Journal of Management - Small and Medium Enterprises (SME's)
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Articles
736 Documents
<![CDATA[THE ROLE OF CROSS-CULTURAL ADJUSTMENT IN BUILDING EXPATRIATE ACADEMIC RESILIENCE FOR INTERNATIONAL STUDENTS IN INDONESIA ]]>
<![CDATA[Amol, Febriyanti]]>;
<![CDATA[Pradana, Dominicus W]]>;
<![CDATA[Setiawan, Didik]]>;
<![CDATA[Amol, Apriance L.]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.17927
<![CDATA[The aim of this research is to examine the role of academic resilience, specifically the adaptability and psychological capital capabilities of international students. This study adopts a qualitative case study, where the informants are undergraduate international students who have resided for at least three months and currently studying at a private university in Indonesia. The research indicate that psychological, sociocultural, and academic adaptation are interrelated and contribute to an individual's overall success in a new environment. These key factors cannot be implemented partially but must be approached holistically to effectively build expatriate academic resilience. Success in overcoming existing obstacles shows the importance of external and internal supporting factors in the adaptation process. This research is limited to undergraduate international students from an Indonesian private university and only includes students from one country and limited reference sources. Future research can expand the number of informants including international students from several countries. Keywords: Academic Resilience; Expatriate Academic Resilience; Adaptability Capabilities; Psychological Capital]]>
<![CDATA[ANTECEDENTS AND CONSEQUENCES OF CUSTOMER EXPERIENCE IN SKINCARE PRODUCTS ]]>
<![CDATA[Hutasoit, John David Daniel]]>;
<![CDATA[Kurniawati, Kurniawati]]>;
<![CDATA[Masnita, Yolanda]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.17947
<![CDATA[This study aims to identify and measure the extent to which employee empathy, communication with staff, and transaction convenience influence the formation of brand love and brand loyalty. The unit of analysis for this research is the users or consumers of skincare products. The research method applied in this study is quantitative. Data were collected through questionnaires distributed to users of skincare products from various brands. The results indicate a positive impact of transaction convenience on customer experience, a positive effect of customer experience on brand love, and a positive influence of brand love on brand loyalty. Managers should focus on staff openness, expectation management, inventory, and improvement processes, as well as product return processes, expectation adjustments, and loyalty programs. Keywords: Employee Empathy; Communication; Transaction Convenience; Brand Love; Brand Loyalty]]>
<![CDATA[SOCIAL LEARNING THEORY IN CUSTOMER ENGAGEMENT TO INCREASE IMPULSIVE BUYING BEHAVIOR ]]>
<![CDATA[Wahyuni, Annisa Citra]]>;
<![CDATA[Masnita, Yolanda]]>;
<![CDATA[Kurniawati, Kurniawati]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.17971
<![CDATA[This research aims to investigate the influence of social learning theory on customer engagement and its role in promoting impulsive buying behavior within the context of live-streaming commerce. Utilizing a quantitative approach, the study employed Structural Equation Modeling (SEM) analysis through AMOS software to evaluate the effects of various influencer characteristics on consumer behavior. The findings reveal that factors such as influencer attractiveness, trustworthiness, and interactivity significantly enhance customer engagement and, consequently, encourage impulsive buying tendencies among viewers. This study provides valuable insights for businesses leveraging influencer marketing strategies, highlighting the importance of creating compelling and trustworthy interactions that can stimulate consumer purchasing decisions. Keywords: Social Learning Theory; Live-streaming Commerce; Influencer Marketing; Customer Interaction; Impulsive Purchasing Behavior]]>
<![CDATA[GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA ]]>
<![CDATA[Rohma, Septi Nurlela]]>;
<![CDATA[Ertikasari, Callista Cindy]]>;
<![CDATA[Wibowo, Abraham Septian]]>;
<![CDATA[Agustin, Rizki Suzan]]>;
<![CDATA[Safitri, Nurlaili]]>;
<![CDATA[Maulina, Anita]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18161
<![CDATA[This study seeks to identify and examine the variables of attitude, subjective norms, and behavioral controls that influence green tourist behavior. Green tourists are those who consider eco-friendliness when visiting tourist attractions. The methodology utilized in this study is quantitative. The application Smart-PLS assisted with statistical data analysis using structural equation modeling (SEM-PLS). Respondents used up to 177 tourists who visited Kota Tua Jakarta within a specific period. The study's findings revealed that attitude, subjective norms, and behavioral controls all have a positive and significant influence on green tourist behavior. This study has some limitations, including a small number of respondents, a short questionnaire collection period, and the use of just a quantitative approach. Recommendations for additional research are made so that the green tourist theme can become knowledge to support sustainable tourism. Keywords : Attitude; Subjective Norm; Behavioral Control; Green Tourist Behavior; Kota Tua Jakarta]]>
<![CDATA[THE INFLUENCE OF SUBJECTIVE ATTITUDES AND NORMS ON MUSLIM CONSUMERS' PREFERENCES FOR ISLAMIC CLOTHING: ]]>
<![CDATA[Rohman, Fathur]]>;
<![CDATA[Masnita, Yolanda]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18177
<![CDATA[This study aims to explore the influence of religiosity factors on Muslim clothing brand preferences. In the context of the growing Muslim fashion industry, a fundamental problem arises related to the importance of halal labels in consumer decision-making. Through the Theory of Planned Behavior (TPB) approach, this study shows that consumer attitudes towards Muslim clothing products, subjective norms in their environment, perception of behavior control, and the importance of halal labels play a key role in purchasing decisions. The study used a quantitative approach using a questionnaire to measure variables. The results showed that attitudes and subjective norms have a significant impact on consumers' preferences for Islamic clothing. To improve generalizability of the results, future research should consider a larger and more representative sample. Additionally, marketers should integrate religiosity and Muslim consumer preferences into their marketing strategies to better to the needs of Muslim consumers. Keywords: Theory of Planned Behavior; Perceived Behavioral Control; Halal Label; Brand Personality; Attitude; Subjective Norms; Perceived Importance; Purchase Intention]]>
<![CDATA[ANALYSIS OF ACCOUNTABILITY AND TRANSPARENCY OF VILLAGE FUND ALLOCATION MANAGEMENT IN PEMATANG GAJAH VILLAGE, JAMBI LUAR KOTA DISTRICT, MUARO JAMBI REGENCY ]]>
<![CDATA[Widiyati, Sri]]>;
<![CDATA[Yudi, Yudi]]>;
<![CDATA[Rahayu, Rahayu]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18231
<![CDATA[This study analyzes the accountability and transparency of village fund allocation management. This study was conducted in Pematang Gajah Village, Jambi Luar Kota District, Muaro Jambi Regency. This study uses a quantitative research type with a descriptive approach. The type of data used is primary data. The respondents in this study numbered 20 people. The data collection technique used was a survey technique, which involved distributing questionnaires. The results of this study indicate that the accountability and transparency of village fund allocation management in Pematang Gajah Village, Jambi Luar Kota District, Muaro Jambi Regency on the accountability program indicators obtained the highest percentage and has been running well. Processes of accountability, transparency, honesty, law accountability, and policy accountability have been running well and have followed applicable regulations. Keywords: Accountability; Transparency; Village Fund Allocation]]>
<![CDATA[THE INFLUENCE OF INTELLECTUAL CAPITAL AND CORPORATE SOCIAL RESPONSIBILITY ON FIRM VALUE WITH CORPORATE REPUTATION AS AN INTERVENING VARIABLE ]]>
<![CDATA[Wahyuni, Sri]]>;
<![CDATA[Yuliusman, Yuliusman]]>;
<![CDATA[Rahayu, Rahayu]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18236
<![CDATA[The study aims to determine the effect of intellectual capital and corporate social responsibility on firm value with corporate reputation as an intervening variable in financial companies from various sectors listed on the Indonesia Stock Exchange between 2021-2023. The data analysis approach employs either component-based or variance-based Structural Equation Modeling analysis, commonly referred to as Partial Least Squares (PLS), using SmartPLS software. The results of this study show that intellectual capital has a positive impact on business value and that corporate social responsibility also has a positive impact on business value. However, intellectual capital has no influence on corporate reputation, while CSR has a positive influence on corporate reputation. In addition, corporate reputation also has a positive influence on corporate value. Corporate reputation does not mediate the relationship between intellectual capital and corporate value, but it does mediate the relationship between corporate social responsibility and corporate value. Keywords: Intellectual Capital; Corporate Social Responsibility; Corporate Reputation; Firm Value]]>
<![CDATA[EXPLORING INTERDISCIPLINARY OF ENTREPRENEURSHIP RESEARCH FOCUSING ON FAILURES AND SUCCESSES OF ENTREPRENEURS: ]]>
<![CDATA[Silweya, Timothy]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18285
<![CDATA[This paper aimed to explore the interdisciplinary nature of entrepreneurship research focusing on the failures and successes of entrepreneurs. A sample of 15 journal articles was purposively selected from 28 papers searched on Google Scholar. The inclusion and exclusion criteria were based on whether the paper’s main focus was entrepreneurial success or failure. Data were organized by theme: research design, academic discipline, and practices. The finding shows the majority of entrepreneurial studies (80%) employ qualitative design. 20% of these studies focused on theory building, 38% of failure factors were attributed to environmental forces (praxis), and 42% to practices. 62% of success factors were associated with practices and 58% with environmental forces. Researchers and scholars in the entrepreneurship field and practitioners will find this paper useful. Further research is recommended to explore entrepreneurship training and education offered in learning institutions. Keywords: Entreprenology, Entrepreneurship Education; Entrepreneurship Praxis and Practice]]>
<![CDATA[RISK MANAGEMENT ON COCOA SUPPLY CHAIN IN MSME KAMPUNG COKLAT SENARA, LOMBOK, INDONESIA ]]>
<![CDATA[Fatimah, Anisah Nur]]>;
<![CDATA[Aditiawati, Pingkan]]>;
<![CDATA[Simatupang, Togar Mangihut]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18362
<![CDATA[Kampung Cokelat Senara (KCS) is a Micro Small and Medium Enterprise (MSME) that processes cocoa beans to produce chocolate products. The imbalance of supply and demand increases risks in the primary actors of the supply chain. This study aims to identify, assess, and determine risk factors through FMEA, and determine risk mitigation strategies for the cocoa supply chain in KCS through an Analytical Hierarchy Process (AHP) analysis. Ten risk factors were identified for cocoa farmers, nine risk factors for cocoa product manufacturers, and seven risk factors for distributors/retailers. The priority risk factor at the cocoa farmer level is pests and disease damage. The priority risk factor at the producer level is the uncertain supply of raw materials. The priority risk factor at the distributor/retailer level is fluctuating buying interest. Cocoa farmers are prioritized actors in the supply chain. The priority strategy for supply chain risk management at the farm level is the crop intensification program. The priority strategy for supply chain risk management at the producer level is an expanded partnership with farmers. The priority strategy for supply chain risk management at the distributor/retailer level is product specialization. Keywords : Analytical Hierachy Process; Cocoa; Risk; MSME; Supply Chain]]>
<![CDATA[CAN CRYPTOCURRENCY BE A HEDGE DURING CRISIS? A SYSTEMIC RISK POINT OF VIEW ]]>
<![CDATA[Pangestuti, Rinda Siaga]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i1.18453
<![CDATA[This study investigates the hedging possibilities of cryptocurrency assets using a systemic risk estimation approach during the COVID-19 crisis period. Using a quantitative research approach, the research uses S&P 500 index price data and cryptocurrency assets. The systemic risk is calculated by using the vine copula ΔCoVaR method and the APARCH-DCC approach on the portfolio of cryptocurrency assets calculated for both individual cryptocurrency assets and GMV portfolios to capture the non-linear and dynamic relationship between cryptocurrencies and other financial assets and to estimate the impact of risk induced by the asset portfolio on the index under extreme market conditions. As a result, in the short term, especially during the Covid-19 crisis, BTC is considered the first "safe haven," as it has minimal VaR, CoVaR, and ΔCoVaR both when estimated individually and in the form of a GMV portfolio. ETH and LTC take second and third place after BTC in terms of stability against global economic uncertainty. Keywords: Cryptocurrency; Systemic Risk; Vine copula ΔCoVaR]]>
