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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET Kamuri, Klaasvakumok Jehezkielomi; Anabuni, Andrias Umbu Tuku
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20011

Abstract

The competitiveness of MSMEs is crucial for economic growth and success in international business competition, so this research aims to analyze the influence of entrepreneurship education, self-efficacy, and digital literacy on the competitiveness of micro, small, and medium enterprises (MSMEs) in the Bajawa coffee sector in the global market. This research uses a quantitative approach with an associative type. Data were analyzed using Smart Partial Least Squares (Smart PLS). The research results show that entrepreneurship education does not have a significant impact on competitiveness, while self-efficacy and digital literacy have a significant impact on the competitiveness of Bajawa coffee sector SMEs. With an R-Square value of 75.3%, this study indicates that the combination of self-efficacy and digital literacy greatly contributes to the ability of Bajawa coffee sector SMEs to face global competition. These findings emphasize the importance of developing self-efficacy and digital literacy for Bajawa coffee SMEs to enhance their competitiveness in the international market. Keywords: Entrepreneurship; Self-Efficacy; Digital Literacy; Competitivenes; MSME’s
THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Agustin, Defitri Karunia; Badi’ah, Roudlotul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20242

Abstract

Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodology. Likert scales were used in the online survey to collect data, and SmartPLS assisted in the partial least squares (PLS) analysis. The findings of the study indicate that, through customer experience satisfaction, retail atmosphere and customer experience have a significant positive impact on purchasing decisions. Compared to the retail environment, customer experience has the greatest impact on customer satisfaction. This study only looks at one object of study and ignores other factors such as brand image and price. To provide more comprehensive insights, further research is recommended to examine more variables and broader items. Keywords: Store Atmosphere; Customer Experience; Customer Satisfaction; Purchasing Decisions
ANALYSIS OF THE STRATEGY FOR DEVELOPING THE POTENTIAL OF COMMUNITY-BASED ECOTOURISM (COMMUNITY BASED TOURISM) IN GULA LEMPENG CRAFTSMEN IN LASIANA VILLAGE, KUPANG CITY Bessie, Juita Lubrina Domina; Kasim, Abas; Andriyani, Struce
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20345

Abstract

The process of making Lempeng sugar is still traditional and is an activity that has been passed down from generation to generation by previous ancestors. Unfortunately, palm sugar production is decreasing because palm sap collectors and palm sugar makers have left the industry. The population of the Lontar tree is also endangered; the tree is often cut down for building materials, household furniture, and other art/cultural items, while the Lontar tree takes more than 12 years to be tapped. This study aims to identify internal and external factors of community-based ecotourism potential in Lempeng Sugar craftsmen in Lasiana Village, Kupang City in order to develop appropriate development strategies. This research is a quantitative descriptive research using SWOT. The data collection methods used are observation, interview and questionnaire distribution. Respondents in this study were 30 people. The sampling technique for respondents of the surrounding community and craftsmen was carried out with purposive sampling technique while the visitor respondents used accidental sampling technique. The results showed that Lempeng Sugar craftsmen in Lasiana Village have great potential for community-based ecotourism development. The main strengths lie in the diversity of cultural and natural tourism, local wisdom that is still maintained, and the strategic location near Lasiana Beach. Weaknesses that need to be overcome include an undirected tourism mindset, the decreasing number of craftsmen, and the quality of human resources that still needs to be improved. Opportunities that can be utilized include the increasingly popular trend of community-based tourism, government support, and technological developments for digital promotion. Threats that need to be anticipated include competition with other tourist destinations, negative impacts of tourism on the environment and local culture, and global economic instability. Keywords: Ecotourism; Gula Lempeng; SWOT; Community Based Tourism (CBT)
PERFORMANCE TRANSFORMATION THROUGH LEADERSHIP: Zebua, Martin; Chamid, Abdul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20591

Abstract

This research explores leadership's role in improving employee performance in a CA company engaged in printing. Using a qualitative approach, the research involved in-depth interviews with five employees to understand how leaders can motivate and create a productive work environment. The results indicated that effective leadership involves open communication and support for individual development so each employee feels valued and motivated to contribute to their full potential. Leaders who are sensitive to employees' needs can identify hidden potential within the team, which contributes to improved overall performance. The research also identified challenges that leaders face, such as a lack of morale among employees and negative peer influence, which can hinder productivity. Leaders need to create a positive and inclusive work atmosphere and provide fair rewards to boost motivation. The findings not only provide insights for leaders in CA but can also serve as a reference for other organizations looking to optimize employee performance through the right leadership approach. This research confirms the important role of leadership in creating a harmonious and accomplished team in the work environment. Keywords: Effective Leadership; Employee Performance; Motivation; Communication
PRODUCT QUALITY, LIFESTYLE, AND SOCIAL MEDIA MARKETING INCREASE PURCHASE DECISION THROUGH BRAND TRUST Faradila, Firda; Silitonga, Parlagutan
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20603

Abstract

This research aims to identify product quality, lifestyle, and social media marketing to increase purchasing decisions through brand trust in Sushi Hiro. Product quality, lifestyle, and social media marketing were the independent variables. Meanwhile, the dependent variable used in the research is brand trust and purchase decisions. This study involved 244 respondents who were collected using the distribution of questionnaires using the accidental sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study show that there is a significant influence between product quality on brand trust and purchase decisions. Then lifestyle has a significant effect on brand trust and purchase decisions. In addition, social media marketing also has a significant influence on brand trust and purchase decisions. Meanwhile, the hypothesis of brand trust against the purchase decision was rejected. Indirect influence testing shows that it acts as a mediator in the relationship between product quality, lifestyle, and social media marketing. Keywords: Product Quality; Lifestyle; Social Media Marketing ;Brand Trust; Purchase Decisions
THE INFLUENCE OF TIKTOK’S USES AND GRATIFICATION DIMENSION ON PURCHASE INTENTION FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA THROUGH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE Norazizah, Siti; Evanita, Susi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20615

Abstract

This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents. The data were statistically analyzed using SEM-PLS. The results showed that information seeking and social sharing are able to influence purchase intention directly or through customer engagement, while entertainment, exposure, and affection are not able to influence purchase intention directly but can influence it through customer engagement. These findings indicate that customer engagement plays a mediating role in the relationship between U&G dimensions and purchase intentions for Soemthinc skincare products. This research provides practical implications for company strategies to consider customer engagement factors to increase purchase intentions. This study has limitations on consumers of skincare products, so the results of the study cannot be generalized to other categories, and it is recommended to use other variables. Keywords: Uses and Gratification; Purchase Intention; Customer Engagement ; Tiktok ; Somethinc
THE ROLE OF BRAND IMAGE IN MEDIATING SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH TOWARDS PURCHASE INTENTION ON EMINA PRODUCTS IN PADANG PANJANG CITY Fazri, Indah Lailatul; Evanita, Susi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20617

Abstract

This study aims to analyze the influence of social media marketing, electronic word of mouth (e-WOM), and brand image as mediating variables on purchase intention on Emina products in Padang Panjang City. This type of research is quantitative with a sample of 140 respondents who know Emina through social media but have never purchased the product. Data were collected using an online questionnaire and analyzed with SmartPLS. The results showed that social media marketing and brand image significantly positively affect purchase intention. Meanwhile, e-WOM does not have a significant effect on purchase intention. Social media marketing and e-WOM have a significant positive effect on brand image. Brand image is also proven to be a mediating variable that affects the relationship between e-WOM and purchase intention but does not mediate the effect of social media marketing on purchase intention. Keywords: Purchase Intention; Social Media Marketing; Electronic Word of Mouth; Brand Image; Product Emina
MARKET VALUE ADDED (MVA), FINANCIAL RATIOS AND VALUE OF MANUFACTURING COMPANIES IN THE AUTOMOTIVE AND COMPONENT SUB-SECTORS Agustin, Riska; Rochmawati, Reni
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20717

Abstract

In the competitive automotive sector, understanding the factors that influence investor valuation is essential. This study examines how Market Value Added (MVA) and Return on Assets (ROA) affect firm value, measured by Tobin's Q ratio, in manufacturing companies within the automotive sector from 2021 to 2023. A quantitative methodology with an associative approach was applied, analyzing the financial statements of 11 companies listed on the Indonesia Stock Exchange. The findings reveal two key points: (1) MVA does not impact firm value, while (2) ROA significantly influences firm value in this sector. These results underscore the importance of efficient asset management for enhancing profitability and shareholder value. The study clarifies the relationship between MVA, ROA, and firm value, offering valuable insights for stakeholders. Ultimately, while MVA may not be a decisive factor, a strong ROA can significantly affect market perception and a company's financial success. Keywords: Market Value Added; Return On Assets; Tobin’s Q
THE IMPACT OF MIGRANT WORKER INCLUSION ON PSYCHOLOGICAL WELL-BEING, WORK STRESS, AND PSYCHOLOGICAL ADAPTATION: Mulyadi, Dadi; Rustandi, Tata; Suadma, Udin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20736

Abstract

This study analyzes the impact of inclusion on psychological well-being, work stress, psychological adaptation, and competitiveness among Indonesian migrant workers in Taiwan. Using 170 respondents from the informal sector (caregivers), SEM-PLS is applied to examine variable relationships. Results show that inclusion significantly affects psychological well-being, work stress, psychological adaptation, and competitiveness. Psychological well-being enhances competitiveness, while work stress has no significant impact. Psychological adaptation plays a crucial role in increasing competitiveness. Mediation analysis reveals that psychological well-being and psychological adaptation significantly mediate the relationship between inclusion and competitiveness, whereas work stress does not. The study concludes that inclusion improves well-being, adaptation, and competitiveness, despite increasing work stress, which does not influence competitiveness. An inclusive work environment is essential to support the well-being and competitiveness of migrant workers by reducing stress and fostering psychological adaptation. Keywords : Competitiveness; Migrant Worker Inclusion; Psychological Well-being; Work Stress; Psychological Adaptation
THE IMPACT OF PROFITABILITY ON COMPANY VALUE WITH MEDIATION OF FINANCIAL DISTRESS IN CONVENTIONAL BANKING LISTED ON THE IDX 2020-2023 Fiatun, Ida; Mardiana, Mardiana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20755

Abstract

This study aims to examine if profitability impacts company value in conventional banking businesses listed on the IDX, the Indonesian Stock Exchange, during 2020-2023, using financial distress as a mediating variable. Using secondary data from the financial statements of 27 banks selected through purposive sampling techniques, this study adopts a quantitative methodology. Data analysis using path analysis with E-Views 12 software. Based on the study's results, financial distress significantly impacts company value, whereas profitability has no discernible impact. In addition, profitability significantly affects financial distress. However, the connection between company value and profitability cannot be mediated by financial distress. This study suggests that banks can manage financial distress effectively to increase firm value. Further research should consider other variables affecting firm value, such as macroeconomic conditions and stock market trends. Keywords: Firm Value; Profitability; Financial Distress

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