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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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PENGARUH EFEKTIVITAS KEPEMIMPINAN KEPALA SEKOLAH DAN MOTIVASI KERJA TERHADAP KINERJA GURU Adi Robith Setiana
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7215

Abstract

The purpose of this study were to describe the influence the Leadership Effectiveness and Motivation on teacher Performance in MTs Serba Bakti Suryalaya Boarding School District of Tasikmalaya. The research method uses a quantitative approach. The population is all teachers in MTs Serba Bakti Suryalaya boarding school district of Tasikmalaya as many as 30 teachers. The sampling technique is saturated sample. Data were analyzed using regression analysis. The results of this study finding that there are significant effect partially and simultaneously of Leadership Effectiveness and Motivation on teacher Performance at MTs Serba Bakti Pondok Pesantren Suryalaya Tasikmalaya Thus, the higher the effectiveness of leadership, the better the performance and the higher the work motivation, the better the performance. Keywords: Leadership Effectiveness, Motivation, Teacher Performance
PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG Riska Fitri Ratnafuri; Theresia Gunawan; Istiharini Istiharini
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7236

Abstract

The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased private label products (non-food category) twice in the last three months as sample consumers. The sampling used in this study is non-probability sampling technique. The method used is purposive sampling. This study uses questionnaire to collect data. Using the causal relationship method, it is employed the Validity Test, Reliability Test, the Classical Assumption Test, hypothesis test using the F test and t test, as well as analyze the Coefficient of Determination and Multiple Linear Regression. The result of this study shows that Perceived Price (X1) and Perceived Quality (X2) have a positive and significant effect on Repurchase Intention (Y), both partially and simultaneously, it can be said that Perceived Price and Quality are the determining factors in the Repurchase Intention of private label brand products (non-category), meaning that the higher the perceived price and quality, the more it will increase repurchase intention for private label brand products (non-food category). Keywords: Private Label Brand, Perceived Price, Perceived Quality, Repurchase Intention
KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA UMKM DI JAKARTA Aspizain Caniago; Agung Edi Rustanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7368

Abstract

This study aims to determine the effect of Product Quality on Consumer Buying Interest. This research used a quantitative approach, with data collection techniques using a questionnaire. In this study, the research tests of validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and coefficient of determination were applied. The results showed that the proposed hypothesis was accepted because it showed positive and significant hypothesis test results. The results of this study indicate that the Product Quality has a significant effect on Buying Interest. The contribution of the independent variable (Product Quality) to the dependent variable (Buying Interest) is 72.6%. Keywords: Product Quality, Consumer Buying Interest, Tokopedia
STRATEGI KOMUNIKASI PEMASARAN UMKM BANGJERI DALAM MENGHADAPI PANDEMI COVID-19 Muhammad Faiz Athallah; Indria Angga Dianita
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7447

Abstract

This study aims to find out the strategies of marketing communication used by Bangjeri SMEs in adapting to the COVID-19 pandemic. The research method is descriptive qualitative with an interpretive paradigm. Data was collected from interviews, documentation, and literature studies, conducted the data validity using source triangulation techniques. The results showed that the Bangjeri MSME message strategy has not designed the communication goals and it uses a creative forms of rational and emotional messages. In the media strategy, Bangjeri SMEs uses direct communication channels and indirect communication channels such as Instagram and WhatsApp. Bangjeri SMEs are also taking advantage of the gaps in the social life of consumers caused by the COVID-19 pandemic. Keywords: Marketing Communication, Marketing Communication Strategy, SMEs, COVID-19 Pandemic
PENILAIAN TINGKAT KINERJA KEUANGAN DENGAN METODE ANALISIS DU PONT SYSTEM PADA PT TELKOM INDONESIA (PERSERO) TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017–2021 Kevin Evert Richarson Lobo; Wehelmina M Ndoen; Hironnymus Jati
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7487

Abstract

This study aims to determine the level of financial performance using the Du Pont System analysis method at PT Telkom Indonesia (Persero) Tbk which is listed on the Indonesia Stock Exchange for the period 2017–2021. The type of research is descriptive research, with a quantitative research approach. The variables included Net Profit Margin, Total Asset Turn Over, Return on Investment, Equity Multiplier, Return on Equity. The type of data is quantitative, namely the financial statements of PT Telkom Indonesia (Persero) Tbk, with secondary data sources. Data collection techniques is documentation and data analysis technique is quantitative descriptive. Results obtained that the assessment of the level of financial performance, which are the ratio of Total Asset Turn Over, Return on Invesment, Equity Multiplier, Return on Equity, is in the category of poor performance. Keywords: Du Pont System, Net Profit Margin, Total Asset Turn Over, Return on Invesment, Equity Multiplier, Return on Equity
STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG Yossy Inka Febriani; Siswahyudianto Siswahyudianto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7490

Abstract

7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that has been implemented so that it continues to development of innovating products and increasing of the business competitiveness. Keywords: Marketing Strategy, 7P Marketing Mix, Total Sales
ANALISIS PENGARUH MANAJEMEN KUALITAS TOTAL TERHADAP KINERJA UKM DENGAN MEDIASI BUDAYA ORGANISASI PADA SEKTOR PAKAIAN MUSLIM DI TANAH ABANG, JAKARTA PUSAT Saidah Saidah; Wahyuningsih Santosa; Jennifer Victoria Astari Haryanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7731

Abstract

This study aims to examine and analyze of the effect of Total Quality Management on SME’s Performance by mediating of Organizational Culture in Muslim clothing sector in Tanah Abang, Central Jakarta. Data collection methods obtained by distributing questionnaire with a simple random sampling to 125 respondents. The analysis method is Partial Least Square- Structural Equation Modelling (PLS-SEM) using application SmartPLS 3.0. The result of this study showed that in first hypothesis there was a effect of Total Quality Management on SME’s Performance, then in second hypothesis there was a effect of Total Quality Management on Organizational Culture, then in third hypothesis there was a effect of Organizational Culture on SME’s Performance, and next in fourth hypothesis there was a effect of Total Quality Management on SME’s performance by mediating of Organizational Culture. Keywords: Organization Culture, SME’s Performance, Total Quality Management
REVENUE FROM REGENCY/CITY REGIONAL TAX AND RETRIBUTION SHARING TO SUPPORT THE PERFORMANCE OF THE KRAGAN VILLAGE GOVERNMENT IN EAST JAVA PROVINCE Suyanto Suyanto; Sri Warjiyati
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7735

Abstract

Purpose of this study is to analyze the effects of local taxes and retribution in influencing the performance of the Kragan village government in East Java Province. Methodology is a quantitative approach. The analyzed data sources is the Human Development Index (HDI) obtained from the Central Bureau of Statistics. While the data used are cross sectional and time series taken from 2015 - 2020. Study findings revealed that regional tax revenues increase in regional taxes, the more various activities that can be funded with local taxes. Thus it will also have a positive impact on the performance of the village government in implementing regional autonomy which aims to improve the welfare of the community. Limitations in this study is related to tax management in the region. Suggestions for the Kragan village government in East Java Province are to supervise the implementation and collection of regional taxes and retribution. So that both can be used in improving the welfare of the community. Future researchers may ensure the completeness of data sources and uniformity of methods from the data used. Keywords: Regions, Retribution, Taxes, Welfare
PENGARUH PERSEPSI HARGA DAN LOKASI USAHA TERHADAP MINAT BELI KONSUMEN PADA PRODUK BUKET DI KECAMATAN SEBERANG ULU II KOTA PALEMBANG Ayu Susanti; Rismansyah Rismansyah; Erfan Robyardi
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7758

Abstract

This study aims to determine the effect of Price Perception and Business Location on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City. The research method used in this study is a quantitative method with a sample of 97 respondents. The data analysis technique is Multiple Linear Regression Analysis, Correlation Coefficient Analysis and Coefficient of Determination Analysis using SPSS statistical software version 21.The results of the analysis show that: 1) Price Perception has a significant effect on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City; 2) Business Location has a significant effect on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City; 3) Price Perception and Business Location have a significant effect simultaneously on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City. Based on Adjusted R2, it shows that the contribution given by the Price Perception and Business Location to Consumer Buying Interest is 57.9% and the remaining 42.1% is influenced by other factors that not included in this study. Further researchers should add other variables that can increase consumer buying interest such as Promotion and Product Quality. Keywords: Price Perception, Business Location, Consumer Buying Interest
ANALISIS PENERAPAN CORPORATE SOCIAL RESPOSIBILITY (CSR) TERHADAP LABA BERSIH PERUSAHAAN PADA PT. SEMEN BATURAJA (PERSERO) Tbk PALEMBANG Riyani Tridina Swari; Andri Eko Putra; Oktariansyah Oktariansyah
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7773

Abstract

The purpose of this study is to determine the application of Corporate Social Responsibility (CSR) towards the company's net profit at PT. Semen Baturaja (Persero) Tbk Palembang. This research method is a qualitative method. The results of the analysis showed that PT. Semen Baturaja (Persero) Tbk Palembang had implemented the Corporate Social Resposibilty program from 2016 to 2020 that was quite good and in accordance with the direction of the Ministry of SOEs, the Corporate Social Resposibility (CSR) program at PT. Semen Baturaja (Persero) Tbk has been divided into several assistance sectors, namely natural disasters, education & training, health improvement, infrastructure, worship facilities and preservation. However, the company's net profit experienced a decline from 2016 to 2020. Keywords : Corporate Social Resposibility (CSR), Net profit, Semen Baturaja

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