant
PENGARUH EVALUASI KREDIT DAN PENGAWASAN KREDIT TERHADAP RISIKO KREDIT MACET Antonius Yohanes William Timuneno
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6724

Abstract

The research background is risk of the loan credit which is the one problem which inseperable from the operations system in credit service unions in district Oebobo of Kupang City. In observation the loan default, the efforts of tackling was involved two important factors were credit evaluation and control credit. This research was conducted in 15 units of credit unions that were selected based on the criteria previously and the sample were 30 persons from credit management and supervisory elements. Technique in collecting data is observation interview, questionnnary, and documentation. The result proved that the Credit Evaluation and Credit Control had the significant partially influence to minimizing the Risk of Loan default on the credit union in district Oebobo of Kupang City through simple Linear Regression Analysis results in agreement line standard. This research also proved that the managements in credit union have to maintain and applying the evaluation and control credit system that usefull to minimize the level of loan default risk. Although it can be minimized with applying the balance credit. Keywords: Credit Control, Credit Evaluation, Risk of Loan
ANALISIS KUALITAS PELAYANAN DAN DAYA TARIK PASIEN RAWAT INAP TERHADAP KEPUASAN PELANGGAN DI RUMAH SAKIT UMUM FIKRI MEDIKA KARAWANG Rustomo Rustomo; Junengsih Junengsih; Juli Yuliani
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6725

Abstract

The Covid-19 pandemic period of the various risks that will be borne by the provision of health services is of particular concern to the public and the government. The people of Karawang Regency and its surroundings will focus on the management of these services. So this study aims to analyze directly the quality of service and how much attractiveness the patients have in order to continue to choose RSU Fikri Medika Karawang permanently for medical services for themselves and their families with perceived service satisfaction. The results of the distribution of the questionnaire to the respondents through the google questionnaire with the number of samples set at 100 respondents using the non-probability sampling quota technique. All questionnaires returned properly. The results of data analysis showed that the average patient who visited RSU Fikri Medika Karawang was young and female. Data processing with SPSS Version 24 showed that all data were valid and had a very good value for the consistency/consistency of the research instrument. Each variable of service quality and patient attractiveness has a strong impact on customer satisfaction, and has a strong contribution from the independent variable to the highly significant dependent variable. All alternative hypothesis tests accepted and rejected the Ho hypothesis in the significant test and the simultaneous test. Keywords: Service Quality, Attraction, Customer Satisfaction, Covid-19, Hospital
ANALISIS KINERJA KEUANGAN PT WASKITA KARYA (PERSERO) TBK SEBELUM DAN SELAMA PANDEMI COVID-19 Rakhmat Hadi Sucipto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.6931

Abstract

The Covid-19 pandemic has had a broad impact on the Indonesian economy, including the construction sector. Many projects were delayed due to the company's funding difficulties. PT Waskita Karya (Persero) Tbk as one of the companies engaged in the construction sector was also affected by the pandemic, indicated by declining financial performance. This study aims to determine the financial performance of PT Waskita Karya before and during the pandemic and to examine the company's financial ratios. The study used descriptive research methods with a quantitative approach. The data comes from internal companies and the Indonesia Stock Exchange. By using the secondary data, the analysis focuses on the current ratio, quick ratio, debt to assets ratio, debt to equity ratio, return on assets, and return on equity. The results showed that several indicators of PT Waskita Karya (Persero) Tbk's financial performance were affected by the Covid-19 pandemic. In terms of liquidity, the current ratio and the quick ratio differ significantly before and during the pandemic. The solvency ratio, both the debt to assets ratio and the debt to equity ratio, were not significantly different before and during the pandemic. In profitability ratios, return on assets and return on equity are both significantly different between before and during the pandemic. Keywords: Covid-19 pandemic, Financial Performance, Financial Ratios
STRATEGI KOMUNIKASI PEMASARAN SHIFT MERCHANDISE DALAM MEMBANGUN BRAND AWARENESS Farrah Septrina; Indria Angga Dianita
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.7391

Abstract

The phenomenon of Hijrah is familiar in big cities and involves many young people. The Shift Pemuda Hijrah is one of the Islamic movements that formed the phenomenon of hijrah in the city of Bandung. To support its da'wah operational activities, Shift Pemuda Hijrah formed a business unit called Shift Merchandise. Shift Merch is engaged in the apparel sales industry. Shift Merch, which was initiated in 2015 in Bandung and launched into the clothing industry in March 2016. This study aims to determine the marketing communication strategy of Shift Merch in building brand awareness. This study uses an interpretive paradigm with a descriptive qualitative approach. The data in this study were obtained through observation, documentation, literature study and the results of interviews with the Shift Merch branding officer as a key informant, a marketing expert as an expert informant and Shift Merch admin as a supporting informant. The results of this study reveal that there are message strategies and media strategies used by Shift Merch in carrying out marketing communications that are always integrated with Shift Media, because Shift Merch is a measuring tool for indicators of the success of their preaching Shift Pemuda Hijrah. Through its marketing communication medium, namely Instagram, Shift Merch has succeeded in building brand awareness through Shift Media. Suggestions that researchers can give are to add new media channels and build stories on creative messages so that they can build their own brand awareness. Keywords: Marketing Communication, Brand Awareness, Shift Merch
ANALISIS PERBANDINGAN METODE MANAJEMEN PROYEK TI YANG PALING SERING DIGUNAKAN DI INDONESIA DAN LUAR NEGERI: A LITERATURE REVIEW Afifa Witania; Ardina Dana Nugraha; Ermawati Ermawati; Luluk Fajar Sari; Nikita Lia Megawati; Nuzul Nur Fadillah
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i2.7527

Abstract

In order to achieve its goals and objectives, every company needs to choose the most effective IT project management method. This study aims to determine which methods are used by companies the most, in IT project management governance, both domestic and foreign companies. This study also aims to determine which methods are most effectively used. Systematic Literature Review (SLR) is conducted to collect and evaluate previous studies related to IT project management. Among studies collected from DOAJ and Google Scholar, only 23 studies are considered eligible. This study finds that scrum is both the most used and the most effective IT project management method in domestic companies while agile is both the most used and the most effective IT project management in foreign companies. Keywords: SLR, IT project management, IT project management method
PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN Khalid K Moenardy; Fajar Shavira Cahya Winarni
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.6426

Abstract

This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing Decisions. The number of samples in this study were 80 respondents, namely all active customers of dr. Maharani Skin Care in Kupang. Samples were obtained by using accidental sampling technique. The data analysis technique is Descriptive Quantitative, Multiple Linear Regression Analysis and hypothesis testing using the SPSS version 26. The results of the descriptive analysis show that overall the respondents gave a very good perception of Word Of Mouth and servicescape to dr. Maharani Skin Care in Kupang. Both the results of the t test and the F test show that simultaneously and partially Word Of Mouth and Servicescape have a significant influence on Purchasing Decisions. Based on the Adjusted R2 value, it shows the contribution of Word Of Mouth and Servicescape to Purchasing Decisions is 54.7% while 45.3% is influenced by other variables outside the focus of this study. Other variables are Product Quality, Price, Promotion and Service Quality which can be taken into consideration for further researchers in addition to Word Of Mouth and Servicescape. Keywords: Word Of Mouth, Servicescape, Purchasing Decision
THE IMPACT OF TAX AVOIDANCE AND AUDIT QUALITY ON TAX AMNESTY PROGRAM David Pangaribuan; Amor Marundha; Mulyadi Mulyadi
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.6595

Abstract

Purpose this study was to examine the effect of tax avoidance and audit quality on companies participating in tax amnesty based on Law no. 11 of 2016 concerning Tax Amnesty. Data processing uses logistic regression. Results of study found that companies with high audit quality have a lower participating in tax amnesty. Regression results showed that the tax avoidance has no effect on companies participating in tax amnesty. Implication of the research is as initial information for government as a tax regulator in taking or formulating policies related to tax amnesty. One of conditions for receiving tax amnesty is companies regularly report their tax payments. Keywords: Tax Amnesty, Tax Avoidance, Audit Quality, Big Four

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