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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE ROLE OF GAMIFICATION TO INTENTION THROUGH ATTITUDE ON MARKETPLACE APP ADOPTION Lady, Lady; Defen, Defen; Nurjanah, Listia
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.18977

Abstract

This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.
PENGARUH SEMANGAT KERJA, DISIPLIN KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA GURU SMA NEGERI 1 PAMOTAN Rohmah, Arifatur; Tahwin, Muhammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.18998

Abstract

This research aims to test the relationship between working spirit, working discipline, and job satisfaction on teacher performance in SMA Negeri 1 Pamotan. This study's participants are the high school teachers in SMA Negeri 1 Pamotan, totaling 32 civil servant teachers. Data was obtained from respondents with the research instrument using a questionnaire. Sampling techniques using saturated sampling or census. Data analysis techniques using multiple linear regression. The study's results show that working spirit and working discipline have a non-significant positive impact, and the study’s findings indicate that teachers' performance is significantly improved by job satisfaction. The results of the determination test for the variables working spirit, working discipline, and job satisfaction were able to explain variations in teacher performance variables of 70.1%. Keywords: Working Spirit; Working Discipline; Job Satisfaction; Teacher Performance
PENGARUH KEPUASAN KERJA DAN PROFESIONALISME TERHADAP KINERJA PEGAWAI KANTOR WALIKOTA BANDAR LAMPUNG Rahma, Farah Adila; Permatasari, Berlintina; Candra, Ade
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19010

Abstract

This research aims to analyze the influence of job satisfaction and professionalism on employee performance in the Bandar Lampung Mayor's Office, especially the Protocol and Leadership Communication section. Job satisfaction reflects an employee's positive attitude towards their work, while professionalism is related to skills and responsibilities in carrying out duties. The study uses a quantitative method with purposive sampling. Data was collected through a questionnaire distributed to 60 respondents. The study results show that job satisfaction and professionalism have a positive and significant effect on employee performance. These findings suggest that organizations need to pay attention to employee job satisfaction and professionalism factors to improve performance. Keywords: Job Satisfaction; Profesionalism; Employee Performance
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI BPJS KESEHATAN CABANG BANDAR LAMPUNG Mutiara, Siska; Candra, Ade
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19035

Abstract

This study aims to analyze the effect of work motivation and discipline on employee performance at BPJS Kesehatan, Bandar Lampung branch. Good employee performance is crucial in achieving organizational goals. Factors such as work motivation, including rewards and incentives, and work discipline, such as punctuality and adherence to company regulations, play an important role in improving productivity. This research uses a quantitative method with data collection through questionnaires distributed to 44 respondents. The results of the analysis show that work discipline has a significant impact on employee performance, while work motivation does not have a significant partial effect. However, simultaneously, both variables have a significant influence on employee performance. Therefore, BPJS Kesehatan is expected to focus more on developing work discipline programs and improving the motivation system to enhance employee performance. Keywords: Work Motivation; Work Discipline; Employee Performance
PENGARUH FAKE BUYER DAN FAKE REVIEW TERHADAP PURCHASE INTENTION PRODUK FASHION PADA MARKETPLACE SHOPEE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Fauziya, Rafida Aviola Hana; Isa, Muzakar
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19288

Abstract

This study aims to determine the effect of fake buyers and fake reviews with trust as a mediating variable on purchase intention. This study employs a quantitative research approach, drawing on a sample of 105 sellers from the Shopee marketplace. Data collection was conducted through the distribution of online questionnaires via Google Forms, with each question item evaluated using a Likert scale. For data analysis, the Partial Least Squares (PLS) method was utilized, and processed through the SmartPLS 4 software. The findings reveal that both fake buyers and fake reviews exert a positive impact on consumer trust. Furthermore, fake buyers and consumer trust influence purchase intention, whereas fake reviews do not directly affect purchase intention. However, trust plays a mediating role in the relationship between fake buyers and fake reviews with purchase intention. These results underscore the pivotal role of trust as a mediator in the dynamics between fake buyers, fake reviews, and purchase intention. Sellers should not only rely on short-term tactics such as fake buyers and fake reviews but also implement sustainable and ethical marketing strategies to build long-term consumer trust and loyalty. Keywords: Fake Buyer; Fake Review; Purchase Intention; Trust
EXPLORING DEBT FINANCING OPTION FOR SME’S : A SYSTEMATIC LITERATURE REVIEW Wardiman, Jery; Wardi, Yunia; Marwan, Marwan; Nofriansyah, Nofriansyah
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19300

Abstract

The development and success of small and medium-sized enterprises (SMEs) are highly dependent on accessible and suitable financing options. This article provides an in-depth review of various SME financing sources, examining the benefits, drawbacks, and impacts of each option, including fintech lending, traditional bank financing, and venture capital. The findings offer a systematic understanding of SME finance dynamics. Results indicate that while venture capital can accelerate growth, it often raises challenges related to sustainability and governance. In contrast, bank financing provides stability but is hindered by high interest rates and complex bureaucratic processes. Fintech financing offers rapid access and ease but comes with heightened security and risk assessment concerns. The study suggests that SMEs should align funding choices with their unique needs and characteristics. Additionally, regulators and stakeholders are encouraged to increase their knowledge and safeguards in response to the expanding fintech lending market. Future research could explore innovative, eco-friendly financing solutions to meet SMEs' evolving needs. This article contributes valuable insights to stakeholders, supporting the sustainable growth of SMEs. Keywords: SME Financing; Debt Financing; Fintech Lending; Bank Financing; Venture Capital
BOOSTING LUXCRIME SALES: TIKTOK MARKETING CONTENT'S IMPACT ON IMPULSE BUYING WITH PRODUCT REVIEWS MODERATION Isman, Syahvina Bianca; Maulidizen, Ahmad
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19306

Abstract

This research aims to investigate the impact of TikTok marketing content on impulsive purchasing moderated by product reviews, focusing on cosmetic products with the highest sales in Indonesia, specifically Luxcrime as the brand under study. The research method employed is quantitative research involving 100 respondent samples. Data management was conducted using Smart-PLS 4.0. The findings reveal that, without considering the contribution of the moderating variable, TikTok marketing content significantly influences impulsive purchasing. However, when considering the moderating effect of product reviews, TikTok marketing content does not significantly affect impulsive purchasing. The study also found that TikTok marketing content and product reviews collectively explain 40.9% of the variance in impulsive purchasing behavior. In conclusion, impulsive purchasing of Luxcrime cosmetic products can be significantly influenced by TikTok marketing content. Furthermore, product reviews were found to not significantly influence TikTok marketing content and impulsive purchasing when serving as a moderating variable, but they may have a significant impact on TikTok marketing content when acting as an independent variable Keywords: TikTok Marketing; Impulsive Purchasing; Cosmetic Products; Luxcrime; Product Review
PENGARUH LINGKUNGAN KERJA, MOTIVASI, DAN KERJASAMA TIM TERHADAP PRESTASI KERJA GURU DAN KARYAWAN Rahmadani, Kenyshia Afifah Disty; Kusdiyanto, Kusdiyanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19322

Abstract

This study aims to analyze the effects of work environment, motivation, and teamwork on the productivity of instructors and workers. This quantitative analysis used data from 130 workers. This inquiry uses purposive sampling as its methodology. The study's results demonstrate that the work environment, motivation, and Teamwork each have a positive and significant influence on job performance. Keywords: Work Environment; Motivation; Teamwork, Work Performance
PENGARUH ENTREPRENEURIAL MARKETING TERHADAP PENINGKATAN COMPETITIVE ADVANTAGE UMKM Hasanah, Nabilatul; Jannah, Miftahul
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19493

Abstract

This study aims to analyze the effect of implementing the seven dimensions of entrepreneurial marketing on increasing the competitive advantage of MSMEs in Sampang Regency. This quantitative research uses a purposive sampling technique, and the sample size collected was 155 MSMEs. The results of this study revealed that four dimensions of entrepreneurial marketing—customer intensity, innovativeness, resource leveraging, and value creation—partially have a significant effect on competitive advantage. While proactiveness, opportunity focus, and calculated risk-taking partially have no significant effect on competitive advantage. However, simultaneously, the seven dimensions of entrepreneurial marketing have a significant effect on the competitive advantage of MSMEs in Sampang Regency. This research is limited to Sampang Regency, so the results may not be generalizable to other regions. Therefore, further research is recommended to involve a larger and more diverse sample, such as MSMEs throughout Madura, and consider using different dimensions of the entrepreneurial marketing concept as variables. Keywords: Entrepreneurial Marketing; Competitive Advantage; MSME
PENERAPAN DIGITAL LEADERSHIP DALAM MENDORONG INOVASI DAN KREATIVITAS SDM DI SEKTOR PARIWISATA Dewi, Irra Chrisyanti
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.19543

Abstract

The study investigates the impact of digital leadership on the innovation and creativity of human resources (HR) within the tourism sector, employing a survey-based quantitative approach. Digital transformation in this industry necessitates leaders who can effectively integrate technology to foster an innovative and creative work environment. Data were collected through questionnaires distributed to 120 respondents, comprising managers and employees from various tourism organizations across different regions. The analysis utilized linear regression to explore the relationships between the variables of digital leadership, innovation, and HR creativity. The results indicate that digital leadership exerts a positive and significant influence on both HR innovation and creativity. Specifically, digital leaders who empower their employees through technology, maintain effective communication, and encourage continuous learning play a crucial role in fostering creative ideas and implementing innovations within their organizations. These findings offer valuable insights for stakeholders in the tourism industry, suggesting that adopting effective digital leadership strategies can enhance competitiveness. By prioritizing digital leadership, organizations can better navigate the challenges posed by rapid technological advancements and changing market demands. In conclusion, the study underscores the essential role of digital leadership in driving innovation and creativity among HR in the tourism sector. As the industry continues to evolve with digital transformation, leaders must adapt their strategies to cultivate an environment conducive to creativity and innovation, ultimately contributing to organizational success. Keywords: Digital Leadership; Innovation; Creativity; Tourism; Human Resources

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