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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND INNOVATION ON COMPETITIVE ADVANTAGE Nurfauziah, Syafa; Mukhsin, Moh; Ganika, Gerry
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.18461

Abstract

The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation, and product innovation on competitive advantage. This research uses quantitative methods and uses purposive sampling techniques by distributing 83 questionnaires to MSMEs of various cakes in Koja District, North Jakarta. The analysis method used is Multiple Linear Regression. Based on the results, competitive advantage is positively and significantly impacted by entrepreneurial approach and product innovation, but not significantly by market orientation. With an R-Square value of 0.7, it can be concluded that entrepreneurial orientation, market orientation, and product innovation affect competitive advantage by 70% and the remaining 30% is influenced by other variables. It is recommended to expand the scope of data so that future research provides a more comprehensive and accurate picture of competitive advantage in MSMEs. Keywords : Entrepreneurial Orientation ; Market Orientation ; Product Innovation; Competitive Advantage
GUERILLA MARKETING : Gegung, Eunike
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.18490

Abstract

Despite the expansion of research on guerrilla marketing, the concept of this practice related to SMEs needs to be scrutinized more. This article highlights the benefits of guerrilla campaigns for small and medium-sized companies. The guerrilla marketing concept revolves around unconventional tactics to obtain maximum results with minimal costs. As its nature is emphasized on unusual and creative approaches this may help companies get their brand noticed and increase visibility. It also promotes customer engagement and targets specific audiences through the concept of “you” marketing where every word and idea is about meeting customer needs and wants. However, the outcome of guerrilla campaigns can only be desirable if the content is well received by its targeted audiences. This means the campaign's success does not rely on mind-blowing ideas but rather on proper social acceptance. This study used a literature review approach to analyze research problems and generate a rationale for the issue. The data were obtained through the use of secondary sources such as documents, academic journals, textbooks, media releases, articles, and online sources to gain useful information. Keywords: Guerrilla Marketing; SMEs; Benefits
TRUST AND INNOVATIVE WORK BEHAVIOR: Auliyah, Nur; Fikri, Muhammad Ali; Wardana, Made Galih Wisnu
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.18847

Abstract

The creative industry is an economic sector focused on creating and distributing products related to creativity, ideas, and innovation. In order to be competitive, the creative industry sector needs innovation. Trust is the basis for creating knowledge sharing between employees. Knowledge sharing creates new ideas, creativity, and experiences between employees. Therefore, this research focuses on the development of new ideas in order to create new creativity and innovation through trust and knowledge sharing between employees. This study aims to determine the effect of trust and innovative work behavior mediated by knowledge sharing. This study uses a quantitative data processing method using partial least squares analysis of structural equivalence modeling with SmartPLS 4.0 statistical tools. The sample of this study is 57 respondents in micro, small, and medium enterprises (MSMEs) in the creative industry sector in Yogyakarta. The results of this study show that trust significantly affects innovative work behavior, trust has an effect on knowledge sharing, knowledge sharing has an effect on innovative work behavior, and knowledge sharing mediates the effect of trust on innovative work behavior. Keywords: Knowledge Sharing; Trust; Innovative Work Behavior
A STUDY ON HOW THE REGIONAL FINANCIAL INDEPENDENCE RATIO SUPPORTS REGIONAL AUTONOMY IN SERANG CITY Tejaarief, Billy; Husni, Mohamad
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19017

Abstract

Regional financial independence covers the region's capacity to oversee and make use of its financial resources effectively and efficiently, without reliance entirely on the funds of the central government in accordance with Act No. 32 of 2004 on regional government. This study aims to find out how great the degree of economic independence of the local government is, in particular the Kota Serang, in support of the autonomy of the area. This research uses the method of descriptive with a qualitative approach by measuring the ratio of financial independence of the government of the area of Kota Serang. The data obtained through observations and library studies were used for data analysis techniques using the ratio of regional financial independence (RKKD). The results of the research showed that the ratios of financial autonomy of the Kota Serang during the period 2021–2023 are still at a low level, i.e., at 35.04%. It can be understood that the real income of the Kota Serang still relies on the contributions of either the Central Government or the Provincial Government through the General Allocation Fund and Special Allocation Funds. Keywords: Regional Natural Income; Ratio of Financial Independence; Regional Financial Management
IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS Yudiandri, Tri Eko; Fitriana, Fitriana; Buchori, Apit; Sulistyo, Agung
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19335

Abstract

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field.. Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning
THE EFFECT OF LIQUIDITY AND COMPANY SIZE ON FINANCIAL DISTRESS WITH COMPANY VALUE AS A MEDIATING VARIABLE IN TRANSPORTATION AND LOGISTICS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR PERIOD 2021-2023 Kamilah, Hayatun Nufus; Indira, Irma
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19390

Abstract

This study aims to examine the effect of liquidity and company size on financial distress, with company value as a mediating variable in transportation and logistics companies listed on the Indonesia Stock Exchange for the period 2021-2023. The sampling was conducted using purposive sampling, resulting in a sample of 14 companies with financial report data from 42 companies over three years of observation. SmartPLS 3 is the software used in this research, which cinsists of descriptive statistical analysis, outer and inner model analysis, and hypothesis testing. The results of this study indicate that liquidity and company value significantly affect financial distress. Company size does not have a significant impact on financial distress. Additionally, liquidity and company size do not affect company value. Furthermore, company value does not effectively mediate the influence of liquidity and company size on financial distress in transportation and logistics companies listed on the Indonesia Stock Exchange for the period 2021-2023. Keywords: Liquidity; Company Size; Financial Distress; Company Value
ANALYSIS OF BUSINESS STRATEGY DEVELOPMENT IN CAMPUS INTELLECTUAL PRODUCTS Rucheni, Rucheni; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19566

Abstract

The Mathematical Labyrinth Board Game is a campus intellectual product in the form of a mathematical equation game. In the use of the product, there are still several things that need to be considered and improved in terms of function, features, and appearance so that it is not yet feasible to be commercialized and its benefits are felt. Thus, the purpose of this study is to investigate potential approaches in making a business plan for the Mathematical Labyrinth Board Game product. The QSPM Matrix and SWOT Analysis method are used in this study as decision-making tools to provide strategies that can be applied to research products. In this case, the IE matrix shows the growth position or growth stage. The weighted average score for IFE is 3.173, while EFE is 3.171. This study produced 7 alternative strategies, including implementing online business strategies and utilizing technology effectively, utilizing and maximizing cooperation with educational institutions, improving management quality, improving product features, improving product image and competitive advantages to have competitiveness, improving product quality, differentiating products appropriately, and managing all resources appropriately and efficiently. Based on the results of the seven (7) strategies, the strategy that is the main priority is implementing an online business strategy and utilizing technology effectively with a TAS (Total Attractive Score) value of 5.936 according to calculations from QSPM. Keywords: Product; Development Strategy; SWOT; QSPM
THE INFLUENCE OF CONSUMER BELIEFS AND EMOTIONALITY ON CONSUMER SATISFACTION IN THE SENTUL SCOUTING EARTH UNIT, BOGOR Silaningsih, Endang; Rahayu, Nuratih Dewi; Ismartaya, Ismartaya
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19618

Abstract

The aim of this research is to determine consumer loyalty in the Bumi Kepanduan Unit Sentul Bogor which is influenced by consumer trust, emotions through consumer satisfaction, and 100 people were sampled. Meanwhile, the analytical method used is the quantitative descriptive method and path analysis. The results of the research show that consumer trust has a positive and significant effect on consumer satisfaction; emotionality has a positive and significant effect on consumer satisfaction; consumer trust has a direct positive and significant effect on consumer loyalty; emotional has a direct positive and significant effect on consumer loyalty; consumer satisfaction has a direct positive and significant effect on consumer loyalty; consumer trust has an indirect and positive effect on consumer loyalty through consumer satisfaction at the Sentu Bogor Scouting Unit; and emotion has an indirect and positive effect on consumer loyalty through consumer satisfaction at the Sentu Bogor Scouting Earth Unit. Keywords: Consumer Confidence; Emotional; Consumer Loyalty ; Consumer Satisfaction
ANALYSIS OF THE EFFECT OF WORK MOTIVATION AND WORK ENVIRONMENT ON TEACHER JOB SATISFACTION AT SMAN 19 SURABAYA Baharudin Amin, Muhammad Arya; Adiwaty, Mei Retno
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19723

Abstract

This ponder points to decide the impact of work inspiration and work environment on the work fulfillment of instructors at SMAN 19 Surabaya. This think about employments a quantitative approach with essential information collected through survey procedures with a Likert scale on a test of 58 respondents. In expansion to the essential information, auxiliary information were too gotten, to be specific information given by the company. The information gotten was at that point analyzed utilizing Halfway Slightest Square (PLS) and the comes about appeared that by and large work fulfillment is impacted by work inspiration and work environment factors and the rest by other factors exterior the investigate show. The comes about appeared that work inspiration contains a positive and critical effect on work fulfillment, and the work environment incorporates a positive and noteworthy impact on the work fulfillment of instructors at SMAN 19 Surabaya. Keywords: Work Motivation; Work Environment; Job Satisfaction
FISCAL POLICY AND SMALL AND MEDIUM SCALE ENTERPRISES PERFORMANCE IN NIGERIA Ebenezer, Ariyibi Mayowa; O, Efemena Emily; Enitan, Olowofela Olusola
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19804

Abstract

The macroeconomic policies, which fiscal policy is inclusive of, are very germane in determining the performance level in the country, most especially in determining the developmental quota that the small and medium scale enterprises would contribute to the economy, so poor usage of the fiscal policy can stifle the effectiveness of the SMEs’ performance, and their contributive role has a source of growth in an economy. Based on their relevance, this study examines the impact of fiscal policy on small and medium-scale enterprises' performance in Nigeria. The secondary time series data was sourced from the Central Bank Statistical Bulletin and the National Bureau of Statistics from the period 1991 to 2022. The ARDL (Auto-Regressive Distributed Lag) was employed to draw inferences after being informed by the unit-root test. The findings revealed that the expansionary measure of fiscal policy shows that government re-recurrent expenditure has a negative insignificant effect on small and medium-scale enterprises' total credit from commercial banks. Government capital expenditure has a negative significant effect on small and medium-scale enterprises' total credit from commercial banks. The contractionary measure of fiscal policy shows that value-added tax has a positive significant effect on small and medium-scale enterprises' total credit from commercial banks. Company income tax has a negative significant effect on small and medium-scale enterprises' total credit from commercial banks, while electricity consumption has a negative insignificant effect on small and medium-scale enterprises' total credit from commercial l banks. It is therefore recommended that policymakers should enhance the efficiency of capital expenditure to support SME-enabling projects and infrastructure. Keywords: Fiscal Policy; SME’s; Government Expenditure; Taxation and ARDL

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